On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of public relations to build a strong brand and great reputation. On each episode, we explore PR and marketing topics, tips, and trends with an expert guest as we help PR professionals stay on top of PR.
On Top of PR is one of the top 5% most popular podcast shows globally, according to ListenNotes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
Episodes feature guests from Carnival Cruise Line, Disney, Firehouse Subs, Southwest Airlines, Undercover Boss, Wells Fargo, Wounded Warrior Project, and more!
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
How an insurance carrier manages crisis communications
Disclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's request.
In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications.
Tune in to learn more!
Our Guest:
Our episode guest is Doug Filaroski, senior communications representative at Citizens Property Insurance. He manages crisis communications projects, provides strategic consulting, and oversees the production of all types of content — from leadership messaging to digital communications and video.
Five things you’ll learn from this episode:
1. Citizens Property Insurance’s communications strategies
2. How to respond to a crisis
3. The role of crisis response centers during catastrophic events
4. The importance of fraud prevention campaigns
5. Why companies need a crisis communication plan
Quotables
“We feel a great responsibility — because we are the state or the people's insurance company — to provide them with good service.” — @Doug Filaroski
“Florida was responsible for 79% of all the lawsuits in the United States against property insurance companies.” — @Doug Filaroski
“When I started with a company about 10 years ago, I don't think we had as good a plan as we have now. So one of the best tips is to have a plan. Frankly, a lot of people I talk to in crisis communications don't really have a formal plan.” — @Doug Filaroski
“I'm personally a big fan of templates. If I have to send the same email twice, I'd sure like to have a template for it for the third time, and I always encourage my teammates to do the same thing.” — @JasonMudd9
“A lot of the comments you're making speak to the culture of your organization and that you obviously care and you're there to serve, as opposed to just being the solution that's the least desirable for your customers. I think that really matters and goes a long way.” — @JasonMudd9
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About Doug Filaroski
Doug is a former journalist who's covered presidential campaigns, government corruption, and growth. He now works as a corporate storyteller. After stints at a Fortune 500 company and the JAX Chamber, he moved on to internal, external, and crisis communications for Citizens Property Insurance in Florida. Doug is also the vice president of communications for the Florida Chapter of the International Association of Business Communicators.
Guest’s contact info and resources:
Citizens Property Insurance website
International Association of Business Communicators
International Association of Bu
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