On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 3% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
How PR supports B2B sales with Daniel Mendez
In this episode, Daniel Mendez joins host Jason Mudd to discuss how PR drives B2B marketing and sales success.
Tune in to learn more!
Our Guest:
Daniel Méndez Aróstica is the founder of #CommsJobs, a volunteer-driven platform that connects PR and communications professionals with job opportunities and each other.
Five things you’ll learn from this episode:
1. How PR can influence and support the B2B sales cycle
2. Why aligning PR, marketing, and sales messaging improves buyer engagement
3. How earned media helps generate leads
4. The role of PR in positioning executives as trusted industry thought leaders
5. Why measurement matters — and how to report PR impact in a B2B environment
Quotables
“The B2B buyer journey is long, complex, and very content-heavy.” — @DanielMendez
“PR creates third-party validation that sales teams can use to move buyers forward.” — @DanielMendez
“When PR, marketing, and sales aren’t aligned, the buyer feels the disconnect.” — @DanielMendez
“If you want measurable results from PR, it has to support business goals, not just brand awareness.” — @DanielMendez
“There’s no reason PR should be a silo anymore. It belongs in the B2B revenue conversation.” — @DanielMendez
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About Daniel Mendez
Daniel Méndez Aróstica is a seasoned public relations and corporate communications professional with more than 17 years of experience leading global strategies in employee engagement, executive visibility, and reputation management across industries such as healthcare, energy, and pharmaceuticals. His work spans multiple continents, bringing a multicultural lens to corporate storytelling and strategic communications. He is also the founder of #CommsJobs, a volunteer-driven platform that connects PR and communications professionals with job opportunities and each other.
Guest’s contact info and resources:
Additional Resources:
Navigating PR and communications hiring with Brooke Kruger
How public relations impacts company reputation, revenue, and recruiting
Corporate comms, PR, and marketing employee turnover and staffing is hurting brands
Recorded: May 10, 2025
Our On Top of PR sponsors:
Production sponsor: Axia Public Relations, one of America’s Best PR Agencies, according to Forbes Mag
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.