96% of AI citations come from PR content

In this solocast episode, On Top of PR host Jason Mudd discusses why 96% of AI citations come from PR content and how brands can lead with media relations in the age of AI.

Tune in to learn more!

Five things you’ll learn from this episode:

1. Why 96% of AI citations come from PR-driven content

2. The six types of content AI trusts most for brand visibility

3. How earned media, thought leadership, news coverage, and press releases shape AI search results

4. Why reviews, social media, and web content boost generative discovery

5. Seven steps to ensure your brand and not your competitors gets cited 

Quotables

“PR has become the front door to artificial-intelligence-powered discovery.” — @JasonMudd9

“PR isn't just part of the marketing mix anymore. It's the backbone of your visibility in 2025, the age of AI.” — @JasonMudd9

“AI is shaping first impressions of your brand, and PR determines what AI learns and repeats back to them.” — @JasonMudd9

“When you combine earned PR content with the supporting signals, you're feeding AI the content it needs to cite your organization.” — @JasonMudd9

“You must feed AI platforms the content they crave that's credible, quotable, and consistent.” — @JasonMudd9

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About Jason Mudd, Axia Public Relations

Jason Mudd is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with brands including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. 

Jason founded Axia Public Relations in 2002. Forbes named Axia one of America’s Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. 

In an increasingly tech-forward world, Jason’s grasp of the technological demands companies face helps his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.

Contact info and resources:

Axia AI Visibility