On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 3% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
Corporate Gifting Done Right with The Expressory’s CEO Jamie Shibley
In this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting.
Tune in to learn more!
Meet Our Guest:
Our episode guest is Jamie Shibley, CEO of The Expressory, a strategic engagement agency helping businesses strengthen relationships through thoughtful, relationship-first strategies. She’s a best-selling author and recognized expert in strategic gifting and relationship marketing, with insights featured on “Entertainment Tonight” and Forbes.com.
Five things you’ll learn from this episode:
1. Strategic and themed gift giving for internal and external audiences
2. How to redefine “gifting” beyond presents
3. The three emotional pillars that build strong business relationships
4. Ethical considerations and best practices for corporate gifting programs
5. Why systems and consistency are essential to meaningful engagement
Quotables
“To form a relationship with somebody, that person needs to feel three things. They need to feel that you understand them, they need to feel that you validate what's important in their world, and they need to feel that you care.” — Jamie Shibley
“You recognize that it's not only the people that you already know and have some sort of relationship with. It's about nurturing the ones you want for the long term as well.” — Jamie Shibley
“When your vendor partners feel valued and seen, they will work harder for you.” — Jamie Shibley
“Sometimes a gift is your smarts. Sometimes a gift is just something that's simply helpful to someone so you don't have to spend. The budget does not matter.” — Jamie Shibley
“We would be better off not sending a gift or not sending a note card to somebody if it has something that has a negative unintended consequence or ramifications.” — Jason Mudd
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More About Jamie Shibley
Jamie Shibley is the CEO of The Expressory, a strategic engagement agency that believes the key to accelerating business growth and profitability in the post-COVID era lies in your ability to maintain personal connections and build emotional loyalty in your relationships. Jamie is the best-selling author of “Relationship-First Strategic Engagement” and is widely respected as a market leader. Her work has been featured on “Entertainment Tonight” and Forbes.com.
Guest’s contact info and resources:
“Relationship-First Strategic Engagement” book
Recorded: June 23, 2025
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.