On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 3% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
Common mistakes publicly traded companies make when working with the news media – Mark Basch
In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.
Tune in to learn more!
Meet our guest:
Our episode guest is Mark Basch, a seasoned business journalist with decades of experience covering publicly traded companies. He provides insights on economics, business trends, manufacturing, real estate, and unemployment, drawing from data releases and press statements.
Five things you’ll learn from this episode:
1. Consequences of companies mishandling bad news
2. Best practices for publicly traded companies to work effectively with journalists
3. Why preparation and anticipation are key to effective media interactions
4. Why understanding media evolution is critical for PR
5. The difference between embargoes and advance news, and how to use them strategically
Quotables
“When something is happening, it's a good idea to preemptively get together with the key people and have a response ready because one of the things that could happen in today's world is the story is going to be posted online and nobody is ready to respond.” — Mark Basch
“Clever is great, but it better be accurate.” — Mark Basch
“The headline … is designed to get you to read the story but also should tell you what the story is.” — Mark Basch
“If you want to make this newsworthy, if you want to get media coverage about your company, its success and its growth, we've got to have credible indicators of how quickly you are growing.” — Jason Mudd
“Always prepare, always assume the worst, and have proper preparations.” — Jason Mudd
“Have a plan, but have a plan in case the plan fails of what you're going to do secondarily.” — Jason Mudd
If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.
More about Mark Basch
Mark Basch is a seasoned business journalist who’s covered publicly traded companies for decades. His reporting focuses on economics, business trends, manufacturing, real estate, and unemployment, drawing regularly from data releases and press statements.
Guest’s contact info and resources:
Additional resources:
The best and worst media relations efforts from public relations professionals
How to speak with clarity and authority during a crisis
11 crisis management tactics to avoid or prepare for a PR disaster
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.