On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 3% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
HARO’s comeback: Modern sourcing for journalists and brands
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In this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching.
Tune in to learn more!
Meet Our Guest:
Our episode guest is Brett Farmiloe, founder and CEO at Help a Reporter Out (HARO). Brett has scaled startups and worked with global brands, and he helps professionals share their expertise online. His mission is to make knowledge more accessible and human.
Five things you’ll learn from this episode:
1. Why HARO was revived and what’s changed since its launch
2. How journalist profiles and “Open to Write” signals improve pitch success
3. Tips for better pitches with fewer blasts to stand out to reporters
4. How HARO is expanding to support journalists beyond sourcing experts
5. How PR pros can measure expert authority instead of vanity placements in the AI era
More About Brett Farmiloe
Brett Farmiloe is the CEO of Help a Reporter Out (HARO), a platform connecting journalists with sources to create expert-powered content. An entrepreneur and author, Brett has scaled startups, collaborated with global brands, and helped thousands of professionals share their expertise. His mission is to make knowledge more accessible and human online.
Quotables
“Our goal at the end of the day is to connect journalists with great sources for stories.” — Brett Farmiloe
“When sources come to us and they're like, ‘What do I do here? How do I be helpful?’ It's really in the HARO acronym: It's be Helpful, be Authentic, be Relevant, and be On time.” — Brett Farmiloe
“Be authentic; don't just use 100% AI, and add your own human expertise to things.” — Brett Farmiloe
“What comes around, goes around, and I really think that just being helpful and friendly and nice to people goes a long way.” — Jason Mudd
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Guest’s contact info and resources:
Listen to more episodes of the On Top of PR with Jason Mudd podcast.
Find out more about Axia Public Relations.
Additional Resources:
6 tips for using HARO to pitch your story
HARO Shifts to Connectively: What does this mean for PR professionals?
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.