On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 3% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
Why isn’t your press release getting any coverage?
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In this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement.
Five things you’ll learn from this episode:
1. Five reasons your news release isn’t getting coverage
2. Understanding the move from “press releases” to news releases
3. Common mistakes that cause press releases to be ignored
4. How to write headlines and content that attract attention and clicks
5. Adopting an audience-first mindset to make your news releases effective
Quotables
“A journalist or reader is asking, ‘Why should I care?’ ‘Why now?’ and ‘Why does this matter now?’ And if you don't answer that in the first few lines of your pitch or your news release, you lose that audience.” — @jasonmudd9
“Safe content doesn't get shared; it gets ignored.” — @jasonmudd9
“Your content now competes in search, AI, and social feeds. Structure matters. You need clear headlines, direct language, and answer-driven content.” — @jasonmudd9
“Shift your mindset from ‘What do we want to announce?’ to ‘What would someone care [about], click, and share?’ Define your audience, validate your angle with data, and write like a journalist.” — @jasonmudd9
“Coverage isn't requested; it's earned. It starts with how you think about the story before writing.” — @jasonmudd9
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Guest’s contact info and resources:
Listen to more episodes of the On Top of PR podcast.
Find out more about Axia Public Relations.
Axia Public Relations resources
1:1 consultations and training with Axia
10 2026 press release tips marketers aren’t going to like
Additional Resources:
What's the difference between press releases and public relations?
What’s the difference between newswire and press release distribution wire agencies?
How press releases are powering generative engine optimization and answer engine optimization
3 elements of an effective news release
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.