On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.
It is one of the top 3% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
We've featured guests from Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
On Top of PR with Jason Mudd
How PR influences recruiting, retention, and workforce quality
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In this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation.
Tune in to learn more!
Five things you’ll learn from this episode:
1. How candidates evaluate your reputation before your careers page
2. Why PR influences recruiting outcomes before HR gets involved
3. The role of visibility, credibility, and interpretation in hiring decisions
4. Why employer brand perception is formed in search and media results
5. How PR reduces hiring friction and improves talent quality
Quotables
“Candidates don't start with your careers page; they start with your reputation.” — @jasonmudd9
“Your careers page doesn't create perception. It confirms or contradicts what they already perceive or believe.” — @jasonmudd9
“Recruiting is a reputation-driven system.” — @jasonmudd9
“PR didn't create demand; it removed the friction that prevented their growth.” — @jasonmudd9
“Public relations doesn't just influence how customers see you, it influences who wants to work for you, who shows up, and how they perform.” — @jasonmudd9
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Contact info and resources:
LinkedIn Talent Solutions - Employer’s brand matters
Glassdoor - Employer Branding 101: Why, How and Proven ROI
Additional Resources:
Case study: Improving a company’s recruiting
How to turn award wins into long-term assets
Warning signs your online reputation management is failing
How to improve your company’s Glassdoor reviews
Find out more about Axia Public Relations.
Axia Public Relations resources
Listen to more episodes of the On Top of PR podcast.
If you like this episode, you're going to love this:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.