Ep 539: What Actually Matters In Your Agency Relationship with Jordan West

When selecting an agency, prioritize proven execution and strategy, and trust in your own expertise as a business owner. Look for agencies that focus on delivering execution and strategy, rather than just influence and relationships.

In this episode, Jordan West dives into the topic of why agencies don't always live up to expectations. Drawing from his experience running an agency and working with diverse clients, Jordan sheds light on the systemic issues he perceives within the agency world. He delves into the concept of misaligned incentives and highlights the need for a shift in the approach to agency-client partnerships.

Listen and learn in this episode!

Key takeaways from this episode:

• Agencies often have massive overhead to cover and must charge a certain amount to brands, leading to misaligned economics and the potential for filler work that may not be valuable to the brand.
• When working with an agency, it's important to seek high execution and strategy. 
• Business owners should trust in their own knowledge and expertise in building their brand and seek an expert to assist with execution and potentially tweak strategy, rather than assuming the agency knows more about their brand than they do.
• Business owners should look for the value gap when choosing an agency.
• While relationships with agencies are important, the focus should primarily be on getting business results rather than simply fostering a strong relationship with the agency.
• In the past, agencies have been inclined to emphasize influence and relationship-building over execution and strategy. Business owners should be mindful of this and seek agencies that prioritize the elements that lead to actual business results.

Recommended Sites:

CliftonStrengths: https://www.gallup.com/cliftonstrengths/en/252137/home.aspx 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit