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Secrets To Scaling Your Ecommerce Brand

Ep 227: Building a Brand Around the Source of Your Materials With Reuben Gladstone, Reuben Oliver

August 17, 2021 Jordan West & Sean Lang
Secrets To Scaling Your Ecommerce Brand
Ep 227: Building a Brand Around the Source of Your Materials With Reuben Gladstone, Reuben Oliver
Info
Secrets To Scaling Your Ecommerce Brand
Ep 227: Building a Brand Around the Source of Your Materials With Reuben Gladstone, Reuben Oliver
Aug 17, 2021
Jordan West & Sean Lang

What appeals to the high-end market? How do you seamlessly combine fashion and social impact?

In this episode, Reuben Gladstone, Creative Director & Founder of Reuben Oliver, shares his journey of searching for the best fabrics from around the world for his clothing brand and how it led him to build a brand that pays homage to the source of these high-end materials. He talks about collaborating with artists and artisans to introduce this concept to the world through their lenses.


KEY TAKEAWAYS FROM THIS EPISODE

  • Most clothing brands don’t really pay homage to the source of their fabrics.
  • What works best for Reuben Oliver is explaining their journey and being as honest as possible about what’s going on.
  • When launching your brand, try to convey how you want to be perceived as a brand.
  • Everything happens for a reason. The mistakes are part of the experience.
  • Having a clear-cut vision of what you want to create and being able to wear a lot of hats are vital components of scaling successfully.



Recommended Book:

How to Win Friends and Influence People
https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034



TODAY’S GUEST

Reuben Gladstone is the Creative Director & Founder of Reuben Oliver. He always had a passion for fashion and social impact, which led him to source the best possible fabric from around the world for their clothing brand and pay homage to their source.

Reuben Oliver is a contemporary ethical knitwear brand. Designed in NYC and manufactured in Lima, they focus on innovative designs while staying true to historical knitting practices.



Connect and learn more about Reuben and his company here: 

LinkedIn: https://www.linkedin.com/in/reuben-gladstone-921b33131/

Website: https://reubenoliver.com

Instagram: https://www.instagram.com/reubenoliverco/?hl=en


As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. Christopher's entrepreneurial expertise, showcased through successful ventures like Gentleman’s Box, fuels SubSummit's mission.


He shares valuable insights at e-commerce conferences nationwide and inspires aspiring entrepreneurs through guest lectures and mentorship programs. SubSummit embodies Christopher's dedication to empowering the subscription commerce community.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit

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Show Notes

What appeals to the high-end market? How do you seamlessly combine fashion and social impact?

In this episode, Reuben Gladstone, Creative Director & Founder of Reuben Oliver, shares his journey of searching for the best fabrics from around the world for his clothing brand and how it led him to build a brand that pays homage to the source of these high-end materials. He talks about collaborating with artists and artisans to introduce this concept to the world through their lenses.


KEY TAKEAWAYS FROM THIS EPISODE

  • Most clothing brands don’t really pay homage to the source of their fabrics.
  • What works best for Reuben Oliver is explaining their journey and being as honest as possible about what’s going on.
  • When launching your brand, try to convey how you want to be perceived as a brand.
  • Everything happens for a reason. The mistakes are part of the experience.
  • Having a clear-cut vision of what you want to create and being able to wear a lot of hats are vital components of scaling successfully.



Recommended Book:

How to Win Friends and Influence People
https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034



TODAY’S GUEST

Reuben Gladstone is the Creative Director & Founder of Reuben Oliver. He always had a passion for fashion and social impact, which led him to source the best possible fabric from around the world for their clothing brand and pay homage to their source.

Reuben Oliver is a contemporary ethical knitwear brand. Designed in NYC and manufactured in Lima, they focus on innovative designs while staying true to historical knitting practices.



Connect and learn more about Reuben and his company here: 

LinkedIn: https://www.linkedin.com/in/reuben-gladstone-921b33131/

Website: https://reubenoliver.com

Instagram: https://www.instagram.com/reubenoliverco/?hl=en


As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. Christopher's entrepreneurial expertise, showcased through successful ventures like Gentleman’s Box, fuels SubSummit's mission.


He shares valuable insights at e-commerce conferences nationwide and inspires aspiring entrepreneurs through guest lectures and mentorship programs. SubSummit embodies Christopher's dedication to empowering the subscription commerce community.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit