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Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
- Paid Advertising: Master the art of paid ads across platforms.
- Creative Strategy: Unlock innovative approaches to marketing.
- TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.
- Facebook Ads: Leverage Facebook's vast network for your brand.
- Influencer Outreach: Harness the power of influencer marketing.
- Real Successes & Failures: Learn from real-life experiences and case studies.
- Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.
Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Secrets To Scaling Your Ecommerce Brand
Ep 240: The Importance Of Planning Your Finances To Make The Right Decisions For Your Business With Kristy Gaton, Start Brands
Knowing and understanding your business's finances is one of the most important things that when business owners neglect, often leads to disastrous consequences.
In this episode, Kristy Gaton, CEO of STARTbrands, talks about the importance of knowing and understanding the numbers in your business to make the right decisions. She shares the numbers that you need to know and focus on as you plan the next strategies for your business. Listen up, and let’s start looking at these numbers.
KEY TAKEAWAYS FROM THIS EPISODE
- Knowing and understanding your numbers gives you the vision to make decisions and pivot when you need to pivot.
- Owning a business is the evolution of the art of knowing how and when to pivot.
- Important numbers to know about: statement of cash flows, profit and loss, and balance sheet.
- You can’t make the right decisions without knowing your number.
- When you are in an unhealthy state, you will be spending way more money, time, and energy trying to get back your health.
- If you are purpose-driven, it’s authentic. It flows, and it’s easy, but you have to know your numbers.
- If you are not a numbers person, bring someone into your life who will walk you through that.
Book Recommendation: Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza
https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094
TODAY’S GUEST
Kristy Gayton is a keynote speaker, productivity expert, author, businesswoman, podcaster, mom of 3 boys, active CEO to STARTplanner and STARTbrands, and owner of a cozy home host with North Georgia Escape, where others retreat too. She has devoted her life to providing hope for individuals looking to achieve balance, success, and happiness within their own lives.
STARTbrands is a collection of brands with products, communities, and resources that helps to balance and focus on all the demands of life through systems, tools, and knowledge to succeed.
Connect and learn more about Kristy and her company here:
Website:
http://www.startbrands.com
https://startwithkristy.com
LinkedIn: https://www.linkedin.com/in/kristydickerson/
Instagram: https://www.instagram.com/startwithkristy/?hl=en
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!