Secrets To Scaling Your Ecommerce Brand

Ep 240: The Importance Of Planning Your Finances To Make The Right Decisions For Your Business With Kristy Gaton, Start Brands

September 23, 2021 Jordan West & Sean Lang
Secrets To Scaling Your Ecommerce Brand
Ep 240: The Importance Of Planning Your Finances To Make The Right Decisions For Your Business With Kristy Gaton, Start Brands
Show Notes

Knowing and understanding your business's finances is one of the most important things that when business owners neglect, often leads to disastrous consequences.

In this episode, Kristy Gaton, CEO of STARTbrands, talks about the importance of knowing and understanding the numbers in your business to make the right decisions. She shares the numbers that you need to know and focus on as you plan the next strategies for your business. Listen up, and let’s start looking at these numbers.


KEY TAKEAWAYS FROM THIS EPISODE

  • Knowing and understanding your numbers gives you the vision to make decisions and pivot when you need to pivot. 
  • Owning a business is the evolution of the art of knowing how and when to pivot.
  • Important numbers to know about: statement of cash flows, profit and loss, and balance sheet.
  • You can’t make the right decisions without knowing your number.
  • When you are in an unhealthy state, you will be spending way more money, time, and energy trying to get back your health.
  • If you are purpose-driven, it’s authentic. It flows, and it’s easy, but you have to know your numbers.
  • If you are not a numbers person, bring someone into your life who will walk you through that.


Book Recommendation: Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza
https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094



TODAY’S GUEST

Kristy Gayton is a keynote speaker, productivity expert, author, businesswoman, podcaster, mom of 3 boys, active CEO to STARTplanner and STARTbrands, and owner of a cozy home host with North Georgia Escape, where others retreat too. She has devoted her life to providing hope for individuals looking to achieve balance, success, and happiness within their own lives. 

STARTbrands is a collection of brands with products, communities, and resources that helps to balance and focus on all the demands of life through systems, tools, and knowledge to succeed. 


Connect and learn more about Kristy and her company here: 

Website:
http://www.startbrands.com
https://startwithkristy.com
LinkedIn: https://www.linkedin.com/in/kristydickerson/
Instagram:

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. Christopher's entrepreneurial expertise, showcased through successful ventures like Gentleman’s Box, fuels SubSummit's mission.


He shares valuable insights at e-commerce conferences nationwide and inspires aspiring entrepreneurs through guest lectures and mentorship programs. SubSummit embodies Christopher's dedication to empowering the subscription commerce community.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit