BizTalk Radio's Podcast

How to Sell Value

BizTalk Radio

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 26:34
Value is an interesting thing. Everyone talks about value but most of us don’t know what it is; we only know it in its absence. Terry Slattery, President of the Slattery Group shares with BizTalk Host Jim Lobaito, that companies are fighting margin erosion and being seen as a commodity. He shares how to get your sales force focused on selling value and how to identify your value differentiation.