BizTalk Radio's Podcast
BizTalk Radio Show services the managers and leaders of companies by providing them with insights on everything from leading people to driving profitability. Our mission is to inspire the leaders who influence the world around them.The topics vary, but include items like leadership, motivating, recruiting, sales, marketing, training and staying competitive.BizTalk is presented in an interview format hosted by Jim Lobaito. It features some of the most prominent thinkers on business and human performance in the world today. Jim’s unique style brings out the “story” of each guest, not just the information they present. This often leads to a more insightful program for not only the listeners, but the guest themselves.BizTalk is produced by Performance Group, who's passion is matching a person's abilities and career aspirations to our client’s job opportunities.
BizTalk Radio's Podcast
Take the Cold Out of Cold Calling
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BizTalk Radio
Every sales manager has the expectation, every salesperson hates to do it, but calling on people you don’t know is a reality of being in sales. Sam Richter ended up in sales out of necessity. Not knowing how to prospect, he turned his marketing skills to the Internet and learned, with just five minutes of sales intelligence, what he needed to know about the person, company, industry, and competition to turn a cold call into a warm conversation. Sam shares with BizTalk Host Jim Lobaito, his web search secrets from his best-selling book Take the Cold Out of Cold Calling.