The Persuasion Lab with Martin Medeiros

#54: What is your ZOPA and why you need one now

Martin Medeiros

This week we will teach the five-step process to obtain a Zone of Possible Negotiation - the ZOPA- and its utility and failings. This appears in the book Negotiation Genius by Deepak Malhotra and Max Bazerman of Harvard Business School. This book is used by many MBA programs.

We discuss how this is very different than the "best alternative to a negotiated agreement "(BATNA), but uses the BATNA concept in the ZOPA formula. The ZOPA relies on intelligence we don't always get to have in practice.

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