In this episode I discuss the different types of sales strategies. An important part of being a good sales person is thinking empathetically about what the customer wants.
Additional References:
Never Split the Difference by Chris Voss
#31 - Mark Berkovitch and Tech Sales
#32 - Emotion and Trust in Sales with Larry Johnson
Got questions about the lab? Let us know! Email martin@negotiationstrategist.com.
The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.