The Persuasion Lab with Martin Medeiros

#70: The Proof is in the Pudding: How to Succeed with Social Proof

April 08, 2021 Martin Medeiros
The Persuasion Lab with Martin Medeiros
#70: The Proof is in the Pudding: How to Succeed with Social Proof
Show Notes

Social Proof boils down to the fact that we view a behavior as more or less correct, depending on how many other people we see engaging in that behavior in a given context.

In this episode we dive in to how to leverage the principle of social proof when it comes to your negotiation: how to build commonality and who to bring (or not bring) with you to the table.

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Referenced Episode: #41 Pink Collar Crime with Kelly Paxton, Listen Here

See footage from the Asch Conformity Study here

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