Web Design Business with Josh Hall

Quarterly Income Report & Recap - Q1 2025

• Josh Hall

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I'm doing a first for my business in 2025...sharing quarterly recaps and income reports!

In this first-ever quarterly income report, we'll get into how we achieved $115,655 in revenue with over $88,000 in profit while building Web Designer Pro to $346,459 in annual recurring revenue.

Highlights include:

• Moving course sales pages from joshhallco to webdesignerprocom, including transferring all course reviews using Senja
• Launching Web Designer HQ, a centralized directory for all SOP templates, email scripts, and resources
• Creating audio versions of three courses available as private podcast feeds for Pro members
• Introducing Brock, an AI agent for Web Designer Pro that helps members find resources and get coaching
• Planning course revamps for DNS and SEO courses plus developing a new model site
• Celebrating nearly selling out the first Web Designer Pro conference with 36 out of 40 tickets sold
• Breaking down revenue streams: $85,000 from Web Designer Pro memberships, $15,000 from sponsorships, $8,186 from affiliate income
• Maintaining a lean business model with just $27,600 in quarterly expenses, including team costs and taxes

I definitely challenge you to look at your own business numbers quarterly, even if you don't share them publicly. Take time to celebrate your wins and analyze what's working and what's not!

- Josh

Big thanks to the sponsors for our upcoming Web Designer Pro CON 2025 event! We couldn't make such a top-notch event for my community without their support 🙏

17hats (for proposals, invoicing, contracts and automation)

SiteGround (for website hosting)

Termageddon (for auto-updating privacy po

Speaker 1:

Hello, my friend, welcome into a very special edition bonus episode of the podcast here. This is my first ever quarterly recap in public income report. Now I'm doing this for a couple of reasons. I'm doing this privately because I wanna do a better job at number one. Just looking at the past few months of business and celebrating the wins and seeing what I accomplished, you know how this goes right. You, the past few months of business and celebrating the wins and seeing what I accomplished, you know how this goes right. You go a few months into your business and you feel like you got nothing done, but then when you look back at the completed projects, you're like holy cow, we did a lot recently. So that's one reason I also have notoriously been really good at just keeping my head down and getting work done and just continuing to build momentum and look forward. But subsequently I've not been the best at looking back at the data and the numbers and getting really granular with what's working, what's not working, what can be improved. So essentially I'm forcing myself to become a better business owner and to do better at looking at the numbers and the data. It's just it's not my strong suit, but I know to continue to build a healthy business, I need to do better at it. So it's kind of a challenge for you as well. That's one reason I'm doing this publicly is I want to challenge you to do this in your business. No matter what level you're at in your business, whether you're more established and you're a decade or two in, I'm sure you could do better. We can all do better, probably at looking at the numbers. But even if you're brand new at business, it's really good to get a habit of doing this.

Speaker 1:

Now I am always inspired by folks who do some sort of monthly income report. My friend, shannon Mattern, who is the host of the Profitable Web Designer podcast. She does this every month. I'm not interested in doing this monthly at this level, but quarterly I can do. My friend, jay Klaus, who runs Creator Science and he has a membership called the Lab. He does a very, very in-depth, robust monthly retro Like. I don't know anyone who does it more detailed than Jay does. So I'm always inspired by you know a couple of my friends who are doing this. So that's what I'm going to start doing, particularly this year.

Speaker 1:

This is kind of my personal challenge for this year and I want to challenge you to do a version of it as well, whether you do it monthly or at least quarterly. I would at least do it quarterly and a simple version of this I'll share what we're going to cover here. But a simple version could be just to look back at your revenue month to month and then just look at your expenses just a standard P and L, a profit and loss type of statement, and you know you don't need to go line by line with your bank account. But if you get a good idea of what came in, what services you're selling, where your expenses are going out, it'll tell you a lot about your business and it'll tell you a lot about what to improve moving forward, some things you can improve, some things you just may need to chop out altogether. So that's my encouragement to you. Now, what we're going to cover here are a list of some of the things that I completed in this first quarter. I'm going to share a little bit about some things that are started, some projects that are started and subsequently kind of what's ahead. I do want to just share some personal things about some of the big wins I was really excited about this quarter, and then we're going to wrap up with the actual numbers for Q1 of 2025. So I am going to share with you real revenue, real expenses and the real profit that came through that.

Speaker 1:

Now I will say, before we dive in here, I've got some visuals to this that are going to be in the post that accompanies this, which is inside of Web Designer Pro. So I don't know if I'm going to be doing every one of these quarterly recaps completely public. I will absolutely do every single one of these this year inside of Web Designer Pro, so all members will get full access to this. But for this first one, I'm going to make it public just so you can see what it looks like or hear what it looks like. But the actual post is inside of Web Designer Pro. So if you're a member of pro at the course or at the community and coaching tiers, you'll get access to this post, as it is a newsletter which, by the way, this is publicly going to be my newsletter for the week that this comes out. So if you're not yet on my newsletter and you're not yet a member of pro, jump over to joshhallco slash weekly and you can sign up for my newsletter, even if you're not a member of pro to get this All right Projects completed. This first part here.

Speaker 1:

One of the biggest things that I jumped on in Q1 came from my SEO consultation with Michelle Bernier, who's my kind of personal SEO and messaging and copywriting strategist. We did a conversation at the end of last year, a consult I'll make sure that's linked below too, but that was basically mapping out the SEO strategy for Josh Hallco and Web Designer Pro for 2025. And the first big thing there was to move the course sales pages from joshhallco to webdesignerprocom, and that was done in the first month of 2025. So that was a big one. That actually was a lot of work.

Speaker 1:

Subsequently, not only did we move all those pages over and do a lot of redesigning and tweaking and refining, but the original course reviews were with WooCommerce reviews at joshhallco. But since I'm not using WooCommerce on WebDesignerProcom, I needed to figure out how to transfer the reviews over, so I started using Senja. Senja is freaking awesome. I'm really, really happy so far with Sinja because we were able to export all the reviews from WooCommerce and pull them over by course and by category. Big shout out to my tech VA, chris, for literally doing the grunt work of all that. So we got all the course reviews moved over to their new sales pages at webdesignaprocom. We also created course review forms for each individual course that are embedded there. So in Senja you can categorize different intake forms for reviews that can be written or video. So that is all ready to go. Thanks to Senja, thanks to Chris, my tech VA, for doing that.

Speaker 1:

So that was a big kind of two-in-one project there that we kicked the year off with, and then I also added some more pages to WebDesignerProcom. I added a full courses page that is an overview of all my courses on-site at WebDesignerProcom. I also added disclaimers, accessibility statement and a few others and laid the groundwork for some future pages which are going to come into play here. Again, this was based off of my SEO strategy for 2025, uh, with Michelle Bourbon year, and that was episode three 57, by the way, if you want to go back to that cause, we released that in December of 24. So head back to that one. Definitely worth your time If you want to hear a live SEO like consultation, to see what that looks like and to see what it looks like to have you present that for a client so they can pay you for it, and then some Web Designer Pro things that were accomplished here in Q1.

Speaker 1:

I launched Web Designer HQ, which is basically a little directory to every single SOP template, email script and all the things that are mostly inside of courses. There are links to trainings and additional things there as well, but we really wanted a centralized place that had all the SOPs. This has been highly requested for like a year or so. So, yeah, web Designer HQ for any member of Pro, even on the courses tier. This is available for you. Just go in the courses area and there's a new courses resources section and that has a post for Web Designer HQ. It also has a post about the audio courses. We were able to get three courses on audio as a private podcast feed. So the web design business course, the maintenance plan course and scale your way are all available now as audio courses. So as long as you're a member of pro at any level, there are links in there where you can the courses to, where you can download the audio version and get your private podcast feed link, and then the post is there as well in the course resources section.

Speaker 1:

And then the other big thing we just launched more recently is Brock, our AI agent in Web Designer Pro. It's Brock. The WDP bot Just talked about this recently. My daughter named it Broccoli and we rolled with it and it is freaking awesome. We just had a recent bonus episode, so I'm not going to rehash that, but go back to that one If you want to check it out. Really dives into what you can do with Brock as a web designer pro member, both for finding resources, finding posts and get coaching based off of everything that's in pro.

Speaker 1:

So those were some of the main projects completed in Q1. Again, some of the. We've got a lot of smaller stuff that we did, but those were the big ones. Those were like the biggest needle moving things that were done. I'm loving this, by the way. I really hope you do this, if anything, even if you don't do like a profit and loss, look back at the projects you've completed in this first quarter. You will be shocked at how much you got done that you didn't realize you did.

Speaker 1:

So there was Q1 as far as projects completed. Projects started. I got a little bad. I'm not usually this bad, but for some reason I just got quite a few things started, although they're all kind of intertwined. I got kind of bad with starting projects but not getting them finished as soon as I wanted to. But we did a lot in Q1, and I also maintained a very balanced schedule with my family. My daughter also had a big surgery in February. So lots of things going on and still really happy with what we kicked out in Q1. All that to say the things we started. I did start creating a new Web Designer Pro model site.

Speaker 1:

Now what this is is basically the new version of an example site that are going to be. It's going to be featured in like all of my courses moving forward. So I am about to embark on like course revamp wildness. I mean heads up. All of my courses are up to date in like. There's new things I want to add, of course, but for anyone in the courses, don't worry, nothing is like ridiculously out of date or completely irrelevant. If that's the case, I delete those lessons or tweak them.

Speaker 1:

But a lot of my courses are fixed and ready for a revamp, starting with the DNS course. What was formerly called my C panel course, uh, was renamed to under the hood, which is just under the hood of what's when websites. I'm going to kind of just go simple and just call it a DNS course. It's what it is, so it is Under the Hood of websites. But I've got the new outline just about ready to go and I'm rewriting the lessons for it. It's basically a DNS foundations style course for web designers. So that's going to be the first course that I kick out here. I don't think I'll have it ready in April. My hope was to get it out in April, but it might be May. Either way, it will for sure be Q2.

Speaker 1:

The other course that's going to be revamped and relaunched as version two in Q2 is my SEO course. Lots of new stuff in the wake of AI, Google AI overviews and everything else that's going on that I'm going to be talking about. I've seen so many of my web designer pro members absolutely do some incredible things with SEO both how to do it and also selling it as recurring and revenue services and MRR services. So, uh, working on the DNS course now for any members who are curious and pro, and then SEO course will be next. Again, that all kind of ties into the model site because I want to show off some SEO strategies with the Web Designer Pro model site. So I'm kind of. I started working on the new model site which is also going to be like the primary example of how to offer maintenance plans, the pricing, how to display your service pages, how to display growth plans. It's all going to be in the model site. It's going to be a lot easier for me moving forward. So all of the courses subsequently are kind of dependent on getting that model site done. So the DNS course we don't need to worry about that. So DNS course will be out soon, new version, and then model site, then SEO course, all in Q2. And then I'm also this is going to come into play with revenue that came in for pro but I'm really working hard and better at some email sequences and some nurture sequences Now that we have tiers in web designer pro.

Speaker 1:

We have the coaching tier which is nearly at capacity. I'm probably going to put a wait list on that in April here, um, and then open it up, probably once a month, um, for for any spots that are available, because I am very, very close to capacity, as I have been. But we've had some folks drop down to the community tier, which was fine and expected. So that's opened up a little more of my capacity for coaching in our weekly calls. Uh, on the coaching tier and pro, but we also have the community tier and the courses tier and, um, I'm trying to figure out how to best nurture folks at the courses tier to make sure, once they get to a certain point, I think they'll be ready for the community, and vice versa. So when people are on the community tier they may be ready to jump up to the coaching tier when they're at a certain level. So I'm working on some sequences for that. So those are the main projects that were started in Q1.

Speaker 1:

Now let's get to the numbers, the revenue and the income report. I know that's what you showed up here for. I want to start off with some big wins because these will get into some of the revenue stuff. I'm very, very excited to be at a point where Web Designer Pro is inching towards $350,000 ARR annual recurring revenue. This is an incredible foundation for my business and incredible foundation and stability just for me and my family. I've been really open about how 22 and 23 were down years, but last year, 2024, was awesome. My goal this year, my revenue goal, is a top line revenue of half a million 500,000. And you will see here that we are close to on track to that. Web Designer Pro in itself, which is the majority of my income and revenue, is now at 28,872 MRR. That's monthly recurring revenue on average. So there are some months that dip below that depending on annual renewals and and I had some quarterly subscriptions as well, initially from a couple of years ago but 20, almost 29 K MRR and we are sitting at three, 3000, excuse me, $346, nine dollars annual recurring revenue. So again, with the growth that I anticipate for pro, we should get at least to a four hundred ARR recurring revenue model by the end of the year and I feel like that's pretty, pretty modest with what I have planned here. So really really pumped about that Very, very excited.

Speaker 1:

Thank you everybody in Web Designer Pro for making that what it is. I mean I'm obviously you know I'm working my ass off to make this the best web design community online, but pro is nothing without its incredible members, especially the community. So you guys are a huge part of that and you are a huge part of supporting me and my family and keeping this going. So thank you Web Designer Pro members. If you're not in, jump on in web designer procom Courses are 49 a month. 49 a month you get all my courses. You get web designer hq and you get audio courses. If you're not in there, my friend, what are you waiting on? Let's freaking go, and then you can jump into the community level and then we'll really start building your business and you can get To six figures and multi six figures and beyond. So Very excited that we're on track. We're about 90% on track to the goal of being a 500K business. We'll get to the quarterly revenue here.

Speaker 1:

Next, one thing that was a big, big win was I came out and planned and, within the first three weeks of releasing this, nearly sold out our first web designer pro con event which, at the time of recording this, is going to happen in less than a month. I can't believe we're almost here, but super excited about that. We've been talking about having like a dedicated web designer pro event for a long time. This one was a max headcount of 40 members and we've got 36 tickets sold. So heads up, it may even be sold out by the time this comes out, but we've only got a few tickets left for any members on the fence. You've got to get it ASAP as possible because we do have a max headcount.

Speaker 1:

But I was really excited about that because I had no idea where this was going to go. I didn't know if three people would buy tickets. Didn't know if, you know, three people would buy tickets. We kept tickets very modest, at 150 a piece, just because I wanted people to be able to travel and I knew I was going to get some sponsorships, which we'll talk about next. But yeah, we weren't sure what to price it at exactly. I mean, we had plenty of expenses but yeah, we sold like over 20 tickets in the first couple of weeks of announcing the event, which told me, holy cow, web Designer Pro members are just as engaged and pumped to meet in person as I thought they would be even more. I mean, it exceeded my expectations that fast. So super, super pumped about that WDP Con going down May 2nd through May 3rd 2025. I will definitely be sharing all the ins and outs of that once we have the event here.

Speaker 1:

But a huge win. That was a big win. I also subsequently landed three sponsorships for webdesignerprocom Sorry, webdesignerprocom, yeah, siteground 17 Hats was our primary sponsor Site, sponsor site ground and term. Again, it's the first time I've really taken like sponsorships seriously. I've never done it for an event. So, uh, we just kind of looked at the average expenses of the event, kind of offset it with the amount of revenue that we took in from ticket sales, and then, uh, wanted to have some sponsorship behind that to be able to help us with the event venue.

Speaker 1:

We have a deaf member of Web Designer Pro shout out to Harold who is coming as well. So we need to ASL services. So we're going to have two signers. With an all day event, you need to have two signers there for ASL services. So that was a pretty big cost for this. Um, we've got group socials and dinners and some other stuff going on. So big thanks to 17 hats, site, ground and term again for backing us and backing our community and making this event freaking awesome, cause we kinda we went all out in a lot of areas of it to make this the best damn event we could for our first big web designer pro event. So, yeah, oh my gosh, I'm so excited. Another huge win and then we'll dive into revenue.

Speaker 1:

A couple last ones wins here. I got Chris Doe on the podcast. That was a biggie. I had been talking about that for a long time. He was on recently, so it was an honor to have Chris on a lot of great feedback on that one as well.

Speaker 1:

Uh, speaking of a web designer pro member, we also officially have our first Web Designer Pro partner. It is a partner community, sam Sarsden, who has been a member of Pro, who is just a flying eagle and great example of how to build a six-figure business. He's been on the podcast before. He started his own little SEO academy called Local SEO Academy, and Sam is just on the front lines of what is working with local SEO, not only how to do it for yourself, but how to sell it as a service. So I go only so far into SEO and local SEO is not an area of my personal strong suit. So I actually rely on Sam, just based off of literally seeing what he's doing and built, making his own six and even I mean gosh, he's going to be looking at two, 50, I think this year, plus in annual recurring revenue on his own with local SEO. So I'm happy that Sam is an official partner to web designer pro, not only as a member, but his community kind of just goes further into local SEO. So, uh, yeah, we have a spot in web designer pro now where, if you want to go deeper into local SEO. This is what I recommend, and I'm an affiliate a proud affiliate for his Academy, and we started a very, very cool mutual relationship here, moving forward for both web designer pro and local SEO Academy for those who want to go deeper into specifically local SEO.

Speaker 1:

And then, last big win, before we talk numbers on the personal side, uh, my wife and I just celebrated 10 years married, which was awesome. We had a wonderful little anniversary celebration and shortly before that, my daughter Bria had her big time G tube surgery. So there was a lot that led up to that a one-night hospital stay and some recovery but she's doing awesome and she's gaining weight and she's our little sumo bean, now that we call her. So I've been a good year on the personal front too, and obviously keeping up with my two other kiddos, annie and Drex, and just trying to do our day to day All right. Now let's talk revenue Again.

Speaker 1:

This is the first time that I've ever publicly shared this much data public. So a little nervous. But here we go, cause I don't know what you expect of me. I don't know if you think I'm like a multimillionaire. I don't know if you think I make $50,000 a year. I don't know, but I will tell you Q1, we took a top end revenue in of $115,655.96. So just over 115K for the first month. That's also a big time win for me because I've never had a six figure quarter. I'm sorry I may have said that there, but 115 plus in the first quarter, january.

Speaker 1:

This is the way this broke down. January was 33,809.96. February was a little bit of drop from that to 26,355.72. And then March was quite a big jump up from that. March was actually the best month I've ever had to date. Maybe that's why I feel comfortable sharing all this At 55,490.28. And all this at 55,490 and 28 cents.

Speaker 1:

Now my numbers usually don't drastically differ that much. But the reason March was such a drastic um increase from February was because, number one, we have a lot of annual renewals in web designer pro on the coaching tier. That happened to be in March because when I revamped what was the web design club into web designer pro it was in late February and March when we officially launched web designer pro. So I had a lot of folks jump on the annual deal at that time, which is still available. Any member of web designer pro at the coaching tier you guys can go annual. You'll get two months free and you get a one-on-one coaching call with me at some point in your membership. So jump on it. If you want to go annual, um, it's actually on the books, it's. It's nice in waves but just a heads up, if you do maintenance plans or growth plans annual and monthly you it's nice to have that initial cash influx, but you actually make more lifetime value with a monthly subscription versus annual. So it's kind of nice having both of those. That's only available on the coaching tier as of now in pro. I'm considering it for for the courses tier in the community tier. But, um, because people are upgrading and downgrading, I have to see how that's going to best work out, but for now that's why it was such a big jump.

Speaker 1:

The other big aspect to that is I had over $15,000 in sponsorship revenue from our sponsors for the Web Designer Pro event and we also sold more and more tickets in March as well for the event from pro members. Numbers skewed it a little bit because those are not normal monthly revenue numbers. Without those it would probably be more like high 30s. But still, that's the difference between those. But I'll take it and again I'm going to do more and more things this year to hopefully keep this at an average. So quarterly top line revenue was over 115. And actually, members of Web Designer Pro, you guys and if you're on your email list, cause I'm going to send this to you in the newsletter version joshhallco slash weekly sign up but we actually had over 120 total revenue. But, as you guys know, sometimes those don't hit the bank account to the following month. So, uh, while we did have technically 120 on the books, it was 115 in the bank account. We had nearly $5,000. It didn't drop until I think it was April 1st, so it was like this ain't no April fool. So, uh, yeah, that is why that's slightly skewed, but hey, we'll take it. It's ish, it's in there.

Speaker 1:

Let's talk expenses now. Out of this 115, 655.96. Of course that's not going into all my pocket and my helicopter, cause I don't even want a helicopter. At most I would get a pontoon boat and a tennis court and revamp my drum set, also pay for my family stuff. But any who?

Speaker 1:

Uh, expenses for Q1 total. This includes team costs. This includes all of our subscriptions and taxes. I don't know what. Okay, what do you think? Let me guess. Let me have you guess? What do you think it is? What do you think my expenses at a 115 plus were in the first quarter? Will this be lower? Will this be higher? I know you can't take it anymore $27,600.71.

Speaker 1:

So I'm very fortunate because I have a very, very lean business Again. That 27K plus was everything All my team costs, all our monthly expenses, subscriptions and nearly $10,000 in taxes for that first quarter. My business is an S-corp so we do tax estimates. Now I pay tax personally separately, so that's just pure business W-2 tax based off of what I take home as the sole proprietor of my business with an S-corp. So the cool thing about that is we had our most profitable quarter to date at over $88,000. So $88,000, $5,525 was our profit. That gave. From the $88,000 comes what I take home from me and my family and then profit left in the business.

Speaker 1:

So awesome, good quarter. Good, good, good quarter. Very excited on the right track, especially considering we're still rebounding from a down 22 and 23. Very, very happy with a top line revenue of again over 115,000. Should have been one 20, but that dang weekend, I think, messed us up with that. Get into the bank, that's okay. A little over $27,000 in expenses and then over 88,000 in profit, which again that goes to my family and then to just being in the bank to be able to have our, have our cushion pay stuff off and et cetera.

Speaker 1:

Um, one thing I did want to mention with this cause I think it'll be helpful is a little bit. And again, if you're on my email list or a member of web designer pro, you'll see this in the post, cause I'm going to include this visual. But if you're curious about how the revenue per month broke down, again, I'd mentioned earlier that MRR right now is over 28,000 for web designer pro. But again, we have some annual renewals there, so that's why some months fluctuate. Even with a recurring revenue model, it's not all monthly and when I launched Web Designer Pro I actually launched quarterly. So we still have some members paying quarterly who signed up on Web Designer Pro versus monthly and annual. We only have a handful of those now, but that's why it skews a little bit. That's why, like in January it was over 33,000 and then in February it was just over 26 is because there's a baseline of web designer pro. I don't know what the actual MRR on web designer pro averages. It's probably more like 25 right now, because some months in web designer pro, over 30 comes in and then some it's, like you know, 25 or 26,. But then there's the rest of the revenue streams that we have here, and that's why I want to just give you a rundown of some of these extra revenue streams.

Speaker 1:

Again, as a web designer, it's a different set of services and models, but I think what's important about this is to see how, and for me, I'm just going to be honest and transparent with you. I'm very all my ducks are in a row. Well, that's not right. All my eggs are, most of my eggs are in one basket, which is web designer pro. Now, that's the goal and I'm investing in myself. I'm literally investing in pro. I'm investing in making it better and better and better.

Speaker 1:

But I am going to be honest in saying I want to make sure that I continue to have some diversity in my revenue streams. Now I don't want to take my mental bandwidth and time away from pro any more than it is right now, because it's very, very manageable, but I am definitely looking into more sponsorships and consulting and some other things that interest me and that aren't big time sucks to be able to not that I have any reason to think that Web Designer Pro is going to be going down in revenue. In fact, I think we're going to be doubling it over the next probably 12 to 18 months. It could very well be a seven figure membership with what I have planned here within the next couple of years. But I also know the value of having a little bit of diversity. For any reason, it's just good to have some diversity, as any established business owner will tell you. So I'm going to break down this first quarter revenue in my income streams for you.

Speaker 1:

So inside of Web Designer Pro, over $64,000 came from the coaching tier and then over $64,000 came from the coaching tier and then over $11,000 came from the courses tier. Now that's only 49 a month. So, uh, and it's only four months old and I really haven't, like, pushed the new tiers as much. I mean, I I promote web designer pro but I've got plenty of marketing plans, but I'm really still I feel I'm solidifying the foundation to to make especially the courses tier more scalable. So I'm fine with that, I'm fine with those numbers. And then over $10,000 came from the community tier in this first quarter in web designer pro. So the way that works out.

Speaker 1:

If you don't know, my community web designer pro there's courses community and coaching courses was 49 a month Currently. Community is $99 a month currently and the course or, excuse me, the coaching tier, is one, 99 currently a month. So 50, 50, 50 increases there and, yeah, the bulk is in my coaching tier because that's what pro has built up as over the years. But even with over $20,000 in revenue in this first quarter between community and coaching, those are much more scalable because they're not as time intensive. For me the courses tier is infinitely scalable because I'm not actually one-on-one talking to the folks in the courses tier. You just get access to my courses and a handful of other resources. But ideally I want you to come up to the community when you're ready and that's where the real magic happens. The coaching tier I've worked on that, you know, for years and that I'm nearly nearing at capacity because we get weekly coaching calls and everyone gets DM access to me for coaching. Sometimes those coaching conversations that are going in the DMS privately are pretty intense and can be very time consuming. So I'm basically fine with the coaching tier being where it is and I want to scale up courses in community. I want to continue to to drive those pretty aggressively through the rest of this year, which, with what I've mapped out, with the plans ahead and the projects I've started. Every time I launch a new course, a revamped course, it's a new sales cycle for the courses tier, so those are going to be big.

Speaker 1:

But altogether really happy with over $85,000 in Q1, just from Web Designer Pro. So again that's a huge chunk of the revenue. Over $4,000 came from ticket sales to the Web Designer Pro event, so that helped offset quite a few of our costs. And again, so fortunate to land some sponsorships for the event at over $15,000 thanks to 17 Hats, siteground and Termageddon. So that will cover all of our event costs and more. We'll be able to actually be profitable on the event, which is huge, awesome.

Speaker 1:

I wanted to make sure I didn't lose my ass on that one. I do have a mini course which is my guide to getting web design clients. I actually still sell that through joshhallco, but it's really only a lead type of product and the way I do that is typically off of the backs of summits. So I was a part of a couple summits in Q1. And what I would do is say if you like this presentation, I have a mini course. Normally it's $97, but you get it for $27. That's typically how I discount that. It's simply a lead in product and what that? If you didn't know what that mini course is, it's my guide to getting web design clients. It's actually just one module from my business course which is telling me how valuable my business course is. It's my signature course inside of Web Designer Pro. But people are getting that and then they're jumping into Web Designer Pro and I would usually back that up with a 30 day trial of all of my courses inside of Pro. So when somebody gets the $27 mini course, they automatically get an option to jump into pro and try it out for 30 days to see if they want access to all the courses ongoing.

Speaker 1:

With those email nurture sequences I talked about. The goal is to get them up to community when they're ready and then we'll have the coaching tier opened up month to month or every other month, as we have availability and I have capacity. So that is the model and the goal to get us up to 500 K this year and then eventually even higher than that as we look towards this with the goal of sustaining my lifestyle and my time with my kiddos and enjoying this and making sure I'm not stressing myself. I'm actually loving this. I'm really enjoying this. By the way, I hope you are too. We're talking numbers. It doesn't get any better than that.

Speaker 1:

I did sell $148 total worth of pro swag. I have not pushed the pro swag so far very much. I did way more last year when we came out with it. So I will be jumping on the swag train more now. I don't pocket nearly. I I nearly break even on the swag. I've kept the. So, if you didn't know, all members of pro get a discount on swag. Although anyone could buy it technically, we have t-shirts, sweatshirts, coffee cups, all sorts of stuff with web designer pro swag. So I'll be pushing that a little more. But yeah, 148 came from that. I probably profited maybe 20 bucks on that. So, members, don't think I'm taking barely any of that. It really it covers costs and shipping, that's. I've kept the cost down for you. I just want people to wear a web designer pro swag because, number one, it gets you leads and number two, I want that. I want it to be repped. So I'll do better at that.

Speaker 1:

Something I do have hidden I'm a little leery about talking about this cause. I don't have too much time for this, but I do. Personal consultation, coaching calls upon request for non-members of pro and anyone who wants to talk about circle or um community building. I currently value those at nine 99 a month. So I sold two personal coaching calls in Q1. So, um, nearly $2,000 of just one-on-one, one-hour calls, which were both really great. They were actually all about community building.

Speaker 1:

Um, it's something I'm definitely interested in, but I just don't have the time and bandwidth now. I mean, I could absolutely come out with a whole new community and a whole new course about being a community builder, but I know myself and I need to keep the focus on pro to make sure we continue to get it to be the best thing thing it can be, and then I'll probably have some time and bandwidth to open up some more consulting. But I do that on a case by case basis only, even when I'm available. But it is a. It's a grand to talk to me for an hour if you want coaching and consulting. So again, web designer, pro members at the coaching tier for one night at a month, I mean for less than a couple. You're getting what people are charged or paying a thousand dollars an hour for me. You're getting my. You know you're getting coaching via DM from me personally, so the coaching tier is the absolute steel of a deal. And what designer pro, if you ask me, uh, talk sponsorships, affiliates. We had. I think it's the best quarter ever in affiliate revenue at $8,000, $186 and 74 cents. The affiliates break down like this Most of my affiliate revenue comes from Circle.

Speaker 1:

I love Circle's affiliate program because it is recurring. So with Divi like if I get a sale on Divi it's one time, but then I never see any ongoing Circle. For anyone who uses my Circle link, it helps because it is a premium product. Most circle uh communities are charging. You know most circle builders are going to be at a $99 plan on the low end and then 200 to 300. Some of my circle affiliates are paying 500 plus a month. So, uh, that is a wonderful recurring revenue affiliate source for me. That was actually well over $4,000 in Q1 from Circle just in affiliate revenue from using my Circle link on my YouTube videos about Circle and in my recommended tools With Divi made $951.31 for Divi affiliates.

Speaker 1:

Local SEO Academy, which I mentioned a little bit ago. That's actually one of my top affiliates now because it is a recurring model as well. So, members who use my local SEO Academy link from web designer pro, who want to learn local SEO, that was over $689. So thank you, sam, keep it going. Let's freaking rock and roll. Let's help some people fathom which is the analytics tool that I use and recommend. Um, those are, it's 15 bucks a month, so those stack up. That was about a hundred. That was 140 exactly for Q1, uh term again, which is the privacy policy generate audio auto up, generate auto updating generation tool that I use and recommend for Q1. All the agencies who use my link for that um get a special deal and get some license free. But that was 858.80 in Q1.

Speaker 1:

Content snare, my preferred tool for collecting content, that was over 379. Site ground hosting was 300 for referrals from that and I was a part of the designer boss summit and got 223.20 from uh affiliate or affiliate sales who upgraded into their power pack for that summit. Uh dub over doubled that with the simply profitable designer summit that Shannon matter put on, but that revenue didn't come until April. But altogether that was $8,186 and 74 cents in affiliate revenue. So very happy about that. Let's keep it going.

Speaker 1:

My friends and partners uh, I do get paid from YouTube. Not a whole lot, generally anywhere between 450 and 500 bucks a month for YouTube. In Q1, youtube AdSense was 1,491 and 20 cents. Basically. If you don't know, all my YouTube videos there's, there's cost per click and I am a part of their AdSense program. So I do get paid for for views, but it's all about the sponsors on those videos. My two most profitable videos are my manually migrating WordPress video and subsequently my circle tutorial video. So those are both the videos that are the highest earners as far as people advertisers paying for cost per click. So almost 1500 a month or almost 1500 a quarter so far. So I would love to boost that up for sure. I would love to get like I'd love to get that to like two to 3000 a month and YouTube ad revenue. So there's there's another little goal, because all of that can chip away with this bigger goal of increasing the different revenue streams. So good challenge. The different revenue streams, so good challenge. And then I do get paid as a consultant for in transit studios. I sold in transit in 2020.

Speaker 1:

It was not a sexy one-time sale. What we agreed upon was a quarterly payout, uh, with a certain percentage of the profit of the business, what the product like, what the profit is quarterly. So it was a small. It was definitely a lower quarter. Um, that well, so this payout was in January, but it was for Q4. So, and it was a, it was a tie. It was a lower Q4 for in transit, for sure, that was 1,167, uh, for Q4, but way better. And, uh, I know I already sent the invoice out for for Q2, which was for Q1 in 2025, which was way better. But, eric, let me know, you know, q3, or sorry, wow, I made this so confusing Q4 of 2024, he, let me know, a little bit lower than usual anticipated. All that totals to again $120,288.09. But again, over $5,000 of that didn't come until April. So the total reflection was 115 minus a little over $27,000 in business expenses and taxes, which left us at almost $90,000 profit. So there we go, friends, my first ever income report and quarterly recap.

Speaker 1:

I hope you enjoyed this. I'd love to know if you did Again. I'm not going to put an official this isn't an official episode number with with the posts or anything, but this is going to be in my latest newsletter which will be coming to you If you're not on my newsletter. They come Sundays at noon. You can sign up for Josh or sign up for that at joshhallco slash weekly. This will be available as a post inside of pro though, so pro members, you will get all the details on this. You'll get a little more with the visuals and stuff.

Speaker 1:

Um, so jump on into web center pro to get my newsletter, all my courses, all the goods we've talked about. Uh and yeah, I'm, I'm really. Yeah, this is good. Like I think I would love to be a little further in this, but it's. This is good and stable and again with my goal of being on track for 500 K this year, in 2025, this is a great start, especially considering we were rebounding from a lower 2022 and a really low 23 compared to where I wanted to be. So this is all part of the rebound and all part of the wonderful wild world and journey of business.

Speaker 1:

My friends, thanks for tuning in. I hope you enjoyed this one. Please let me know if you do and I'll see you in Web Designer Pro at the courses tier If you want my courses, the community if you want to get access to this and the entire amazing community and if we're not at a wait list, you can jump into the coaching tier as of now and I would love to coach you directly to help you get to your own six figure quarter. How's that sound? Let's rock and roll, friends. All right, guys? Thanks for subscribing and I really would love to know if you enjoyed this. So, wherever you find me Instagram, facebook, email, wherever let me know, and our website are pro, of course, and I would love to hear if you enjoyed this, because I'm definitely going to do this, at least in 2025, publicly inside of Pro. So if you enjoyed this, maybe I'll consider doing the next quarterly recaps here on the podcast, at least for you. So let me know. Cheers, friends.