Web Design Business with Josh Hall

387 - 400+ Website in a Day Clients with Bailey Collins

• Josh Hall

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You’ve probably heard of VIP days or Website in a Day packages…but if you’ve yet to crack the code on how to do them effectively, DO NOT MISS this episode.

Bailey Collins and her Honey Wave Creative team have landed over 400+ website in a day projects and are now charging $3,800 (addons available) for each design day client.

Now, I had some questions…

  • How do you fight scope creep?
  • How do you sell these?
  • Is it truly a day or is it more of a week?
  • How do you balance delivering these and running the business?
  • Do you offer maintenance plans after they go live?


Well, all of that (and much more) is answered here because Bailey held absolutely nothing back. So if you’re ready to launch your design day offer…this is an audio pile of GOLD!!

P.S. Bailey has put her entire system and process into a brand new course to help you do the same!

Because I don’t teach on design days, I’m happy to partner up with Bailey on this and recommend that you just steal everything she does to save you time.

Head here to jump into her new Design Day Blueprint course!

Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/387


Bailey Collins:

And that's one of the most common pieces of feedback we get from people on Instagram or emails. They're like, how do you have all these random businesses that you're working with and all the sites look so different at the end of the day, and I'm like, well, that's the fun of it. I would get bored if I was working with the same industry all the time, and so that works for me to work with different types of people. But usually the people who come to us are people who have been in business for usually it's one or three to five years. We do sometimes have newbies, though, coming to us, but three to five years, and a lot of times it's a site redesign and as long as they fit within the wheelhouse of one to six pages, which is a huge portion of the service-based businesses out there, we get it up for them and get it running within the day.

Josh Hall:

Welcome to the Web design business podcast with your host, josh Hall helping you build a web design business that gives you freedom and a lifestyle you love. If you're a web designer in 2025, I'm guessing you've heard of or maybe you even you've even tried out some sort of VIP day or a website in a day style offer. These things are great, especially if you want to have something that's more of a starter package that could either be low cost or, either way, something that's productized that you can get out very quickly. But there's a lot of challenges with doing that. So I am thrilled and a half to have on Bailey Collins, who is the founder and creative director of Honeywave Creative, and they have done over 400 website in a day projects for clients.

Josh Hall:

So in this episode, Bailey holds nothing back. Spare no expense to my fellow Jurassic Park fans in sharing what works for them, everything from how they structure their plans, how much they charge for them, If it really is truly a website in a day or if it's longer, how she balances doing those design days along with selling and building her business, how big her team is, how they do this all that and more is covered. It's a really it's kind of a masterclass on how to do this, so I'm so excited to let you in on this conversation and if you're interested in launching your own design day, perfect timing, because Bailey has a brand new course that's coming out. It's called design day blueprint. And because this is not something I personally teach on, I'm so excited to kind of partner up with Bailey here because, as you'll find out, she knows what the heck she's doing and what works, and you can apply this to your business.

Josh Hall:

Bailey has been kind enough to set up a special link for you that will be at the show notes at joshhallco slash 387. You can also go to joshhallco slash DDB, which stands for design day blueprint, where you can get access to her brand new blueprint course on how to build and launch your own design day. So all of that will be linked below and again at the show notes at joshhallco slash three, eight, seven and for right now, here's my conversation with Bailey on how the heck they have done over 400 design day projects. Let's roll over 400 design day projects. Let's roll. Well, Bailey, it's so good to have you on the show. We were just joking about how we both feel like we know each other. I followed your social media for a while. You are a student of, I think 2022. I looked back and saw that you went through my.

Josh Hall:

C-Panel course a few years ago. So how are the turntables? It's so good to see you.

Bailey Collins:

It's been a while I was telling you before we came on, but you saved my life, helped me migrate a website for a client all those years ago. I literally you're my last resource and you came in and saved the day and I can't thank you enough still to this day.

Josh Hall:

Ah, the smile that you have three years later lights me up. I mean when you you know you get a website migrated successfully.

Bailey Collins:

There is almost no better win for a web designer other than getting paid for it. So yeah, especially whenever you think you lost the entire website, then it magically appears. It's like, oh my gosh, best thing ever.

Josh Hall:

Oh, ptsd right there. Oh yeah, we've all been there. Well, bailey, I'm so excited to talk with you at this stage in the game because, um you, 400 plus clients with day website in a day, is that right?

Bailey Collins:

Yeah.

Josh Hall:

Huge congrats. That is freaking awesome. It's interesting there's been a huge movement in day rates Um. Are you familiar with Sarah Massey?

Bailey Collins:

I am.

Josh Hall:

Yeah, she was kind of one of the queens of that model, and there's some others too who have a mix of either design days, website in a day or even websites in a week. But I have to be honest, a lot of people it does not stick with or it's it's hard fit for, and I have the same questions as most web designers who don't start out with that model, which is like how is it possible to honestly get this done in a day? So I'm hoping you can break the stereotypes for me and uh, and help help enlighten me on exactly how you're doing this, cause that's incredible, it's obviously working and you're up to something really cool.

Bailey Collins:

Yeah, thank you. Yeah, I think a lot of it. So much of it. If you have the process and systems in place. It makes it such a repeatable system where you just come in and build something great and then ready to launch at the end of it.

Josh Hall:

Were you doing custom long. You know 30, 45, 90 day websites or six months websites before that.

Bailey Collins:

Well, whenever I first started, I had a two-week website process and that was just. I took a course in the very beginning and she taught a two-week process and so I thought it was normal, and so I kind of jumped in at a quick timeline not even knowing it. And then, after about I'd say, a year of doing that, I took a step back and I was like you know, I feel like two of these days I'm not even like I'm done with the website already. We don't really need these days. I'm sitting here pretending to do stuff because I know that I don't need to send it yet and I just felt like I could streamline the process further and get clients their results quicker, and so we just amplified it even further and broke it down into a day.

Josh Hall:

And with this, what made you go to a day rather than a week? Did you just do so many of them that you felt comfortable giving it that day window?

Bailey Collins:

Yeah. Well, whenever it really came to it, I kind of tested it first, so I said it was going to be a two-week process. I was like, let's see if we can actually do this in a day. And so I tested it. I did it in a day. She didn't know that we did it in a day, but I gave it to her and she loved everything. And then we went through the revisions and launched it. But I was like you know, this is really something here. If we can deliver these same results in a day, it's not only better. Well, I enjoy it more because I am the type of person that likes just focusing in getting it done and, uh, being able to launch it after. But it's good for the clients too to be able to not have all the back and forth and be able to get it out quicker.

Josh Hall:

What type, what type of scope are we talking about here? Are you? Cause, I imagine you're not getting a 50 product e-commerce site probably.

Bailey Collins:

No, no. So we work with a lot of service-based businesses and we can usually get around six pages within the day. So that would be home about services contact. That's four. That's the ones they typically need, and then we usually have a little flex room if they want another landing page or, like podcast speaking page. We have some flexibility in it for that, and we do e-commerce websites too, with Shopify. But they're usually either already have their products in the store, so we're not having to go and bring all the products in, or we're just bringing in up to five products for them and then building the website out and letting them add them after the fact.

Josh Hall:

Do you have boundaries and constraints on your packages? Like what if somebody does come to you and has a big honker site with a lot of custom post types and they want to blog on it and there's going to be some training or more functionality, what's that process like for you?

Bailey Collins:

So I do have an add-on for blog. We still get it done within the day but it's a little $200 add on. But it's not anything crazy with like a bunch of different custom post types. It's just simple blog post setup. If they do need more than that, we do have hourly options for them to add some more time on after, or sometimes we'll do like a two day setup instead of a one day setup. And I do also have custom packages if somebody really wants something big, but a lot of times we're just sending people to our design days.

Josh Hall:

Gotcha Okay. So I'm looking at your services page here. What your, your suite of services, as it were, is a one day website, one day brand. I've got some big questions about that. Um website brand combo Can you do those in one day? A brand website combo Is that.

Bailey Collins:

So that's two days. Yeah, one day for brand, one day for website. I will say, though, we do have a mini brand option that would be like an add-on for the one day website, and with that option we do complete it on the same day as a website, and it's the first two hours of the website design day. Make a simple brand. I always preface. It's very simple One logo, colors, fonts, get it approved, and then we pull it into the website and make something beautiful with it.

Josh Hall:

Gotcha, gotcha. Are you familiar with Jamie Starchevich?

Bailey Collins:

I don't think so no.

Josh Hall:

She's been speaking in some summits and stuff. She was recently on and she has like a light branding package which is sounds very similar to that, and they crank them out within a day, typically as well. So all to say like there's a lot of power in that, especially we all know as web designers there's nothing worse than designing a site with a terrible logo or no brand at all.

Bailey Collins:

You have to just wing it.

Josh Hall:

Um, very, very cool. I love the suite of services. I also love excuse me, as I was checking out your services you have it very clear that you do have the custom option. That congrats starts at 10k. So you're very, probably clear difference than a one day website and you did the biggie which is started starts at 10k. But I am very curious how Okay. So we got to talk about the process, like how much work is leading up? I imagine you have some systems and stuff automated so you're not, you know, personally going back and forth just leading up to the actual design day, cause I think a lot. What a lot of people assume is like I'm only going to spend literally one day talking to the client, collecting content, designing and rolling out, and then a lot of people are including myself are like how could you do all that in the day? So I'm assuming you're doing a little bit of prep work before the design day, right?

Bailey Collins:

Yes, and that's, I mean, a critical piece of how we're able to get to the design day in that morning and to start cruising, diving straight into the actual development of the website. So whenever a client signs on to work with us, we get them onboarded. And with that onboarding process, that's where we're almost passing the baton off to them and saying, okay, balls in your court, because that's whenever they need to get us the pictures, the words for the words. That's always, as I'm sure you know, like I feel like the biggest hold back whenever it comes to getting clients ready for the design. And so what we did for that?

Bailey Collins:

To help simplify it on everybody's end, we put together a Google Doc that outlines the most important sections that are on the homepage great for strategy conversions most important sections on the services page, the about contact page and we give them chat, gpt prompts and also just like tips on what to write in these sections, and that way they're able to if they want, they can do a copywriter, but if they want to have some help writing out the words for the website, it makes it really quick for them to go through, fill everything in and that way it's not like a big haul on their part that they get overwhelmed by, and so they get the prep stuff in, they schedule their day, pick out the time, and then we do have a prep call with them before.

Bailey Collins:

It's usually a 20, 30 minute call, and on that call we're just reviewing everything with them, making sure we're on the same page, going through any sticky areas where it's like, okay, this, we may not be able to get 15 pages done within a day. We're going to have to keep it to six now stuff like that. And then we we we usually do prep the website too in the way that we will install WordPress, we'll install plugins. That way, on design day we get in that morning, we're building from the very start of it. So I would say, before the design day there's around one to two hours that we put in prepping for the day.

Josh Hall:

Feedback on the same day, or how do you handle feedback?

Bailey Collins:

Yeah, so which? That's part of the beautiful, one of the most beautiful parts of the one day website we build. We finish around 3 PM and then we have three to five for revisions, and so I usually we don't get live on with a client I will record a loom video going through the website showing them everything off, send the video to them while they're watching. The video is whenever we go back through we start doing responsiveness button links, and then that's whenever they're watching the video and they start putting any edits that they want into the Google doc where they had all the words for their site, making any notes of any changes we want, and then we go through work on the changes, make it happen and they're ready to launch by five, sometimes five30 ish, but usually we're riding that wheelhouse of five.

Josh Hall:

And if a client's like actually we do have like another three or four pages we want to add, do you shoot for the day after or do you just get them on the schedule for the next week or a different, you know, follow up process? How's that work?

Bailey Collins:

Yeah, we just we get them on the schedule for whenever the next availability is and whenever they're ready for it. Usually we know before if they're going to need those extra pages. So we'll kind of, if they want two days back to back, we can book them in for it. But I will say too we promise up to six pages with the package. But I'm the type of person where I tell them, like, look, this is your day. So if we finish with six pages and it's only 12 o'clock and I have extra time, heck, yeah, I'll go out and build the extra three pages for you. Like I don't have a problem with that, you have us for the day. But I say six to always be able to over deliver and never under, you know.

Josh Hall:

All right. So all the tinkering web designers which is like 99.9% of web designers want to know we talking templates. How are you cranking these out so fast?

Bailey Collins:

That's what everyone thinks, or they say. Is it AI? And I promise you we are not using templates. We're not using AI. If you really think about it, though, with websites, there's only so many layouts you can do. Like there's a two column section, there's a section where you got the text in the middle center of line, you maybe have three columns. So whenever you really break down the nuts and bolts of a website design, there's only so many things you can do, and once you have those core sections created, it's just styling it to fit with the client's needing. So we don't start with anything. We go in, we build from scratch every day, and that way we can make sure it fits the exact styling they need the exact content they're needing to fit in and we're not trying to fit a square into a circle hole, you know.

Josh Hall:

Do you guys have any proven like frameworks or templates that you use for your sites? Like, if there's a contact page that a client likes from another site, instead of literally going in and placing each module, are you like duplicating that or using it as a template, like a starting template kind of? Do you have those layouts?

Bailey Collins:

I tried doing that with the headers and footers because, I mean, a lot of times they're very similar to each other and, like the side menu, sometimes that will have pop out, and we used to. We went through a phase where we were trying to copy that over and at the end of the day I said you know, I feel like this took just as much time, if not longer, to try customizing and getting that to fit what I needed than just building it and just putting it in there and making it look good.

Josh Hall:

Gotcha Tool stack. What's your tool stack right now?

Bailey Collins:

For the actual website development.

Josh Hall:

Yeah.

Bailey Collins:

WordPress Elementor. Do you use Elementor?

Josh Hall:

Divi.

Bailey Collins:

Divi.

Josh Hall:

Okay, but we can still be friends.

Bailey Collins:

I've played Elementor, we can be friends. I always say, if any designers are listening to this and they're not necessarily loving Elementor, I always say Elementor Pro is a thousand percent worth it. If you're debating like, oh, should I get the Pro, get the Pro because you can do so many things in there. And then the other one that I really like is unlimited elements, and that is what gives us some of the cool widgets more interactive widgets for you, where you see it and you're like, oh, how'd they do that? That's usually the unlimited elements, which is our reason.

Josh Hall:

Gotcha and we'll come to this. I don't want to dive too far into what happens after, but what about hosting? Do you host all these sites typically, or you try to?

Bailey Collins:

So no, and I know you teach to do that right, but uh, I did in the beginning and I don't know, I just I didn't like it and so I just I have host Gator. Typically is what I'll recommend to our clients and they'll get their account and then I go in and connect everything, but they own the account and I don't manage the hosting after the fact.

Josh Hall:

Maintenance plans, ongoing support. Are you offering anything like that?

Bailey Collins:

I do have retainer packages available, yeah, but I don't do the hosting and maintenance packages.

Josh Hall:

Interesting. What about outside of the website? What if they're wanting email and stuff like that? Do you just leave that completely in their court, Even when it comes to like deliverability email deliverability, I mean that can end up being half a day sometimes if you're going back and forth on email deliverability, so how do you reel that in?

Bailey Collins:

The part that makes it half a day, though, I feel like, is waiting on the codes to get into Google. I don't know if you struggle with that, but yeah, so we usually will. I mean, we set it all up within the day. That's usually an end of the day type of thing. We go in, we will do the SMTP or the MX records if we need to, and make sure the emails are going through, the forms are submitting, and call it a day.

Josh Hall:

Okay, you said we were just. We're like we're flashing through the out the outline of this. We want to drill in deeper. This is fascinating, though. How big, how big is we? Who is behind Bailey?

Bailey Collins:

All right Behind the honey wave the honey wave.

Josh Hall:

So, who is the nectar behind the honey way? I'm trying to punt it out.

Bailey Collins:

Okay, so it's me and I have a full-time assistant who is in the office with me, named Kyle, and he has been with me for two and a half three years now, so he's very much in the swing of things with how the design days go. Um, I do also this year. A couple of months back I got a virtual assistant to help out with some of the emails responding to clients while I'm head down during design days. That way people aren't having to wait. And then I also have another part-time graphic design assistant who helps with our retainer clients. Again, so they're not having to wait. If we have like four websites booked during the week, she can kind of keep them with their work that they're needing while we're head down on actual, actual design days.

Josh Hall:

Gotcha, and do you have any like the, the email kind of stuff if it gets hairy? Do you have like tech support or more advanced support outside of your you?

Bailey Collins:

That's part. That's going to be a coming soon area. Yeah, something I'm working on, but it is me for now and handling all that. And I will say too cause we asked, you asked about team you don't have to have a team to do this design day model. I did it by myself as well for a year and a half before I brought on Kyle, and whenever I was just that or it was just me I would typically say five pages instead of six. So I give them a little extra page now and the sites also are a little more advanced than what they used to be when it was just me.

Josh Hall:

Well, I think it's a good testament to how much you can get done with a deep, focused day. I mean, I've experienced this even just with blocks of days where it's like three hours uninterrupted machine. But if you're bouncing back and forth with emails and other stuff, that's where we all know you know what you could do in one day could easily stretch out to two weeks. Yeah, if you're juggling multiple things, how many design days are you doing a week on average right now?

Bailey Collins:

Some weeks it's I usually have at least two weeks. We can do up to four. The most I've ever done is four and a half day, so that was a very busy week, but four is four in a week is pretty busy, so we try to stay between two and three a week.

Josh Hall:

Yeah, four in a week is pretty busy, so we try to stay between two and three a week.

Bailey Collins:

Yeah, because you still have to juggle the onboarding for the next project?

Josh Hall:

right yeah, Do you have like a reactionary block in your day for those days where you're doing a design day and you've got a call for the upcoming design day? How do you balance those?

Bailey Collins:

I usually will get to the office 30 minutes-ish early before I want to start on the website which is around eight and that way I can sit down, go through emails or do any catch up that I need to, and then usually at the end of the day too, I'll have like 30 minutes after the site's launched to go through, do any catch ups and make sure everybody's getting taken care of the way they need to.

Josh Hall:

Would you say, to roll out a successful design in a day model, you've got to know the tools and you've got to know your tool stack front and back.

Bailey Collins:

Yeah Well, and just the process behind it. Like I was saying earlier, it's a repeatable process to follow. But if you don't know it, it's almost like you're kind of floundering and whenever you're floundering, your client's floundering, and so you need to have the confidence to say, okay, no, this is when we're doing this, do it. If you do it, I'm going to be able to deliver on it and kind of guide them through that process, hold their hand and just take control of it and know trust in the process and systems you have and know that you're going to be able to deliver if you stick to it.

Josh Hall:

How do you control yourself, especially with tinkering? You know what I, like all web designers, like we could spend. I mean, I've notoriously spent you know way more hours than I care to admit on like one section just because I'm like, oh, I could try this, oh, I could try this, oh, this is new, oh, that's cool, and like I'm, I'm experimenting with divi 5 right now, which is is going to be the next evolution of divi here, and I'm using it for designer procom and I gave myself some grace learning the new interface and stuff. But I mean I spent you know way, way longer than I would have on a client site, on webdesignersprocom, which was at the time a one pager. How do you control that? How do you control that? How do you limit yourself? Or do you just give your like? Are you like one hour homepage? One hour service page? How's that?

Bailey Collins:

So I know about the timestamps that I need to be hitting to be on top or on pace for the day. So I know that by 1030, I need to have the homepage pretty much done and ready to go on it. And so if I'm working through the homepage and I'm realizing like hey, you spent 30 minutes on this one section, or 40. Like if it's taken long, I just force myself to move on, keep cruising down the page. That way, Cause whenever your brain is in a state of flow, you just moving. You know, and if you don't let yourself get caught up and you just break away from it, keep going. And then usually what I'll do is I'll build out the rest of the pages and then I'll come back.

Bailey Collins:

Because if you come back to it at the end of the day, once you see how much time you have remaining, how much flex time, you can either decide like, okay, yeah, I'm going to pursue this. Or is there an easier way? We can do pretty much the same thing? Get 90% of the way there, where it may not have that little extra 10% of like, oh, this would be cool, but 90% of the way there is still something that's really great and done with it. Call it done.

Josh Hall:

Heck yeah. And I mean it bears a reminder that you've got the images, you've got the content, you've already got the concept, everything's in place. And that makes things go so much faster, rather than like let's try this section out and then let the client know and then get copy, but then the copy changes the section and then a new image is like oh, we need vertical, not horizontal. That's where the true delays happen, aside from just getting the content. That's where the true delays happen, aside from just getting the content. But I'm actually curious real quick, bailey how long before somebody signs on and a design day starts, how long do you give a client a window to put their content in?

Bailey Collins:

So I leave it in their court balls in their court and they can pick. So I have some clients who will literally sign up to this morning and then they'll onboard them and they'll want to be the next day. Usually they'll ask me before can I do the next day? They're usually in a rush, like, oh, I have a conference, let's begin, and if we have the day free then we can do it. And if they get the content added, we have the call that afternoon and we're good to go for the next day. But then I have other clients who weeks and it's really just kind of up to them.

Bailey Collins:

I know a lot of business owners like to book the website in so that it forces them to take action on it, but they may not necessarily be ready to actually move towards it. So I usually recommend two weeks of prep. That way they're not stressing and they can take their time on it. But I find and after speaking with a lot of the people we work with that on their part, if they just sit down for an hour, two hours, it's usually enough time for them to go through and get us the material that we need. But a lot of people like to procrastinate and wait till right before you know.

Josh Hall:

What do you do? Do you find that some clients because clients are people and some people are really organized and will do it themselves and some need handholding? How do you limit? And I just know this from personal experience with clients who are like, every day they're reaching out, it's like, okay, we need to like bulk. I learned to like do a weekly call or, depending on the project, how? What do you do if somebody is hitting you up every day asking questions and they're stepping outside of the boundaries that you've placed?

Bailey Collins:

I'm trying to think, I feel.

Josh Hall:

So it just jinx you.

Bailey Collins:

I know right. If you do not go, don't jinx me. We don't typically have that happen and I think honestly so. You send, whenever you onboard clients, you send them a video, right yeah for sure Okay.

Bailey Collins:

I like best personal touch ever. But in our onboarding video and I don't know if this is how you do it too we I talked them through so we use Trello is like project hub where they add all their info, and in that onboarding video I'm talking them through like okay, here's like everything you need to do, and they have extra tips inside of the Trello board giving them whatever guidance they would need, and a lot of times they're really able to run with it. If anything, they may ask like email a couple questions over. Send me a message on Instagram, but I don't typically have a lot who are repeatedly coming back with more and more questions.

Josh Hall:

Are you on your? We haven't talked about the sales or marketing process, but do they have a call with you before they pay you? Or do you have a model to where pretty much anyone can sign up for a day? Or do you bet them out? Do you weed them out anyway?

Bailey Collins:

I feel like this is a hot topic with designers because it's like, oh, should I just let people buy or should I bet them before? And so I will get on sales calls if people want to get on sales calls. However, I also have it to where people could go straight to our site and sign up if they want and they can sign. We used Dubsado for that Runs my business, loved Dubsado, will always love them. But they have I can do it to where I have a proposal, contract and invoice all attached straight from the website and they'll go on and sign on.

Bailey Collins:

And I know some designers are scared to do that because of the red flag clients that may come their way. But I say, if it's not broke, don't fix it and don't make up a problem. That's not there and I haven't had an issue with having bad clients. If I did, I would refund somebody if I didn't think it'd be a good fit, but I haven't had that issue yet it's all good people, that's great and it's a testament to your marketing, your clarity, the the packages that you have.

Josh Hall:

Like it's probably pretty clear you know if somebody has a big custom site they want done, they're probably not going to choose a six page design day, Like they're going to go with the custom package. So it sounds like I mean, just like with anything, it all can work as far as do you do a free discovery call or do you get paid first? Do you weed them? I have my own weeding out process but I recognize that I didn't have your type of model and there are some times where, like I have a friend, Jason Gracia, with Swift Sites. He has like perhaps the most productized model I've ever seen, Actually very similar to what you're doing, because they kick their sites out more so usually within a week, but often within a day, but he does a sales call with everyone and then upsells it and he's very niche. So it all can work.

Josh Hall:

But all that to say like, yeah, if it's working, fine, that that just means that you really reeled in your copy, your messaging, your marketing. What type of clients are you attracting? Are they certain niches? Are they certain industries? I mean, I imagine they have to be okay with WordPress and Elementor. Are you upfront about your tool stack? How's that all work?

Bailey Collins:

Yeah, we don't design. I used to. I've done a couple of sites in Wix. I've actually never tried any of the others Now. Think about it Squarespace. None of the others I've tried, but I have done. In the beginning I did, I think, like two sites and wigs and I was like, yeah, no, not the move, I can't. I couldn't get it to look the way I want it to look or as responsive as I wanted to look. So I was like we're just going WordPress, it's what we're best at, it's what we're going to roll with. And we also do Shopify. And so if it's e-commerce Shopify, if it's service, wordpress with Elementor and usually they well, they do know that coming into it, and so they're, they're fine with it before they sign up.

Josh Hall:

Have you found a bit of a like hot streak with certain niches, as it were?

Bailey Collins:

Uh, as far as like, like clients, like are you sir?

Josh Hall:

Like do you tend to like I've? I've notoriously said like I got a hot streak with home inspectors. For better or for worse, I've had pretty diverse. I liked being a generalist with different industries, but I know there's a lot of power in going niche. I just mentioned Jason. Jason, he exclusively works with coaches. You have to be a coach of some sort to work with his brand. Yeah, do you have common industries served or is it all over the board?

Bailey Collins:

It's honestly all over the board, and that's one of the most common pieces of feedback we get from people on Instagram or emails. They're like, how do you have all these random businesses that you're working with and all the sites look so different at the end of the day, and I'm like, well, that's like that's the fun of it. I don't. I would get bored if I was working with the same industry all the time, and so that works for me to work with different types of people. But usually the people who come to us are people who have been in business, for usually it's one or three to five years. We do sometimes have newbies, though, coming to us, but three to five years, and a lot of times it's a site redesign and as long as they fit within the wheelhouse of one to six pages, which is a huge portion of the service-based businesses out there, we get it up for them and get it running within the day.

Josh Hall:

Very awesome, and you mentioned you will take a sales call. Do you have typical days? Do you typically do something like Tuesdays and Thursdays for design days and then have those other days as flex days? What's your typical week look like, I guess, and how are you balancing the occasional sales call with feedback days, with design days? How are you doing this, bailey?

Bailey Collins:

So the plan going into the year was to make it so that Monday, wednesday, friday were design days. Tuesday, thursday were business days, call days. I have not stuck to that plan. So my days, I have my calendar open and whenever they book in design days, they book it in. Typically what I'll do, though, if I have a design day, I'll make sure that we don't have any calls during that critical period. So usually one, 30 to five, no calls. If there's something in the morning, I do short 15 minute sales calls, so it's not like a big long expenditure that I'm putting out, but I'll jump on the call, jump back out and it's not a big disturbance. But if I do see that we have a design day and there's already a call booked in, I'll close the day out for calls, cause I don't want to have any more than one call on top of the design day that we have going.

Josh Hall:

What are you talking about in 15 minutes? How do you know? Like I would love, I don't. I don't understand how people have a 15 minute call, and it might just be my long winded personality, but I have never, ever had a 15 minute call. So explain to me how you can cover ground at 15 minutes.

Bailey Collins:

Yeah, well, it's so funny too, because whenever I used to do sales calls, they were an hour and I would take up that hour and the clients would take up that hour and we had stuff to talk about. But whenever I, again, I was optimizing my systems, I was like this is a bunch of fluff time, like, yeah, I would love to hear about your dog, I would love to hear about your dog, but I also need to work on this website, you know, and I need to be able to focus in so I can actually get you the results that you're going to be needing that's literal fluff in a call yeah, literal fluff the dogs.

Bailey Collins:

But so, anyways, I put it down on my call booking link to be a 15 minute anchor, like telling them up front it's 15 minutes. And it was insane the difference that I noticed whenever clients got on that call, because it wasn't anymore like, oh, how are you doing? The weather's nice. We still have the little formalities in the beginning to kind of, you know, feel good about talking to each other, but they're down to business. They're like, okay, this is a problem I'm having, can you fix it? And yeah, I'll hear them out, hear what they're having the trouble with, have a conversation with them about whether we'd be able to fix it.

Bailey Collins:

If it's going to be a good fit, answer any questions, tell them about what the process would look like, the price, I will say a lot of people, whenever they're on the calls with us, we have the packages outlined so clearly on the website with what's included, the pricing. I'm not one to hide the price. I don't. I don't like that method. I like just telling them the price up front. So usually by the time they get on the call with me, they already are almost sold on it and they may just have a couple of questions that they need to kind of wrinkle out before they make the decision to move forward.

Josh Hall:

Gotcha, and I'm glad you mentioned pricing because I that's the biggest question on everyone's mind here, including myself. Do you vary on these? I know on your VIP day do you still? Is VIP day the term you use with clients, or do you call it?

Bailey Collins:

I call it design days, but VIP day same thing yeah.

Josh Hall:

And so 3,800 investment. Does that fluctuate at all? No, or do you just use that as a starting point, or that's not even a starting point. That's what it is. And then you have add-ons, yeah, so 3,800.

Bailey Collins:

And then if they need a blog, $200 add-on. And if they want the mini brand, it would be a $500 add-on.

Josh Hall:

Gotcha On top of on, and if they want the mini brand, it would be a $500 add on Gotcha. So you're, you're off. You're often probably at 4,500 to 5,000, depending on what's on there. Yeah, gotcha, very, very cool.

Bailey Collins:

And we do offer payment plans too. So if they want to spread it out over four months, it actually whenever you sign up from the site, it automatically puts them on that payment plan, just because I've tried it different ways. But if you give somebody that payment plan and your business can allow for that type of flexibility, it makes it that much easier for them to say yes, and so it's just. You know, if it makes it easier for you, go for it. It doesn't hurt me. As long as I'm getting paid, I'm happy with it and I'll let them have it, yeah.

Josh Hall:

I can't wait to talk about support services and retainers MRR, monthly recurring revenue for anyone who doesn't know that term. So how, what are you offering for MR and follow up? Question is, if you're spreading those payments out of to four months, if you get a site done in a day, do you sell a support plan immediately? That's a separate deal, Like so they would have four payments, you know, for those months, but then they would have a separate deal. So they would have four payments for those months, but then they would have a separate plan that kicks off monthly right away, potentially, If you would. I'm so curious about all those things and more.

Bailey Collins:

Yeah, well, so, and I'll start back a level. We have the payment plans. Sometimes, like I was saying earlier, we'll have clients who sign up. We're doing the site within one or two days and so they've only made that first deposit. And whenever I talk to a lot of designers they're like, oh, how could you launch the site before? And again, that's one of those things where it hasn't been a problem, so I'm not going to make it a problem.

Bailey Collins:

Yet we get paid and our clients pay us and we don't have an issue with it. So that's the first part of it is I've put the trust in the client. I've only gotten burnt like two times on it over the last five years, so, and even those two were working on it. But, uh, for for the payment plan, I'm fine with that. And then after the design day I do, I'll tell them about the retainer packages. If they're interested and they want to sign up, they can sign up immediately, or some of them will wait until cause. I have a two week support period after the design day for functionality not design changes, gotcha.

Josh Hall:

Yeah, that could turn into a two week project, right.

Bailey Collins:

Very important, yeah, but uh, so some people sign up that same day for the retainer, some people sign up a little later, just depending on when they think there'll be needing a little extra support coming in.

Josh Hall:

Gotcha, and what type of support are you offering? So we talked about hosting. So you're not doing hosting, but do you have like a typical maintenance plan for WordPress where you're doing updates, security stuff like that?

Bailey Collins:

Yeah, so all of our clients who are on the retainers, we will do the plugin, update, security, all that kind of stuff, a backup of the website. But the retainer packages are more so. I like to call it almost like having a designer on call and it can be anything brand or website related, and so it starts at an hour, one hour a month. They could do a three-hour month or five-hour month package and I always feel at the end of the month, even the ones with the three-hour package, I'm like man, they got so much in that three hours Because, again, it's just like focus time. Whenever they come to us in need of something, we go in and get it done for them. But that's kind of how we have it split up and our hourly rates a hundred dollars an hour for past clients and so if they do the one hour package they get a 10% discount $90 a month. Three hour package 15% discount. Five hour package 20% discount on it.

Josh Hall:

It's almost like selling half days likeip, half days ongoing yes and no.

Bailey Collins:

The big difference between like the hourly support stuff is it's more of a, it's a lot more casual than so it's a I'll get to it as soon as I can, but I'm not necessarily like it's not immediate back and forth with the client. It's usually I'll design it, send it over, get feedback, come back. So it's more of a spread out process. What do you do if a client doesn't like the design or has that?

Josh Hall:

not been an issue? Are you send it over, get feedback come back? So it's more of a spread out process. What do you do if a client doesn't like the design, or has that not been an issue? Are you guiding them through, like, are they choosing their color palette and stuff like that during that process of content collection to where the design? I'm assuming I feel like every website in a day type of approach. There's probably no surprise when a site is presented. I would guess Is that the goal For the most part?

Bailey Collins:

Yeah, yeah, so a big part of it. They come in with their brand if they have the brand already. So that's, I already know what colors they want. And then if we're designing the brand I always will like, even if it's a mini brand and we're doing it the same day, I make sure to get it approved before and that way they kind of know. But I think a big part of that too is part of the prep is we get them to give us inspo sites of things that they like, and on the prep call we look at the inspo sites together.

Bailey Collins:

And I think the biggest thing that's helped me whenever looking at inspo sites is I look at the style of the site, but I also try picking up on the patterns of the like, repeats, like. Okay, every single one of these sites has a header where the logo is in the middle. Every single one of these sites has rounded buttons on it and little picking up on things like that. And then two, I feel like your clients almost give you the cheat sheet whenever you're on the prep calls with them, because they'll tell you exactly what they like and exactly what they want. And If you just make a note of it, like. Like if they see on a website some marquee going across the screen and they're like, oh, that's the coolest thing ever. I love it so much.

Bailey Collins:

And I'm thinking in my head okay, you're getting some marquee on your website. Or if they like a video background, they think it's the coolest thing ever. And if you just sprinkle in those pieces that they really love and that gets them excited, gives them that surprise and delight factor, then at the end of the day, when you're talking them through it all, they're like their eyes are just going crazy. Like we have people who are crying whenever they're coming back to us, telling them like oh, my gosh, how'd you read my mind? This is the best thing ever. And it's just because I'm like you told me the answer. Like I'm not a mind reader. You told me exactly what you wanted.

Josh Hall:

I just implemented it into, implemented into the site, gave to you. So I mean, can't stress this enough so much of a successful design day is the prep and the planning and what you've refined with a Google doc. It sounds like right. I mean, are you, are there any other tools involved in the planning, or is it just a Google doc that guides them through everything with the prompts and everything?

Bailey Collins:

So the Trello board is a huge piece and we get amazing feedback on the Trello board. Everybody loves Trello and I I always get asked Trello or ClickUp or Asana because they're very similar. But I have a lot of design friends who use those and they don't get as great of like feedback on it. Like a lot of their clients don't necessarily like it and I think Trello is a very user-friendly way for clients to interact without getting overwhelmed. But it also might be a part of the onboarding video that explains it.

Bailey Collins:

So yeah not saying but with the Trello board they go in, fill in their answers and then that Google doc helps them with the words, and I mean Calendly for booking, for their picking out their day, trying to think of any other tools. Another thing that's really cool that I have enjoyed adding in over the years is for the Trello board I mentioned earlier. But like we try to put as many resources in to help and by that I mean like things that I can make one time that I know would benefit everyone so we have in there a photo shoot guide. So if you're doing a photo shoot, we have one for service or e-commerce. These are the types of pictures that look good. Make sure you get some landscape. Make sure you get some landscape. Make sure you get some that aren't just your face smiling at the screen, like, give us some variety that we're working with. So little things like that.

Bailey Collins:

We also have some Canva templates. Or if they want to make a post of, hey, launch a new website after they can go in and use that. I used to make them myself for every client. They would never post it, so I was like, okay, I'll give you a template and if you want to do it, you can do it. If not, that's fine, it won't hurt my feelings on it. But little things like that if you can make it. Well, another one too All the ideas. A lot of times clients have trouble finding websites that they like, and so if you tell them like, hey, send me inspo sites, they're like I don't know. I don't know what a good website looks like. And so we have a Google doc that lists out different websites and different categories. So fun and colorful, masculine, whimsical, whatever, it is minimal. And we have some example websites listed out for them to kind of get the ball rolling on it.

Josh Hall:

I was gonna say your portfolio could be a great spot for that too. Right, because you're like well, here's a few different categories of sites we've built.

Bailey Collins:

Yeah, but I feel like giving them all those resources and it's light lift on your part because we do it once, we provide it and everybody benefits, but it just guides them through the process and helps them get everything together without needing too much support on it.

Josh Hall:

So we talked about design, copy and the functionality that you're doing. But what about SEO? How far are you? Are you touching us? Are you just doing? But what about SEO? How far are you? Are you touching us Like, are you just doing basic? Do you ask about SEO in the Google Doc? Are you just doing like, homepage basic, meta description, title, that kind of stuff, are you? How far do you go with SEO?

Bailey Collins:

Not very far and I will tell you. They asked me if that's an important thing to them. I said, look, I with the one day model, that's not something I can really get into with that timeframe. I will say, if people have the meta descriptions, we'll add in like page meta descriptions and do very minimal if they have it. But that's not something that we go too deep into. Just and I'm curious to hear your opinion on this too. For SEO to get actual results, isn't it more so of a thing that's going to be like a month over a month, like you need to put some time into it to really see results with it, right?

Josh Hall:

Typically. I mean it is kind of a it depends answer. It's completely dependent on the strategy for SEO, with it being like is it local, like a local brick and mortar store, versus? Is it more about like a long phrase term, especially if it's e-commerce, if it's like a shirt or an apparel thing, that's going to have a way different approach than like a barbershop locally. If it's a barbershop locally, you might get results in a couple of days, depending on the other barbershops probably don't have much there. But then you're getting into like Google business profile set up and I was kind of curious about that as well. Are those add-ons for you if it's a local business that wants that stuff?

Josh Hall:

yeah, yeah, we'll do it, but it would do it as an add-on gotcha gotcha, but I mean that could be a great upsell for for monthly stuff is like yeah, if you want to tackle some seo, you probably roll that image. What you're dealing with it sounds like it's kind of a mix of a support plan and a growth plan, but I don't know how far and just of interest you have with like growth style plans with the you know monthly retainers, because that can open up a can of worms I haven't gotten much in the seo.

Bailey Collins:

I just stay more to the design side of it. I I have a couple designers that I are really good at seo and I've actually mentored them, so they're kind of like students but SEO experts, and so I usually will funnel people their way for any SEO needs and it works out great for us.

Josh Hall:

Yeah, and listen, what you're doing is obviously working out so well. You've been doing it for five years. You're energized, you're, you know you're still loving the model. So, yeah, I do think if you went too far into that it'd probably take you away from your productivity with knocking these pipes out, with focusing on design and conversion and copy. What if they send you terrible copy?

Bailey Collins:

I read it before the prep call and I'm like, I'm like, Are you sure you want to say it like this? Maybe we should go back and I'll give them pointers on the prep call, if I think. But a lot of times, especially with the sections that we provide them with of like, no, on the homepage, you should have testimonials. You should probably give them an introduction of what you're offering. You should like we give them an idea of what to put in the different pages, and so with that guidance, they usually it's usually not too bad. If I do think that they're off kilter. Anyway, I'll say, hey, maybe we should reconsider or have how about we try doing it this way? But yeah, usually the decent copy for the websites. Yeah, it works out good.

Josh Hall:

Awesome. Another big question I'm curious about here is your clients themselves. We were saying like I've followed you on Instagram for a while now. I don't even know how we got connected on there.

Bailey Collins:

I think maybe you mentioned that Probably me needing help with the migration, yeah.

Josh Hall:

And then, yeah, then I followed you from there. I generally follow most of my students and members of pro and stuff, but are you getting a lot of clients from Instagram? Are you getting folks local? Where are you based out of, by the way, I forget?

Bailey Collins:

I'm in Lake Charles Louisiana, so South Louisiana.

Josh Hall:

Okay, cool, cool. I heard a little bit of an accent there, so I wasn't a little bit. It's tough with Southern accent Sometimes I can't quite pick them all out. So are you getting clients locally or online? All the above?

Bailey Collins:

be like all local businesses. And then I started going out to businesses around here and they all wanted a website for $300, because our town is very much so old school, like a little bit stuck in the past, so it's not something where the value of a website is necessarily seen here. And so I was like you know, if they're not going to pay the price, I want to pay. I know that the people in New York and California will, because a lot of them look at my packages and they're like, oh, that's a great deal, that's so cheap, and so they sign up and uh, so yeah, we get a lot of our clients through Instagram. We also get, at this point, a lot of referrals just because we worked with so many people now and we have a wide network of business owners. So a lot of them are sending them out to friends and family or coming back for more.

Josh Hall:

How did you, when you got started, tell me about, like, your first dozen clients you know not each one, but like where did those, where did the first wave, first wave, honey wave, come from?

Bailey Collins:

It was a bit scrappy on the start of it. I had actually one of my friends had uh, she had a dad. She has a dad. I shouldn't I don't know why I said it like that. She has a dad and a grandma, okay, and they both needed. Her dad needed two websites, her grandma needed three. And so I was like, hey, I can do that, and so I made them a website. And then after that I said, okay, I need to figure out somewhere else to get business from, and so I went on Instagram.

Bailey Collins:

I was posting like crazy, not getting a ton of traction on anything, and so what I started doing was I was like, well, I'm going to just message people and I'm not going to be sleazy or like I hate whenever people try to pretend to be your friend. And then it's like so, do you want to buy something from me? I don't like that. So I would just be up front and say, hey, um, I really love everything you're doing. I really wanted to work with luxury picnic companies. That was my thing.

Bailey Collins:

I don't know why I was so interested. So I reached out to 50 luxury picnic businesses a day and I'd be like, hey, I love your stuff. It's so cool. If you ever are interested in a website, I'd love to be your go-to. Just let me know and I'm here for you. And a bunch of them didn't respond. A bunch of them actually had two that wanted to work me. They're like, hey, yeah, let's do it, and so that kind of kicked things off for me the luxury picnic I was not expecting that one such a random yeah what do they do?

Josh Hall:

they just have like really nice tupperware containers and stuff and like you haven't seen the luxury picnics I don't know you're gonna have to look it up.

Bailey Collins:

I'll send you some after this.

Josh Hall:

My wife might know better than I do I know zero, absolutely nothing about the luxury picnic industry you're gonna have to look it up.

Bailey Collins:

They do. It's really cool. They'll put out a blanket and then they have little tables set up that are on the ground. They style it, make it look really pretty, do all sorts of charcuterie and wow cushions and I was very interested in luxury like date nights, anniversary, special occasions bachelorette parties oh my gosh, yeah right, interesting.

Josh Hall:

Well, that's fascinating, okay. Well, there's a fun rabbit hole we can all go down after this yeah, go look it up that is so. That makes total sense. Any other marketing channels for you that have worked well other than the personal approach and then the DMing on Instagram? Obviously now you're probably getting a lot more traction. It looks like on Instagram with your videos and stuff, but yeah, I get a lot on Instagram.

Bailey Collins:

Honestly, that's pretty much our only. Our main marketing revenues would be Instagram and referrals and repeats. We do have a newsletter that goes out once a week, but I mean, those people usually find us through Instagram or a referral.

Josh Hall:

What's in your newsletter? Is it tips and tricks kind of stuff? Is it dad jokes? Oh, I'm going to sign up, then get me some.

Bailey Collins:

We have every Wednesday. I got a hump day die joke to get you through the week. But we also have. We have some website tips. I usually pull out my inner motivational speaker from my sports background and the first little message will be like I don't know, I try to come up with something that'll inspire them for the week. And we have a designer tip section. We have website inspo section. I think that's the main ones that we have on there.

Josh Hall:

Get a little Bailey buzz for the week.

Bailey Collins:

I like that.

Josh Hall:

You can take that. You can take that and brand it the Bailey buzz.

Bailey Collins:

I like it.

Josh Hall:

Yeah, I mean once a week once a week a little Bailey buzz, I feel like, with your brand. Is your about page? Does it say like the honey wave hive or something? Are you the queen bee in the? I mean you could go wild with puns with your brand.

Bailey Collins:

I'm loving your puns actually, and I've never even thought about exploring that further, but you're giving me a lot of good ideas.

Josh Hall:

That's actually what I'm best at. Like, I'm a pretty good coach for web design business, but I'm way better at coming up with puns on the fly now, so that's my true next endeavor that I need to capitalize on. You're great at it, I don't think chat GPT has me yet yeah, Um, this has been great. Bailey, this is fascinating. How has your pricing increased over what? What did it start at when you started doing VIP days to now you're at the 4k range.

Bailey Collins:

Yeah. So whenever I started, it was $800 and I did one for $800. And then I did the second for $900, and then a thousand and then 1200. And I stuck at 1200 for a while but I really I was like, okay, we're proving it. But what made me do a huge jump was I had one client.

Bailey Collins:

Actually there was a couple of clients who had like really great results. But one of our clients launched their site and before that they were making like $2,000 a month and the month that they launched they had a $40,000 month after and I was like wow, like we did that in a day and now they have cause. They were just marketing through Instagram and now they have a site to send people through. People were signing up and it was just the coolest thing. And then, whenever I kept seeing that happen like these, I had one go from the coolest thing. And then, whenever I kept seeing that happen like these, I had one go from he was making $5,000 a month and then he's making $30,000 a month after the web brand and website and he'd only been in business for like three months and it's like, whenever you see those results, time and time again I bumped the prices up, but it made me want to do it even more, cause I'm like man, we're really helping people here, we're getting people up and off the ground and moving on it.

Josh Hall:

It seems like you're just like a bubble of enthusiasm and excitement and profitability. Has there ever been any dips or some rough patches in these past five years with you or this model?

Bailey Collins:

I've gone through some slow periods. I feel like usually the month leading up to summer, which we just made it through we actually it wasn't that bad this year, but usually the month leading up to summer is slower for us, just because I guess summer vacations, but that's usually a little bit of a dip, and that is whenever I like to really take the time to look at. I will map out our process, start to finish, every single step of the way and each step ask myself is this necessary? To begin with, okay, we need it. Is there a way I can automate it? Is there a way I can make it smoother for me and them and go through and smooth it out during that time? That way, whenever it does pick back up, we're ready for it.

Josh Hall:

Gotcha Very cool. I was just curious, yeah, what you did in those times. Did you ever go back? Did you ever dip back with pricing or anything, or have you always stuck to your guns with your price increases?

Bailey Collins:

I. The only time I've done something like that was I. I have the four month payment plan by default. I went through a phase where I was like I'm going to do two plans instead of four and do one upfront one once they're done and see. And I don't know if it was necessarily correlated directly to that, but I did notice a dip after that, and so I was like you know, I don't, I don't care if they take four months, I'm just going to go and push it back to four months. It's not that big of a deal for me. And so that was the only time that I was like well, let me adjust pricing a little bit, cause it's a little slow, and see if that'll fix anything.

Josh Hall:

Interesting. So 50% upfront, 50% completion, which is actually what I did and what I teach, actually didn't work out as well for you as a four month installment which may have been coincidence, may have not been directly related, but yeah, I, I tried it once and that was my results from it.

Josh Hall:

Do you have a cap on um timeframe? Like you mentioned earlier, you let the client decide how long they want to take, but do you have a window where, like listen, it's been two months, we got to get your stuff in? Do you have a deadline?

Bailey Collins:

and usually that'll kind of get the ball moving on them. Or they'll say like, oh, I'm so sorry I've been busy, I'll do it next month. Like okay, like I don't necessarily, it's fine as long as they don't like ghost for two years and then come back. But I've only had that once, so it usually works pretty well again.

Josh Hall:

I feel like I'm just jinxing you all over with client delays and all sorts of stuff after you set me up. What's your favorite part, bailey? What's your favorite part of the whole process, with everything you've refined now?

Bailey Collins:

The end of the day, whenever. So I use Voxer to communicate with clients. That actually might be added to the tool stack. Something to mention I don't like emails. Whenever you're needing quick responses, voxer is amazing. Are you familiar with Voxer?

Josh Hall:

I haven't used it. I mean, I've heard of it, but I haven't used it myself.

Bailey Collins:

No, Well, it lets you talk like walkie talkie, real like, not even to where you have to finish speaking. As soon as you're speaking they can hear it, which sometimes they're like I didn't mean to say that, Let me backtrack. And and at the end of the day, so I sent off the website reveal video showing them how everything came together, and I'm anxiously waiting like, oh, if they like it, if they liked it. And whenever I get the boxer message of them just like freaking out, crying, like one was like my daughter and saw it and she said she was so proud of me and I'm like, oh, my gosh, that part of the day is my favorite part of the day, Just hearing their feedback from what we did for them.

Josh Hall:

Do they have to download that as an app or is it like a browser based thing that they can just jump on and do?

Bailey Collins:

You know, I think they could do it on the browser. I never thought I was telling to get it on their phone, so I think usually they have it on their phones, but I mean I have it on my browser.

Josh Hall:

Yeah, so there's even like communication boundaries and tool stack into this process of again preparing that way day of you're probably not like download this app and then we can talk, because yeah, yeah, yeah, that's on the onboarding video.

Bailey Collins:

I say, hey, get, get this app. I need you to make an account and then send me a message at honeywave creative so it shows up on my end do you have the occasional 60 year old owner who's like I can barely turn my phone on?

Josh Hall:

I'm just gonna call you, especially down there in louisiana.

Bailey Collins:

Come on oh, you wouldn't, you wouldn't believe it. But I do have a couple of those people who is usually as the locals, who are a little bit older and they just want to do it by phone and, although I'm hesitant to do that, usually those types of people don't have very low expectations for the website. So whenever they see the website, at the end of the day they're like oh, I love it, this is amazing, no changes. And I'm like, heck, yeah, let's, let's go, brother, like launch that site. We'll get it out there.

Josh Hall:

That's a really good point. It is sometimes worthwhile just doing the occasional call with the clients who are like, yeah, that's fine, I had some like that too. I had a swimming coach one time who was retired and yeah, he would notoriously call me at like 5 or 6 pm, like right when my family and I are eating dinner, and then every once in a while I would just answer it just because typically, yeah, he was like very, very low maintenance on the site. Usually he would talk about something that could have been an email, but he paid me well and he was a great monthly recurring client.

Bailey Collins:

So it's a give and take. As business owners we get to choose, so it's worse for some people than it does for others of like who to do it with.

Josh Hall:

That's very cool. Well, Bailey, I'm sure a lot of people would love to know how to roll this out if they're interested. I mean, I imagine your process and everything you've crafted to this point could also work in a website and a week model or even custom, just a more like streamlined custom approach. So sounds like you're entering into sharing more about this and pulling the curtain back aside from just the conversation. Tell us more.

Josh Hall:

Yeah, so I revealed a lot of my secrets here, but didn't quite reveal all of them, and I feel like we covered a lot of it, but I started seeing the Google doc and all the nitty gritty.

Bailey Collins:

And so I am putting out a course it's officially launching next month called design day blueprint, and in that course I'm going through exactly the entire process, start to finish, from selling it to creating the package, to onboarding, offboarding we didn't even talk about offboarding any, but keeping them all in the process, delivering the design day, so covering all the pieces of the process and helping other people start doing design days too, because I know how much it opened up my schedule as far as like flexibility, and I know how much it benefited me as far as keeping clients to the set deadlines without having any leaky projects that last way longer than they need to. And so, yeah, launching July 15th, design Day Blueprint, and I'll show you how to do everything inside of the magic that we've created.

Josh Hall:

Well, I think this is going to be coming out the week of that, so we'll, of course, have a link.

Bailey Collins:

Where can folks go to check that out? You know that's a great question.

Josh Hall:

I should have gotten a link for it. We'll have it linked in the show notes promise, but will it be at honeywaycreativecom or is it like a whole separate brand type thing?

Bailey Collins:

Is it?

Josh Hall:

at baileybuzzcom. Is that what we're going?

Bailey Collins:

to find gonna. Yeah, it needs to be now let's do honeywave creativecom backslash design day blueprint.

Josh Hall:

All one word, no dashes got it and we'll have that linked in the show notes for sure. So very, very cool. Yeah, I love that you're um in the place now where you're sharing what's wrong. I mean, you know that's it's what I do, so it's just, it's the best. Yeah, that's the real fun feeling. I mean serving clients. Serving clients is incredible. When you see somebody else roll out something that you create, it's like it's like you create this little business baby that now is like helping other people and it's like, oh, way to go. A little business Bailey baby, way to go.

Bailey Collins:

Yeah, I'm excited for it. It's going to be a new avenue to go. I have done some mentoring calls, but not full force on the course. So it's going to be a new avenue and I'm excited, anxious to see how it goes. But I'm really excited for it because I feel like at this point I mean we're doing over 400 of them we have it so streamlined and nailed down that I just really think it's going to help a lot of people and I'm excited to push it out and get it out there.

Josh Hall:

No doubt. I mean, obviously I'm a little surprised with how like not templatized your offer is, but you're just a good example of if you know a tool really well, you can bust things out very, very quickly and to your point. Like you know, you could customize and tinker, but at the end of the day, like I said, most website sections are going to be a mix of a few different styles between two column, three column, whatever image on left image, text button, whatever it is. Um, so very, very cool. I definitely learned a lot in this one. I know I'm sure a lot of folks are going to be interested in diving in more, so of course we'll have the link at the show notes for for checking out your course. Again, this will be dropping the same week as the plan right now. Is there anything else? I mean, there are some things that we didn't touch on, but those could be saved for the next phase for everyone.

Josh Hall:

But is there anything you know? You have your weekly motivational minute. What would be your motivational minute for folks who are looking to make builds faster? Yeah, any closing thoughts. I'll just leave it to you. Faster, yeah, any closing thoughts. I'll just leave it to you.

Bailey Collins:

Let's see my motivational Monday Bailey buzz of the week. I would say that if you're a designer who fills the inkling to start trying this model, don't doubt yourself. There's a reason you're feeling the need to do it. And if you're, if, if the longer projects are starting to get to a point where you feel like it's not exciting you anymore and you really want to be able to shrink it down and it's calling your name, go for it. If you have the process in place, you can do it. And even if it starts smaller, even if you're doing one page a day I know a lot of people do like a one day website with a landing page it's an amazing system to at least try to implement your business. See if you like it to implement your business. See if you like it. And if you like it it can really do amazing things with bringing up your time, making your business a lot more profitable at least in my case and and setting those boundaries of clients is a great model. So go for it if you're thinking it.

Josh Hall:

Heck. Yes, bailey, motivational indeed, well thank you so much for your time.

Josh Hall:

Thanks for literally pulling the curtain back on your entire business. Congrats 400 plus sites in less than five years. You're loving the business, you're profitable, you're enjoying it. You have more. You've opened up free time to be able to teach on this a little bit and show what you're up to. So it was an honor I mean shoot, it was an honor to help you with the migration stuff a few years back, and it's an honor to have you on the show now and see what you're up to.

Bailey Collins:

So thank you.

Josh Hall:

I hope you got some good puns that you can use. I mean, I really want to see the hive, the Honeyway hive, on your about pages, that's really what I'm looking for.

Bailey Collins:

I'm going to have to rewrite the whole thing now. You gave me too many ideas.

Josh Hall:

I mean, you're the queen bee. It's too good.

Bailey Collins:

It's too good, I love it. I love it. Well, thank you for having me on.

Josh Hall:

All right, thanks, bailey. Awesome, great chat. Not surprised. You're awesome, bailey, I'm so pumped for you.

Bailey Collins:

You're great at asking questions. I feel like you were guiding me.

Josh Hall:

It's easy with this type of thing, cause all I have to do is like how are you doing that? How are you doing that? So?

Bailey Collins:

yeah, no, I'm excited for it. Thank you so much for having me on I. I feel like it's so cool getting to finally meet you in person, because, well, I didn't say this either, but whenever I was first starting websites, a lot of the designing was self-taught and I learned a ton from your videos. And you're one of the ones like okay, maybe Josh has a video on this, Let me go see.

Josh Hall:

And it helps a ton. Yeah, didn't get you over to Divi, though've been using Divi 5 since August, so it's a whole different ballgame than 4.

Bailey Collins:

I've heard it has some good things on there.

Josh Hall:

It's very cool. It's going to rival. Yeah, they're definitely behind currently from some of the other builders, but it's going to be. I mean it's going to be tough to beat once it's all said and done here, once it's officially going.

Bailey Collins:

I'll have to check it out.

Josh Hall:

Don't change. I've learned over the years, like any tool If you love a tool and it works for you, just stick with it. Yeah, yeah, it's very unprofitable to switch tool stacks, that's a great point.

Bailey Collins:

I'll just stick with Elementor. It's working. It's not working.

Josh Hall:

Yeah, just stick with Elementor. Yeah, you're fine, awesome. Well, thanks so much. I'll let you know once this goes live and give you some resources, but right now it's on the schedule for the 14th so amazing and yeah, just send me the link, if you would, once everything goes live. And then, uh, if you, if there is like an offer for my audience, let me know because we can yeah I can put that in the show notes I'll make an affiliate link for you too.

Bailey Collins:

I didn't think about that, I'd be one if I was gonna ask about that?

Josh Hall:

yeah, I would love to yeah, yeah, and that was especially during the week. I it's tough with open and closed models, because I'm often, you know, like randomly being like, yeah, check this course out. But if it's closed it's like, ah, shoot, but I'd still love an affiliate link.

Bailey Collins:

And then, once you, open it up more evergreen yeah it will be evergreen, just for the first round I gotta give to give myself a little I understand Phaser with it.

Josh Hall:

Yeah, yeah, totally get it. Yeah, so I'll still love the affiliate link and we can do that the week. Yeah, yeah, maybe maybe come fall, cause I'm doing like guest trainings and pro, maybe we can even I would be open to having you come in, be cool. It might be a fun way to kick off the evergreen.

Bailey Collins:

Yeah, for sure, I love it.

Josh Hall:

Sweet. All right, bailey, awesome. Well, thanks for your time. Keep at it so great.

Bailey Collins:

Yeah, thank you. Nice meeting you.

Josh Hall:

I'll see you on your socials. All right, bye. You feel enlightened. I feel enlightened, I feel inspired, I feel pretty pumped up and if I was starting or building my web design business today, I would absolutely have, I would have some sort of frame that would be website in a day or website in a week for especially a starting package. But, as you've seen, you can build your entire business around this model, especially as you continue to refine it. So if you don't want to take any guesses on how to refine it, I would highly encourage you check out Bailey's new course. It is the Design Day Blueprint.

Josh Hall:

Again, that will be at the show notes for this episode at joshhallco slash 387. Or you can go to my link right now, joshhallco slash ddb, which will take you right there and we're going to talk to Bailey about potentially even coming into Web Designer Pro to do a free training for all pro members. So keep on the lookout for that as well. Again, huge thanks to Bailey for pulling the curtain back on this one, because there was nothing left, no stone unturned here. So big thanks to Bailey. Go check her out at honeywavecreativecom to see this live. And, again, really hope you enjoy this one and have some inspiration to be able to launch your own website in a day, if that's what you fancy. Cheers.