Web Design Business with Josh Hall

388 - Q&A with Josh (July 2025)

• Josh Hall

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Here's the replay of the latest Q&A session held live on my YouTube channel.

Links mentioned:

Copy my new Revenue Calculator (free)

Bailey Collins' Design Day Blueprint Course (affiliate link)

*** Course enrollment ends Friday, July 25th, 2025 ***

Great live Q&A session here where we dove into topics including:

• Website in a day versus website in a week models can both be profitable starting at $2,500
• Setting clear client boundaries during the design approval process prevents expensive scope creep
• Understanding the difference between homepages, landing pages, and sales pages improves site effectiveness
• Real SEO success comes from consistent optimization, regular Google Business Profile updates, and valuable backlinks
• Shifting from a purely creative mindset to a business owner perspective ensures sustainable growth
• Networking with fellow web professionals works best by establishing a specialty and providing value first
• Building industry relationships through meetups and communities like Web Designer Pro creates referral opportunities

All additional links and show notes are at joshhallco.com/388

Josh Hall:

Hello, my friend, great to have you here for a special edition episode of the podcast. This is episode 388, and it is the replay of the most recent live Q&A session I did on my YouTube channel. I've been going live every month. It's been a commitment this year, in 2025, and we covered some great ground on some really good timely topics in this one, everything from pricing examples to help you get to six figures. By the way, I have a free resource for you that will be linked below that I'll share with you here how to launch either a website in a day or a website in a week model and the difference between the two. This was based off my recent conversation with Bailey Collins on how she and her team landed 400 plus clients for website in a day projects. We talked about how to handle client feedback to avoid scope creep. A really great topic in this one was the difference between homepage landing pages and sales pages. We also get into SEO and a real live look at an SEO win from one of my Web Designer Pro community members and a lot of other good stuff that you can apply to your business today.

Josh Hall:

Now I mentioned I got a free resource for you. I just came out with a brand new revenue calculator, and this is a Google Sheet that you can copy. You don't even need to give me your email address. I have made this completely free for you to just copy and play with. It is down below in the description. It'll also be at the show notes for this episode of joshhallco, slash 388. And what this allows you to do is to visually look at your services, your pricing and your annual revenue target. And the cool thing about this is you can duplicate that sheet and you can make one with where your pricing is now and where your business is today. But then you can make the dream version of your business, the goal version, and if you want to get to six figures, all you have to do is play around with a few numbers and adjust your pricing to see what that looks like. If you want to get to multi six figures, you can do the same thing. It's a great way to give you some confidence. It's already helped a lot of my web designer pro members, because when you visually see what's possible, it suddenly makes sales and marketing easier. So I want that for you. To make sure you go down below in the description. All you have to do is just copy it and again, no email, no, nothing, completely free on me. So get at it and have some fun and take your business to six and multi six figures, sustainably, of course.

Josh Hall:

All right, enjoy this latest Q and a session. Oh, and there is a timely offer at the time of this, releasing with Bailey's new course that I'm a proud affiliate for. So if you're listening to this episode on the week it comes out, jump into that. If you're interested in launching your website in a day, if you're listening to it after that offer has expired, just keep on listening. Eventually, that course will be evergreen, but for right now, jump on in. All right, here we go. All right, everybody. Well, let's dive into some fun here.

Josh Hall:

I think, while some questions are coming in the chat, there was a couple of things I wanted to mention, one being there's a couple really cool things that I have released in my community, web Designer Pro that I wanted to share. Those of you who are members who have you've seen this likely, but if you are not yet a member of Web Designer Pro, we have a little what's new section here, and I took some pro members who just have really strong businesses and are at different ranges in their business, and I created something called Inspiration. So it's a. It's a collection of 15 current Web Designer Pro members who have great offers, clear copy and are just up to some amazing things for just that inspiration. So, members of Web Designer Pro, make sure you check this out. If you're not a member yet, you can just go to WebDestinerProcom and join us. If you join the community level, this is available for you. A lot of these members have given details that are behind their business and a lot of them have even included their current revenue numbers. So you guys can see what's possible and learn from other folks, and even if you're really established, you can maybe find some gaps in your business. That will help you out. So check that out.

Josh Hall:

Additionally, have you guys seen? I put this in my newsletter a couple of weeks ago, but I created a revenue calculator, so let me copy this here for you If you have not seen this. I created recently a new revenue calculator the chat. It's. It's in the chat, this link, but I'm really, really excited about this because you you can now visualize your services both one time and recurring with this brand new revenue calculator. I have made this completely free. You can copy this. There's a couple of walkthrough videos here for you and here's the calculator. So, for example, again, this is in the chat, so click that to copy the revenue calculator. You can make multiple versions of this, but I love this because you can now visualize your primary services and any recurring services you have and you can look at your target revenue.

Josh Hall:

So let's say you want to make a six figure business real quick. Let's say you have website in a day or website in a week, services at 2,500. You could go in here and you could say, okay, I confidently could sell one of those a month. So we'll put that at 12. This will automatically adjust your yearly total and your revenue target down here. Let's say you do larger builds. Let's say you're even at $5,000. You could just change this to 5,000. Let's change this to 5,000. And let's say I'm pretty sure I could do like six of those. And there we go, we're already at 60K for our revenue target. And let's say I do big sites at, maybe like e-commerce, that are anywhere around 15,000. Let's say, even though I just do two of those, boom, we're already nearly on track for a six-figure business right there.

Josh Hall:

And if you offer additional services like logo and branding packages, let's say you could do at least five of those a year. You sell SEO boost packages, which is what I teach in my SEO course. You can sell at least a dozen of those. You do website audits for clients. Let's say your goal is one of those a month. That's 12. Look at that. We're already well over six figures. And then we haven't even touched our recurring revenue.

Josh Hall:

Let's say you have a basic website maintenance plan for 99 a month and eventually you get to 25 clients on that. That's almost 30,000 a year and you can see what that will add to your total revenue goals in your calculator. And let's say you have like an advanced marketing plan or an SEO plan that's a thousand. You could sell maybe three of those. Get three of those a month. This is how you can very, very quickly get up to the quarter million dollar range. And let's say you adjust your pricing to where now you have a $4,000 website in a week type plan and then your main range starts at 10 K. Just with a few pricing tweaks you can see how now you could get that up to a quarter million. So it's in the chat guys Go, download the revenue calculator and use it. Map out your business, where you're at today, and then you can also map out where you want to be. Let me check the chat to see what you guys think about that and more.

Josh Hall:

Hey, carolyn, it's good to see you in the house. Kelly, great to see you as well. Welcome in. Is it Foglesville? Foglesville? Welcome in. Hey, valerie, from Dallas, texas. Great to have you here. I'm not sure where all the weather is in relation to you. I hope you guys are staying safe. I just saw the. We have a lot of what is on our pro members in Texas and I know that was Texas and I know that was. We had some members close to some of the scary stuff. So I hope you guys are all right down there.

Josh Hall:

Uh, alexia wanted to know have you ever had a client that wants to combine several different design direction is having trouble deciding on a style? If so, how do you handle it? So yes, for sure, alexia, it kind of depends. I did have a. It was more of a friend. Thank God it wasn't a client. I had a photographer, videographer friend who plain and simple, said I don't know what I want and he never got his website live because and I didn't work on it long I was like, dude, we just this needs. He didn't pay me for it. It was kind of like when I was starting.

Josh Hall:

And those are the ones you really need to be careful on is those who just can't decide. That's why having an absolute deadline for a project is key. That does not go past that, because you're forced to move forward. What I would say, alexia, is, if they just can't decide on a style, make sure you have hard cut off times for their phases and their project and you say, look, we need to decide, we need to decide and just let them know this isn't something that's carved in stone, like you could decide on style a for the website and let's let this roll out, and then eventually, if you want to do a redesign or if you want to even change some of the button styles or colors, that's always an option Obviously not ideal for long-term sustainability, but you got to decide on something. So that's the way I would go about that and there's a few little things you could probably do from there. I would ask them like hopefully I think, alexia, you have like an inspo type process, but get inspiration from them If they know what kind of sites they like. If they don't know what kind of sites they like, show them your portfolio or give them different categories. That's the one of the best ways to go about that. That's actually something that uh Bailey, who's on my podcast this week, has everyone listened to that episode with Bailey on how her and her agents or her and her team have done over 400 website in a day offers.

Josh Hall:

Uh, I highly recommend that. And one thing we talked about was that kind of analysis, paralysis with team or with her clients, so she helps guide them with, like, she'll ask for inspiration, but if a client doesn't know what they want, she has categories. She has categories of websites that are masculine, categories that are feminine, categories that are different styles, whimsical categories that are feminine, categories that are different styles, whimsical, et cetera. So that's the best way to go about that. I will put this podcast link in the chat If you guys have not heard that one. I think everybody should listen to this episode, even if you don't have the desire to do a website in a day service, because, while this is her main offer, bailey actually has a system that you can replicate for your starter packages. So I have the details below.

Josh Hall:

But Bailey does have a brand new course coming out on this so I highly I back it. I recommend it. I am a proud affiliate for it. If you use my link below, that'll take you to this exclusive page where you can get her design day blueprint course and you can, out of the gate, charge $2,500, starting One more time. For anyone multitasking and just perked up, you can charge $2,500 after going through this course out of the gate. Now her pricing is actually starting at around $4,000. So you could technically do that as well, depending on where you are in your journey and your comfort with pricing.

Josh Hall:

I would start have your like starting range and depends on your clientele as well. As you build social proof. I think a nice starting point range is 2,500. Most clients who are going to be okay with spending a thousand to 1,500 are going to swing 2,500, but four and $5,000 is a different ball game in people's pricing mindset. So if you're not ready to charge 4k for a website in a day offer, charge 2,500,. Use my link below, which will take you here, because you will get an exclusive bonus deal when you jump into Bailey's course. That course is actually um, it is cohort style at first. It is going to close on Friday, so you need to make sure you jump in on Friday. But, guys, I highly recommend it.

Josh Hall:

Website in a day is not a model I teach, but it is absolutely what I would recommend doing within my larger model as your starter package at least. Carolyn says amazing podcast. Love the metaphors, josh. Yeah, the puns and the metaphors are truly what I'm getting very good at. So, yeah, if I ever stop coaching on the business of web design, it'll be because I started a pun school, KY Lamore welcome in McLamore. Mclamore, that's a fun last name.

Josh Hall:

Do you think website in a day or website in a week are feasible for new builders? I would start with website in a week, ky for sure. And even $2,500 for a website in a week is a great offer because you could frame it to where you could still get a lot of the design done in probably a few days. But some of the other processes around that especially if you decide to jump into Bailey's course using my link, if you would, it is affiliate link um, that will help you leverage all of the content collection, client communication and everything around the actual build day still within the context of a week if you wanted to. So absolutely, I would start with a week and just say you can even map it out to where you say you know we have, say we get your content collection within a week of your time and then your week starts. This week, monday is when we solidify, you do an initial strategy call or design call, you get going. Maybe midweek is time for revisions and that gives you a couple more days to add in the revisions.

Josh Hall:

Now the one difference between this KY is that with Bailey and her website in a day offer, she literally dedicates a full day, completely no other projects aside from a couple little windows for check-ins and maybe a consult call, but her and her team are dedicated with a website in a week. The only difference would be is that you're not actually dedicating a full week of 40 hours to a project, you're just expanding the window of deliverables from like one actual day to start to finish to more so like pockets and segments within a week from start to finish. So uh, but yeah, absolutely, I would just frame it as your start or your starter. Websites are done in seven days or like five days. It's a website in a week model Monday you start, friday you're launched. How fun is that for clients to know. I love that model.

Josh Hall:

If it were me and I were starting that offer, I would run with a website in a week because it would just give a little bit of leeway, especially if you're balancing a lot of different projects or if you're working part-time, if you're working somewhere and you can't commit to a full day and you're doing web design on the side or part-time. Website in a day is not possible, but website in a week is something to consider. Great question, all right guys. Well, I am yours for a full hour. Jump in the chat. There is no bad question. I am an open book. We can talk about business. We can talk about how fast summer is going. Is it going super fast for anyone else? I feel like someone's got the dang fast forward button on. It is going so fast.

Josh Hall:

Carolyn says if a client has approved the initial design phase one, they're going into phase two. They start with the crazy edits and style changes. How do you avoid that? So it depends on what those edits would be. Carolyn, in relation to like, is it design related, like making the logo pop and moving buttons around, or is it more like copy and messaging, because those can be two different things. So I mean, if they've approved the initial design, then I would say that is, there are no more design edits Like the edits of the initial design in. Then I would say that is, there are no more design edits. Like the edits of the initial design in phase one are done, you move on to building the rest. So, um, the kind of like stern way to go about that is to say, we could do more edits, but they're going to be an upcharge, we've already approved. It's kind of like when my wife and I were building our home, we had a very small window to make the decisions and then, okay, so it's design related, got it. So we had a very, very small window to make decisions on the design and once they're approved, you can not change them.

Josh Hall:

So I've said this a lot more recently and I really want to double down on this idea that web designers in particular, and all service providers, all designers in particular, we need to almost treat our businesses like we're in a different industry, like when you're building a home, you get a very small window to decide what countertops you want, decide the layout of the house decide the main things and then once that is approved, it's on a production. So you, carolyn, are already on production. It's probably gonna be a little bit of a mental challenge because you move from like pixel pusher and people pleaser to business owner and you're like listen, client. I would happy to do these, but these are major changes and we've already got approval, we're already in production. So I would frame it like that we're in production. We can't make these changes unless it's an add on, because, uh, we're getting into, you know, changing what's already been approved and we're going to mess up the plan. So, or just charge more, just say we could do it, but it's good that we would need to make that a separate you know retainer type hour thing, no-transcript in the production phase, and it's already been approved. So anything out of approval is going to need to be separate. Not easy to do, I know. Easy for me to say, cause they're not my client, but you do need to get stern with people who are wishy-washy and are going back and forth and change and stuff, especially as you're midway through a project.

Josh Hall:

If you just joined us, welcome in, it's so great to see you. I did post in the chat real quick. I highly, highly, highly recommend checking out my new revenue calculator. This is completely free. I've made it available to everybody. This is here to help you map out your revenue target and you can literally structure a six-figure business here, or a multi-six-figure business, and see what you need to do.

Josh Hall:

And don't think that you need to do all of these services. Let's say you just do a couple of these services, you don't need to worry about anything that you don't do. Let's say you don't do anything here, all right. Let's say you just do $10,000 websites and you're pretty confident. You get eight of those a year Awesome. And you have support plans. You've got a maintenance plan. Let's say you eventually want to get to 35 customers at 99 range. Let's say you can get 10 on a fallback plan, but then you've got a few larger sites that need some ongoing support. Look at that Eight websites and under 50 clients on a monthly retainer at a couple of different levels is $173,000. Is that freaking awesome?

Josh Hall:

Now you got to do the work, but I just I'm showing you this to show you how practical it is to make this happen, and I I'll tell you this because I released this early in Web Designer Pro and I got so much feedback about how members felt so much more confident in selling because they knew what they needed to sell and they knew their offers and they gave a much more visual, clear reference of like okay, I could do this, and right now, what I would say is adjust your pricing to where you are now and what I would do is duplicate this model and then I would do a version of where you want to get to. So make this model where you are now and make this one where you want to get to. So do that for your own reference. This is completely free. I've made it available to everybody. Again, this just maps out very common and this is a large suite of services.

Josh Hall:

Most web designers don't have this many services, but I'm just offering you what you could do if you have this many services, but if you don't do these, don't worry about them. Delete those bad boys and don't even, don't even think about them. And you could just go in here and delete the rows. I'm not a spreadsheet master, but you could delete those if you don't want them, just to clarify and clean up your suite of services, but you will be shocked at how fast you can get to six and multi-six figures and have a plan of action for that. That is in the chat for everyone to copy and check out.

Josh Hall:

All right, ky said definitely going to check that new podcast out because I'm wondering if the website and a day versus week structure offerings are a little different than the people that spend up to a month on a website. Yeah, they are, ky, and it does depend on the complexity of the builds. I will say that Bailey straight up said they are for six page and under websites with limited functionality. So if you do have a complex build, it's going to be a minimum of a week, up to 30 days. But what I the, the distinction I would do there, is that a website in a day offer is extremely product ties. It is extremely constrained with the amount of things you will do.

Josh Hall:

A website in a week could be expanded on a little bit. Maybe that could be like a 10 page website with a calendar, a blog and a few other features. But then if you have a large site that's like 30 pages and there's a lot of custom work and there's SEO involved, that's a month project for sure. So there's nothing wrong with that. By the way.

Josh Hall:

I know a lot of people dog web designers who are doing 30 to 45 days. That's what I did and it worked and I was able to space and stagger projects, but I was often doing pretty, for whatever reason, pretty robust sites or at least ones that were a good 10, 20, I think. My average page count on my top projects were at least 20 to 30 pages. So yes, I had plenty that were in the five to 10 range, but yeah, for whatever reason, I was just getting a lot of those in the 10 to 20 to 30 page count range. So my, my usual turnaround was monthish.

Josh Hall:

But absolutely, if you're going to do a week, constrain it and just spread those out for you, ky and others who are interested in having a more productized offer. Yes, ky says also, the revenue calculator makes making 1K a year look realistic. It is, it truly is, and sometimes you just got to visualize it. Sometimes you just got to visualize what you need to do because a lot of web designers in particular remain market, and then you're like I don't really know how many I need to make. I don't know what I need to charge. All those questions If you join Web Designer Pro, at least in the courses tier, you get my access to all my courses.

Josh Hall:

My business course is what helps guide you through that, so you'll get confident on your pricing and your offers. But then the question becomes yeah, how do I exactly know? Like how many I want to sell? And it will change you to become a bit of a business owner, even as a creative, and that's what you want to get to. Most people who get to six figures and beyond either become or are thrust into becoming a business owner. Um, so I'm glad I helped KY. That's great. It's great to have Austin in the house who was pumped to be here, and maybe that was in relation to the website calculator, austin, I'm not sure, but I'm going to say I'm just going to say Austin's pumped to be here. So it's good to see everybody jump on in the chat. Guys, I am down to answer any questions. You guys have some great ones in so far.

Josh Hall:

Again, I mentioned this a little bit ago, but go check out whether or not you're interested in a website in a day service. Check out the recent podcast episode with Bailey Collins. Her and her team have done over 400 website in a day projects and she is not lying. She is the real deal. I learned a lot from her on how she structures this, because they truly do do it in one day. But, as you'll see, it is extremely productized and it is only for sites that are six pages and under, with a couple add-on options. She does have a $10,000 custom option for sites that are bigger, but her bread and butter is the website in a day.

Josh Hall:

And if you would like to steal everything from Bailey and know her process in and out, use the link I have below for you. It's joshhallco slash ddb for Design Day Blueprint. I am a proud affiliate of her course that is dropping next Friday, so enrollment does close on this, but if you use my link, you will get a special bonus. It's actually a $500 value bonus that you'll get automatically just by using my link. So head on over there. And again, if you learn from Bailey, you can charge confidently at minimum 2,500 bucks. So the course right now is a $1,600 investment, but you do one project in one day with her model. That's 2,500 bucks. That's $900 profit. Did I get that right? Yes, and that's just one. You do several of those a week. It's going to be a whole new you and you use my revenue calculator to figure out how many you want to sell and everyone is loving life, having a good time, and then you can join my community web designer pro because you got the cheddar rolling in and it's no big deal for you. So that's the goal and we can all win, win together. Everything says Austin, he's just pumped. That's because Austin has had a bunch of growth this year. Austin, congrats. I forget the exact percentages, but I think you were like well over three X from last year, right, austin? So good on Austin. Exciting times ahead as a Web Designer Pro member. Alexia, another Pro member, that's one thing.

Josh Hall:

I'm focused on more being business-minded, not just creative-minded. Yep, tracking revenue and MRR has helped tons. Yeah, that's awesome, alexia, and it's tricky, because I would encourage everyone to not lose your creative spark, your creative vibe, if you will, alexia, as the owner of Visual Vibe, because you want to be creative and you want to stay up on trends. But the reality is your mortgage company and your cell phone company and your cable company they don't care about how creative you are. They want you to pay them for the rent and the bills and the utilities. So you got to almost be a business owner. You can't buy stuff with creativity. You need to buy stuff with actual revenue coming in. So it's very tricky, but balancing the left and right brain of being creative but also being business owner and logical, that's where we all need to get to.

Josh Hall:

How do you determine if a niche is underserved or there's enough money to be made there? Yeah, good question, kelly. You could do some basic market research on that industry. The one thing I would really be careful about with certain niches is volatility of it. Is it something that is going to be hit potentially with anything? Right now, tariffs are obviously talk of the town. Um, I know I have a pro member who serves primarily authors, and authors have been hit big time with with tariffs. Um, a lot of people who were held like helping tourists, like I knew one web designer who specifically worked with tourists and travel companies. Guess what happened in the spring of 2020? He lost almost all his business overnight because all those businesses were shut down.

Josh Hall:

So you want to make sure, if you go niche, it's something that is going to stand the test of times with fluctuations in the global and economic landscapes. So just think about that and obviously no one has a crystal ball to be able to see everything on there. But you just don't want to get into a market where that could. Potentially you're reliant on their success. That's kind of the big point is, you don't want to put yourself in a position where your success relies on a certain market success. But if you do some basic research and you have a really good understanding of that market share and then what your competition looks like coopetition if you want to work with them, awesome, go for it.

Josh Hall:

And the reality is most industries are multi-million or billion dollar industries. So, like hair salon, average hair salons don't make that much by themselves. But if you can get one on to a, you know, a two or three or four or $5,000 annual plan, you don't need that many of those to get to six figures just on your end. But there's also nothing wrong with having industry served. Actually, a quick, quick example of that Let me show you. I'm going to show you two examples of industry served. If you want to go like kind of niche but not all in on niche, so what?

Josh Hall:

My favorite example of a kind of a hybrid niche approach is Content Snare. This is the content collection software that I use, and I remember James, the owner I've known for a while. He told me because he was a web designer, he was a digital agency owner and he started this product specifically for digital agencies and web designers. But then he found that a lot of CPAs and accountants were using it Law firms were using it mortgage finance people. So what he did was it's the same software but he created different landing pages for each industry. So this one is catered to digital agencies. It's all about website content and working with clients. The one about mortgage and finance is going to be about gathering finance documents and stuff like that. So that's one approach. You can do as well for Kelly or anyone who wants to serve one niche. If you're not 100% sure, the way to start is to have an industry served range of categories, but then make sure you stay open if. If you are in fact open to working with anyone, you can have that there.

Josh Hall:

Another way to structure this another Web Designer Pro member, mark. If you go to markhydecom, he has a really good example of kind of. It's not necessarily by industry, it kind of is, but it's by his expertise. So Mark comes from the church world and he once told me church websites are my jam. So he's very referable and he's very um known in different circles of churches as kind of like the website guy, cause he just he knows that world, he knows where, like where, the call to actions need to be and all that good stuff. So he has his by churches, christian schools, but he also serves local businesses in his area and creators, influencers and bloggers. So it's another good example If you want to go to markhydecom to check that out.

Josh Hall:

A couple of different examples there of going niche without going fully niche, if you're just not 100% sure. Great question though Kelly says I've turned P1 development into serving the racing industry. That's right, kelly, because I know you're in pro for a little while. I don't know if you had fully committed then, but I know your website was geared towards that. Getting so much traction with possible clients, I feel like I can easily position myself as the one serving this niche. Yeah, I mean, go for it, kelly. Look if if you're there I remember we talked about this early on If you feel like you're there, I want to see that term possible clients change to actual clients. So let's get some sales going. Get some sales going and get that referral base going and then you'll be off off to the races if you catch my draft. So yeah, go for it, kelly.

Josh Hall:

Um, the other option too is like if you want to make yourself open to other referrals while you get that stable, then there's nothing wrong with having either a page of your site dedicated to that or a spinoff website, that is, a one landing page, all about racing websites. And if you use Bailey's model or any sort of model for website in a day or website in a week, you can really productize that to be your website in a day or week. Offer. Anisha, welcome in. Let me take a drink and let's get this question. No apologies for questions, no apologies needed. There are no bad questions around here, unlike a lot of web designer Facebook groups. Apologies for my question, newbie.

Josh Hall:

Here I've been seeing a lot between sales pages, landing pages and website. What is the difference between a landing page and my website homepage? This is a great question and he said so. There is a, and actually I love that you're you're bringing this up because there's a very important distinction between all of those things. Let's start with a website homepage. I view a website homepage as a directory to your landing in your sales pages. So a website homepage in particular is going to be very scannable, or at least it should be very scannable.

Josh Hall:

Now, if you have a services page about web design and what type of web design services you offer, that's where you can go into the meaty details about all the things that you do within a website what tools you use, your experience, your team. That's where you could go in further with case studies and results, all on one website page. That isn't as scannable, it's a little more readable. So that's the big difference there and it is all that. So landing pages can be a sales page. Here's how I view it.

Josh Hall:

All sales pages are landing pages to some extent, but not all landing pages are sales pages. Case in point a blog post might be a landing page because you may drive traffic to a blog post or to a piece of content that is a rich and meaty page, but then that goes to a sales page to actually purchase or to contact or to book a call. So that's the distinction there. Landing pages are the in-between, because landing pages could be services pages as well. It's kind of the in-between between your homepage and then an actual sales page. So that's the big distinction there. Great question. That's really the way I see it. The big distinction, yeah. So let me know if that helps.

Josh Hall:

Anisha, that's a great question and I think this is actually a really important thing to relay to clients. So, even if you're established and you think you've got it all figured out, remember that clients don't have it figured out. So if your clients are wanting to make a homepage, a sales page, but then they also have service pages and blog posts, I would let them know your homepage should be the one that directs them to the service page, because in most cases, seo, chat, gpt and other search engines and search platforms are trying to find the best information for a certain problem or a certain solution. It's not always going to go to a homepage, it's going to go to a service page. It's not always going to go to a homepage, it's going to go to a service page.

Josh Hall:

Yeah, valerie says just listened to 387 today, still figuring out my systems. Great info, awesome, valerie. Yeah, and again, the details are below. But if anyone is interested in launching your VIP day or your design day and you want to charge 2,500 bucks at minimum for those, jump into Bailey's course. I'm a proud affiliate. Use my link for your bonus. I guarantee you will come out of that thing and you will be launching design days for at the very least a couple thousand dollars. It'll pay for the course with one project. Then you can thank me later and again, if you don't want your whole model to revolve around a design day like I wouldn't I would have it as your starting offer product, ties the heck out of that thing and let's go as the kids say these days. Are the kids even saying that these days? Or is let go more like early adulthood? It's probably that. Shout out to Alexia. I want to offer web design and branding services and I've been looking at her and the other pro member sites and inspiration Awesome, uh, for building my site. That's awesome. I'm so glad the inspiration space has helped you.

Josh Hall:

For those who didn't see this earlier Um oh man, yeah, we just opened up a brand new space in web designer pro called inspiration and I've got 15 members featured who all have something unique about their businesses and what's really exciting about these is Mike is really focused on in-person networking and a lot of them share. I'm not going to share their numbers here because I promised to every member that would remain private inside of Web Designer Pro, but they did give stats about what's behind their business, their pricing model, if they serve a niche, what their specialty is. Mike's a really good example of in-person networking, but some other ones here don't do near as much in-person networking. Kristen doesn't do barely any in-person networking. She serves speakers and that's how she has built her referral network in the speaker and coaching world. So yeah, members of Web Designer Pro, have some fun with this and if you're not in pro, join us. If you join at the community level, you get immediate access to the entire community and inspiration and you can see their pricing, see what's working and then make sure you use your revenue calculator that I have in the chat to map out your services and your offers and your pricing. Let me know if you guys need this in the description, by the way, because I can put this revenue calculator in the description if it's not easily found in the chat. So just let me know. All right, guys, let's get back to some more questions here. Good to see PBP Web Design. Welcome in. Awesome. Hey, mark, good to see you.

Josh Hall:

I was just asked to redo a website for a foundation that I donated design work for their logo and fundraising flyers, a couple of red flags coming up. What would be a way I can say that I can't do everything for free and that I'll need to charge to stay in business? Exactly what you said, mark. That's it. You nailed it. Just let them know. Those projects I did that included the logo and the flyers. Those were pro bono, but those were timed and those are the only things I offer for free. This would be those were timed. Those are the only things I offer for free.

Josh Hall:

Now, you could always offer a foundation bonus or a foundation you could discount. I'm a little leery about saying discount, but what a foundation. As a previous client, a client, they get it for four grand, something like that. That's how I would go about that. But yeah, no one should feel bad about not doing work for free, because, unless you just have a trust fund that you can live off of and you don't need to make money, um, you need to get paid for your work. So, yeah, don't feel bad for not charging. I would feel terrible for not charging because I don't want you to be out of business, mark, and if they want you to be out of business, they can. I won't make any gestures, but they can let P. How about that Peace out? Uh, but yeah, that's the way I would approach it is. Just let them know those services were pro bono. These are not, but you do get a foundation discount. Pro bono these are not, but you do get a foundation discount, awesome, awesome.

Josh Hall:

Carolyn liked Anisha's question. Yeah, it was a great one Sales, landing page, homepage, all different things. Is there a wrong way to build my website if I'm new to web design? I, like the marketing agency, look for websites. I wanted to know if it would be difficult to go. I'm actually not familiar with pentagram, smith, smith and dictation or diction. I don't know. Yeah, I'm not sure. Okay, well, I don't know, I'm not savvy to that. There's no right or wrong way to build your website. I would start simple. That there's no right or wrong way to build your website. I would start simple. I think the worst thing you can do is make your own site a massive project that is too complex to get done. The best place to start for anyone is a one-page landing page site that just zips down to certain sections. You've got your hero section. You've got about. You've got services, you got pricing, you got contact Boom. Got pricing, got contact, boom, Social proof and testimonials, a recent work, if you can and then the next phase is to build out their portfolio and then you can go further into your services and then further into local SEO. If you want to blog posts, resources, that's the way to go. All right, awesome, anisha. I'm glad that helped. Alexia has a win.

Josh Hall:

Speaking of chat GPT, I came up number one for Web Design, rogers. There was a twice yesterday, not always, but popping up more and more Now. Alexia, I don't want to dampen any excitement, but was that off of your own searches or clients? Because I have found that chat GPT in particular gets very biased and if you go in there and search something, it's like oh, alexia, you're number one, cause I found this too. Um, it's interesting because I don't think there's a way to measure chat GPT results yet. Like with Google, there is literally a like these are the top 10 places. Like it's, it's measured, it doesn't change for other people. Like there may be some variations, but with SEO you get the top spots If you have the best site and the best domain authority, et cetera.

Josh Hall:

With Chad GPT, I found that it's a little more. Uh, what's the right word I'm looking for. It's persuaded by like your own preferences or your own history on it. So, all on different devices. Well, hey look, you know I'm an optimist. I never want to be pessimistic, but that's the only thing I recommend watching out for, especially if you're showing off results to clients.

Josh Hall:

But, alexia, if you're doing different devices and it's working awesome, I tell you what. Let's do a little test and it's working Awesome. I tell you what. Let's do a little test. Let's do a live challenge. Alexia, we're going to put you on the spot and I'm going to see web designers Rogers, ar. Let's try this out, let's have fun, shall we? Let's see what pulls up for me. And again, if it doesn't, that's no problem. So I'm going to go into chat GPT here. We are going to see Web designer or web design, rogers. They are. Let's see what we see on my end here.

Josh Hall:

Alexia, no pressure, look at that. Number one, numero uno, alexia Lynn. Number one in chat GPT for web design. Digital marketing agencies in Rogers, arkansas. I said Arizona, I'm sorry, I'm in Arkansas. Digital marketing agencies in Rogers, arkansas. I said Arizona, I'm sorry, I'm in Arkansas.

Josh Hall:

Look at that Way to go, alexia. That's huge. What a freaking web designer pro. Alexia, it's only been a year and a half since you were on a YouTube live stream saying you thought about joining pro. In a year and a half later, this is literally like a live success case study, guys. So way to go, alexia. That is awesome. Look at that killer way to go. For those who have not checked out Alexia's website, why don't you do the chat GPD search and go check it out? Visual vibe designcom. She is actually in our list of inspiration too, right here, so you can get a feel for what she's up to Way to go. Well, that was fun. Feel for what she's up to Way to go. Well, that was fun. Awesome, sweet, sweet way to go, alexia. All right.

Josh Hall:

Uh, valerie wanted to know, do you have a tutorial on creating landing pages, what you just mentioned? One page that zips down, I don't, um, it's interesting. I've actually so I'm I've been for a little while continuing to kind of like secretly build, spill something in the shadows which is a model site, a new like model agency site, and I thought about doing one that is just a landing page. So this gives me, valerie, the the push to make that a priority, to have like the push to make that a priority to have like like a great one pager basically. Uh, I don't have an exact template for that yet, but I'm trying to think of anyone is rolling with a one page site that I've seen here recently. Most of the pros that I have featured all have multiple pages. Gosh, I could have sworn. I just saw one that was more of a one pager. Yeah, that's a. That's a great call, valerie, I will make that a bit of a priority item here.

Josh Hall:

Um, I will say, though, I do have a video on, like a layout that I recommend. Um, what is that video called? Uh, homepage. Hold on a sec. Here we go how to design a high converting website homepage. So let me post this in the chat, guys. And, uh, this, this video is a little, a little older, but I still stand by all of these principles, so go check that out If you would like. It's in the chat. It is a video on, um, some of the like main aspects I recommend having in either a homepage or even a one page website. So, yeah, go check that out. Awesome. And, by the way, alexia was nervous, I know, but hey, holy crap, it's actually real. It is Alexia on my chat, gpt, which I don't believe I've ever put anything about Alexia or her website in my chat. Gpt, it's real.

Josh Hall:

Alexia, you have arrived, you are in the big leagues Now. You are now being searched. I wonder if, on Google, that's the case too. Um, I imagine you're probably. Yeah, you're second. When I searched on Google Now I've been to your site so it was like that.

Josh Hall:

But I imagine, even if we go incognito, I imagine that's going to be the case. Yeah, rogers, ar web design. That's first on my end, incognito. So, my gosh, keep on going. And I see a second page that is oh, is this a? Oh, it's Carl's. It's Carl's website Interesting. So you're actually getting two listings. You have two pages on the front page. So way to go, alexia. This is incognito. I'm seeing number one result and I'm seeing number five. Is you? Again? You have two links on the top five.

Josh Hall:

The next step you could take, if you really want to own this Alexa even more, to get in the map pack, probably as well as to do a local SEO page dedicated to Rogers. For those who don't, who haven't been to my SEO course yet, I do teach this method. It's via forge. So via forge is a web design agency here in Columbus.

Josh Hall:

I actually knew the owner unless he has since disbanded, I'm not sure and he had, like a great local SEO. Maybe he disbanded. I know that they were in flux. Regardless of what he did on the business front, he sure as heck got great SEO results, for example. I wonder, because this is one he was pulling up on. Let's see. Yeah, he must have took his site down, but he was more of a digital marketer agency than web design and, as I've been saying a lot recently, I've seen a lot of agency owners burn out, regardless of what type of results they get. So make sure you stay sustainable. So the moral of the story is he had location-based pages and got incredible results with that. So that moral of the story is he had location-based pages and got incredible results with that. So that's something you could go. If you want to go further into that, alexia, all right.

Josh Hall:

Valerie, thinking of offering landing pages as a promo slash discounted option for churches or nonprofits that need a discount offer? Yeah, yeah, what you could do. Essentially, valerie, you could structure it as a landing page or just a one, a one pager. Um, that's definitely what you could do and that's where I would do like a design in a day type of route, because you're probably only going to have six, seven, eight, nine sections at most for that type of landing page. So there's nothing wrong with that as a starter. But you just I would make it more of a fallback plan because a lot, of, a lot of owners are like, well, if your packages start at 5,000 for main sites, but we could just do a one pager for, you know two, you know you don't want to get them like thinking what could I do to not pay five. So I would use it as more of a fallback plan.

Josh Hall:

Yeah, yeah, alexia has been really focusing on my own SEO for the last six months, so glad it's paying off. It's literally paying off in rankings and I know you've been boosting your conversions to Alexia. So, um, yeah, that's great. What have you been doing specifically, alexia, without making this a typical web designer pro coaching call hot seat. Um, have you just been updating descriptions and metadata, or have you done anything else to your Google business profile? If there's anything you'd like to share in the chat, I'm sure myself and others would love to see what exactly you've been doing that you've been putting focus on.

Josh Hall:

All right guys, we've got five minutes left so I am going to put a final call out for final questions. Been a fast hour, but I hope you guys have enjoyed this one and taken some stuff you can apply to your business. I will put in the replay description the link to the revenue calculator that I have set up for you. If you just joined us late, this is completely free that I have set up for you. If you just joined us late, this is completely free. I've made this available to you to where and this does have a little overview of how to use it so you don't get stuck or mess anything up and can't figure it out. This is available so you can change your price points and then you can decide what your revenue target is for the year.

Josh Hall:

So let's say you don't even do, you don't do those sites. Let's just say you do a website in a week and pro sites, you could definitely do maybe 15 of those a year. Five of those, boom, we're there. And depending on how many uh MRR clients you think you can lock down or what you have now, maybe this is where you can adjust this. You have a $99 plan with 25 clients. Look at that we're already on track to six figures. A couple of support plans that are higher in, and then what the heck? Let's do logo and branding. Let's do five of those per year. Boom, we're over six figures. And then you adjust some of these numbers and it's very interesting how quickly you can get to a quarter million plus. Yes, yes, yes, exciting times.

Josh Hall:

And for those who joined late, please do yourself a favor, regardless of whether you're interested in design days or not, and check out Bailey's episode, which is on the podcast right now, the web design business podcast. It's episode 387, and I am a proud affiliate for her and her course, the Design Day Blueprint. Use my link below to nab up the offer to get that special bonus deal when you learn from her about how to structure and launch your design days. And again, I'm telling you, you can come out of this with selling one day websites for $2,500 at minimum, so you will make your investment up potentially 2x with one website. So I fully support it. It is the perfect addition to what I teach with my pricing and my offers, which is to have a design day in the starter range and you can take a lot of those principles into custom projects.

Josh Hall:

But, as we saw earlier, a lot of projects are not going to be a fit for design day. It needs to be a design in a week or a more, like a month style custom project. Nothing wrong there, no shame in that game. They can really work well together, which is awesome. So, alexia, for her SEO stuff, has been optimizing your site metadata, google, business updates and posts. Also got some backlinks from her local library because she was teaching some workshops right there. That's genius. I didn't even think about that. I knew you were doing those workshops, but yeah, you get backlinks on that stuff. That's amazing. Hats off, alexia. Way to go. Cheers, cheers, cheers. All right, guys. Final call for any questions, any final questions? Anybody have a takeaway they'd like to share today? Was there something today that you were like, yes, I'm implementing this ASAP as possible? Let me know, let me know in the chat, let me know a final question or your favorite takeaway of the day? Valerie is a librarian here. Thanks for drawing people to your local library. Yeah, because I think her local library has been doing these open workshops for businesses. And yeah, alexi has done a couple of them and really it's a great example of a win-win. And it translates online because when you do a local workshop you get a backlink. It absolutely transports to things online.

Josh Hall:

Kelly said I listened to the podcast about LinkedIn. Can I tell you I'm getting more racing warm leads from there than anywhere else. Interesting Kelly, very interesting. That's great. And man, I would just roll with that. I would just keep on going with LinkedIn. Whatever is working, whatever you're getting leads from, double down on it. So make LinkedIn your thing. I'm glad that episode helped. Uh yeah, joe McKay was great. Um, that was just a couple episodes back. If you guys want to check that one out, highly recommend it. That's wonderful to hear. That was actually a three 86. If you guys want to go back to how to use LinkedIn specifically to get clients Awesome to hear.

Josh Hall:

I'd love to get your thoughts on the most effective way to contact other web designers who might meet night, might need help handling overflow or white label work. So one of the best ways to go about this is to either in in person and virtual. In person, join a. We'll go to meetups. You can search like web design meetups or designer meetups, graphic design meetups If you don't know anybody, and you will meet designers and you can just build relationships with them.

Josh Hall:

But before you do that, have an area of expertise. Even if you do a lot of other things, you need to be referable. You need to be the person who they're like radio, nowhere TV, I don't know your actual name that they do this. They know WordPress, they know WooCommerce, or they know local SEO Great, or they do a certain aspect, or they know Webflow, or they know Dubsado or whatever it is. Have an area of specialty. And yeah, alexia says uh, no cold email. I agree, that's like it's a hard game.

Josh Hall:

I would look for meetups in your area. Don't be afraid to go to, like BNI and networking groups, because a lot of those groups have creatives, have digital marketers. One of the best things you can do is to find folks who are not other web designers. I mean you could for handling overflow, but I would actually look for referral partners, folks who do SEO, digital marketing, social media, videography, photography who can then funnel clients to you. If you want your own clients, if you purely want to just currently, right now, for a time, want to do white label work, then I would have an area of specialty.

Josh Hall:

Actually, real quick, as we wrap this up, let's go over to inspiration and this is the strategy to do it online, which is to be in a community. So I would say join Web Designer Pro and go to the Pros for Hire section and you can post your skill set right here. We have a section here in Pro that you guys are seeing live where members who are down to white label for other agencies and other members who need help put it right here. You can add your specialty, your platform of choice, your builder, you can add your details and you can get hired inside of Web Designer Pro. If you don't do it in pro, do it in Facebook groups.

Josh Hall:

But it takes a different strategy. You can't just say hire me. You have to do what Christian did in my inspiration category here. Christian is actually my personal developer, who I hire occasionally, and he has expertise in a very advanced WordPress development and advanced custom fields, which is a plugin for WordPress. Those are his bread and butter and I connected through him through a Divi Facebook group originally, so you can go that route as well. You can be in a Facebook group, but you just have to be really, really helpful and like spend some time and just answering questions and prove yourself. Prove to other people that you're an expert in some sort of field. Not even that you don't have to be an expert, but you have expertise in something. You gotta be referable. So that's the way I would go about that because, yeah, agencies do need help, um, and you can always put yourself out on Upwork and Fiverr, but that's a hard game and it's a lot of competition. You're also going to be competing with people at $5, $10, $15 an hour Probably not where you want to be if you're listening to my stuff. So that's a couple of different routes there in person and online. All right, guys, great questions.

Josh Hall:

Today this will be available as an audio podcast on my podcast. So if you missed some of this and you haven't had a chance to watch the replay over the next few days, if you listen to my podcast, the Web Design Business Show, you'll here for you. You can map out your business goals. I would highly encourage you listen to the latest episode about Bailey's agency getting 400 plus clients on a website in a day offers, and if you use my link, joshhallco slash DDB, that will take you to a special offer that Bailey and I have put together for you to learn her exact systems and processes. Yes, that is my affiliate link, so I will get a kickback. So I do appreciate it if you use that, but I fully back this. Guys, this is not something I personally teach on. So go through this, launch your design day, starting at 2,500, and we can cheers together in person at some point when we meet up. How does that sound? Awesome, awesome. All right, guys. Thank you so much for joining. Great questions, as always. Really enjoyed this one.

Josh Hall:

This is one of my favorite Q and A's of recent Great topics explored. So have a great rest of the week. Keep on doing your thing. Guys. Don't let any of the negativity around AI or economic uncertainty scare you, because I'm telling you, I'm overseeing web designers doing a hundred, 200, 300. I have a couple of members in pro doing 500 plus in their web design agencies and are not burned out and stressed out. It is possible. A lot of what we talked about here today is the groundwork of it. So keep on going, friends. There's all the opportunity in the world, freaking awesome. So happy to help you. I hope to see you in Web Designer Pro If you would like to become a member. I will be opening up some coaching spots for folks who want to have DM access to me for coaching and our weekly coaching calls. That'll be next week, so a good time to jump in. Everybody in pro in the community level gets first access on that, so I hope to see you in pro. All right guys, have a great one Giving you a good old.