409 - How to Land Sponsorships as a Web Designer with Justin Moore

As a web designer, you’ve probably considered looking into additional revenue streams, but have you ever considered sponsorships?

If not, you’ll want to hear this conversation I had with sponsorship coach and author of the new book “Sponsor Magnet” Justin Moore.

While this is mostly a chance for him to coach me live on my sponsorship strategies, it applies to web designers even with small client-based audiences and followings.

There is so much opportunity for sponsorships at all levels with brands, local businesses and even referral partners that you might not be thinking about as a web designer. So, instead of just sitting on gold…let’s dig some up in the form of sponsorships with Justin!

Side note: as a web designer, I must say, chef’s kiss to the sponsormagnet.com site!

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/409

Chapters

• 0:00 Why Diversified Revenue Matters
• 1:33 Web Design Revenue Streams Beyond Projects
• 3:35 Introducing Justin Moore And Sponsor Magnet
• 6:45 Coaches’ Lens: Service Over Payout
• 11:23 Affiliates, Sponsors, And Alliances Explained
• 18:44 Custom Packages Beat Fixed Deliverables
• 24:58 Pricing, Budget Ranges, And “Heck Yeah” Numbers
• 31:22 Flight Lengths, Rebooking, And KPI Reality
• 37:10 Ops Load, Ad Ops Help, And Overlapping Deals
• 43:20 Vetting Sponsors And Protecting Your Audience
• 49:36 From Affiliates To Paid Partnerships
• 54:16 Inventing New Deliverables The Brand Wants

Transcript

Justin Moore: 0:00

My philosophy about the diversified revenue stream angle, Josh, is like, like, dude, when I when I quit my job uh in 2014, I was in medical devices before this in engineering. And um everyone, my friends, my you know, family, they were like, that's so risky. Like you, you know, you don't have the health insurance. Like maybe we should wait till it's like more stable. I had just had a kid. Um, and everyone thought I was like nuts with this decision. But the way I always looked at it was like, look, in my nine to five job, I have one revenue stream. And if they decide to fire me, my one revenue stream goes to zero. But in a creator business, especially, um, my wife and I have like 11 revenue streams.

Josh Hall: 0:42

Welcome to the web design business podcast with your host, Josh Hall, helping you build a web design business that gives you freedom and a lifestyle you love. Hello, friend. It's great to have you here. And if you are a web designer, it means you are probably thinking about different revenue streams. Cool thing is, as a web designer, as I've covered in my business course and as we've talked about a lot in my community Web Designer Pro, there are so many avenues for web designers to have different revenue streams, including just good old-fashioned website designs, support plans, growth plans, SEO plans, copy, messaging, conversion rate optimization, different styles of recurring revenue services with retainers, et cetera. But one thing we have not talked about on the podcast to date are sponsorships. In fact, even as a web designer with a very modest following/slash audience, and even just a list of clients and a personal network, you are in a position where you could be sitting on gold. And that gold are sponsorships. And there's a variety of forms of sponsorships that we're going to dive into here to help to see if this is a revenue stream that's worthwhile you considering opening up in your business. And there is no better person in the industry to talk to about this than sponsorship coach Justin Moore. He just recently released a book called Sponsor Magnet. I have read it. I really enjoyed it. It really helped. It's basically like a big old course in a book to teach you all about sponsorships. And in this chat, Justin and I are actually both a part of uh the lab, which is Jay Klaus's community. We just had Jay on in the last episode. And I've listened to Jay and Justin talk a lot about sponsorships, which is really what planted the seed for me to get into this. And I just want to tell you that it works. So in this conversation, it's kind of more of a coaching call. I really um selfishly took this time to learn from Justin, but just know everything that he taught me and challenged me with in this episode, you can apply to your business as a web designer. Again, you don't need a big email list, you don't need to have a big audience. You in your position right now, no matter how small or large your personal network is, you can really get more revenue with sponsorships at some level. So I can't wait to hear how this one helps you out. Go to the show notes of this episode, joshhall.co slash 490, to check out all the links that we mentioned here and drop us a comment. I'm sure Justin would love to hear from you. So all of the links to his website, including his book, SponsorMagnet, which is at sponsormagnet.com, will be over there as well. So without further ado, sponsorships. You, web designer. Here we go. Here's Justin. Justin Moore. High time we did a one-on-one together, man. It is so I feel it doesn't seem right to say so good to meet you, because I feel like I already know you.

Justin Moore: 3:39

Well, um, I feel like we were destined to meet, especially since you randomly dropped into my DMs one day, like, hey, dude, Justin, thanks. You just made me five figures in sponsorships for my in-person event. I was like, oh, awesome. I didn't even know what I did, but but glad to hear it. Um and so yeah, man, it sounds like you uh you're wanting to focus a bit more on sponsorships given how easy that one was to land, right?

Josh Hall: 4:02

Well, I I want to thank you for the book, Sponsor Magnet, which I'm holding right here, which one of my kiddos is torn up on the back. How rude. Uh but yeah, man. Um, and actually it was funny, like I really just got going with the book. And then I interestingly enough, I think I learned quite a bit from you, and we have a mutual friend in Jay Klaus with a lot of your guys' conversations. And I think those planted the seed of like, I feel like I'm sitting on literal gold because I'm in a position where I'm getting hit up by so many companies and brands now about sponsorship. And it's just a world that I didn't know anything about, and I wasn't really interested in. But I think getting, I think what's happened is, and we'll kind of I think we'll use this as a bit of a coaching call, but also for my audience of web designers. But what happens is I think you get to a certain point at an entrepreneur where the opportunities are coming in, and it's either like a quick no and you just vet them out, or it's like, you know what, maybe, depending on, especially when it comes to you know opening up different revenue streams. So I think that's what piqued my interest last year and then why I got into it and subsequently why I'm glad I uh got into your world, man.

Justin Moore: 5:10

Yeah, no, a hundred percent. So to kick things off, like give me a bit of an understanding about like how your revenue stream breakdown looks like today. Like, where is the bulk of your revenue coming from? Uh is sponsorships kind of like treated like found money right now? Is it something that you rely on and in terms of operations? Like just kind of curious about your team and like how it's all structured.

Josh Hall: 5:33

So think of me as the J Klaus of web design. Bulk of my money is my community, Web Designer Pro, which is basically like the lab for web designers. Um, I do have other revenue streams with affiliate money, which is basically just me recommending tools. Circle is my largest affiliate now. So I have some YouTube videos that talk about Circle and I'm my affiliate link. I have some other tools I use that have really become partners in a way, just because I am, and I think this gets into a sponsorship strategy. I am fiercely loyal. And I am not interested as far as a sponsorship strategy and just taking a bunch of sponsors and doing little low campaigns. I'm also at the place where, like, if I'm gonna dedicate any new wing of revenue, it better be six figures or close to. Like it's just I can launch another course and build my membership up to you know, account for six figures. So those are things that held me back as well. But I've realized like I've been using some of these tools in my tool stack for 10 years, and I still love them today, and I'm uh very loyal to them. So I've worked with a few of those tools to this point, and my next foray is to really like look at what that may look like as far as you know, more like a partnership type of thing. So that's kind of the mindset. And uh, and I do have some consulting and a couple other smaller revenue streams, but it's primarily my courses, community and coaching through Web Designer Pro. And then affiliates and uh sponsors have actually become actually number two now.

Justin Moore: 6:59

Wow. Okay. Okay. So this is this is growing now. Okay. So I wanna um I wanna first uh question something that you said. Um and it's that I don't ever want to pursue a revenue stream unless I'm gonna be able be able to get it to six figures. Um, and from a business standpoint, like sure, I get that, I get that logic. Like, like maybe you would have uh a better use of your time focusing on growing your membership community or some other revenue stream or something like that. Um, and I I get that at face value. Um my philosophy has always been, especially with respect to sponsorships, that it's not about you. It's not about how much money you're gonna make. It's about am I most capably serving my audience and my customers? And so the reason that I think that this is important is that let's just pretend that you had zero in sponsorship revenue. Um, there's a temptation to focus a hundred percent of your ad slots in your podcast and your YouTube channel and all that, talking about your own thing, your own products, right? Your community, your courses, and all that stuff too. Because logically it makes sense, right? Like I keep 100% of that. So why would I want to talk about anything else? Um, but my philosophy is that it's actually quite myopic as a business owner to think that the only way in which I can solve my audience's or my customers' problems is with the products that I directly sell personally. Um, there's actually challenges that they're experiencing that I probably need to solve, but I'm never gonna create a product or a part of my course or a part of my membership that addresses that. So, for example, let's say that you do a survey of your web design audience and you say, hey, tell me what's going on in your life. What's keeping you up at night? What are the problems that you're having? You may have done some of this psychographic research uh to design your own products and courses and stuff already. Um, but like they're probably gonna come back to you with stuff that's all over the map. And frankly, probably stuff that's not related to web design. It's like, uh work-life balance, right? I'm like a freelancer and I'm working all the time and I don't have the stability and you know, health insurance and managing my money and incorporating and do I need that? Like all these other kind of complex challenges. And of course, you may have some modules and stuff in your course community that addresses some of these things. But frankly, managing your money as a solopreneur, is that really a software that you're gonna create? And they say that that's a a big giant issue for them. So my philosophy is like, okay, let's go actually out there and survey, um, more deeply survey our audience and uncover voids that's of challenges that are happening in their life where you now realize, like, okay, let me dump this all into ChatGPT and say, what are the challenges that they're experiencing? I should go out and proactively reach out to uh, you know, fresh books or some, you know, bookkeeping tool uh that seems like could probably solve this issue that 35% of my audience is experiencing. And so the buried lead here, I think, in this kind of philosophical explanation is that I actually think when you lead with service, when you say, how can I, yes, serve my audience with my own products, but there's probably other sponsors, other brands, other companies that have software tools, products, and things like that that could make my audience's life uh measurably better. And the buried lead is that I actually think you'll make more money in the end with this approach.

Josh Hall: 10:38

I do like that challenge, Justin, in that frame of sponsors being of service and solving some sort of problem or filling a gap. I definitely like that. I will take that to heart. I think the thought of like the six-figure thing is opportunity cost. And I just know how um, even my experience so far, which has been overall very positive with sponsors, I just know like how much time goes back and forth often. And some of that can be alleviated with a nice guide, a book called Sponsor Magnet. Um, but I think that's the part of that too, is this like I feel like if I do this for a solid year, it's gonna, you know, make a dent in what I can push out with my content and stuff. However, to your point, this brings me to a question I was I wanted to ask at some point. So perfect segue. What is the difference between an affiliate and a sponsor? And I ask this because I have been doing this unintentionally for a long time. I have affiliate partners who have tools that are adjacent to me and stuff that like I don't cover that. Or, for example, my world of websites, um, one thing that's really popular is a website in a day offer or a website in a week offer. It's not really something I teach, but I have a couple colleagues who I'm affiliates for who have programs for that. So I view them as an affiliate, but not a sponsor. So I want to throw it to you like, what is the difference between an affiliate and a sponsor? And if you want to throw in what a partner is, I'd love to hear.

Justin Moore: 12:02

Yeah, so so you've you've you've hit on my my three-legged stool that I describe, which is your PSA, your products, the things that you directly sell, like your course, your community, things like that, sponsors, which is other brands and companies, tools and things like that, and then alliances. That's the A. So the thing you just described is a friend who has a you know website in a day uh training or accelerator or something like that. And this dovetails very nicely to what I was just describing, which is that you should be equally promoting all of these things because it's all about what is going on in my audience/slash customer's life and which thing can I plug in at which ad slot based on what I know is going on uh in their universe. So, from my perspective, the difference between a sponsor and an alliance, well, or an affiliate, a lot of people think of it as like a uh a payment structure thing, right? Like a sponsor will often pay you a flat amount, you know, to 10,000 bucks or whatever to do a couple of YouTube integrations for them or whatever the scope is. Uh, and then an affiliate is someone who only pays you based on a result or an outcome, right? Like a sale or a lead-driven or, you know, something like that. Um, but I actually think that's not the right framing. I think it's it's because a sponsor can compensate you in hybrid fashion, you know, too, where maybe there's some sort of base upfront compensation uh to you know reward you for actually generating the content containing the promotion. And then there's some sort of back-end kicker uh or incentive where, hey, you know, and so five grand and for every you know, lead you drive, that's an additional hundred bucks or something like that. So I think a better framing is this idea of like product sponsors and alliances. And by the way, an alliance where you're recommending a friend, maybe you don't even make money on that. Maybe you're just you're putting their offer in front of your audience because it's great. They didn't may not even have an affiliate program. It's not about making money, it's about serving your audience and your customers. So I think the the compensation structure comes down to uh like the other thing, too, that I think is really important part of this discussion is like if there is no win present for your audience, if you were to put this offer in front of them, regardless of what type of offer it is, uh, then you have to engineer one, which means uh potentially um changing the financial dynamics of the deal in your in your favor. So, like if you're again going back to that hybrid deal, if the brand says, hey, we'll pay you, you know, a couple grand plus 30% commission, uh, but there's really no promo code for your audience or there's no seasonal promotion, there's no real incentive for them, um, you might consider be going back to them and being like, hey, um, I'm actually okay taking 15% uh as the back end kicker if we can pass pass along a 15% discount code to my audience. So now you look amazing to the sponsor because it's like, how can I make sure that we're all aligned so everyone wins here? So again, I think it's just uh thinking a bit more deeply than how much am I gonna get paid?

Josh Hall: 15:04

So I imagine folks who are in the alliance category as like referral partners would be straddling the sponsorship leg of the chair at times, right? Like they may be a sponsor for three months or six months, and then they're just back to Alliance. Then maybe next year they're back in the sponsorship leg. Is that right?

Justin Moore: 15:24

100%. Like I just got I'm gonna release an episode on my on my podcast, the sponsor magnet podcast soon, where I am sponsoring another creators in-person event soon. It's the first time that I've done this. I've sponsored some new newsletters and stuff in the past, but like now I am, you know, someone came to me and solicited this. And so they have shared my course and things like that in their newsletter before, but now they came to me and they said, Hey, will you sponsor our event? So, like you said, I think it just kind of depends on what's going on and how you you can support each other.

Josh Hall: 15:52

How ironic. The sponsee has become the sponsor.

Justin Moore: 15:55

Dude, exactly.

Josh Hall: 15:57

And then you had to pay, and then you became a sponsor.

Justin Moore: 16:00

You know what the funny thing is, is like the intro, the little scissor reel of the podcast was my my uh my friend, my mentee was like, I feel like we're just matrixing out of the way of each other's sponsorship tactics.

Josh Hall: 16:12

Um, real quick before we dive further into my scenario here, Justin. As you know, I serve website designers, a lot of freelancers, a lot of soulpreneurs, but also a lot of agency owners who have been in this game for 20, 10, 10, 20 years, and they're using tools that are trusted by their clients and that other partners are using. Do you feel like like the realization that I had of like, oh my gosh, I'm sitting on gold, do you think web designers specifically and creators, designers, brand designers, marketers are also sleeping on a potential sponsorship opportunity for their business?

Justin Moore: 16:49

Let me let me answer this question by telling you a quick story because I think that a lot of people listening uh might be thinking, okay, this doesn't really apply to me. I haven't really built up an like an audience on the internet or something, and I don't have followers or a large reach. So, like, why would a brand or a company ever want to like compensate me? Um, and so uh, you know, I moved from California to Minnesota about a year ago. Um, and I hired um a uh handyman to do a bunch of work for us kind of around the house, hang pictures and do some minor renovations and all that. Uh and we were uh this was October, so we were preparing for the winter. And I remember asking him, I was like, oh man, I gotta get my uh my leave, my gutters cleaned out because I have all these leaves and I don't want to snow and freeze and the whole thing, right? Um, and so uh I was looking at getting like kind of the traps that goes over the gutters, right? And my handyman was like, oh, there's only one company that you need to call. I've been doing this, I've been in this area for 30 years. They're local, they're amazing, great customer service. You know what I did, Josh? I called up this company. I didn't look on Google, I didn't look on Trustpilot, I didn't do anything. I called this one company up. They came out, they gave an estimate for five figures to put these dang gutter guards on my gutters. And I seriously considered doing it. And guess what? It was based on the recommendation of one person. And so I challenge you, anyone like thinking that they do not have influence, your influence does not need to be massive scale. You might be an agency owner, you might be a uh, you know, you might have a group of peers um who really trust your recommendation. And it might be 10 people, it might be 15 people, but uh those people, the the LTV of that customer that you refer could be four, five, six figures, depending on what you're actually recommending. Right. And so again, I think it's it's it's very important to realize that um like word of mouth is the original influence, right? Um, and so that can you can absolutely strike deals that are financially lucrative.

Josh Hall: 18:52

So one strategy that I teach my students is to build referral partners. It's one huge way that I grew my web design agency was to have referral partners who were like photographers, videographers, people who are ancillary to what I was doing. So unintentionally here as well, I was growing my alliance, but I never thought about it in the the context of a sponsor. So, what would be a way that web designers could take their referral partners and alliances and make them more of a sponsor? Is it like featuring in their newsletter?

Justin Moore: 19:24

Is it like a link in their toolkit that they you know, like it would be something as simple as going to the your top photographer or your top videographer and saying, and they're based in you know Ohio, uh, and you say, Hey, I have 600 people within 25 miles of uh you know Cincinnati or whatever. Uh, would you like me to do a targeted, dedicated blast about your services to this segment of my list? It's gonna be $1,200 or whatever it's gonna be. It's a sponsorship. Your sponsorship is a good idea. Sponsoring me doing a blast, but I'm going to drum up business for you. What do you say? So obviously that's that's a geo-targeted or a hyper-local approach, but you could do if if you have partners who uh are geographically independent and they don't need to go, maybe there's, you know, they can do digital services for them. You could do something similar. You can identify a high value segment of your newsletter or your email list that you could send that offer to, or maybe it's the whole email list. Who knows if the offer makes sense? Um, but yeah, you can easily turn referral partners into sponsors by showing them how it's an obvious win for them.

Josh Hall: 20:33

Is it common to offer like a paid workshop? Like let's say I have, you know, 30 some clients and it's pretty modest, but I'm in a networking group. And what if I were to have one of my referral partners pay to basically do a workshop to just get in front of my customers and my network?

Justin Moore: 20:50

I mean, I would seriously consider if you came to me, bro, and you were like, hey Justin, you want to get in front of, I don't know, X hundred, you know, high-value web design businesses, people who have, you know, maybe built, you know, moderate audiences. Like, uh, what do you say? It's gonna be X hundred, X thousand dollars. The calculus in my head is gonna be probably twofold. This is what I teach in the book, right? It's like, I have three goals, right? If I as a sponsor would have three goals if you came to me with that proposal. Is this an awareness play? Like, do I just want people to learn about my book, right? Like, like that know about me, learn about me, watch my YouTube videos, listen to my podcasts, more of an awareness thing. Uh, repurposing, do that am I gonna get assets that I could potentially uh turn around and put on my podcast? Maybe I hire a videographer in the room and they could film me and I look cool in front of the with the mic in front of my hand in front of you know 50 people, like uh I could turn that into shorts, or I could, you know, do put newsletters out about that. Like that's a repurposing strategy, content play. Uh, or is it conversion? Am I looking to get coaching clients? Like if I pay you two grand, am I gonna get at least one coaching client from the whatever 30 or 50 people that are in the room? I don't know. That that's where my mind is gonna be. Um, and so that's the same conversation that you should have with someone that you're trying to propose this to. And again, they may not be savvy enough to understand this is how they should think about it, but that's your job. That's your job. Uh, and to kind of walk them through the process, like, tell me about your goals. What would be exciting as an outcome if you were to teach this event? And then you just kind of walk them through the process and then put a uh a menu of options in front of them that'll get them excited.

Josh Hall: 22:30

What about the term partner? Is that basically straddling in between alliance and sponsor? Making product if you're you know recommending their product, I don't know.

Justin Moore: 22:42

Yeah, I mean, I think that um and I just ask that because I see brand partner so much. Yeah, yeah. I I think that a lot of people use these words interchangeably, right? It's like this was a uh I'm partnering with Braba Brababa Bob brand. That could mean a lot of things. It could mean, you know, I was sponsored by them, they actually paid me money, or uh, you know, I'm getting an affiliate commission, or maybe they're not even giving me anything. It's just that like I am now aligned with them and you know, we're gonna do some collaborations or something. So I think it's rather than uh getting fixated on particular terminology, I think it's more helpful to think about uh what type of group uh you're actually uh promoting.

Josh Hall: 23:24

Okay, cool. So partner is basically like an umbrella term for all the above.

Justin Moore: 23:29

I used, I mean, the the subtitle of my book is how to attract, price, and execute your dream brand partnerships. So I do think of it as like an umbrella, like you're partnering with this brand and exactly how you're compensated depends.

Josh Hall: 23:41

Cool. You mentioned ad slots, that terminology earlier. And this is what has tripped me up when in thinking of like how custom I would want to get, because I do feel like all brands have their, and I've just learned this so far in dipping my toe into these worlds, like they have an agenda and some ideas as well. But I also am careful not to make myself like a fractional marketer for a brand. Um so tell me, like, how I guess we'll go back into coaching mode here. How rigid should I be with my offers as like an ad slot? Like, you know, podcast ads, certain types of content. What what do you see? What do you help, what do you see that helps people in my situation where they're like, I basically don't want to be like um a part-time marketer for a company. Yeah, I got you. I also want to give a little bit of room for them to like, you know, enter my world in a way that works for them.

Justin Moore: 24:37

I I just have a very simplistic answer, uh, or fairly simplistic answer, which is that um by eliminating fixed deliverable packages, so you, you know, this is how I always do it. You want to work with me, here's what I'm gonna give you. Um, by getting rid of that approach, uh, you will make 10 times more money. I'm not exaggerating. Easily 10 times more money with bespoke custom packages that you provide every brand. What this means, though, is there's uh there's a trade-off, which is there's a heavier operational load, right? Which is that there's more coordination required, uh, there's more um, you know, finagling that's gonna be required in terms of which ad slot goes where, and this brand gets you know, this type of deliverables and this this brand's gonna do newsletter blasts, this brand's gonna do stuff on the YouTube channel, this brand's gonna come in and do a guest session in the private community. Like what where my logic is, is that um it's uh it's like going to the doctor, you have some sort of ailment, right? You walk in and uh you're in the waiting room waiting for them. They come in, you open your mouth to tell them what your symptoms are, and they go, shh. They just take out a prescription pad, write a random prescription, hand it to you, and leave. That's what you're doing by giving, by forcing brands to uh you know, pick package one, two, three, four, five, six without ever consulting them about what their challenges are. And so um, what I'm not saying is that you need to like come up with some brilliant set of deliverables that's never been done before to every brand. You may have some kind of prefix, rough packages that you kind of keep close to your chest that you know, like, okay, yeah, most brands are gonna want the YouTube video and want the newsletter and want this and this type of thing. But like, you should be very willing to like take out a deliverable out of a package if they have not expressed interest at all. The other advantage of this, Josh, is that you're not doing extra work that the brand might not even care about. A lot of times creators have this like, okay, the Instagram post and the podcast and the YouTube, and it's like package one, and it's all that. And the brand's like, okay, I guess package one. When they don't even care about some of that stuff, they don't even care about YouTube or the social posts or whatever. They just really are most excited about the newsletter or sponsoring your in-person event or whatever. And so that's why having this conversation prior to providing them a proposal allows you to lightly customize it so that they can get really excited.

Josh Hall: 26:55

So you may have rough packages that could be more internal facing, and then you customize it based off of where the sponsor's interest is. It is interesting because I've had a couple sponsors. One was not interested in podcasts at all. They're all about the newsletter. One was actually not really too worried about the newsletter, they were all about the podcast. So it is kind of uh it's interesting that, yeah, like those packages may differ.

Justin Moore: 27:18

Well, and and you know, there's there's all these like random reasons that a brand could not be interested in a certain distribution channel that you have that you wouldn't you would have never known about had you not asked them. So, for example, if you recall when tick the last time that TikTok was going to be potentially banned, there were a lot of brands that I was working with and consulting my clients that we're working with, and that the brand just decided we're not touching TikTok until we figure out what's happening. Because we don't want to contract any deliverables on there if, you know, by the time it's about to go live, that platform's gone. And the creators that we like paid to like publish there are not able to do so. And so, like, they, you know, there are some brands who just have this like, you know, random rule internally that, like, hey, we're not gonna touch that platform for the following reason. And so you may not under really understand that. But if again, if you never have a conversation with them about what's important, what are the do's and don'ts, what are the gotchas of like things that have been challenging with recent partnerships, you'd never know it.

Josh Hall: 28:15

All right, I'm taking some notes here. So if you see me looking at my screen, I'm dropping some of the highlights here that I'm gonna be taking to heart. Let's just talk about money, man. Um, this is what I mean, as you point out in the book, it's like it's like somebody asking how much does a house cost? It's like, well, let's talk about all the variables. I feel like sponsorships are the same thing. So with this idea of having like rough packages, the cost with those, um, you do have a bit of a formula in the book. So I'm gonna pretend like I haven't read that yet. But is it worth having a goal on our end for like, like for me, if I'm thinking six figures, would it be worth having that idea of a hundred thousand at least and then structuring rough packages to make sure I hit that within each quarter? Or do you tell me think bigger? Or do we base it off the client? Do we ask about pricing? Tell me, tell me about the money side of this.

Justin Moore: 29:06

So um obviously having goals is a good thing, and you can back into some numbers and all that, but that also potentially limits your upside. If you're thinking, okay, I want to do one sponsorship a month and a hundred grand, whatever, let's just say 10 grand, I'd like to get 10 grand a month in sponsorships. What if there's a brand out there willing to pay you 100,000 for a single deal for two months of deliverables because they have this massive AI feature that's rolling out? It's hugely huge priority for them. Um, and you're over here sitting like, I'm happy with 10K, you know, this type of thing. And so I really do encourage people to think big. That's a big part of this, is realize that the top end, uh, you could absolutely blow the ceiling off of your goal when you find the right sponsor that you can serve. Um, but there is value. I will say there is value in coming up with like what I call in the book, your hell yeah number, right? What is it? What is your heck yeah number? Meaning like, what's the number that like gets you out of bed, gets you excited, regardless of how many followers you have or the reach or whatever it is? Um, what's the number that you would get excited about if the brand proceed, like move forward with that? Um, and so my best advice in these scenarios is like, let's say you're on a discovery call with the brand, just like your web design client, you know, clients that you teach, right? You're on a call with a prospective client, you're scoping out what they want. Um, and then what what what does the client do? Oftentimes, they say, okay, Josh, so how much is it gonna cost me? Just ballpark. Like, you know, tell me roughly, like, what's this website gonna cost me to build? Um, and what uh what you should not do, and this is what I tell people, is you don't say anything. You say, well, thank you so much. This was very useful. Um, you know what? I'm gonna go back and I I need to think through this. I need to talk with my team, I need to blah, blah, blah, blah, blah. Um, and I'm gonna get back to you with a custom proposal. And usually what I do in these proposals is I put together three to four different packages for how I could bring your website to life or how I could bring this partnership to life, right? Um, do you have a sense, brand, of what I should set those three to four tiers at from a budget feasibility perspective? And then you shut up.

Josh Hall: 31:08

Interesting.

Justin Moore: 31:08

So you give them a little I give them, I ask them about a budget range, not a budget. This is very, this distinction is important because if you ask them, hey, what's your budget? They're gonna be like, I don't know, like, yeah, I never done this before, never redone our website, never, you know, I'm trying to speak your language, right? Um, and uh that's not useful information because the reason they don't want to tell you 10K as their budget is because what's your proposal gonna be then? 10K, right? And they want to see if they can get a bargain, right? Uh and so by asking about a budget range, though, you're now allowing them some flexibility. They're able to say 510, 15k uh or 500, 150K, um, or 100, 200, 300. And now you know, okay, I'm not gonna spend much time on this proposal, right? Um and so the reason the budget range question is so important to ask is that 75% of the time, when you ask this, I've done this across hundreds of negotiations. 75% of the time they'll tell you the range is crazy, dude. They'll actually tell you. Um, and then 25% of the time, they're still gonna stonewall. I don't know, we've never done this before. You tell us, you're the expert. Um, and so that's where the heck yeah number comes into play. You say, okay, I'm still gonna give them packages, one, two, three, four, five. Um, but package one is gonna be my heck yeah number. And then if they move forward with you, you will still be happy.

Josh Hall: 32:32

What do you tell the 25%? Or what do you do in that situation?

Justin Moore: 32:36

Uh what do you mean?

Josh Hall: 32:37

What do you what do I tell you if they're just like, I don't know, you tell me how much does this go for?

Justin Moore: 32:41

Well, that's that's what I'm saying, is that's what your heck yeah number should, that's where you gotta pick your number. You gotta figure out like you you package one is your heck yeah number because they're not gonna they're the client is not gonna tell you what the what their budget is. And so if it's 7,500, if it's 10 grand, if it's two grand, like whatever the number is, um, you just gotta be satisfied if they pick that that package.

Josh Hall: 33:01

So I think heading into the idea of sponsorships, because I'm busy enough right now and because it's not uh a necessary wing of revenue for me, I've really gone into it with the idea of some sort of productized sponsor offer to make it like here's what I'm here's what I have open, do you want it? But you are challenging me with the with the very idea of like the proven, I mean, you're in this world, you've been coaching a lot of people for a long time. I trust you when you say you're gonna make 10x more without fixed pricing, without a productized model.

Justin Moore: 33:35

So that's interesting. Think about think about anytime anyone's ever tried to sell you something, bro. If if anyone has ever tried to sell you something that feels slightly complicated, a bit overwhelming, and it's it feels like, here, man, here's the boilerplate thing I offer to everyone. You can you kind of get the ick, right? It's like, oh, okay, I'm just like another number and the you know, another number of this client. But when you feel like they take time, they listen to you, they learn about your challenges, and then they come back and page one of the proposal says, here's what I heard from our conversation, Josh. They said, You're having this issue, you're having that issue, you're having that issue. And then they go to the next page with the packages and they say, guess what? Package one is gonna address pain point one that you just described to me. Package two is gonna address pain point two, package three, pain point three, and guess what? Package four addresses all your pain points. You're gonna go with the top package, Josh, because you want your pain to go away. And so this is the exact same philosophy when you design sponsor proposals and you can help them accomplish those goals.

Josh Hall: 34:35

Yeah, I get that. It makes sense. I mean, I'm even thinking practically, like we just signed up for Moo Moo Car Wash finally. I was like, all right, it's winter time in the Midwest. I gotta, you know, we're gonna do that. But that's a very easily productiz service because it doesn't change. You have like there's literal packages depending on the tech that they have there. Whereas when we got our patio done, yeah, I wouldn't have been interested in like package one that has up to this. It's like, well, what if I wanted to do this? I want to customize it, which is what a lot of creative services do. So I get that.

Justin Moore: 35:05

That that's I think I think there your point is great, which is that there's shades of gray with respect to this. Yeah, there's certain businesses and services that can be, it's kind of almost like a production line. It's like a very, very standardized service, and there it really would not make sense for them to offer anything bespoke. But a sponsorship is not like that. You have very you have a lot of different distribution channels in your business, right? You've got newsletter, community, podcasts, YouTube, in-person events, like, you know, you can't have a like a prefix menu. Like it's not gonna, it's not gonna help the brand accomplish their objectives.

Josh Hall: 35:37

You know what it is? Here it is, Justin. I have a an alliance, an affiliate partner, a good friend of mine, who has he has literally made over $2 million with a productized web design service. Exact same pages, very same structure, it is just the same tools. But here's the key he serves one niche. He doesn't serve different niches with that same template. And I think that's the difference here is I'm thinking, or up to this point, I've thought about sponsorships as a productized offer, whereas every one of the tools that I use and the brands I've worked with, like you said to this point, they all have kind of different values and and different budget ranges and different ideas. So I can't yeah, I can't create a sponsor a sponsor product that fits well for all the different companies. And they're they're very different companies too. A hosting company is very different than a CRM, and it's different than a WordPress tool, and it's different than any other potential sponsor I might take on.

Justin Moore: 36:40

So I'll correct you. I'll correct you there. I'll correct you there, which is that you can create the sponsor package, it's just not going to go very well. Oh, yeah, yeah. It'll go okay. You'll make some money, but then you'll wonder why they're not rebooking. You're you'll wonder why are why does every deal I do feel like a one-off transaction? Why are these brands not hiring me every single month?

Josh Hall: 37:03

Let's talk about the idea of rebooking and making this more of a recurring revenue type of thing. It's it's obviously not passive revenue by any means, but it is something that isn't a one and done if it goes right. So, how first off, like how long are typical campaigns? Is it typical to be a 30-day, a 90-day? I explored like some year-long brand partnership steals and it did not go well. They were actually much more interested in tighter campaigns. Um, even repeat partners with tools that I trust and use. They were like, I really appreciate the idea of a year campaign, but um we're not ready to commit to that right now. But this 30-day thing in this window sounds great. So yeah, what's the duration of typical sponsorships?

Justin Moore: 37:44

So um it depends on the sponsor, I would say, of course. Um, but the reason there's a lot of different ways we could go down, dice up this question. But let me let me quickly explain why the brand didn't want to go for the one-year thing. Two main reasons. One, um, well, first of all, if they've never worked with you or never worked with the creator, the prospect of doing a long-term engagement is terrifying because they've been burned before. They've worked with someone, it was a nightmare scenario, and they're like, oh God, we got to work with this person for 11 more months. Gag me with a spoon, right? So that's the reason why very scary to do a long-term deal. Um, the other reason that uh brands often want to do shorter, what are called flights, 30 days, 60 days, 90 days, is because that is how they are being judged internally. Their KPI for their job or their role is usually on a monthly or quarterly basis. So they have some sort of metric of leads driven or sales or you know, whatever the outcome is, awareness, like, you know. Um, and so having a longer flight with you or having a longer duration makes it more challenging for them to report back to their superiors that, hey, this investment with Josh is worthwhile because look at the look at the you know results. Um the other reason could be, just frankly, that there's some sort of seasonal uh component to the promotion. It's a Black Friday thing, or it's a feature that's an AI feature that's launching, that there's gonna be a bunch of fanfare around for 60 days or whatever. Um, and they want it to be tight. The other reason also could be that there's other media at play. So maybe they're doing, you know, uh banner ads on websites, they're doing billboards and bus benches out of home, they're doing TrueView on YouTube, uh, pre-roll ads, they're doing print magazine ads. Like it's you might think this is crazy, but like some of these companies who have lots and lots of money, they are uh multimodal. They're doing marketing in a lot of different places. And so uh this flight that they're running the spot with you, uh, has to align with their larger marketing strategy. And so I know it can be frustrating that, like, man, I wish this brand would just like hire me over and over and like, why can't they just like sign a recurring deal with me? Um, but this is This is why sometimes I will say that more and more brands are getting savvier with what I call an always-on approach to partnerships and influencer marketing, where just every month they've got 10, 20, 50, 100 partners that they're working with, activating content, you know, newsletters, podcasts, YouTube, et cetera. Um, and uh, and those brands really under, but but again, those brands usually influencer marketing is like 50% of their strategy, their marketing strategy. Um, and so I really think it just kind of depends on on the brand.

Josh Hall: 40:30

Gotcha. What about um overlapping sponsorship campaigns with brands? That's one thing I was fearful of is like from just the administrative side, I'm like, I don't know if I'm gonna be able to keep track of all this stuff. But also, like, I don't want to have one brand on my podcast, one on my newsletter, one on YouTube. And I and I know for some businesses that's fine, but because I run my businesses still primarily a solopreneur with a small team. Sorry, I didn't answer your question earlier, but it is a very, very small team behind me of just subcontractors. So um it's yeah, I just felt like I didn't want to. I would personally rather one sponsor one month or a handful of sponsors throughout the year that take up those months essentially.

Justin Moore: 41:11

So so it's more of a question of operational complexity or were there other fear fears?

Josh Hall: 41:16

That's most of it operational complexity.

Justin Moore: 41:19

Um that's a wussy excuse. I I think that that's I don't think it's that big of a deal. Like I bet you could onboard three clients a month and it wouldn't be that big of a headache, as long as you like design the offers in such a way that it was like fairly low lift, or bring on a part-time VA that the sponsorships that you should be able to land will more than pay for their uh ad ops, which is what this role is called. It's ad operations for them to handle a lot of these logistics. Um, the coupon, you know, the tracking links that they want you to use and which date it's gonna go on, and like all these details are like, yeah, I get it. It's like, yeah, that's like more complicated than just having one for simplicity's sake. But if I told you you could make a hundred thousand instead of ten thousand, would you do it? Like, I I probably right.

Josh Hall: 42:10

Yeah, that makes sense. Yeah, that doesn't make sense. So in these flights, a lot of people.

Justin Moore: 42:17

I did not start this podcast planning on calling you a wuss, but it just came out. Yeah.

Josh Hall: 42:21

Uh that's the that's that's gonna be the intro. That's gonna be the intro snippet for sure. Uh no, I get it. I get it. I mean, look, I mean, I'm coach, I'm in a coaching role too. I see people not make excuses, but just have uh an apprehension, and I'm like, don't even worry about that. Like, no, I get it, it makes sense. But I I do um I think it's interesting because you know, I mentioned our mutual friend Jay Klaus. I'm pretty close with him, and I I've seen his sponsorship strategy change to like really only accepting sponsors of of tools that he used. He wants to do less of that. And that was my thought from the get-go. And it still is my interest. Like, I'm not really interested in working with like tons and tons of brands, but the one the tools that I use are an easy one because I know it, I use it, I I fully back it myself. The next level from that are tools that either my team or my colleagues or my members know and use. And I see, and I'm like, okay, I would I would trust that to enter my world. Tell me about that, real quick, Justin. About like basically the I guess one fear I have, and I'm sure this is not uncommon for people entering sponsorships, is like, do I trust them enough to put them in front of my audience? And is it gonna burn them and am I gonna look bad or is it gonna be a reflection on me?

Justin Moore: 43:31

Yeah, it's it's a great point, which is why the due diligence process is so important when you're vetting prospective sponsors. Um, obviously, reputational vetting is one thing. Like, it has this brand, you know, been embroiled in PR crises on the internet. Yeah, maybe that's not a brand that you want to, you know, align yourself with. But it's it even goes a bit deeper from a technical standpoint. And I think this is probably even more important for your audience, Josh, which is that um like what is the uh user experience, the customer journey when someone decides to invest in this tool? Is it good? Have you have you actually gone through the sign-up flow? Let me go. Let me go through it. Like, what does it look like? Can I redeem the coupon code? Is the landing page that I'm sending people to is it makes sense? Like, is there any gotchas? Like you, it's a promo, but then you have to sign up for a year or like whatever. Like you actually do this due diligence process to under say, like, you tell the brand, like, okay, what's the offer gonna be? Tell me what the offer is, show me the landing page. I want to go through this and like understand it as if I was one of my audience members signing up for this tool. Because what's gonna happen if there's some sort of gotcha or technical snafu, who are they gonna get mad at, Josh? They're gonna get mad at you, not the brand. They're gonna get mad at you. Um, and so part of this process is like actually being able to say with your full chest, like, no, I I stand behind this, I look through it, I vetted it, I onboarded it. And in fact, I went to the brand and said, hey, you should change the copy here. You should change the button. In fact, I did this with a financial services um sponsor that I was I was working with. They sent me the landing page and I was like, this landing page sucks. There's no way I'm sending people to this. Uh, here's what needs to change about this page before I agree to do this sponsorship. I'm actually gonna film a five-minute video that I put above the fold talking about why Justin Moore loves this tool. Boom, boom, boom. By the way, I was not contractually obligated to do this video. But I said, I said, this needs to be on the landing page because your product is awesome, but this page sucks. People won't understand why this tool is so cool. Let me do like a walkthrough. Let me share my screen. I'm gonna show how I use it. Um, and uh, let's change the copy on this button so it's like clear what the what the offer is. Um, and they were blown away, dude, because they were like, they couldn't believe that I was willing to do all this extra work. But dude, why wouldn't I? Because what's gonna happen? Conversions are gonna increase, right? And they're gonna want to hire me again. I was gonna say retention with that client. Yeah, and they're gonna, yeah, and they're and and they're gonna want to retain me as not just a another creator partner. It's like almost like a consultant, someone who's uh taking it upon their of their own volition to give them advice on how to improve conversions. And so this same philosophy, you know, your original question around like how can I feel comfortable uh representing a tool or suggesting a tool to my audience and and maybe getting burned, a lot of it comes down to doing this legwork to feel comfortable that um you did everything you could to ensure that um you know you were doing right by your audience.

Josh Hall: 46:23

And I will say, when years ago I was, other than doing affiliate link and having that extra source of revenue, I just wasn't interested in sponsorships. It I think because I was just focused on building my business and focused on my assets. But I do remember vividly one of the conversations you had on Jay Jay's podcast, Creator Science, was you talked about the value of having different reliable revenue streams, especially when there's market fluctuations. And like if this dips, you have another wing of the business that you can turn on and ramp up. And I just want to tell you publicly, that is probably the single line I heard that was like that's interesting. Because I have had dips in business to where I've never had a catastrophic change or anything dip. But um the idea of like, if Web Designer Pro, for example, for whatever reason, if it dropped in revenue, I don't want that to be my only revenue stream. So I just want to say publicly, that is probably what piqued my interest to this. Do you help people with that idea too?

Justin Moore: 47:29

With just 100%, dude, because it's not it's not just about you know changing revenue streams and macroeconomic stability and all that, but like, like, dude, AI is like going to be a seismic shift in like virtually every industry. For your, I'm sure this is a conversation topic amongst your people too, right? Which is like if people can go to Lovable or you know, uh, you know, any of these tools and make a website in a day, like what is that going to mean for my livelihood or my business, right? Um, and so like these things are going to happen that are going to disrupt how you've been doing things in your business. Um, and my philosophy about the diversified revenue stream angle, Josh, is like, like, dude, when I when I quit my job uh in 2014, I was in medical devices before this in engineering. And um everyone, my friends, my you know, family, they were like, that's so risky. Like you, you know, you don't have the health insurance, like maybe you should wait till it's like more stable. I had just had a kid. Um, and everyone thought I was like nuts with this decision. But the way I always looked at it was like, look, in my nine to five job, I have one revenue stream. And if they decide to fire me, my one revenue stream goes to zero. But in a creator business, especially, um, my wife and I have like 11 revenue streams, right? And it's actually even more because like if you looked at the sponsor revenue stream, it's diversified about across a ton of sponsors, right? And so um I always looked at this idea about um I I like sponsorships for that particular reason because it's not just one revenue stream. It's like especially if you have, you know, 10, 20, 30 sponsors, like you can diversify your risk across all of them as well. Um, and so for sure, I do think that this is like an important aspect. But again, but again, this is all this all has to play backseat to what I talked about at the very beginning, which is like it's gotta serve them. So whatever the revenue stream is, sponsorships, products, alliances, whatever it is, we have to make sure that it's serving our audience or our customers. Um and it and if so, then it makes sense to invest further in that uh Yeah, for sure.

Josh Hall: 49:33

No, that all that all makes total, total sense. And I'm I'm really through this conversation, I'm still drawing a pretty big line between like affiliate revenue that is ongoing in one-off sponsorship campaigns or flights. Um again, one company could be dipping in and out of the sponsorships, I imagine. But um I was focused on recurring revenue with affiliate links for the longest time. But to your point, like there are I I guess I I undervalued until the past year or so where I'm getting so many inbound inquiries about sponsorships that like no people, even though I have a modest size audience, they're an audience of buyers. And I think for web designers who may be thinking about this, it's like, yet maybe you have 50 people, but if 50 clients are like, you know, they're spending tens of thousands of dollars with you, they'll probably spend more on uh another product or something that you is like you said of service and is trusted.

Justin Moore: 50:32

100% right, dude. And I'm glad that you had that aha moment. And the and the other thing, I'll even push this further, which is like, okay, now I now that I know this, what would it take for me to go and pull up the top 10 affiliates that I have right now and go pitch them on a sponsorship? Like, yeah, I'm making recurring revenue from talking about your product, but like, hey, I like let's double down on this. Like, let me make some ongoing content for you. You have that feature coming out, awesome. Let me create some reels that you can repurpose on your Instagram or you can use for paid advertising. I don't even need to post this anywhere on my platforms. Just use it for paid advertising. So there's all these ways in which you can make a lot of money by doubling down on the relationships that you already have as well.

Josh Hall: 51:18

I can't believe we are at 10 minutes here. So I know we're keeping under an hour, but uh a quick question I have is I think about sponsorships. I think about newsletter placements, podcasts, both pre and mid-roll podcast interviews. Like side note, Justin is not paying to be on the podcast, and he's not paying for me to recommend sponsor magnet.

Justin Moore: 51:38

This is purely Josh Josh said, Hey Justin, you want to come on the podcast? It's $500. And I gave him the middle finger and he said, Okay, you can come anyway. All right, fine.

Josh Hall: 51:45

Don't call me a war. Oh, dang it. Um, we've got those trainings, like come to my audience, do a guest training for a certain amount, event sponsorships, and then you YouTube placements, and then content created on social media, reels, et cetera. Any other types of sponsorship?

Justin Moore: 52:06

Dude, my my thing is my my favorite thing, my favorite answer to this question is just like, dude, you can invent things that you don't even have yet. I was in a wonder. Yeah, like I was on a call with the sponsor, and they uh I was asking them about their goals and you know what their challenges are and their current strategy. And they basically said, you know, we've sponsored a lot of newsletters recently, but after the newsletter goes out, it just feels like it kind of disappears into the ether. And that's kind of a bummer. They just kept saying this over and over on the call. I said, okay, I just wrote it down, wrote it down. And so I said, okay, I'm gonna get back to you with the proposal. And so you know what I did, dude? I created a new section on my website called Partners. I mocked it up with their logo, their campaign messaging. I password protected it, and I put it in the proposal. I said, Hey, guess what? Remember how you were mentioning that you didn't like things disappearing into the ether? I have this new permanent section on my site now called Partners. And the whole duration that we're gonna be collaborating, you're gonna be there front and center, prominent that you are aligned with my company. Um, and they said, Where do we sign? And that was never something I had in my business before, but it's a very low lift for me, but very high value to them. And so that philosophy, I think, can be applied to a lot of things, regardless of what type of business you have, is like, what is something that I can do for them that gets this deal across the finish line?

Josh Hall: 53:26

I'll tell you, mine is gonna be uh my secret one that I'm gonna be launching here as an offer is for my like somebody joins my email list, they're gonna get a new like Josh's toolkit. And boom. That way it's not a one and done thing, it's ongoing, depending on how many people are signing up. So just another thing I'm thinking. I was trying to think about like, is there any other glaring gaps of like what could be a sponsorship opportunity?

Justin Moore: 53:48

Yeah, I mean, the the other, I mean, the other obvious one that you didn't really discuss is doing um content and webinars for them, for their audience. So uh yeah, you've built up your distribution channel, but like they would probably highly value being able to send a blast to their 100,000 customers and being like, guess what? We got Josh Hall coming in and doing a training on XYZ on this day, come here and register. A lot of people don't think about that as a sponsorship, but it it is. And this also can be married with other promotion that you do on your platforms as well. So don't be shy to invent deliverables where the main uh destination for the integration is actually on the brand's platforms.

Josh Hall: 54:31

That is a great reminder because when I do think about doing something for someone else, I think about it being a play for me, basically. Like I think about it being a net positive for me. But like I was just speaking at the Circle Summit, I realize yes, it I took time to create a presentation and do the workshop and promote it on my end, but also it makes them look awesome because I'm essentially a case study for Circle. Um, so it is very reciprocal. It's a good reminder that doing a workshop for a partner is just as valuable. I like that.

Justin Moore: 55:01

Yep. Yeah. And and by the way, they're so sick and tired of talking about themselves all day long. Oh, we got this new feature, we got this new benefit. They're so sick of that, and their customers are sick of it. But you doing a webinar, talking about you as a case study, that's awesome. Let me let me how much do I need to pay for you to do that? Heck yeah.

Josh Hall: 55:18

Well, Justin, thanks for your time. And one final question. Tell us about where folks should go. The book is called Sponsor Magnet. Um, it's a shame you're not a realtor because I feel like the name Justin Moore. Get more with Justin Moore. But sponsorship, you could use that angle too. I know you're into the dad funds as well.

Justin Moore: 55:35

So uh Yeah, that was a great one for sure, man. Um, dude, first of all, thank you so much for having me, man. This was such a blast. Um, sponsormagnet.com is the best place to go to grab it. You can get it in uh paperback, ebook, uh audiobook now format, which is fun. Um, and yeah, man, I I just cracked 5,000 copies sold. So, you know, definitely. Thanks, man. I'm doing whatever uh the heck I can to get this book in in more folks' hands. And so um, yeah, I mean, we we really just kind of scratched the surface uh today over like what what I talk about in the book. And so yeah, I'd really encourage anyone interested to go check it out, sponsormagnet.com.

Josh Hall: 56:14

Final question for you. I want to give you the floor. Do you have a motivational minute to end us? Do you have a question for me? How, what's the final word from Justin on sponsorships? Okay.

Justin Moore: 56:23

Well, if I do a motivational minute, uh, you need to put some inspirational music, piano track or something behind this in the edit. Okay. So make sure to make that note. All right, here we go. If you're listening or watching and you're sitting here thinking, I don't have a large audience, why would a brand, a company, ever want to sponsor me? Just remember, just remember that you are valuable, you have influence. Maybe it's not influence on a global scale, maybe it's influence in your local community. Um, but you absolutely can serve a brand, a company, a corporate partner uh in very unique ways. So go a little bit further. Sponsorships are for you.

Josh Hall: 57:05

Awesome. Is my music coming through? Dude, that was great.

Justin Moore: 57:08

I feel the vibe. Perfect.

Josh Hall: 57:10

Okay. I couldn't tell how I can't hear. I didn't know how loud it was. So there we go. Justin, thanks, man. Been a blast. Great to finally connect and uh excited for the next one. We got lots of talking to do here in the near future. So uh thanks again, man. Not the first and last. Cheers, man. Are your brain buds tingling? Do you have ideas for how you could implement sponsorships in your web design business? I hope you do. If you've made it this far, I guarantee your brain is churning and you got some ideas. So I'd love to hear from you. I know Justin would as well. The show notes for this episode are found at joshhall.co slash 409. His book is at sponsormagnet.com. We will have links to his other sites as well over at the show notes. And uh if you connect with Justin on any of the social media platforms he's on, let him know you heard this interview and him on the web design business podcast. And again, I highly recommend checking out his book, Sponsor Magnet. It is very, very worth your time to read it. Uh, if you're interested in building another revenue stream through sponsorships as a web designer, cheers, my friend. Stay subscribed because we got some killer episodes up ahead. And uh, we're gonna finish off 2025 strong, shall we? Cheers.