415 - Create Your Website-in-a-Day Offer (Free Training) with Bailey Collins

Bailey Collins has now landed 500+ website in a day clients since 2021. This free masterclass is a behind-scenes-look at her entire process which she shared live in my community Web Designer Pro®.

If you're ready to launch your website in a day offer and confidently charge 1k-5k per day, I recommend Bailey's full Design Day Blueprint course which I'm a proud affiliate for.

We've partnered up to give you a special 10% OFF discount and – when you use my link – you'll also get her bonus Branding Day module (normally a $500 add-on)

👉 https://joshhall.co/ddb and use coupon code JOSH10 to activate your discount!

Note: I recommend most web designers have 2-3 package ranges. This can be the PERFECT starter or productized offer, priced anywhere from $1,000 - $5,000 while leaving room for your higher packages for custom, larger, longer projects.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/415 

Chapters

• 0:00 Why Design Days Matter
• 1:10 Bailey’s Track Record And Offer
• 2:41 Deals, Bonuses, And Credibility
• 4:30 What A Design Day Really Includes
• 8:20 Pricing Framework And Profit
• 12:45 The Workbook And Roadmap
• 15:25 Crafting A Clear One-Day Offer
• 19:40 Defining Deliverables That Fit
• 24:48 Prep Call, Revisions, And Support
• 29:20 Resources You Create Once
• 33:45 Setting Your Price And 60% Rule
• 38:36 Beta Launch And Raising Rates
• 41:20 Prep Systems That Prevent Chaos
• 46:10 Onboarding Emails And Project Hubs
• 50:30 Scheduling And Avoiding Reschedules

Transcript

Why Design Days Matter

Josh Hall 0:00

Hello, my web designer friend. Really good to have you here, especially if you are interested or just curious about having a website in a day offer. Last year, in episode 387, I interviewed Bailey Collins on my podcast, and she shared all about how she at that time had landed over 400 website-in-a-day projects. That episode was one of the most popular of 2025, and she was highly requested to come inside my Community Weber Center Pro and give us a behind-the-scenes look at how she runs her website in a day offer. And that's exactly what we just recently did. She did a full-blown masterclass with a behind-the-scenes look at her process, her pricing, all the ins and outs of her website in-a-day offer, where now she's actually done nearly 500 projects. Now, if you're not yet a web a member of Web Center Pro or you didn't catch this live, I got the okay from Bailey to share this conversation with you and to share this entire training with you here publicly on the podcast. That's what we're gonna get into. I'm gonna give you a look at this entire training. Now, we did have a QA session that was quite extensive. That's gonna be reserved for Web Center Pro members. I will include a few of the questions that Bailey answered here just for context. But there's a couple next steps for you if you're interested in rolling out your own website and a day offer. First off, Bailey has set up an exclusive deal for all listeners of this podcast. It's below, or you can go to.tile.co slash DDP, which is a store for design day blueprint. And the coupon code is below for your special exclusive offer to get a discount into the course. And when you use my link, you're also going to get a bonus module about how to add branding into your design dates as well. Since we just recently had this training Web Desire Pro, one of our members, Francis, recently checked it out, and he had this to say. He said the course is really value-packed. The blueprint covers everything you can think of. The learning process is very well crafted. Bailey's energy is awesome, joyful, and contagious. And he said that this course was a perfect addition to the foundations that he learned in with Web Designer Pro. Now, I don't personally teach a website in a day model, but I definitely recommend it, especially if you want to have a more product-tized offer and a fuller suite of all of your offers. So I fully back Bailey's course. She's become a partner in Web Designer Pro. She's actually even a sponsor for our upcoming Web Designer Pro event. So she's investing in my community as well, and somebody that I truly trust, and she's already helping members of Web Designer Pro with their design day offers. So this is the entire training that you have access to on me for free and by Bailey as well. And if you'd like to go to the next steps, check out the link below to check out her full course. It is an affiliate, so I will get a commission on that if you join. But there's a special offer for you along with the bonus. So without further ado, here's Bailey. Here's the full training on how to launch your own website in a day offer.

What A Design Day Really Includes

Bailey Collins 2:55

Hello, everybody. I already love this chat over here. Your people, I tell Josh this all the time, but the community that he has built, all of you inside of here are just amazing. And Mark, you're cracking me up with the gifts coming through already. Yeah, I wish I could be a pro con. It's gonna be great. But I am excited to be here with you today to talk about design days. And I was, we were talking to Josh, or I was talking to Josh, and um, I actually think this is gonna be the perfect time for y'all to get into design days if you haven't already. With it being the new year, I know a lot of you probably have some revenue goals that you may have set, and maybe you're looking at your systems and thinking, what can I do different this year to make my life more enjoyable and to grow my business? And the design day is a great option for that. So it's a great time to put it in. And I think you'll have a guest training on how to get grants, I believe. So you might have that ready to go for if you wanted to look into taking it to the next step on the design days. But, anyways, I'm gonna go ahead and dive on in and let's talk about offering design days in your business. And as an overview, just in case you aren't sure what a design day is and what we're gonna be talking about today, it's basically taking the website design process that's typically three months long, four weeks long, whatever your typical process is, and pulling out all the important pieces of it, leaving behind the rest, and then making it so that you can fit it into one focused day to deliver the website and finish the website by the end of the day. And this is something where you're gonna be able to charge anywhere from 1,500 to $4,000, $5,000. We have our package right now, it's $4,000. And we have people who will sometimes do add-ons that get it closer to around the $5,000 mark. So just to give you an idea of pricing and what all is possible, it's taking your website design offer, compressing it into a day, and getting your clients' results very quickly to help free up some of your time and make your business some more money. So in this presentation, I'm gonna show you how you can make the ultimate shift from juggling those long timelines, undercharging, and filling brain out to confidently booking those design day projects in that clients are gonna love. And one thing that I want to clarify here, because I see this often whenever we're talking about design days, is that we are shrinking down the process, but we're not losing any of the quality. I see some people who say, like, oh, like the websites must not be very good. No, they're good. They look really good. You can look at our portfolio. And I'm not telling you to ever compromise on the quality, but I do want to show you and prove to you that whenever you really focus in on the key points that matter, you can deliver that amazing quality in the single day and you don't have to go and do anything crazy. And I have for you here a guide. So if you want to follow along with what we're doing in this training and you want to actually have like a little worksheet that you can go through and fill everything in, you can scan the QR code or you can go to tinywavecreative.com backslash guide. And you can follow along with us here. That way you're able to actually put some action behind everything that we're gonna be going through and have a design offer by the end of it that you can run with and I mean start selling if you want to start selling for the new year. I'll leave this stuff for just a couple more seconds. Does everybody have? Maybe I should drop the link in the chat. Let's see.

Josh Hall 6:02

I already got it for you, Bailey. Link is in the chat, everyone.

Pricing Framework And Profit

The Workbook And Roadmap

Crafting A Clear One-Day Offer

Defining Deliverables That Fit

Prep Call, Revisions, And Support

Resources You Create Once

Setting Your Price And 60% Rule

Beta Launch And Raising Rates

Prep Systems That Prevent Chaos

Bailey Collins 6:05

Thanks. Okay, let me go back over here. Okay, and then if you also want to go ahead and uh tag me on your socials for Instagram, I'll reshare it. That way everybody can connect. Although I know you're already connected with each other in this community, but if you want to go over there too, we might be able to connect with each other on Instagram. It's at Honeyway Creative on Instagram. And then just a little bit more about me. Josh gave me the most amazing intro. I want him to just follow me around all the time and give me the intros because he does it best. But a little bit about me. I've been doing this for going on six years. I'm in my sixth year, and we've done over 400 design days. I need to actually total up the exact number because I think we're getting close to 500 design days. But we have done a ton of this design day process. And over the last five years, we have been just streamlining it every single year, halfway through the year, and at the beginning of the year, we go through the entire process, look at what we can do to make it better, more streamlined, better for clients. And what you're gonna be seeing in this presentation is the end result of all the refining over the years and all this experience of actually doing the design days and getting the results from it. And then we also have lots of five-star reviews uh as well with Happy Clients. Now, a little on my background before we get too deep into it, and I'll go quick on this one. But my story actually started back in 2019 whenever I was selling potato pets. And you're looking at this right now and you're like, what the heck is a potato pet? But I don't know if you've heard of the pet rock. I figured I was gonna reinvent the pet rock basically and sell potato pets and make a living off of it, just like go on TV, be like this phenomenal sensation and sell a bunch of potato pets. Well, I spent the time, I created the brand design, created the website, did a whole like packaging, training manual, everything for it, and did not sell a single potato pet. And some of you in here are probably thinking, yeah, of course you didn't sell a potato pet. What are you thinking? But it was a good thing at the end of the day because I discovered that I really enjoyed creating something from nothing, the brand, the website for the potato pets. I had a lot of fun with it and I decided I wanted to look into it further and get into the design world. And that is whenever I started Honeywave Creative in 2020. And I didn't know it at the time, but I was actually doing design days or I was actually doing design projects on a quicker than normal timeline. So I was doing websites in two weeks and brand designs in one week, which is a quick tempo. I didn't even realize it. But that's kind of where I started, was doing two weeks and one week. And if a client booked it in, I would basically schedule out the full week for only them. We go in, bust it out, they'd be ready to go at the end of the week. And it was working fine, but I was about halfway through the year and I took a look at myself in the mirror. I was like, you know, I started this business to have time freedom and to make a good living. And I got invited to a trip with my friends. My girlfriends were going to the beach, and I wasn't able to go because I was so my schedule was so just like gridlocked with the typical way that I was doing things that I couldn't move things around. It wasn't even a last minute trip, but like two months out in advance, if I were to bump a client around, it would just throw everything off. And I just felt like I didn't have that freedom that I was looking for. And I was like, you know, something's got to change because the reason I started this business to have that freedom, to have that control over my life, is just not playing out with the way we have it set. And so I sat down at the computer, took our current process, and basically just trimmed out all the stuff that I was doing that I thought was fancy and that I thought people would want. I trimmed it all out and just got it down to the base package. And I said, okay, how can we do this in a day? And that is where the design day was born. 2021, we started offering design days. Our clients loved them. I got better with them at everyone. It started, I'm saying we right now. Um, I have a team behind me. It's me and Kyle, my assistant, who are doing design days currently. But at the time, it was just me doing all these design days. And I was able to actually go on the girls' trip the next year because I had that freedom and time flexibility in my schedules where I just had to bump a client around and I can now go on the girls trip the following year. So this is 2021 in Miami, offering design days in my business. And if you're anything like me, you want to know kind of a roadmap of where we're gonna go in this presentation. So, to give you a bit of a sneak peek, we're gonna start with crafting your one-day offer. So starting right at the beginning of actually what should you include in your package and how should you be communicating that package to people? And then we're gonna walk through the prep piece of it. So we're bridging the gap between having the offer, selling the offer, and then actually getting to the design day because the prep is so, so important, and you'll see that whenever we get here in a bit. And then we're also gonna end it, we're gonna follow everything up with the actual design day and how to deliver that website design in a single day. So I'm gonna be taking you all the way through so that by the end of it, you have a really firm foundation of what you're working with and you'll be able to start offering them. Okay, so first up, crafting your one-day offer. Now, I want to make sure that you are spending time here. And if you have the worksheet, you can come back to this and spend even more time with it later. But crafting your offer right here in the beginning is super important because if we don't craft your offer, whenever you try selling it, you may start confusing your clients with other offers that you may have. I know a lot of us are website designers. We probably have some website design packages that we are currently offering. And so whenever you're crafting this package, we want to make sure that we're designing something that's not gonna cannibalize your other offers. It's not gonna confuse your clients. We want to make sure we're mapping something out that's very clean, very straightforward, very to the point so that people know exactly what they're gonna be getting. We will talk about that just a bit more here in a bit. Um, and then it's also gonna help you make sure that you're keeping your business sustainable. Whenever you're coming up with your design day package, there's not one cut and drive package of you have to do a design day this way. You have to include six pages. No, you can do it however you want. So if you know that you want to have a more relaxed, chill day with your design day offer, map that out now. Decide on that now so that whenever you're crafting it, you can make sure it's gonna line up with what you're putting or what you're wanting your days to look like. So if you want it to be more chill, you might just want to do a landing page for your design day. It's totally up to you. And that's why thinking about it now is gonna be helpful. It's also gonna help you to sell it more confidently so that whenever you're on the sales calls, you're not over here negotiating price because it is it's a set price and you're confident in that they know exactly what they're getting. And it's not something where you're going and like having to put together custom proposals every time. That's what we're doing here, why I want you to spend some time with it. Now, to start, whenever you're asking yourself about what are you going to include in your design package, I want you to look internally at what you already have. And we hinted on that a little bit. But ask yourself, how will this offer be different from my other current offers? You might already have multiple website design packages. Whatever package you currently have, look at what you have and then think to yourself, okay, how is my design day package going to be different on price, deliverables, and the timeline? Those are usually the three areas that it's gonna differ. It's price, deliverables, and timeline. And keep those three in mind of what you currently have so that whenever we're mapping out the package here in a bit, you can make sure you have a clear differentiator on the two so that your people aren't getting confused. And then next, I want you to ask yourself, what do my clients actually want most in their website design package? And this is another area where we're customizing it for what you like doing. Because a lot of the times in our website packages, I don't know about you, but whenever I was like coming up with my packages a long time ago, I was throwing in like all the bells and whistles. I thought my clients wanted social media templates to present their website. I thought they wanted, I don't even know, all the things. And then at the end of the day, they weren't using half of them or they didn't see the value in it. And whenever we're crafting your design make package, we want to make sure that we are including everything they value, or at least the core pieces that they value, and we're leaving behind all those bells and whistles that they don't need. So make your list of what they really care about. And if you lock in on that, you should be able to create a more productized offer that will work for 90% of your clients. So you're not sitting here doing a custom proposal every time you have a set package. You can link to your site and they can buy without you doing a single thing. Okay, and then the last question that I want you to ask yourself is what you want these design days to look like for you. We talked about this a little bit, but think to yourself and don't lie to yourself, be real with yourself. If you know that you want to sleep in until 10 a.m. every day, great. That is totally fine. Your business, your rules, but make sure you're not doing a 10-page website in a day because you're not gonna have the time to finish it. So just map out what you want the design day to look like. Maybe you want to pick up your kids from school at 3 p.m. Again, totally fine. You need to make sure that you're done by say 2 p.m., whatever that looks like for you, but map that out so that whenever we get to the next phase where we're mapping out the core deliverables, we're making sure everything lines up and we're gonna be designing something that you're actually gonna enjoy doing. Okay, so for your core deliverables, I have an example here of what you could include in your design day package. You do not have to include this. This is an example, okay? But what I want you to notice here, we have a set number of pages. And whenever you're designing, deciding on your pages, what I typically recommend is if you want like an easy day, maybe do one to two pages. If you want to just have it super chill, not super chill, but a more chill day, one to two pages. If you want to get more into the medium, uh more advanced, but kind of intermediate, still, three to five pages is a good mark. And then if you want to do something to where you don't mind having a full jam-packed day, you could go for around the five, six page mark, maybe even a couple more. Um, we currently with our packages include six pages, and sometimes we'll even go a little bit more, but it's always uh always tell our clients beforehand it's a if we have time type of thing. But we say up to six pages with our package. And that language is important too on your website. Whenever you're doing it, make sure you say up to three pages. That way you don't have people saying, Well, I only want one page. Can you give me a discount? No, no, no. We're going through the whole process. You still have me for the day. We'll just spend more time on that page. So make sure you do that up to language. Um, but decide on the number of pages that you want. And again, reference your current package to make sure you have a difference there and what they're getting. You also should include a prep call. And this prep call, you could do it on the same day as your design day. I recommend doing it before your design day. And you'll see it later, but we're gonna bridge the gap between onboarding them and then actually getting into the design day with this prep call. And this call will be before the design day. You'll be able to get on it with them and review all the content that they provided you with to make sure that you have everything you need. If you have any questions, you can address them, then you can talk them through the process again so they know exactly what to expect on the design day. This prep call is super helpful. And I'm actually gonna walk you through exact questions to ask on it because I like to think of it as like they have the answers to the test. You just have to know what questions to ask to get it out of them. And that's what that prep call is really good for. Another thing to include is going to be revision time. And I do two hours of revision time. We on our design days will design from eight to three, and then three to five is revision time. Two hours works out really, really great. It's enough time for your clients to go through and find the changes they want, but it's also a succinct amount of time to where they won't sit there overanalyzing everything, having you move in pixels right and left, one pixel. It's the they're they're staying focused on what matters with this amount of time. It's usually plenty of time to get the changes done, which I'll talk you through how we do those changes too here in a bit. But make sure you're including some revision time on your design day, not outside, because if we leak outside the design day, the floodgates open and we don't want that. So keep it during your design day. And then I also recommend including a follow-up support window. And with this follow-up support, you want to clarify that this is for functionality support only. It is not for design support because all the design changes are gonna happen during the day, during that revision period, but functionality issues, and you can give your clients examples of this, but say, for example, a form not working or a button going to the wrong spot or something looking weird on mobile. If we mess something up, let me know. We'll fix it for you within the two weeks. And I also like to tell my clients if they need an additional training video or how to do something, a question about their website, that's what that two weeks of follow-up support is for. And I find this to be very helpful whenever you're selling to clients because it gives them that little bit of security of like, okay, what happens if the end of the day it's not actually like done or something's wrong? Like you have that two-week follow-up support period to give them the ease of mind whenever they're actually signing up. And I find a lot of the times clients they might need one or two things, but a lot of times they don't need anything after the support. So it's more just there as like a ease of mind type thing, and you shouldn't really have to do much with it. And then I also recommend these last two are optional. You don't have to do the ones that I do, but I recommend figuring out resources that you can make once and provide value to all your clients in the future. Um, so for example, we have a website content writing guide. And this guide basically it's a Google Doc that maps out the most important pages that people are usually getting. So home about service contact is the ones that pretty much everybody has. It maps out the most important sections to put on those pages to be strategic about your website design build. It gives them prompts of what to write, and it also gives them even AI prompts, like if they want to use Chat GPT, it gives them the exact prompts to copy and paste. And this has been so valuable for our clients because a lot of times people don't know what's right on their website, and that's why it takes so long for the prep. So giving them something like that is a great idea. Um, we do have this available on our resources tab on the HoneyWave site if you were interested in that. We have a lot of a commercial license. And then also a training video library is another example of something where you can make it once. You can record a set of training videos, give it to your clients at the end of the day, and that way, if they have questions moving forward on how to edit a website or how to change one. Little word here or there, you're giving them the tools they need to be able to take control of that and do it themselves and not have to come back and ask you a million little questions here and there and you feel like you can't bill them for a minute or two minutes at it because it takes time going and answering those questions. So that video library you make once it provides value to everyone. Um and that's something too that I find helps with the sell-in, is if they know that they're gonna have the resources they need after the fact to learn how to use their website. Uh so that's a good one. But you could think for your clients in particular, you know your clients better than I do. What is a resource that you can give them, or maybe you have a sticky area in your process that you feel they struggle with every time? What can you do to find that sticky area, create a resource to where they don't have to worry about it anymore? And then boom, done. They have it. You only have to make it that one time. It's not gonna be a big time consuming thing. Um, another idea that you could do here that we do is you can do, for example, a lot of times people don't know where to find inspo sites and they struggle with it so hard. And so we give a Google Doc that has just categories basically like bold and edgy websites, list out some examples, minimal website, list out some example links. That way, if they don't know where to look, you give them a starting point so they can find some websites they like and link, little things like that. But you want to smooth out that process as much as you can for your clients. Okay, and then for the pricing of it, I want you to first start with making sure you're picking a number that feels exciting to you and motivating to where whenever you see that booking coming in, you're saying, heck yes, I'm getting paid $2,000 for a day, $3,000, whatever it is for you, whatever that number is. Now, you might not want to do $10,000 for a day. I don't know if you can deliver the value in it, by all means go for it. But make sure you're picking a number that's gonna be exciting for you and that makes you want to wake up in the morning and deliver great work for your client. And I'm also gonna recommend that whenever you're deciding on the price, account for the prep and follow-up time. And I like to just assume here that we're gonna have two hours before of work and two hours after. Now, will that two hours on the front and back be used? A lot of times, not fully. No, a lot of times you might use an hour on the prep side and then after the fact, maybe 30 minutes to help a client out. But I like to, whenever I'm pricing it, account for two hours before, two hours after. That way we pad that number up. If somebody does need a little bit of extra help, you're not feeling like you didn't price accordingly or they're taking advantage of you or anything like that. And then also make sure that you're picking a number that's gonna align with your other offer. So again, back to the beginning where we were talking about what you currently have for your website package, make sure that your pricing matches up with that. So, for example, if I have a two-month-long website process that has this like big elaborate build, I'm not, or say you charge 3,200 for it. I'm not gonna charge 3,000 for the one-day website because people are gonna see that and be like, well, why would I pay $3,200 if I could like it just doesn't make sense. If you do it in a day for $3,000, or what's the difference? Okay, well, then I'm for sure gonna get the bigger package. The rule of thumb that I like to use here is the 60% rule. So your design day package should not be more than 60% of your full website package price. And if it is, if you don't have that buffer there, then I'd recommend either lowering your design day price or my favorite, my personal fave, bump up your bigger website design price because you probably can. I feel like a lot of times we undershoot ourselves on what we charge. Um, but make sure you have that 60% buffer in there, and that's gonna help make sure that your offers are differentiated and they're not competing with each other. Okay, and then the last one is gonna be to start with an intro rate rate and build. Um, and I teach this inside, of course. Johnny's in here, and I think he he just sold on one side of his intro rate actually. But whenever you're first putting your package out and you're launching it to the world on your design day, I highly recommend doing a 50% off beta rate for your first couple of clients to sign up. It's gonna help remove friction, it's gonna help you get a couple practice rounds under your belt so you feel confident with the system, you can work out any kind of sticky areas, and it also gives you some portfolio projects to show people so that once you get those first couple in, you're gonna be able to, for future clients, be like, oh no, we can do it. If they ever doubt you, can you actually do it today? Oh, we can do it. Look, we did this client. Um, and for the beta rate, I mentioned 50% off, but to give you an idea of where I started, and you don't have to start this low because I'm giving you the puzzle pieces to literally be able to like skip past where I started on step ground zero. But my first design day, I charged $800 for the website. Okay, I charge $800 and I saw my client go from making two to three thousand dollars a month to immediately after like the week following, had a $40,000. Well, I guess I shouldn't say the week, the month following had a $40,000 month after they got their website just because they had somewhere to send people to to buy. And so I saw that and I was like, oh no, we gotta go up. We gotta go up on this. And I just slowly bumped it up, bumped it up, bumped it up. And over time we got to now we're charging $4,000 for the design day. And we have a couple add-ons. Um, we have a $500 mini brand add-on, we have a $200 blog add-on. Um, we're looking at introducing a little SEO add-on as well this year, but that's an idea of pricing to give you an idea of starting around. And then just keep in mind back to whenever we were picking out the deliverables and what you want your day to look like. If you want to do one page for the design day, you may charge closer to $1,000, $2,000. If you're doing six pages, okay, we're getting into the 3,000, 4,000 areas. So keep in mind too what you're giving to your clients in that time and you can price accordingly, um, keeping all the factors in play, especially in comparison to your other offer as well. Okay, I know I'm talking a lot. Put it into the action. I have that workbook if you haven't already gotten it. But you can fill in the blanks as we go. You can also come back to this later. And we are gonna dive in now or shift in gears, go into the prep piece of the process. And the prep is important, and I feel like a lot of designers overlook this, but I don't want you to overlook it because this is where we're gonna set yourself up for success. And I don't know if you've heard the Abraham Lincoln quote, but he says, give me six hours to chop down a tree and I'll spend the first four sharpening the axe. That's what we're doing here. We're sharpening that axe, we're making sure that everything is set up so the design day can run smoothly. Um, but saying that I don't want you to think that you have to spend all the time sharpening your axe, prepping for your client, because we're gonna put these systems in place to where you do it once and it's smooth selling, you don't have to do it again for anybody. You send an onboarding video, you're done. Everything else is onboarded and it's in your client's plate to do it. Um, so we're putting the attention in the prep, but we're not necessarily spending a ton of time in the prep. Um, and I'm gonna give you an overview here. I also have, I'm not even trying to promo all the resources we have on our site, but if you go to the resources tab, we have a prep kit that's free and it'll give you a more like built-out version of this prep system, but this is gonna stay higher level on here. Um, so 90% of the success happens before your design day. Your clients, kind of like what I was mentioning earlier, have the answers to the test. So the whole mind frame or the whole like way I want you to approach this prep process is that we're getting the answers. Okay, we want to get an A on the test. We're gonna get the answers from them, and we need to make sure we're asking the right questions to do so. And that's what the prep's for. And it's also important because whenever we have this really amazing prep process in place, your clients see you as the expert that you are. They know you know what you're doing. They're not gonna sit questioning you. And at the end of the day, whenever you send them their design, they're going into the mindset of saying, oh, she knows what she's doing, like she probably did a really great job, versus saying they don't know what they're doing. I'm gonna have to look for edits to try and catch the stuff they didn't miss. No, no, no. We know what we're doing here. We're confident, we're designers that can take care of you. And that's really gonna come across with the prep process to make sure you don't have as many revisions at the end of the day. And it's also allowing you, if you have a good prep process, to reinforce that design day boundary from the very beginning. So we're telling them at the very beginning, okay, on the sales page, it's a day. We're doing it in a day, on the proposal, doing it in a day. Contract, doing it in a day. Welcome message. Every single time we have a touch point there, we want to reiterate that it's being done in a day, launch it at the end of the day. And that way, whenever it gets to the end of the day, their actual design day, they're not gonna look at you and be like, wait, I thought we had a whole week. You're it's really at the end of the day. It's like, yeah, no, it's really at the end of the day. If you have this prep in place, it helps you communicate that. So you don't even have clients asking you, it's just assume they know it already by the time they get there. Okay, so now we we're going into the actual onboard piece of the prep. How I like to do it, whenever somebody signs up to work with you, have you ever made a big purchase and you like don't get anything immediately after? I have, and I immediately was like, oh, what have I done? I made a terrible decision. Buyer's remorse immediately set in. We don't want that. We want this to be like just excitement on them. They're a busy business owner, they decided to finally outsource and hire you, and we're gonna send them right when they sign on an automatic welcome email. And this can be something that gets them excited to get started with you. You can let them know, like, hey, throw yourself a pizza party, guest celebrate with your friends. You took a big step, and also let them know what to expect on the next step. So we say the whole celebratory thing, and then we say, we'll send over another email within the next couple days. It'll have access to your project hub and it'll also have an onboarding video to talk you through, but give them that immediate touch point after the fact so that we're never having any sort of buyer's remorse that are like, oh, what have I done? We don't want that. We want them to feel like just handheld every step of the way. Okay. The next part after the onboarding video or onboarding email, that automatic one, is we're gonna send a video that has the next steps in it. And so I used to record these videos myself. My assistant Anna records them now, but we have a project hub that we make for every client so that everything is organized in one place. We use Trello for this. And then the welcome video just talks them through everything inside and lets them know exactly what they want. That way you're not just sending them something and saying, all right, figure it out. No, we're again, we're hand holding, we're guiding you, we're letting you know that we got you, we got you, we're gonna get you taken care of. And that's what this welcome video is gonna do. You could do it to where this is just a basic generic video and you have it automated to send every single time somebody signs up. I like doing this more personalized because everybody's side's gonna be a little bit different, and you can just make that really great first impression if you send that custom video at the beginning and give them access to the project hub. Um, and for this video, it doesn't have to be anything crazy. I always say like 10 minutes is fine for the on-boarding video. And then whenever you're coming up with your project hub and like the next step for a client, just make sure that you're keeping it as simple as possible. Because, like I was saying, these people are busy business owners, likely. They decided to outsource what we don't want to do is overwhelm them with so much homework of all these questions that we need. Because what they're gonna do is they're gonna put on the back burner and they're not gonna do it, and you're gonna be sitting here waiting, like, oh my gosh, why is my client not taking care of it? I don't want to do their website, they're just taking so long. That's why, it's because they're overwhelmed and they don't know what to do. So keep it as simple as possible. Don't overwhelm them with questions. If you can ask them on the prep call or get that information from like the words they're giving you on the website, get it there. Don't make them do it twice. Don't make them do anything that you don't necessarily need. Okay, and then I also like this is a key part, is to give them a link to schedule their design day after they've gotten this onboarding video and they see their project hub. And the reason I do this is because if you have somebody schedule before they they they see this onboarding email, they might pick a day and then they get to the onboarding email and they realize what they actually have to do because we're miracle workers, but we need a little bit of help to work the miracles. We need brand pictures, we need examples of your site, we need words for the website. And clients don't always realize what you're gonna need. And so they might pick a day that's not realistic for what they're gonna have to do for you to be able to get started. Um, so if you give them the link to schedule in their design day in their project hub, the ball's in their court, they can move at their own pace, they can, they're adults, they can do whatever they want to do. And whenever they're ready, they know that they can go in there and book their design day, they can see your calendar, and that helps a ton, a ton, a ton, a ton. Hear me, it helps a ton with the rescheduling. I had I used to have such an issue with rescheduling, and now they can pick out their day, and so they just it works. They get everything done, they see what they need, and then they schedule their day, and we don't have nearly as many reschedules, and then you're done with the onboarding. Um, so you can see here, we we're doing a ton of prep to like streamline this process, make it easy, but it's not necessarily a big time-consuming thing. You can automate that first email. You would just need to create the Trello board for them, which are whatever you use through Project Hub. I know not everybody uses Trello, but you need to create that board for them or wherever you want to organize it. Uh, you can even have a templated version, that's what I do. Send it over to them with the video talking through, and then you're done. Ball's in their court. You can focus on like clear your headspace, focus on whatever other clients you have on deck for the week, on the month, whatever it may be. And then whenever they're ready, they'll come back to you and you'll be able to handle our work with them then. Okay, so now we're skipping to they scheduled their design day, and they know when you're gonna be, or they know when they're on your calendar one week before their design day, you can have this automated or you can do it manually, but send them an email with a scheduling link to pick out a time for their prep call. And like I was saying, this is gonna be where we're gonna fill that gap and make sure we have everything we need to be successful on the design day. So we're gonna give them a link to scheduling their prep call. And on that prep call, I want you to go over the content with them. So the words that they provided for you, make sure that you don't have to sit there and read every little line before when you're on the call with them. I like going through it before and just highlighting areas that I want to talk about or that I think should be adjusted. But go through the content with them, go through the necessary logins provided. I like actually logging in with them while they're on the call because Lord knows the dang verification codes drive me crazy. And I'm sure they drive you crazy too. So if you log in with them on the call, it removes that barrier and you're able to get the codes right there with them. Also make sure that they're providing you visual inspiration. And this is critical with the design days because without setup, we're designing the whole first half of the day. They're not seeing anything until that last two hours of the day. So we want to make sure that we have a very firm outlook on what they're wanting to see with the design. They need to give you that visual inspiration. So make sure I require they have to either do picture sport, example websites, or both of them because I need to see what they want so I can actually deliver on it. Um, we already talked about that. Make sure you're reviewing the words and the pages that they want, especially the pages, because a lot of times I find clients don't necessarily understand what counts as a page. And this is where you can kind of wrangle them back in and be like, okay, you get up to five, you get up to six, uh, and make sure you're telling that boundary again there. That way you don't get to the design day and they're like, wait, I can't have 15 pages. No, no, no. We talked about this. These are the four pages we're doing on the day. So that's a great time to talk about it. And then also let them know how you're gonna be communicating with them on the design day. I use Voxer. It's a cool, like walkie-talkie type of app. It works amazing, like a charm. You can send it, you have actual emotion, you can hear your clients giving you emotion back. It's immediate. You don't have to wait on the email to go back and forth. That's a time drag that you can't really have if you're doing this quick revision period. So I recommend Voxer for that. It works amazing. Our clients love it. And then also provide them with a recap of what to expect. And if you need them to be available for revisions during, for example, three to five, make sure you tell them, I need you three to five. Please do not have anything on your calendar. That's gonna be your revision time. I need you to be available then. Um, and I usually tell them that they can do whatever they want first half the day, just keep their phone on them for in case I need something. But three to five is the money spot. I need you to be available then, and that's you can reiterate to this this to them on the prep call. And then step three, moving into the actual design day, wrapping it all up. I'm gonna give you an overview of the day and just kind of like visualize with me how this is gonna play out. But first up, 8 a.m. is whenever we get started. And I like to surprise and delight our clients at the very beginning. That way we're starting the everything off on a really high note. They know they're getting taken care of. So we send our clients a Starbucks gift card. It is so easy. Starbucks lets you go on there, put a $10 gift card, put their email, a little good morning message, and boom, they get a Starbucks gift card in their email. They can go get themselves coffee to have them a good day. And you're starting off with a great note as well. They know you're getting started. Um, so I always like to send them coffee and then I send them a boxer saying that we're getting started to let them know it's gonna be a great day and we're gonna get it going. And then we immediately go into the bill. So eight to two, we're building out that website. And that is still a tight time slot. So again, whenever you're starting at that, if you're looking at this, you're like, there's no way I can do five pages in the how many hours? Six hours? I think that's six hours. There's no way I can do five pages in that amount of time. That's okay. Start like start lower number of pages, one page, two pages. What can you do in this time and build confident about? And you can even test your site out. I know we have some students who do test sites before to test it out, but you're gonna build eight to two if you want to follow along. This is an example timeline. Like I said earlier, you can make it your own. This is how we do it. And then you can do website responsiveness from two to two forty five. So going through, making sure it looks good on all the different screen sizes. I know a lot of times in WordPress, responsiveness can take longer than like Shopify, for example. So you may not need as much time anymore, but you can start doing responsiveness. And then at 245, send over a website reveal video to your client. Um, we'll talk about this website. Actually, I won't get into it because we'll talk about the website reveal video, but basically, you're gonna send a video over to your client walking them through all the pages of their new site so they can see how everything turned out. And then we're gonna go to the three to five spot, which is the website revisions, where your client will let you know any changes you want and you work it through them with them. And then by five o'clock, you're ready to close out the day and make sure that they're ending the day just as happy as they began it. And so, okay, that's the overview. I know that was a lot. Like I said earlier, take this and make it your own. You do not have to stick to these timestamps. These timestamps work, and this is how we do it. And I've tested it a million times. I know that these work. But if you want your day to be different, if you know you want to finish by three, by all means do it. You're probably just gonna take out some time here, and then you're probably also gonna take out some time here on the revisions. Maybe you just do one hour of revisions. Okay, now tips for speed on the actual website. So you know that you're gonna finish on time. One, block off your calendar, don't have any calls, no distractions. If you have a design day booked in, I want you to focus in on this design day. Don't go and have a million other things. Your client is paying you for this day, give them that day, honor it. And then for creative flow as you go throughout the day, if you get stuck on a section and you're sitting there and you're like, I don't know how to lay out this section, I've like tried a million different things. This is way too hard, taking too long, skip it. I don't know if you did this in high school, but for multiple choice questions, whenever I was doing a test, it was always do the easy questions first, skip the hard ones, come back to them at the end of the day. And if you do that, you're able to go through, build the majority of the site, the bulk of the site, and then at the end of the day, you can see how much time you have left. And if you don't have enough time, just abandon shift on the section you're planning on making, do a simpler version of it to make sure you're sticking in that time constraint. But if you're getting stuck, skip it, let that brain keep flowing with it. Another tip is to do the header and the home page first. The header because you see it at the top of every page, so it impacts what everything's gonna look like. So definitely do the header first. And then the home page because it's usually a longer-ish page, and you'll be able to copy some of those sections and reuse them throughout the site. Just shift in pictures, shift in colors, make it look a little bit different, but you'll be able to reuse those pages or sections. Okay, and then other tips for speed is to focus on the visual pieces that they will see first. So if you remember, we're sending a reveal video where they see it. So we want them to visually see the site, but we also are gonna have a little bit of buffer time between when they get the video and between when they actually visit the website to make the edits, where you can go in and add button links, finish responsiveness. So make sure you do what they see first, and you can do the other part, the more behind-the-scenes part under the hood after the fact. Get a fun playlist going, get the vibes, boppings, you can go ahead and cruise on through the day. And then that is that for the speed. So moving on now to the reveal and revision period for that actual video. I have a couple tips for you. We use Loom to do this website reveal video. The reason I record a video and I'm not getting on a call with them is because we can't let them have any type of control over like the timing of the day. And if we're getting on a live call with them, it's free rain, floodgates open, they can keep you on the call for two hours, you don't even have time to do the revisions. We don't want that. I want you to record a quick video, show them all the pages, make sure that you point out the key things of what you want them to notice to make sure that they know you were listening to them and you can even explain why you did certain things. Send them that video over, and then as soon as you send them the video, you're back into the website. Site, finishing responsiveness, finishing the button links. That gives you that buffer time to go in and finish anything that you need before they actually go to the site. And then after that, also remind them of where you're at in the revision process. So I always tell them, like, hey, it's three o'clock. We're gonna try wrapping this up by five. So just a heads up on that. We'll try and end it by five. Um, and that way they know that they need to get all the last in it edits in by 445 if they want it. And then also give them instructions on how to give revisions. And I know they have a ton of revision tools out there to where people can like put pins on a website that's alive, all these kinds of things. I want you to keep it as simple as possible here. And I promise you, you're not like minimizing the client experience. We use a Google Doc, and I take the same content guide that they put all the words in at the very top, just add a spot, revisions, home about services, list out the pages. And if your client wants to edit, all they have to do is go in, list it out in the Google Doc. And then whenever you make that change, you can highlight it in orange so they know it's done. It works like a charm. I promise you, try it out. It works great. And I feel it also whenever a client's actually typing out all the stuff, it makes them formulate the edits better. Because whenever they're speaking it or they're not having to write it out, sometimes they're like just giving you thoughts and they're rambling, but they're not giving you any actionable items. The Google Doc makes them formulate it in a way that can actually be actioned on. And if they're being ridiculous with the edits, they can also see like, oh, I've kind of been adding a lot of stuff in here. Maybe I should like tone it down a little bit. Um, but the Google Doc works great. And then for the closeout message, we want to make sure that we are ending the day just as strong as we started the day. And so for the closeout message, I like to give a 15-minute heads up that the revision time is coming to an end. That way it doesn't hit five o'clock and you're like, all right, bye, see ya. We're we're giving them a heads up. Revision time is coming to an end. Let them know if they have any other changes to put them in the docs so you can work through them. And then whenever five o'clock hits, again, I don't just say, okay, bye. Send your client a message over and let them know, okay, got everything in. Is there any other changes that you want before we go ahead and wrap everything up for the day? That way, if there's something little that they want to prioritize, you can go and get it. If they still have a lot of edits on the list, you can play it, play it how you want to play it. Um be more generous with clients who did the prep work, did what they're supposed to do versus clients who like showed up an hour and a half late to the revision period. That I'm not working with you if you do that. Um, but play it how you want to play it. They could pay extra for the time if they need that bit of extra time. But I want you to really aim for finishing it within the revision period because I know you can. And if you follow this process, you'll be done at the five o'clock time. You'll be able to wrap it up. And then whenever it's time to wrap it up, here is a kind of like outline of the end-of-day message to send. That way your clients feel taken care of and they have all the information they need. So I want you to start off with thank you so much. You're amazing. You did a ton of prep. I really appreciate you. I'm so excited for you to show off this website to your friends and go start making sales with it. Let me know what people think. You can find your training videos inside of the project hub if you want to learn how to use your website. They're available to you. You don't have to watch them now. You can watch them at your leisure. And then you also have two weeks of support for functionality. Example, buttons not working, pages going to the wrong spot, or something looking weird on mobile. Make sure you give them examples so they don't come back with design changes after the fact. And then let them know how to work with you going forward. So if you want to work with us, we have hourly support available at $100 an hour, or we have retainer packages at a discounted rate. Let me know if you're interested and I can help you out with that. And then if you would like, please leave us a review. And then I send them right then and there a link to our Google reviews to leave a review. And that's why we have 117, something like that, Google reviews is because your clients are there, you have their attention, they already booked off their day for you. Get the review. And then I'm telling you, Google reviews are great for selling. I have people all the time tell me they sign up because they saw all the reviews we have. So I highly recommend putting that in there. And then you can celebrate because you did it. You're done with the day. You can close your laptop, go hang out with friends, your family, your husband, whatever it is. And the best part is that once you have this down once, you have the proven model and you can do it on repeat. You can get better, you can raise your rates with each one. You get all the clients raving about you, telling all their friends, and you have the system that you can just perform over and over and over again. And it's my favorite thing ever. And I hope it becomes your favorite thing too. And okay, opening it up. I know I've been like talking a ton, but I'm opening it up for questions.

Josh Hall 44:17

We'll start with Deborah had this question early on, and it's really interesting. So, as a mom, Deborah has a little bit of apprehension about doing a website in a day. If you have kids, an emergency comes up. What's that? What's the emergency protocol look like with website in a day model?

Bailey Collins 44:35

Yeah, so I don't have kids. So it's hard for me to speak exactly to what you have, but I do have moms who have taken our course and who are doing design days. And I have some who just say, like, if an emergency comes up, I'll just figure it out when I get there and work with my clients, see the best way to do that. Um, maybe you, if you have two to two hours left in the day, maybe you just tell them, hey, look, we'll keep your two hours for tomorrow. Make sure you just keep that time constraint in place so that if you do let it leak outside of the day, you're not opening up yourself to just like unending changes. Keep that time constraint in there. And then I also have some business owners who have kids who do it over a span of a week instead of a day. That way it gives them more, they feel more comfortable doing it on a week instead of a day. And you can keep this entire process the same, but you go through and maybe just adjust it so that you have some wiggle room in the schedule. You have more time if you want it to be more of a relaxed period. And if an emergency comes up, you can just break away without having to answer any questions for it.

Josh Hall 45:30

All right. Jessica wanted to know what do you do if clients do want to design changes or additional pages in the future?

Bailey Collins 45:36

Yeah. So we tell our clients at the end of the day we have hourly support available, $100 an hour. And they can usually all tell them like get a bulk list of edits done, write it out in a Google Doc, and we'll work through it. Um, or we have retainer packages available. So if some of our clients have ongoing support that they know they need, we have retainer packages available for them to sign up for.

Josh Hall 45:56

Bailey, is that front facing on your website, or are those retainers and extra packages a back-end offer just for clients?

Onboarding Emails And Project Hubs

Bailey Collins 46:03

Yeah, back end and we'll have it, which I didn't mention it, but we have actually an email flow that stays with our clients for like two years after their design day. And in that follow-up support, we make sure they're getting the support they need, but we also I don't want to say upsell, but we offer the retainer support if they need it.

Josh Hall 46:18

Wow. How many emails? That's a 24-month like well.

Bailey Collins 46:22

So the first two weeks, it's pretty um like every couple of days telling them, hey, have any questions? Congrats on your website launch, your support period, you have four days left. This is the last day. Do you need anything? Okay, time to go out. That way they know the hard ending on it. Um, and then after that, I think we do it, it's about like the half year, we do a website adversary and we'll give them a discount, an hour or 50% off an hour of edits if they want edits, and then kind of do the big anniversary milestones like that. And you can even, we added an email tour thread here lately, but a couple three to four years after you can say, like, hey, is it time for a new website? Are you ready for a new one? And that way you catch them whenever they're ready for it.

Josh Hall 47:01

Which leads me to this question by Debbie, because Debbie's just coming out of the gate and he's she is asking the good tough questions. And one is how is your course different from other VIP day training? Sarah Massey has been in pro before. Hers is a little bit different just because it's more wide-ranging, I think, for VIP days. But at the end of the day, it's a day for design of some sort. Um, so I have my take on this. What would you say, Bailey? What do you say to anyone who's like, well, why go with this one other than other ones?

Bailey Collins 47:31

I'll tell you this. This is from the clients who have taken the design day blueprint course and who have also taken other courses. Um and I've been told that ours is a lot more in-depth and elaborate with a ton more resources, templates, just to really like it's the full process. It's not just a design day because every step is what like really pieces it together and makes your life easy and makes it to where you actually finish at the end of the day. Um, and we really give you the tools you need to implement it into your business without having to go and do too much. You can, I mean, I don't know if Johnny's still here, but he signed up. He just booked his first design day client. He signed up um like in December, and I don't think he took a break around Christmas, but we really give you all the tools you need to be running with it and get it going quickly.

Josh Hall 48:18

Yeah, heck yeah. Way to go, Johnny. I know a few other pros I know are in it as well. Yeah. Um, I mean, my take on that too is just that, and the reason I I quite frankly and transparently wanted to have Bailey in is and why I offered um for Bailey to be a sponsor for ProCon, which she is, is it's just the best. Like Bailey's process, it's just the best. Yeah, and there's like no stone unturned. There is no gap in something where it's like, I think you should probably go elsewhere to figure this out. Like you've really nailed it in completely.

Bailey Collins 48:52

So And it's the exact things that we use here. Like, I give the content guide, I give the Trello board template, I it's all the exact prep questions to ask them on the call. It's literally what we use, beautified, is that you have a pretty version of it to use in your own business.

Josh Hall 49:07

Now, a question I have on that, Bailey, is if I wanted to use Basecamp or Monday or go high level or something, is it to the point where like you could pretty much look at what you're doing in Trello and replicate it in another platform depending on functionality?

Bailey Collins 49:22

And I have a lot of our students will be using other project management tools. With how we have it set up, you can take the information and put it into your system because like I have the questions to ask your client. For example, InSpo sites, you can copy the question. I have a little description to give the client more guidance on how to answer the question or where to start. You can copy that, and then you can copy the link to provide them with. Um, for like photo shoots, I have the title of the card, the question to put in the box, and then a link to the PDF you can give them if they don't know what types of pictures to put in there. Like all the little things you just put into your copy paste into your system.

Scheduling And Avoiding Reschedules

Josh Hall 49:57

So there you go, my friends. I hope you enjoyed this one. Again, the full QA session is in Web Designer Pro. So you can jump into Web Designer Pro. The link is below to get access to the full training. And again, Bailey's course, the Design Day Blueprint, is a full course to help you structure price and launch your own design day. It's a perfect complement to all the trainings and teachings that I teach in Web Designer Pro. So you can use the link below or go to joshell.co slash DDB and that'll take you over there. And below, make sure you grab your code for your exclusive offer to jump in her course with a special discount and you'll get a bonus module when you jump in using my link. All the details are below. I'm really excited to see how this helps you launch your own website in a day offer. All right, friends, stay subscribed and I'll see you on the next one.