424 - Who do Parent-Entrepreneurs follow? with Kady Sandel

Morning routines, air-tight calendar blocks, calls at 5pm, hustle and grind culture…all very doable. Unless you have kids..

That is, if you want to be a fully present parent > a hustling entrepreneur.

We’re getting into that in this conversation with my good friend Kady Sandel who’s been on the podcast before and even did a training inside my Web Designer Pro community talking about niching, pricing and agency building, but in this chat, we’re diving into what’s going on via the other side of the keyboard…the family side.

With two young children of her own, and with three under 7 on my side, the way we run our businesses looks different than it did even a few years ago.

Our challenge? Being fully present parents while also balancing being a driven entrepreneur. And good news, we’ve both found a sweet spot in work-life balance.

We’re sharing what’s working for us and what DOESN’T work for us, which led me to the topic of this chat…who the heck do parent-entrepreneurs follow?

Like, seriously?

I want to know where the entrepreneur thought-leaders/influencers are who have at least three children and, in my case, ones who are specifically parents of special needs as well.

If you know if any, drop them in the comment section below.

Otherwise, I’ll continue turning a blind eye to hustle culture, morning routines and things that absolutely don’t work in our season of life and enjoying working 20-30hrs per week and not missing these years with young kids.

Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/424

Transcript

Kids As The Motivation

Kady Sandel 0:00

You know how sometimes people say, like, oh, I cannot do this because of kids. And I'm like, no, I can do this because of kids. You know what I mean? Like, I focus more on my business and what is important in my business because of my kids, because I want to spend time with them, because I want to provide more and stuff like that, versus like, oh, I don't have time to work on this because of my kids. So my kids are my reason why I want to be successful, not an excuse why I cannot be successful.

Josh Hall 0:31

Welcome to the Web Design Business Podcast with your host, Josh Hall, helping you build a web design business that gives you freedom and a lifestyle you love. So good to have you here, my friend. Now, morning routines, calendar blocks with airtight schedules, calls at 5 p.m. or the evening or weekends, the hustle and grind culture of entrepreneurship. All very doable until you have kids. Or at least if you want to be a fully present parent while growing your business. And that is the exact challenge that my guest and I find ourselves right now in this season of life. Katie Sandell is a good friend of mine. She's been on the podcast a couple times previously. She has a lot of expertise in niching down pricing and building an agency. She's even done a training inside of my Web Designer Pro community about some of these things. But in this conversation, we wanted to have a bit of a different deep dive into what's going on outside of the keyboard, which is the family side of things. Because as many of you know, I have three young kids under seven. Katie now has two young children. And we're both in this spot where we are very driven as entrepreneurs and have growing businesses. But we also don't want to miss these sweet years with young kiddos. But I think Katie and I have both learned a lot and are continuing to learn a lot in this season that we're going to share here with you to hope in hopes to help you if you are a parentpreneur or if you are a soon-to-be parentpreneur. And lastly, I do want to say the title of this episode is what Katie and I started chatting about in DM on Instagram because we were just talking, catching up, and we were both like, I was like, who do you follow? And she was like, Well, who do you follow when it comes to parentpreneurs? Because generally you're following thought leaders and influencers, many of whom don't have kids, or if they do, it's maybe one or two. And that's a whole different ballgame than having multiple children, in my case, one with special needs. So I'm like, who, where are the influencers who have that family set up? We're going to get into all that and more. But again, most importantly, I'm very excited to share some of what Katie and I have both learned and how we're running our businesses different now compared to even just a few years ago. So I cannot wait to hear how this one helps you out. Drop us a comment, joshhell.co slash 424 to leave a comment on this one. If you do know those parentpreneurs who have an audience or a following with multiple children or special needs parents, I'd love to know some just to see what others are doing as well. Leave us a comment. And if you want to go check out Katie, aside from the links that will be over at the show notes, you can go to eventstudio.com. All right, here's Katie. Let's talk about parentpreneurhood, if that's a word. And we'll have some fun in hopes to help you as you balance building your business and being a parent. Awesome. Well, Katie, it's so dang good to have you on the podcast again, to chat with you, to catch up. Um, we had an interesting exchange via DM recently. Was it off of my interview with Jay Klaus? I'm trying to remember, or maybe uh understanding.

The Hustle Culture Trap

Kady Sandel 3:42

I don't remember, but I didn't know that you posted something or I found one of your podcast episodes on YouTube or something like that. And then I was like, oh, I have to send you a voice message.

Josh Hall 3:54

Yeah, it was with Mark Cismansky, that's right, which was all about balancing parenthood and entrepreneurship. Um and I trying to remember the reel I put out, but it was basically just the point of like, who do we as parentpreneurs follow who aren't like a bro hustle morning routine, wake up at 4 a.m., have your protein shake and do an ice bath and sit in the sauna and then have two hours to journal. Like, who the hell in the parent world can do that? So that I think that's where I came from. And then I actually got a lot of good feedback from that. And then you were one of them. And uh, yeah, so I figured, you know, you and I could dive into this just because we're we're in a similar, I feel like, trajectory and in place in business to where we're both established. We've been doing this for a while. We were not parents before building our businesses, but now that we are, our business looks different. So I'm so excited to chat with you. Yeah.

Kady Sandel 4:44

Yeah, I mean, d definitely, business looks completely, completely different than it used to. You know, I used to have all the time in the world. And now when you mentioned who do we follow? It's really hard to find people who do talk about um being a parent, present parent, and entrepreneurship. Because right now, me and my husband can definitely afford someone to come and watch our kids, pick them up from school, drop them off, um, do the homework with them and all this stuff. But then why do I even have the kids if I am not going to be around? And so it's always hard to find that balance. And sometimes when I'm working, I feel guilty that I'm not spending time with them. But then when I'm with them, then I'm always thinking, like, oh, but I should have posted this, or I could have worked on this or something, you know. Um, so I feel like it's just that that we have to accept that now we have to split our time.

Guilt, Identity, And Burnout

Josh Hall 5:38

That's such a good point. Gosh, that that pool in push of like, oh, I I'm, you know, I'm working a little too much. I should spend time with the babies, or I've got my laptop open and I'm doing email when I should probably be playing with them. And then you're playing with them, and it's like, oh, but I got this business thing to do. I really got to do this. Or in my case, like I really, my my hours right now are so scattered to where like I really am not like in my office more than 20 to 25 hours a week at most. Same. So I'm like, yeah, I'm like, man, I really need to get back to the business. And I can't like after three days, I don't know about you, but I often don't work on Fridays, or it's it's very much a flex day. Like this Friday, I'm not working. So, but after three days, I'm like, oh, I can't wait to get back. I feel bad sometimes because I love my kiddos, but I'm like, I can't wait to do either what's wrong with it.

Kady Sandel 6:26

Definitely. And I think that that's because our identity is not just a parent and it's not just a business owner. So it's a mix, but it has to be a healthy mix, otherwise we'll go through a burnout, which I I have experienced that last year actually, even though I already knew that I should have better balance, but I was just like, oh, one more thing, just one more thing, one more thing. And then I never got to having those Fridays off, which I decided like two years ago that I will start having Fridays off because even though I don't work on Saturday and Sunday, I'm still on because I'm still with the kids. It's not that I have a break, so I never have me time. And then, you know, I started like I remember sending a voice message to my best friend, and the voice message was 30 minutes. And she was like, Did you just send me a podcast? I'm like, I guess so. And I told her all about these like frustrations that I have, whether it's a business or friendships, because I couldn't even build normal friendships because I didn't have time even for myself. And it was just literally 30-minute voice message, and she calls me back and she's like, All I heard was, um, hamster is dead, but the wheel is spinning, or something like that. And I was like, oh my god, that's so true. And like the next day I took a day off, and nothing like the business is still there, the kids are still there. I just feel better. So now, just like you, I don't work on Fridays. Sometimes I would do like a light work. So, for example, tomorrow I have to like write a script or something like that for one podcast episode, but that's gonna be like 45 minutes. Um, and then the rest, I'm gonna just, you know, I sometimes have to force myself to sit down and have a coffee by myself or just relax because I feel like I want to work or want to do something around the house. Or and so I have to force myself, and I even put it in my schedule as a business relax hours, you know, like I have to have that. Like it's a break, but it's a productive break.

Josh Hall 8:19

Is that similar to like a CEO day or a CEO segment, or do you view that differently?

Kady Sandel 8:24

No, I view it differently because when I have the CEO day, then I'm fully into the strategy and like looking into our numbers, which I'm so behind now. I I even thought, like, oh, he's gonna ask me about the numbers because you always do.

Josh Hall 8:38

No numbers a day. We're not talking numbers, we're just talking parents, yeah. Talking kids and business, yep.

Using AI To Buy Back Time

Kady Sandel 8:44

But for example, that is one of the things that I'm so behind to the level that now it's been like four months that I almost didn't even look into our numbers. I know that they're healthy and they're fine. I see the bank account, right? But I have no idea, like I don't know exactly our profit. I don't know how many leads we got, and we got a lot of leads in the past month or so because we are running ads and I know that they're good and they're doing well. Um, but I just don't have time for it. And then, for example, tomorrow I have to take a day off. Like, there is no way, especially because the spring break starts on Saturday, so we're gonna have kids for nine days at home. So I am technically off and not working for nine days, but I will not have a me time. So tomorrow is my me day.

Josh Hall 9:27

Well, so so much to dive into. Side note, we don't need to go off an AI tangent, but I know my my good friend Jason Grassi, who runs Swift sites, is using Claude CoWork to get snapshot reporting like that because he's been manually doing stuff in spreadsheets for all his leads, all his conversions, and he now uses cowork, and it just like he's creating like an automated workflow, like as we speak, about how to like automate that. That way he can get a glance without it being a time-consuming process. That's like the main way I'm interested in using AI right now as well, just for this reason. And that's where like the AI thing is actually cool in that regard, just because it's like instead of doing a bunch of admin work that's gonna take two or three hours, and we can automate this. That's some time I can get back with the kiddos.

Kady Sandel 10:10

Exactly.

Josh Hall 10:11

The few hours we do work, we can do our best work and enjoy it. Um, I do love that idea of like just fun work. I call it FERC, which is like experiment. Sounds like those that's work for you. That may be like, what do you want to do? Experiment, whatever, research, see trends, connect with people, whatever.

Kady Sandel 10:30

Definitely. And the thing is that just a few months ago, or not even a few months ago, I'm like a few weeks ago, I decided to change a lot of things in my design agency because I realized that every time I get a lead, I'm hoping it's a skincare business instead of everyone in the health and wellness product-based space. And so I'm like, why am I hoping to get my ideal client? Why don't I just change everything so that I'm attracting only my ideal clients? And so I was working on redoing our portfolio and all the things, and I just loved it. And I was like, oh my God, this is fun, but it also works. So it's, you know, going back to your point, it's totally like a fun work. Also, I was a little bit behind on all the design AI tools, and I don't have to know every single thing, but I was like a little bit behind. You know, it's been a year since I opened Adobe Firefly because it's my role when you have a design agency versus when you're a solo designer, it's a little bit different. And so I was like, okay, well, let me look into this. I'm like, oh my God, it's so easy to create these mock-ups.

Josh Hall 11:31

Well, I'm glad you mentioned the time thing with AI while we're on this topic, because as all parents know, and how many kids do you have? What's what's the what's your kids' ages and their ranges right now?

Kady Sandel 11:40

Uh so they are two and six.

Josh Hall 11:42

Two and six, okay. I think you're definitely at that stage. I mean, mine are seven, six, and three. And what I found is the past couple years in particular, time is just like this weird mushed pendulum that seems like things take forever and seems like things zip by so fast. And what I mean by that is like before you have kids and before you're in a busy season, like we are, we are both, we're in the thick of it. Yeah I think time just you have more novel experiences, you have more new experiences. Two months feels like two months. I don't know about you, but two months feels like two weeks sometimes. Because the experiences, the bedtime's the same, the or you know, ish. Uh our routines are the same. We kind of do the same stuff. It's been winter, so we haven't got out that much. And the past like few months, I know for us, it has taken forever, but it's also zipped by so fast. And with technology, folks like us, I think, have a really hard time staying on top of anything because like with established business, we're just busy keeping up with the business. So where like to your point of like having a dedicated fun business time for play and research or whatever, and then dedicated CEO time. I I'm reminded of this of how important that is because like I need that time to to dig into what's going on. And it's move, like AI is moving faster than anything has ever, I think, in in the technology space. So, like, you know, for us to get behind six months to a year, um, it's really easy to do, but just because like there's no time is moving so fast for us, we can't keep up with about anything.

Kady Sandel 13:17

Exactly. I think it's even two months ago, nobody talked about Claude, and now everybody's switching and using it. And I'm like, okay, okay, wait, wait, wait. Now I have to put that in my schedule to learn more about that.

Josh Hall 13:29

Yeah. Right.

Kady Sandel 13:30

So I just built a custom GPT, and now all of a sudden I have to start using Claude.

Stop Comparing To Kid Free Founders

Josh Hall 13:35

I know it makes me uh feel more relatable to like the web designers who were hard coding and doing Dreamweaver when I got started with WordPress, and they were like, whoa, whoa, whoa, what's this WordPress thing? And I'm like, How have you not heard of this? This is like six months old. This is forever ago. So exactly. So we're in the thick of it right now. Um, let's dig in real quick because I'm I'm fascinated to to talk about schedules and how we're, you know, both of us maybe are are learning to arrange our business around our schedules. But I'm really curious, I don't want to overlook the like who are our mentors in this space. Um, you gave me a really good, because I asked you like who do you follow? And you said Takimore, and I've really enjoyed following him.

Kady Sandel 14:14

Not much on the family side that I see, I guess just off the Yeah, he doesn't talk much about his family, but he like I feel like I like following him because he's really about the business, but he's not about the hustle culture. Like, I don't have anything about like against hermosis or anything like that, or Gary V. Like, I love them, I think they're great, but they're not for me.

Josh Hall 14:36

Well, and the big problem is too, and and I know like if we were to sit here with both Alex and Gary and anyone else who's like in the hustle culture, I know they would say, like, you know, we shouldn't be comparing ourselves and our strategies and our lives and our our size of business to theirs. And that's a very real point, real valid point. But it trickles down to where like I think everybody just it's it's human nature to feel some sort of comparison syndrome when you hear about morning routines and success, and you're like, oh, I want some version of that for myself if it's not there yet. But it's just I'm always reminded of how important it is to remember like my journey is my journey. This stage of life we're in is the stage of life we're in. And I cannot compare my limited window of time to work and run my business to somebody who doesn't have kids. And if you don't have kids, you just you have all the time in the world. I'm I I'm literally like, what the hell did I do? What was I doing?

Kady Sandel 15:35

I have no idea. Like, I allegedly don't know.

Josh Hall 15:37

Yeah, what were we doing? What were we doing?

Kady Sandel 15:40

Literally, I wouldn't know what to do. Like, if someone was to take them for a week, I would be like, What what like what do I do now?

Josh Hall 15:47

Oh, my wife and I had just a two-day getaway in Columbus, Ohio, just a staycation. And you know, we have a special needs daughter, it makes it very difficult, uh nearly impossible for us to travel or get out for long just because of the you know potential of danger there. But yeah, um what was interesting is like those two days felt so long. Those two days felt like I don't know, two weeks, just because we had we didn't have to be in like, oh, we need this, need this, need this, and these are reactionary. And I by no means am scaring people away from parenthood because it's freaking awesome. It is the best. But when you are a driven entrepreneur, these are the challenges that we get to. So sorry, I kind of cut you off, but yeah, yeah, no worries.

Kady Sandel 16:31

No, I totally understand because um, like we are here in Austin and we don't have any family here. The whole my family is back in Serbia and Brand's family, my husband's family is in Michigan. And so we don't have those two days, and I don't even know if I would be able to just like leave them, especially Layla. She's two, so she just turned two, so she's still like you know, a baby, kinda, um, with a character and her nose, because she doesn't want to do anything. She's getting into that, but um, but yeah, it is hard to leave them and just go somewhere and do nothing or spend time alone. However, when we go to Serbia, which we do every year, we go there for a month, and then me and Brandon stay in an Airbnb walking distance from my parents, and we leave the kids with my parents for four or five weeks. And I see them every day, they walk, I walk, like you know, we see them every day, but it's totally different. And every time when I say I'm gonna sleep in, I still wake up at like it's 6:30. I'm like, no, sleep. And then it's like seven. I'm like, okay, whatever, I'll just get up. Um, but yeah, we don't have much break either.

Josh Hall 17:36

Well, it what's interesting about it too, I think, is that when you are a driven entrepreneur and you're used to even if you have a lifestyle business, I mean, I had a lifestyle business leading up to having kids too. It was actually, I feel like in some ways, more balanced back then just because we had uh was able to, you know, make a little more clear separation because I was able to control my schedule. Um, whereas with kids, I think what the one of the hardships is you lose control of like, look, if a kid gets sick, that's gonna change everything. That's yes, I mean, the amount of calls I'd I've canceled in the past six months to a year because of sickness or because of appointments or because of changes or because of whatever, it's like it's been record. Like I I think I I gotta just reschedule with you, or maybe you had to reschedule with me. I don't remember, but no, but exactly.

Calendar Blocking With Real Life

Kady Sandel 18:27

And it's funny because you reschedule with me, and then today I had some calls with my daughter at school that I thought I might need to reschedule. But as of kids, exactly.

Josh Hall 18:36

Yeah, that's parent. I know I can always tell uh guests who don't have kids because they're like, oh my gosh, uh, they're just like, I am so sorry, I'm beside myself, I have to cancel my oh, don't worry about it. Whereas you know, parentpreneurs are like, hey, not gonna make it today, kids sick, I'm sick. Oh, yep, no big deal. We'll see you, you know, a few months or whatever, whenever we can do it.

Kady Sandel 18:55

Um, but I also don't want to make this sound like don't have kids, it's so scary, you lose your time. No, I feel like you find yourself even more and you realize that you don't even need that many hours in order to be successful. And I can tell you that prior to having kids, I used to work all the time. And me and Brandon both love to work. We feel like we are workaholics and we also feel, but in a positive way, not like in a healthy way, where we really love what we do. He doesn't that much, but I do. And so I work a lot because I like to work. I don't see it as work, I see it as having fun, enjoying, sometimes even relaxing, creating something, or even just chatting with Chad GPT, like being in a living room. Okay, how do I make two million dollars or something? You know, just like a random thought. And I don't see that as a work where you have to go, you know, night to five and whatnot. But after having kids, I realized that what it used to take me six hours, I now do in two. Or I used to do a lot of things that are so not important, not relevant, not um, like literally not important. And now when I drop them, I'm like, I actually, I don't know why I was working for two years on that when it's not important, didn't change anything in my business. It didn't bring in more revenue, didn't bring more clients, it didn't, you know, all the things. I'm like, why am I still posting on Instagram? Yeah, no, I'm gonna actually run ads. So I feel like you either have like time or money, and now that I'm like focused more on like, okay, how do I make money so that I can have more time, you know?

Josh Hall 20:31

I'm so glad you said that, Katie. And I knew we were gonna turn it around. We're you know, we're just minting a little bit, just uh the the harsh realities of balancing parenthood and entrepreneurship. But to your point, when you have a tighter window of time, you are so much more effective. I mean, honestly, it just it I think that's another human nature thing, which is what's what's the what's the is it uh Parkinson's law or whatever, where like if you give yourself three weeks to do a project, you're gonna take three weeks to do a project. When you have kids and you have much more tighter windows for deliverables or whatever you're doing, it's like, all right, I've got you know four hours to get this done. So I have to you're gonna cut out the fluff, you're gonna cut out overthinking, and you're just gonna do it. So in that way, it's funny because I was looking at my revenue. The you know, since having children, obviously I'm in a different place in business, but like I've been so much more efficient and effective since having kids. And I found that to be true for everyone who becomes a parentpreneur.

Kady Sandel 21:25

So and then you get one more kid, and then you're even more efficient.

Josh Hall 21:28

Yeah, right. I know. I'm like 3x efficient now. Um yeah, so you know, that is so true. And I think that's that's one thing to remember is that for anyone who's not a parent yet, who's nervous about this, and I know some folks in this these seats right now who are like, oh man, we're close. What what do I need to know?

Kady Sandel 21:47

And yeah, yeah, you know, and I think it's really all about that structure.

Josh Hall 21:51

Yeah. So let's talk about that the the structure. Um, you and maybe we'll get back to maybe some people who we follow. Um, but I mean, the structure is it. I mean, it literally like the your calendar becomes from what my perspective the most important thing. Um, how how have has your structure changed with your calendar? You mentioned before we hit record, you're taking less calls than you were before. Uh what changes have you made to your day-to-day and your schedule and your calendar?

Kady Sandel 22:21

Yeah, so I started waking up at five, and then five till seven is my skincare routine, my coffee time, and a little bit of work. But I'm so focused where, you know, in the past I would wake up, I would maybe scroll a little bit or something. So I give myself one, let's say one hour task in the morning. So five till seven. And at seven, I have to stop working. So there is no free time like, oh, I'm gonna just do this or this. No, I have to focus on that one thing because at seven, I have to start waking up the kids, dropping them off to school, and all of that. And then by the time I'm back, I have uh breakfast and you know get ready for the day. And then between nine and two, so that's my only window when I can work. But if I want to exercise or go to the gym, I lose one hour in those five hours. So every day, not every day, but I have to ask myself, okay, is this really important? Like, what is more important? My gym time, like going to exercise for an hour, or finishing this whatever podcast description. Okay, I have to go to the gym. Like that is very important because if I don't take care of myself, nobody's gonna take care of my business either. You know, it's like that's how it goes, right? And so I think that uh to your point, my calendar is the most important. And sometimes I don't wake up at five, sometimes at six, and then I don't get things done in the morning, but then I do them later in the evening or something like that. But every um day I know what I need to do that day, and I'm like super structured, and I am not on Instagram that much anymore. You know, I used to scroll and I would sometimes even look into the my screen time, and it's like three hours. I'm like, what? There's no way and that's it too.

Josh Hall 24:07

When we talked earlier about like what were we doing with our time? I think it's a lot of that. It's just a lot of like meandering and just kind of or or like, yeah, like maybe I was tinkering around with the CSS effect for an hour and a half when I didn't need to. Whereas now I would never do that because I can't. Exactly.

unknown 24:23

Yeah.

Kady Sandel 24:23

Yes. And I think that in the past, you know, I had like a podcast and I was writing scripts and I would like talk to people and talk to clients. And to your point, how I don't have many calls in the past year. I think that this is the only interview I've done because I just cannot schedule something as I'm constantly rescheduling things. You know, when you mentioned like you you do podcast interviews, I can't even do that anymore. And I also realize that I don't fully enjoy when I'm interviewing. I like to be interviewed, but I don't like to interview people. Uh for some reason. It's just easier for me to show you.

Josh Hall 24:58

Yeah, they're two different things. They're very different.

Delegate Hard And Outsource Everything

Kady Sandel 25:00

Totally different. Um, sometimes I get stuck, like I ask a question and then someone responds, and I'm like, oh, I don't know what else to say. But long story short, I cut that and then I still have clients. I still have my design agency, and I love having it. I was going a little bit into selling digital products and online courses, like Aventive Academy, right? But then I realized that I actually enjoy doing branding and design and leading my team. And so I kind of shifted back into fully running my design studio, especially because it really doesn't need me more than five hours a week, which is crazy. Um, because now I have a team that executes everything. So the only thing that I do in my design business is actually having the calls with my clients, and like that's it. And then everything else is outsourced. And every time that I get a new project or I need to do something, I ask myself, is this worth my time or can I hire someone? And I literally outsource every single thing. I don't edit even one of my podcast episodes, like I don't even know how to do it. Like I know that these days it's easier, right? Like you just put it in Adobe Podcast, something, but I don't do that. I don't send emails to my clients, I don't go over revisions or anything like that. Like everything is scheduled and automated, especially now with AI. And so that's how I'm like trying to squeeze everything into those about like 20 hours a week that I have. And then the rest is family friends. I'm also like very intentional about making family friends. So what I mean by that is like having really close uh circle of friends because I feel like in the past few years, I was just focused on the business and family, and I'm like, okay, well, I have only a couple of friends. How about we expand that? So, for example, even like tomorrow, I'm not working, but I'm hanging out with my friends. It's Friday.

Josh Hall 26:51

That's cool. Sounds so you're really business side, you are really owning the CEO role. Del, I mean, you were already an established delegator. We've, you know, we've had previous conversations on the podcast. You've done a training in pro about niching down and just scaling your business in the way that suits you. But the other thing you did there that you mentioned earlier, which was to like just go hyper niche when you know it works. Like that's your ideal client. You're at a point where the business was established enough to where you could just go even further without, I imagine, adding more calls to bad fit leads. I mean, that's a strategy too, where it's like you don't need to like like that. That's a uh a roundabout way to reduce time and to free up your calendar by just not having calls with bad leads.

Kady Sandel 27:39

Yeah, exactly. And I think we uh I think when you were on my podcast, we talked about um like getting rid of the bad fit leads. I I don't know how you called it, like something weed out, right?

Josh Hall 27:50

Yeah, the weed out framework, yeah.

Niche Down And Filter Leads Fast

Kady Sandel 27:52

Yes, and I love that because it is it's really amazing. And even now, so to your point, how I mentioned like changing my niche, we we used to have a niche, like health and wellness, product-based businesses, and that is niche, but it's not enough, you know. Some designers might think, like, oh, that's like too scary to niche down, you put yourself in a box, but no, no, no, it's totally different. Health and wellness can be everything and anything, from skincare to supplements to different foods, different drinks, um, to candles, pillowcases, like it can literally be everything and anything. And so I realized it was like too broad and I was wasting my time and trying to figure out every time when we get a new client who their target audience is, what they're trying to do, and I was always hoping we get skincare leads. And then now in the past couple of weeks, since we specialized in niche down, we're getting more than five leads a day. It is crazy. I changed the whole SEO game, the whole website, the whole portfolio. We started running ads on Meta uh a month ago, and we were actually experimenting with different tiny niches just to see what would click with our portfolio and what's working. And like my business is growing faster than I actually wanted. Without more calls, because you're without more calls, because yes, because what I have now is people would get to my website and they get to the contact form. Contact form is like very short, but then they get on my thank you page, and that's where we filter them. It's like your framework or something like that, right? Like you they fill out a form, and then the next step is they have to select their budget. They will not schedule a call with me when they see the 10K starting price and all of that. And it's amazing. You know, sometimes I see a lead, but then they didn't schedule a call. I'm like, oh, they filter themselves out.

Josh Hall 29:46

I'm not going to reach out. I didn't realize you implemented some of my strategies in your stuff. That's all. I need to get a testimonial from you because I just it's still works so good. Just because that is a problem. A lot of people who do, you know, it's interesting coaching people who are at all levels inside of my community web center pro because in the beginning, everyone has all the time in the world. Generally, they just want any lead that they could get. Yes. It does not take long before you're like, okay, I can't do this anymore. I I can literally can't even do any web design work because I'm just selling nonstop or trying to market. So yeah, I love hearing that that worked. And when it comes to parentpreneurship, these strategic type things are like the most important thing to focus on. Yes. Because that change that you made with your intake process, with having a weed out process and making it tougher to get to you on a phone call, uh, or whether it's paid discovery, whatever it is, like those things are the most important thing to focus on. I I think a lot of people tend to cut like work on the outer outlier strategies that make very little impact, whether it's just like doing less of a description or less social media or whatever it is, those are all potentially good things if you're if you're cutting out stuff that isn't working. But man, if if it's like getting right down to what's gonna suck up two hours of your bit of your day, that's it. Like, for example, a lot of people I've found get to the point where they're like, I'm not doing in-person meetings, or I'm doing like one a week. And if a client wants to meet with me, I have one slot.

Kady Sandel 31:18

I am not doing in-person meetings. And you're not doing it, like that.

Josh Hall 31:20

That's the type of thing where it's like you're gonna get to that point as a web designer where it's weird to be in to go from like I want to work with anyone who wants to work with me, freelancer, to like, shoot, I'm like an important business owner now. But it's true, you have to get to that point if you're gonna be balanced, if you're gonna be balanced. And that's the thing. And I think we've seen a huge shift in business owners who want to be present with kids. Because I think our generation saw a lot of maybe not even as as many entrepreneurs, but business owners who were just never there and they had like no relationships with their kids.

Kady Sandel 31:56

Yeah, definitely. And to me, it is important. Um, you know, kids are small now. Like when they're 20, they will not want to be with us, and then we will want to be with them. So I'm like, why not spend time with them while we can and enjoy that time versus constantly wondering or worried that something's gonna happen with our business? No, everything will be fine. We need to figure out how to make that balance. And what I say, I what I believe is that balance is not you work night to five and then you're with kids. No, balance is like, okay, doctor's appointments at 10 a.m. It's what it is. I have to do it. Or I want to do it. Like, I I don't have to. Like sometimes, I think it was like last Monday, we had a call with our daughter's doctor and whatever. And me and Brandon both showed up. We both took an hour or two off, and we were also going to the farm that day because she was going with the school, and we were honestly so bored, and hopefully she doesn't hear this. But I'm like, it was so boring. But she was happy and we were like, okay, we'll do it. And then we came home and we were like, did we have to do this? No, but that's okay. She's happy, and that makes us happy. And then after that, we switched and you know, um focused on something else. We worked, we did this. But basically, you have to figure out how to find your balance and be okay with that.

Josh Hall 33:14

I mean, and that is the wonderful thing about this industry in this day and age, with whether it's web design or brand or anything, any online business. Like, you truly do make the rules, you make your schedule, you can arrange things around deadlines and have whatever call schedule you set for yourself. But it is incredible. I've been really public about my first daughter, Bria with special needs. I mean, I think you know the story. Like, we spent 56 days in the NICU, the newborn intensive care when she was born. And that really showed me like, okay, this is a different ball game with how I'm gonna run my business moving forward. Because I just, you know, we had a few years ago, she had a traumatic injury, a brain injury. And, you know, that I was literally, I had, I was like setting up an email campaign when it happened. And I remember I came back to my computer over a week later and it was the tab was still open.

Kady Sandel 34:06

It's open, yeah.

Josh Hall 34:07

Like I just like I couldn't, you know, like life takes priority. So um I say all that to say I don't I don't know what people do work in a nine to five corporate job where they have to go into the office. I mean, it's a little different now since COVID. I think so many jobs are hybrid, but all to say Well, in Texas, not anymore.

Kady Sandel 34:27

I don't know if you know, but basically now uh the politicians have decided that um everybody who has an I to five they have to go back to the offices.

Josh Hall 34:37

I'll have to look at what I'm so out of like the corporate culture. I think it's hybrid now.

Kady Sandel 34:42

I actually have a friend. She works for TikTok, um, and she's like very like high-level and like amazing. But so she tells me all about it. She's like, oh, it looks like they'll have to go back to the office.

Josh Hall 34:54

Yeah, and I think um, yeah, I don't know where Ohio is. I know they instituted something where it was at least like a minimum, um which I do understand, like getting people to the workplace, especially if it's something where after the COVID- They have, yeah. Yeah, like after that honeymoon phase of working from home went down. It was like working from home was actually very hard for a lot of people. You and I are used to it. But um, all that to say, like truthfully, there's no better time to be a parentpreneur, I think, than now. Yes, there's just so many options.

Kady Sandel 35:22

Yes, so many options, and so easy to figure that out. Like whether you want to be a web designer, web developer, copywriter, graphic designer, brand designer, like so many opportunities. And also now that we have AI, we don't need that many hours to get things done, which is crazy.

Limit Call Days And Raise Rates

Josh Hall 35:41

You mentioned the the call situation. You found that you were spending a lot of time both with Leeds, both with podcast interviews. Publicly, I want to say what an honor that you agreed to do this call with me. And that I'm I'm on the priority list. That's awesome. Um, but like, did you what did you do practically there? Did you limit call days to like a couple days a week? Or how did you actually like limit your calls and constrain those?

Kady Sandel 36:05

Yes. So I have a calendar link that used to be open night to six, I think, in the past. So like the whole day, every day, people were just able to just book a call and schedule my time, which is so crazy now to me to even think about that. Then I started removing Fridays, then I started removing Mondays, then I randomly removed Wednesday because I'm like, I don't want to get ready, and then I have one call for like 30 minutes. Like, I don't want to do that. So then I scheduled, okay, Tuesdays and Thursdays are are my only um phone call or Zoom call days. And then I realized, well, I actually don't even want to have a call at nine, and I don't want to have a call at two. So now it's Tuesdays and Thursdays between 10 and 2 or something like that, or 10 and 1. So it's like very, very narrow, and I'm getting even more calls than I used to because I feel like now people see, oh, she's not always available. I have to book this time, and you have to book two weeks ahead. And you have to confirm and all of that for me to show up.

Josh Hall 37:10

It's great. It really does add some legitimate urgency and scarcity. It is funny you mentioned the like open from nine to six five days a week or whatever. I feel like I can always tell when someone doesn't have a kid as an entrepreneur because it's like, yeah, if you're if you're open that, you know, that window for five days a week, you definitely are at a place where you know you're just gonna be a good one. Yeah, yeah.

Kady Sandel 37:30

Or like a few weeks ago, I went to a networking event and it was an evening event. So it was at um six or seven p.m. and I, you know, left my kids with my husband. But I went there and didn't meet even a single person that has kids. Because it's a bedtime, it's dinner time, it's a bedtime. So nobody is at the networking event. And you know, they were my age, older, younger. It wasn't just like a generational thing, but it was so I felt like the only person without kids. And I probably was. And so I'm like, oh, all these people are just coming here. And even then, I was like, okay, it's eight. Who's still going to be awake when I get home? And do they have dinner? What did they eat?

Josh Hall 38:11

Uh yeah. So let's dig into that. Pro tip though, for anyone who's not a parent yet. Um, yeah, like there is no, and this is a good example of like what were we doing with our time before kids? It was that it was like large public was probably having an open calendar for five days a week. Pro tip, everyone, like I've got some percent of our pro members, I'm overseeing that. This is prompting me to reach out to them personally and be like, hey, dude, I want you to like clear at least one day off of your calendar, completely off, or two days ideally. I mean, honestly, most everyone could do Tuesday, Wednesday, Thursday, and keep Mondays and Fridays away away from calls. That should in most part be fine for everybody. Um, I'm in the same schedule as you. Tuesdays and Thursdays are my call days primarily. Uh I'll do occasional ones on Wednesdays or Fridays, but it's rare. So the good news is like you don't have to be a parent to do that. You can be weird.

Kady Sandel 39:02

Exactly. I was just about to say that like people can be so much like more effective just having those boundaries. And also, um one thing that I want to mention, it's it is related, but not so much. My pricing increased when I got kids because I realized I don't have much time. So if I'm going to talk to someone and get that project and onboard them and work with them, I have to make more in less time. So I have to increase my pricing. I literally went from 3,000 to 12,000 for the exact same project because I realized I don't have time and I cannot take four clients this month. I can take only one.

Josh Hall 39:42

Do you ever look back and think, like, damn it, why didn't I just 3X my rate years ago and limit my calls to two times a week? Why didn't I do that years ago? Exactly. Yeah. So there's nothing stop anyone listening. I know there's a barrier of like, oh, but I can't because of this. No, like there's, you know, there's so much you're doing that you can be more efficient at if you just do it. If you literally just raise your literally just take a day off of your availability, which by the way, you'll get way more done. So, anywho, I love this.

Kady Sandel 40:16

Yes, and and and you know that I also teach uh mostly brand designers how to build their studios and agencies, and I have my 12-week program and all of that. But basically, right now I have a couple of designers that are telling me they go to networking events, they write blog posts, they do podcast interviews, they post on Instagram, da da da. And I was like, what would you do if you didn't have 50 hours a week? Can you put all of that in 20? And they're like, no. I'm like, okay, well then drop the things that you don't have to do and just become more efficient. And then if you can finish everything that is important in 20 hours, you still have 30 hours to brainstorm and think how to grow your business instead of doing.

Josh Hall 40:57

Now, one thing I wanted to just double-click into was you mentioned you're taking less interviews, uh or you don't enjoy your podcast. Did you completely just take a break from the podcast? Is that right?

Solo Podcasts, Batching, And Time Off

Kady Sandel 41:08

No, no. My podcast is actually doing really, really well. It's growing like crazy. Yes. And I hired a podcast coach, and when he went into my analytics, he was like, even when I had bigger people, I don't want to name anyone, but even when I had like people with large audiences, like on my podcast on my podcast, people still listen to my solo podcast episodes more.

Josh Hall 41:34

It's the same, same for me. It's fascinating. I thought when both Chris do and like they only mentioned Chris Dow just because when he was on your show, I was like, How'd you get Chris? And then that prompted me. And eventually I got Chris. Yeah, yeah. But um, I I do want to say I found the same thing. Yeah, it's like I was shocked when Amy Porterfield was on and her listens were less than one of my student episodes about how she got clients. I was like, wow, that's fascinating.

Kady Sandel 41:56

Exactly. And I've seen that like so often now. And I started doing solo podcast episodes, which I love because again, I can record them at 6 a.m., at 6 p.m. I can record them whenever I want. I can stop at half podcast episode if I need to do something, whether it's kids or not kids related, but I do solo podcast episodes for like 20 to 30 minutes, and people love those. And I released yes, just audio. So it's super flexible. I I tried doing video and then I realized that I don't enjoy it, I don't like it, I don't love it, and then I'm not going to do it. And so, because I also really care about the aesthetics and then I want to have makeup on and how my background looks. And then all of a sudden I feel like I'm recording a YouTube video, which is a totally different game, and I just didn't enjoy it anymore. And then I realized, well, why am I then doing something in my business that I don't fully love when I actually can choose what I want to do and what I don't want to do in my business? So now I do audio, but it goes back to managing my time. Like that's that's the only way how I'm able to stay consistent. And it's been now over three years. And yeah, my podcast is doing like really well. And I do audio only and release every Tuesday. Um, so yeah.

Josh Hall 43:09

Oh, that's awesome. That's great to hear. It is interesting because you know, we had a few different buckets of categories of calls. So it's interesting to hear from your perspective that it sounds like there were two. Well, the main the main thing for you, it sounds like that changed is you stopped doing interview-based episodes primarily, but also did you cut down on doing interviews? Like you mentioned, this is a rare interview for you. Did you cut down on doing interviews for other shows as well?

Kady Sandel 43:36

Uh yes, so I don't do many interviews. I realized that um, again, like I have to have calls, and I have calls on Tuesdays and Thursdays with my clients, and that was my priority, and that is still a priority. So I still have calls, it's just not podcast calls. And then I was like, well, I don't want to add that. I will go back into um being on other people's podcasts, but I don't think I'm gonna have as many people on. My podcast.

Josh Hall 44:01

Gotcha.

Kady Sandel 44:01

And I think that that's if you look into the downloads and plays and whatever numbers, right? On the podcast analytics side. But at the same time, I do miss meeting more people. Because if me and you, for example, didn't have this podcast, like we wouldn't have as deep a relationship as we have now, right? So I feel like I do want to have people on, but I'm not sure. I don't know.

unknown 44:24

I don't know.

Josh Hall 44:26

I mean, if I give any tip on that, one thing I started doing was like last year I took almost the whole summer off from interviews. I had I'd really bulked them up. And I'm in that season right now where I'm like trying to bulk quite a few interviews, but I'm also at the place where I think I might repurpose. I've never done this, but I think I'm going to repurpose some older episodes that were really good. Just because somebody listening to the podcast now at episode 400 and whatever this one's going to be, they're probably not going to go back to episode like 86 unless I like intentionally put it out there. But if it may be a really important one. So like that's one thing I'm going to do is start to bring back like greatest hits and some really important ones. And just I'm like, I'm getting as much as I can done through the spring right now to basically keep my call calendar super lean for the summer. Um I did that last year and I loved it. I did like almost no calls for an entire month in August last year. I think I maybe two or three calls and it was not even that. And it was freaking awesome. So yeah, yeah.

Kady Sandel 45:25

I take two months off every year. Um, not just off of calls, but completely off. Um, that is when we go to Serbia to visit my family. So that's like four or five weeks, and then during the winter, um, when kids have the break. So we would travel, go somewhere, um, whether it's visit my husband's family or something. But basically, I take two months off, and so I'm just like cue. Let's batch everything as much as possible. And now I'm batching those solo podcast episodes. So, for example, today I'm gonna record two more podcast episodes. But if I was to interview someone, I don't think it would be possible for me to have three interviews or three podcast episodes in a day.

Josh Hall 46:02

Gosh, I could.

Kady Sandel 46:04

I could, but it's a different energy level.

Josh Hall 46:07

Yeah, it is. Yeah, it's very different answering questions versus like guiding a conversation. Like you and I could chat on on both sides if I would find it.

Kady Sandel 46:15

Because I feel like this is not QA. Me and you are having a conversation.

Josh Hall 46:18

Yeah, but when you're meeting someone and you're trying to get the most out of them and they're a little nervous or whatever, it's tricky for sure. I know one thing with the call thing that I've learned, I was just having a conversation yesterday with my wife about it, because I had three calls stacked. And generally I don't like to stack calls, but I'm starting to change my tune on that just because often, like previous to that, I would have a call slot at 11 a.m. Eastern and then at 2 p.m. Eastern. But the problem with that is even though that's only two calls in a day, if the call at 11 runs over an hour, puts me at like 12:30, I can get a little bit of work done. If I do email and a little bit of pro DMing, then I'm past one. I'm like, gonna eat some lunch. I do that, then I have like 20 minutes to figure out and then the next call goes over, we're looking at 3:30, and then the kids are ready to go play. So that's where like, man, two calls can actually technically take up like a whole day's worth of work.

Kady Sandel 47:11

Especially if you have to prepare for those calls. And most of the time when I have calls with my potential clients or clients, there is some preparation. Like at least I have to open their website because they're trying to rebrand or something like that. So I'm like, okay, I have to know when they started their business or what they're trying to do or something before I hop on the call because I don't want to just show up and be like, uh, who are you?

Josh Hall 47:33

Yeah, well, good point. Good point. Yeah. And I only say that to say like I'm actually feeling okay with like doing two or three calls right in a row. Like I have a call right after this one, uh, just two calls today, but then the rest of the afternoon, completely open. Absolutely, completely open. And I'm starting to like that more.

Being Present Where Your Feet Are

Kady Sandel 47:49

Yeah. And I also think that um it's very important to block your time off. Like these two hours, I'm going to focus on, I don't know, rebuilding this website. Or these two hours, I'm gonna answer all the emails. I'll get to inbox zero, whatever, whatever. These two hours I'm gonna play with my kids and I'm gonna be a focused parent. We're gonna do this and that. We're gonna, you know, go to this playground and then we're gonna go there for juice and the coffee or whatever. But honestly, I think that entrepreneurship helped me with my kids as well, and with the organization and having all of that work together.

Josh Hall 48:24

And I think it's even more important to be intentional about scheduling fun. It sounds weird, but you have to. You have to do that because I think the difference between entrepreneurs and corporate folks and salary folks is they just clock in and clock out. So they naturally just feel done. Like, I don't know too many people in the corporate world who are just nonstop thinking about their company and how can I help my company increase our revenue? They just clock in and clock out for the most part. So they're off. As you've said, as I've said, as we all know, we're thinking about our business 24-7. And and largely we have to if we're the CEO, because a lot is writing on us.

Kady Sandel 49:02

But I also love it. I had thoughts about going back. Um, I mean, I feel like we all do, right? Like at some point, like, oh, it's not working. Oh, how how would that look like if I had an I to five? And then like five minutes later, like, uh, like there's no way.

Josh Hall 49:17

We're unemployable. Yeah. And like you said earlier, it is a gift and a curse of loving your work. And I feel the exact same way because I'm like, when when my kids see me with my laptop, very rarely am I like, oh God, I gotta do this. Usually I'm like, ooh, I have an idea. Or as you know, as an educator and a course creator and a community builder, like, is there any better feeling than seeing seeing somebody succeed that you helped and mentor? It's the best. Like even though I wasn't getting paid for it, I'd love to help people build their web design business, you know, like it's freaking awesome. So, but uh, you gotta be careful of that intruding in, yeah, being a present father or a present mother. So absolutely.

Kady Sandel 49:58

Exactly. And I see that because my husband, he has an I to five, but he works from home, so it's still very flexible. So, for example, during his lunch, he has time to do the dishes or something like that. And most of the time he would actually stop working at 3:30 when the kids are at home. Um, and you know, he might like work in the evening a little bit and here and there, but it's way more challenging than what I can do, you know?

Josh Hall 50:24

And I think it's just the uh the the mentally working 24-7 just becomes ever so glaring when you have kids because of the presence issue of like I mean, I've talked about this a lot, but I've had plenty of examples where I'm like, oh man, my wife was talking to me. I didn't hear a word she said, or I'm playing with the kids and I feel terrible, but I just was not, you know, there. I was obviously like drifting, thinking about something that is going on in the business. I'm really have you know, really, really like more and more intentional than ever about be there, like wherever you are, be there.

Kady Sandel 50:59

Same. But I feel like that is something that we all have to learn. It's not just something that someone can just tell us, like, oh, you have to do this and that. Like it's hard unless you experience it. And I do remember playing with my kids, but I was on my phone, I don't remember what I was doing, but I was working. And so I'm on my phone, and my daughter is telling me something, and I'm like, just wait, wait, wait, wait. And then I remember like, no, like, no, no, no. My work can wait. I am here now. I can't be in both places at the same time. So either I'm gonna choose to hire someone and spend time with her while I'm working, or I'm gonna spend time with her and work will get done. You know, it's fine one day.

Josh Hall 51:37

Yeah, because most of the things we're like bailing on our kids for, like, how much of that was truly that important in the moment? Exactly. Very rare. I'd say probably less than five percent at most.

Kady Sandel 51:48

Yes, but I also don't want them to remember me how I ignored them and was on my phone all the time. You know, I do have friends who are my age and their parents are you know older, but they're stuck on their phones now. And so my friend is telling me like every time when I go visit my mom, like she's just on her phone. I'm like, I don't want my kids to see me like that.

Josh Hall 52:09

Gosh, that's such a good point. Um, well, speaking of busy entrepreneur parents, uh, we're coming up to an hour. Um, I did want to know real quick here, Katie, who are you following as far as parenters specifically? I think I asked you, like, do you know any entrepreneur who has multiple children, ideally with special needs, who's also an entrepreneur? You recommended talkie more. I've really enjoyed following him so far. I appreciate that. Anyone else?

Kady Sandel 52:37

Uh well, I follow him and I follow Jenna Kutcher. And I do follow up. Yes, yeah, yeah. Um, and I follow her name is Maria Wendt or something like that. Uh, but she has one kid and she's divorced, so she has one kid part-time. So she has a lot of time, basically.

Josh Hall 53:02

I know that's the thing too. I can't help but I'm like, somebody has one kid and they're like, oh, it's so challenging. I'm like, no, I'm like, being three kids with all special needs and come talk to me. Yeah. Yeah, exactly. No, that's good though.

Who To Follow And Final Takeaways

Kady Sandel 53:17

No, it's it's hard to find people who um who also talk about uh parenthood. For example, like me, I I don't talk much about motherhood or parenthood at all. I don't know why. It's just I'm always so focused on like design business and helping designers or helping skincare lines that I don't even talk about my kids that much or the challenges that I have at home because of my time and whatever. So I feel like it is hard. Also, honestly, like social media sometimes, sometimes always, just puts in front of us all those like highlights. Oh, someone built a million-dollar business working 10 hours a day or something. I'm like, yeah, but previous 20 years, they were working 24-7. So, you know, that's not it. So I honestly unfollowed a lot of people. I don't follow many people. I'm not scrolling on social media that much anymore. I'm just like focused on doing the thing that I want to do these days.

Josh Hall 54:08

Good for you. That's freaking awesome. The world needs that message. Katie, that's so great. Thanks so much. It was awesome catching up with you. Uh again, I know we were kind of, you know, sharing some of the just the challenges and everything of this, but I just um maybe I'll leave it to you for a final motivational minute, but I just want to like reiterate in saying like being a parent is freaking awesome. And it is the age that we're living in, there's just no better time to be able to be a present parent and run a business and build wealth without working 90 hours a week. It's that's incredible. Like, what other time in history has this been possible? It's incredible.

Kady Sandel 54:43

So yeah, and you know how sometimes people say, you know how sometimes people say, like, oh, I cannot do this because of kids. And I'm like, no, I can do this because of kids. You know what I mean? Like, I focus more on my business and what is important in my business because of my kids, because I want to spend time with them, because I want to provide more and stuff like that, versus like, oh, I don't have time to work on this because of my kids. So my kids are my reason why I want to be successful, not an excuse why I cannot be successful.

Josh Hall 55:16

Well said. Well said. There you go.

Kady Sandel 55:18

That's that's the end. That was good.

Josh Hall 55:20

We can't top that one. So well, listen, thank you so much for taking the time. Again, I know you're very rarely doing interviews, so I count it an honor to have you for an hour here. So it was really good catching up.

Kady Sandel 55:31

Um Yeah, well, thank you for inviting me. This was an awesome topic, and I'm glad that you know we understand each other and that we exchanged those couple of DMs and now had the chance to record the whole podcast episode.

Josh Hall 55:43

It just goes to show when you put a little bit of content out that's on your heart, you're gonna get feedback who from other people who are in the same position. You know, you reached out and you were like, oh my gosh, thank you for saying that. I felt the same way. I'm like, yes, I know I'm not alone. So yeah, yeah. Yeah. Awesome. All right, Katie. Well, uh, where should people go to connect with you? Where podcast, your your studio, where should everyone go?

Kady Sandel 56:04

Yes, so they can go to AventiveAcademy.com. My podcast name is Profitable Graphic Designer Podcast. They can find me there, uh, mostly solo episodes, and then also Aventive Studio if they want to see my work.

Josh Hall 56:18

Heck yeah, we'll have the link in the show notes. So thanks so much, Katie. Looking forward to being here.

Kady Sandel 56:23

Thank you so much. It was a pleasure.

Josh Hall 56:25

Well, alrighty, my friends. I hope you enjoyed this one. Big thanks to Katie for coming on. It was really great to catch up with her and have a conversation outside of the normal areas of topics that we dive into. Uh, I do hope this was helpful for you if you are a parent who is wanting to be fully present with your kids but also growing a business as an entrepreneur, or maybe you're soon to be in that role. Again, as Katie shared and as I shared, there are so many ways you can do this building online business thing and being fully present parent. And honestly, there's just no better time than now to do that. I really just want to reiterate that. I know we were sharing some of the challenges and struggles, but I mean it truly is an incredible time to do so. So I do hope this helps. Leave us a comment, josh hall.co slash 424. I know Kate Katie would love to hear from you as well. You can check her out at eventstudio.com if you want to see what her agency is up to. All the links that we talked about in all of her previous episodes are going to be linked over at joshhall.co slash 424. So head over there and can't wait to hear how this one helps. All right, friends, stay subscribed because we've got some other doozies coming ahead here.