Web Design Business with Josh Hall
The Web Design Business Podcast with host Josh Hall is here to help you build a web design business that allows you to have freedom and a lifestyle you love. As a web designer and web agency owner of over a decade, Josh knows the challenges, struggles and often painful lessons of building a web design business without any guidance, proven strategies or a mentor to help you along the way, which is why this show exists. Think of this podcast as your weekly dose of coaching, mentorship and guidance to help you build your dream web design business. All while having a good time doing it. Through interviews with seasoned web design business professionals and online entrepreneurs, solo coaching episodes with Josh and even case studies with his students, you’ll learn practical tips and strategies for web business building along with real-world advice and trends that are happening right now in the wild and wonderful world of web design. Subscribe if you’re ready to start or level up your web design business and for all show notes, links, full transcriptions for each episode, head to https://joshhall.co/podcast
Web Design Business with Josh Hall
435 - 500+ Website Design Days Done with this Process with Bailey Collins
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If you’re catching this episode the week it drops, be sure to check out Bailey's “Process Like A Pro” challenge happening live, Aug 10-14!
Use my link → joshhall.co/challenge to get 50% OFF the challenge (only $47)!
------
I tried. I really did. I tried to find a chink in Bailey Collins’ process armor…but I failed.
She really does have the most thorough, well-thought-out, and proven process for building websites in a day. And in this episode, she’s back on to tell us the ins and outs of how she’s built over 500 websites in a day using this process.
Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/435
A Payment Plan That Never Stalls
Bailey CollinsThey sign on, no matter when they sign on, they pay that initial 25%. And then the next month they owe the next 25%. The next month they owe the next 25% and then they owe the next 25%. And I like to say, like, if I ever have somebody asking about the payment plan on the prep call, I tell them, look, you can launch your site before you even pay in full. And you can start seeing a return on that investment before you even pay in full. And a lot of them do. And which I know scares some website designers too, but I happen to have a problem with it. Uh whereas I do have some that'll potentially wait a little longer than the four months, which is also fine, you know. But either way, whether they drag it out or whether they have the website in the next two days, we're getting paid.
The 500 Project Website In A Day
Josh HallThat was Bailey Collins back on the podcast, founder of Honeywave Creative, the agency that has built over 500 website-in-a-day projects. And in this one, we are diving deep into the actual process that allows her to sell 500 plus website-in-a-day projects at 4K a pop now at the time of releasing this. Now, I tried. I tried to find some kinks in her process armor, but I failed. It is truly one of the most thorough, thought out, and yes, it's been innovated and iterated over time, but it is just from start to finish, there there's just there's no there's no stone unturned, there's no gap, there's there's nothing in her process that I could find a uh a chink in the armor. She really has it nailed down. That's what we're diving into. If you, by the way, we're gonna mention this at the end, but if you're interested in learning in-depth Bailey's process and then applying it to your business, whether you want to do website in a day or website a week or even just improve your process for custom websites, Bailey is hosting the Process Like a Pro Challenge. And it's going down live August 10th through 14th. If you use my link, joshhall.co slash challenge, you'll get 50% off when you join this live challenge. It's gonna bring your price down to 47 bucks. That's it. Only 47 bucks to learn directly from Bailey to improve your process, to make you more profitable, to make you a lot more money, and to enjoy the process of voting website websites for clients. Josh Hall.co slash challenge is where to go. Again, 50% off when you use my link for the Process Like a Pro challenge that's kicking off here soon. If you're catching this live with Bailey Collins. Now, without further ado, let's dig into Bailey's website in a day process.
Why Process Fixes Client Chaos
Josh HallAlrighty, round two, Bailey Collins back on the show. You had one of our standout episodes, most popular, like by far. Actually, it may have been the most popular episode in 2025 last year, where we dug into how you had done at that point over 400 website in a day projects. We're here over a year later, and actually almost exactly a year later from when we released that episode. How many projects are you up to now?
Bailey CollinsYou know, I should have counted before I came on here, right? I know I hit the 500 number, and then I was like, all right, you know, this is a good number. Let's just ride this one for a bit. We'll make it to 600 when we make it. So I don't know the exact number, but I do know we've crossed the 500 mark and we're rocking and rolling with it, having fun.
Josh Hall500 plus website in a day projects at 4,000 a pop now. You have one of the best like productized services and processes about this. And that's one reason I just I wanted to dive in today to like the process of this. I am gonna recommend everyone, if they haven't heard the first episode, go back to that one because we covered a lot about how you started this, how you got clients, how you've refined it over the years. That was episode 387, by the way. So if somebody hasn't heard that, I might recommend pausing this, going back, and then we'll jump back in. But I figured today we dive into the process because I mean, is it fair to say like the the gold in your business model is the process, right?
Bailey CollinsYeah, yeah. And I think what a lot of designers don't realize is so much of the challenges that come along with website design in general, whether it's having a ton of revisions from clients or clients not being prepared on time or clients not sending revisions when you want, whatever it may be, so much of that comes back to the process that you have surrounding the website designs. And it all works together as one big system. And whenever you can nail all the different parts of it and smooth it all out, you really are working with a system at that point that just works and it gets rid of so many of the challenges that can often come along with websites.
Josh HallSo when did you start to refine? So we'll get into the process here and like walk through every step if you're down for that. But I'm curious, like, how early on in your journey of doing this did you really take the process seriously?
Bailey CollinsWell, so I'm thinking back on my website journey. And for those of you who listened to the first episode, we came on, I did take a course in the very beginning, and that course taught a two-week website design process. And I didn't realize it at the time that that was an accelerated timeline to be operating on. So I just, I guess, got lucky in the fact that whenever I jumped in fresh to the game, it was already like, boom, okay, get it back to him in two weeks. So I feel like I had a start in my design process or design journey where I had a quicker process than what was normal without even realizing it. But even at that point, I did that for around a year. And then after that was whenever I was still kind of running into some challenges and struggles and decided, you know, why don't I actually take this model that I'm running right now and tweak it to work for what my life wants like what I want my life to look like and what my clients enjoy doing and how my clients operate and what I find to be working and what I find to be not working, and I just go off of what somebody else is saying and just, you know, really tweak it to make it my own. And so I feel like after about a year in is whenever I started tweaking it, cutting out the fluff, dialing in what clients are actually looking for, and then that's when the design day process is born and we've got our process down to a single day for the website delivery part of it.
Josh HallDid you ever do a website in a week in between there, or did you just go straight from two weeks to a day?
Bailey CollinsI I don't remember doing a website in a week. I may have. We do have now a website in a week package where that's our kind of bigger 10K package. We have our design day, which is the most popular. We sell that one, I'd say 90% of the time. And then usually once or twice a year, we have somebody who's wanting a bigger site, and we do it over the course of a week. But yeah, I really just went in on it and said, you know, I don't let's cut all this stuff out. We don't need it. I'm gonna do this in a day. And I did, I will say I tested it a couple of times without necessarily telling the client that that's what I was doing. And so they were scheduled on a longer timeline. And I behind the scenes was like, okay, let's test it, see if we can do it in a day. And it worked. And then I tested it out $800, had a couple people buy it on it, and it went really well and kept doing it.
Josh HallSo, I mean, this is it's so important because process isn't like a sexy term. Like when somebody gets into web design, they're not like systems, automations, process. They want like webs, like the finished website and and the revenue from that. But the process is what gets the websites out the door as quickly as possible, as efficiently as possible. I'm curious, you mentioned the the two-week process, but it had some fluff, and we don't need to call out that course grade or whatever, but what was the fluff?
Speaker 2It was a good course too, talking about yeah.
Josh HallYou still identified some fluff, and maybe that's just more like with your clients and everything. But what was that fluff that allowed you to trim out to go from two
Cutting Fluff Clients Do Not Use
Josh Hallweeks to one day?
Bailey CollinsYeah, I'll I'll just point out a couple that I know a lot of designers are doing, and that I was able to just kind of mix very quickly. One being training videos. Do you send training videos to your people?
Josh HallI have a client resources page that is just lives on my site. And then that way, like, yeah, I I learned in my web design agency days, like if I'm gonna repeat something or send basically the same video, it lives somewhere that can be automated or repeated.
Bailey CollinsThat's the way to do it. Yeah, I used to for all the website projects, I would send custom training videos for every single client. And it used to take me, no joke, five hours, sometimes even six. It'd be like six hours worth of video. And I would just pour my heart and soul into this video, send it all over, and then the next week the client would come back to me and say, Hey, how do you log into the website? And in my head, I'm like, oh my gosh, I spent six hours recording these videos, exhausted myself because it's so just mentally exhausting to record these videos, and they didn't even watch the first minute of it and learned how to log into the website. And so after whenever I was going through and cutting out the fluff, that was one of the things that really hit home for me as something that was exhausting, not fun, I didn't enjoy it, and also something that the clients didn't value. And so instead of doing these custom videos now, I just do I have a training video library. I went through, recorded the main things people need, how to log in, how to optimize pictures, how to change text, how to change button links, things like that with short videos that they'll actually watch. And I have it living in a library, so I don't have to record every single time. It's the value is still there, but it's not a time drag on my part. And then another one that I used to do was after every single website was done, I wanted to have my client excited to launch. And so I would go into Canva and make a bunch of launch graphics and email to all these different types of graphics for them to post about their new website, thinking it might send referrals back my way. And the clients never use them. I might have had one or two where they use the graphics to actually launch the site and to tell everybody about the new website, but they never use it. And again, I was spending two to three hours every time on these graphics. It might have been even a full day going back and forth with edits, and it wasn't needed because the client ended up not using it. So now I have Canva templates where the graphics are made. If they want to go in and just put in a picture of the website and change the words on it, they can do it. But it's not me having to go in and spend all that time every single time for every project.
Josh HallGotcha. So training videos, social promotional graphics, any other areas of fluff that you identified to be able to get down from two weeks to a day? Yeah, and another big jump. You know, it's not like a week to a day is pretty manageable, but if you pretty much went from two weeks to a day, that's although you had mentioned in the previous episode that you were basically even earlier, you mentioned like you were basically doing a website in a week, even though it was a two-week framework, right?
Bailey CollinsYeah, I I've always been the type of person too who likes to focus in on something and just go crazy hit on it, get it done, knock it out. I'm I'm that type of person who focuses in. But uh, one of the other things that I know I used to do, and a lot of website designers do, I used to have a big strategy call with clients beforehand. It sometimes would be a four-hour call. And I did all this strategy stuff before and after, it was an exhaustive process in terms of us covering literally everything we could cover, and then also exhaustive for me having to go in and put all the middle man with, do everything behind it. And I it came down to it was a feel-good call. We would leave with the client maybe feeling like, oh, cool, like that was a nice little therapy session almost for my business. But again, whenever I came back to myself and what we do as a process and what we do to get clients' results, I realized that half the time your clients don't even need to know necessarily all the little strategy things that you're doing on their website to help generate sales for them. You can just do it for them and you can tell them after the fact, like, hey, I I made your face fake, face the button here because I want people's direction eyes to be like going towards the button where we want them to look, or I made this button move so it makes it more likely that people are gonna click on it, whatever it may be. And so we just started infusing that strategy into the process every step of the way, and we're not having to go and go out of our way to do this big call every single time. So it's just like so many different pieces throughout where if a designer's listening to this right now and they might be thinking, what can I do in my process to cut it out and try and save some time? I really want you to sit there and map out every single part of it from even before the client reaches out. Because I mean, you think about it, a lot of designers don't even put price on their website, deliverables on their website. And so even from before the client even reaches out to work with you, they already have questions that could have been answered on your site. If you put that info on there, they already have questions that if you would have just put the proposal on your website, you wouldn't have had to get on a sales call because they could have signed on before you're on there. And so map out every single part of the journey that you're taking the client through from before they reach out to the very end of it, two years later even, and see what's taking your time, what's draining your energy, and go back to what is the client actually valuing. And if there's anything that is standing out as something that is not checking the boxes of being something that needs to stay in the process, cut it or figure out a way to have a resource that you do want and add value for everybody every time.
Josh HallIt's a really interesting take on cutting out a lot of the process by
Put Pricing On Your Website
Josh Hallhaving as much upfront that already answers those questions. Um the age-old question do I or do I not put my pricing on my website? When did you feel comfortable doing that? Like, did did you do that from the get-go? Just have your pricing up front?
Bailey CollinsThere was a time where I didn't. And it was because I wasn't sure what my packages are. And that in my eyes, even having a set package is part of the having a good process that works. Because even if you are delivering custom bespoke sites for your people, you can still think about the core offer that 90% of your people are needing and using and buying every single time. And you make that your set package. And then you can put that on your website with a price, and then you could always have add-ons or upsells that come later on, whatever those may be for the people here and there that are gonna add those. But I mean, as soon as I had a set package that I could put together that had a price, I put it on my site. And I mean, I've never heard I've never had any sort of downfall from that or anything that I would want to complain about. I love having packages on the website, and I'm always team prices, unless it's for like a custom home builder that truly builds shacks all the way to multi-million dollar homes. But if you can put some sort of at least starting point range for a price, I'm always team prices on a website.
Josh HallIt's so interesting. Just you know what's funny is like it works either way. It really does. It really does. However, the thing I that you're changing my mind to around the showing pricing is that you don't have to face rejection for anyone who's like, I hate, you know, I get so many, like, I your pricing's too expensive. If they don't like, if they see it and they just don't contact you, then you've already weeded out somebody who's not a good fit.
unknownYeah.
Bailey CollinsIt's interesting because I was whenever I was at the mastermind in Nashville earlier this year, I'm meeting with a lot of high-level business owners. And the the question of prices actually came up in the room about putting prices on the website, which I thought was so funny. And I'm over here on my heels, prices on the website. And pretty much, I mean, it was an overwhelming majority in the room saying that if they are going to hire a service provider and they don't have the prices on the website, they're going elsewhere. They're not even going to reach out. So I would encourage any website designer who does have prices, test it out. What's it gonna hurt to put at least a starting price on there? Because you might be even missing leads that you don't realize it because these business owners who are I probably the type of clients you want to look for that are like on it, know how to make decisions, a lot of them will leave if they don't have the price and you don't even realize that you're missing out potentially.
Josh HallThat's so interesting. Yeah, because the opposite side of that is the quote, uh, everything is expensive without context. So a $4,000 site might be like, oh my God, four grand. But once you realize that is they it is a 24-7 salesperson for your business and the conversions that come in from a great design and professional build out, oh, suddenly that that makes a lot more sense. But I mean, you're also at a point where like it's pretty clear, I feel like, by the time they even see your packages that and you have so much social proof and so much cred that it's like this obviously works.
Bailey CollinsUm, and too, a lot of times, since I do have all the information on the website, and I've even heard this from some of our students who have made the shift, put the information on their website. Even whenever we do get on sales calls now, it's not a sales call where I'm going on and having to do a big pitch. It's usually a call where I'm going on, meeting with another cool business owner, they tell me what they have questions on, and they're pretty much already sold. They might just need a couple clarifying questions answered and then sign still delivered, send in the proposal, and they're ready to go. But typically it's not a big thing where I'm trying to convince people of the value that we can offer. It's something where they've already gone to the site, they see what's there, the FAQs answer the questions for the most part, and then they can sign. Like they might have a couple other questions that need to be answered, but they can sign on. And even something as simple as that, I mean, think about how much time that cuts from having to send out a custom proposal every time versus just having on the site for them to go in and click and so we've already answered a lot about the first part of the process, which is actually before they even become a client.
Josh HallSo that little clarity call, that closing call, whatever that little because that's like a 15-minute call, right? For you?
Bailey CollinsYeah, 15 minutes. And a lot of times I don't even get on calls before. We'll have clients just sign on. I wake up in the morning and like, oh, who's that? Okay, let's see what they got going. You know?
Josh HallSo I remember from our last episode, you said your discovery calls were like 15 minutes. I'm like, how the heck is a call 15 minutes? There's there's just no way, but it makes sense that it's basically just to answer some questions and close them and move them forward.
Bailey CollinsIt's not like those calls feel rushed either. I mean, sometimes they're only five, 10 minutes. And I think sometimes people just need to see the person on the other side of the screen to feel that level of comfortability that they need to make the purchase. But it's it works, I've found to work really well. And I didn't know you do it differently, right? You get on and have the sales call with them.
Josh HallDepending. Yeah, it kind of depends on if they're a qualified lead or a questionable lead. But I didn't have a very productized offer. I had ranges, which I still recommend, which are basically scope, but um, if I were to start it back over today, I would be very intrigued by having like, you know, pretty dang product ties with add-ons.
Bailey CollinsUm, you made me think of something too. I have a lot of designers who talk to me and they they come from the mindset of, well, what if it's not a good fit? And they want to get on the call basically to interview the client. And I do get that. And there are definitely clients who will raise red flags, but from my experience, the people who sign on without getting on a call first are the people who know how to make decisions, and they're not the ones to be worried about. So I haven't found that to be a problem of people signing on and then after the fact being like, holy cow, I don't I don't want to make their website. You know, it's just the type of person who does that is typically a really good client to be working with.
Josh HallThat's a good point. That's really interesting. I've seen that too, just in my world of people who ask a lot of questions leading up to either joining pro or joining a course. And I've even I was just talking recently about I had a guy when I when I was just doing one-off courses, I had a guy who was like begging for me to get this the my uh was originally my c panel course, which is actually how we got connected. You were actually a student of my c panel course. Right? And what a world, how here are we are today? And this guy was messaging me nonstop. Can you please get your c panel course? I really need uh can you get it out? I really need help with this, I really want to learn from you. I'm dying to do that. I put that in front of my other suite of courses just to get that out, basically for him. Yeah, he never bought it.
Bailey CollinsReally?
Josh HallI was like, hey, it's live. Oh, actually, I don't know if now's a good time. I'll circle back around with you. Hey, just remember it's live. No, he ended up never buying it. It's like the people who do ask all those questions are often the non-buyers. And to your point, there is something about somebody who was like pre-committed and pre-qualified with their credit card. Like, yeah.
Bailey CollinsSo yeah. In the morning, too, that I'm actually getting to meet some of these people in person. I feel this year's been the year of in-person stuff. Next year's the year I go in person to pro con. But I've been doing a lot of in-person stuff this year and getting to meet with these business owners who are quote unquote successful, you like I'm saying, they they know how to make a decision. And a lot of times, whenever they are searching out the service provider, they already know what they're looking for and what they need. And if you can just prove that you can check those boxes for them, they don't need a conversation and they probably don't want to have a conversation that they don't need to because they they just like a lot of us as designers are trying to get their time back, you know, and spend less time working, more time living. And so the easier you can make it for them to sign on and get started, they're going to appreciate that. And that's the great kickoff to their experience of working with you and just streamlining everything.
Josh HallI love that we're digging into pricing and the sales part of the process because it is so important. Because I feel like you know, a process for a web design project is a two-way two-way street. It's it's you, the designer, it's your team, but it's also the client and their personality. Like a bad personality can ruin your process if you don't have the boundaries in place. So let's dig into that. So pricing up front, pre-qualified, your vibe attracts your tribe, you're attracting people who are decision makers, they're ready to rock and roll. They're busy, they want to, they don't want to drag a project out for three months, they want to get it done, get it up, and go. So they sign on. Let's dig into this design day process. Because for those who haven't heard the previous episode, um, the the big revelation for me, which we could dive into, is that it a lot of the process doesn't happen on the actual Design day. So take us through, yeah, just take us through the process in depth with
Onboarding That Kills Buyer’s Remorse
Josh Hallwhat's working for you right now.
Bailey CollinsI would love to. Okay. So I'll just go ahead and start at the very beginning. So let's say somebody signs on, like we're talking about, they maybe find us through referral, through Instagram, whatever it may be. Go to our website, see the package, checks the boxes. They're gonna go ahead. We have a link directly on our site for them to fill out the proposal, contract, and pay the first deposit of their invoice right then and there.
Josh HallAnd that's through Dubs Auto. You're using Dub Soto right now.
Bailey CollinsDub Soto runs my business. If anybody's looking, which you actually, oh, what's the one that you recommend? That one's a good one too.
Josh Hall17 hats I was gonna say, 17 hats is what I you can do the same thing. You could make a package and do a public. Yeah.
Bailey CollinsThat's a good one too. Any type of designer who's sending out those invoices through what stripes where I highly recommend 17 hats, dubs auto, some sort of CRM that can organize that. That's huge. Especially, do they do public proposals? You can hats?
Josh HallYeah, you can. Okay. And that's basically contract and invoice all tied in there.
Bailey CollinsAnd whenever I say public proposal too, what I mean by that is to where you make the proposal once, it's a link, and you can add it to your site. And 20 clients can sign that same exact proposal and it works for everyone. Like as soon as you can have it to where you make something once, it works for a lot. That's where you can get to the point where you start scaling. But you have, okay, so they sign on the proposal. Automatically, they get a welcome message letting them know right off the bat, we don't want any buyers or more to saying, hey, welcome. So excited to work with you. Here's what to expect. In the next 24 hours, we're working on onboarding you, and we will send over your project hub and a welcome video talking you through everything here in the next 24 to 48 hours. And typically we, unless it's a weekend, but we'll typically get them onboarded that day or the following day. I used to record all the onboarding videos myself. Now my assistant does that. She's the cutest, she does a great job with them. But basically, we send them in the next email a link to their project hub, which we use Trello for this. And I'll go into the project hub in just a bit, but we use Trello for this and we send them a video with a nice warm welcome to set the stage right from the beginning that we are a real person, we care, we want to do everything in our power to make them succeed and just building that like credibility with them from the very beginning and showing that we will guide them. They don't have to worry about it or guide us. We're gonna guide them, taking the reins on it. And we send them that message that right from the bat, they know exactly what they're doing, they're excited, and they can get started. We're not onboarding them two weeks later where they've already lost that momentum. We're keeping them in the flow, getting them going, letting them get started, and they can dive right in. And then inside of the project hub, which this is a big part of it too, that whenever I teach this to designers, a lot of times they're like, whoa, you can really do that. But once I send the project hub to them, I'm hands off. I balls in your court. I gave you everything you need. And my mental space is going to the clients that we are working with right then and there while they prepare. And that's a lot of times designers don't have the chance to have that mental space free up because they're messaging the client every day, trying to get this, trying to get that, wanting the client to feel cared for, which is nice. But if you can give them this project hub that has everything they need, the resources to get you what you need, they're able to go at their own pace, whether it's on the weekend, at night, at 2 a.m., whatever, wherever their time and space is, they can go in, they can fill it out. And then the key part too is that we don't have them schedule their time with us until after they've finished preparing everything. Because I used to do this too, where we would schedule their date on the sales call that we have, and they'd end up having to reschedule all the time. And it drove me nuts. I was like, why do you keep on reschedule? We locked this in the calendar two months ago. Why are we having to move it around? What I found though is if you let them schedule their date in after they see what all you need from them and after they've gotten it ready, you don't have all the reschedules. And so they they can go in, we have a calendar link, they can schedule it, and then we get on a call together, which sorry, they schedule their design day a week before the project starts. We have an automatic email that goes out and lets them know, hey, we're a week out. Don't forget, we need you to finish all these little things inside of Trello. Whenever you're ready, book in your prep call, and there's a link to another Calendly link, or they can schedule in their 30-minute prep call with us, and that's the call where we go through together the middle middle capacity is coming back in on this client, and we go through it together and make sure that we have everything we need, we're on the same page, and that we're ready to rock and roll for whenever the actual design time comes around for that client.
Josh HallSo the process between them paying and then you're gonna personally send that welcome video, which I absolutely love. If anyone is not doing that, it's such a good tip to send a personal video as soon as you can after they buy because it does it builds trust, it makes them feel like, oh, I made the right decision. It's also gonna help the process because they're gonna trust you and it's gonna reduce pushback, feedback time, and all that stuff. But so you you're doing what do you do the videos with, by the way? Those little personal videos.
Bailey CollinsI use Loom.
Josh HallOkay, yep. Same here. So sending a Loom, I unless it's a weekend, you know, probably what, within 24 hours, ideally, I imagine.
Bailey CollinsYeah. Yeah. And I've tried to, I've I've had people ask me since we're talking about, I've had people ask me, why don't you just record one onboarding video? Because that's a lot of the times that's what I say, record one, use for all. Why don't you just record one and put it in that initial onboarding video and put the link to the the hub that they can copy in that initial onboarding video? I have tried that and I did not like it because that very first email or you're getting that very first message with the client, they're getting to see the human behind who they signed up to work with, is where you get to make that first impression. And if you from the very jump are saying, here's a link, I'm not gonna do anything, do it when you do it. If you need help, let me know. Like it's missing that personal connection, and I find that personal connection to be so important in how they treat you the rest of the time you're working with them. So I I I tried it, don't recommend it because it having that personal connection from the start is just, I mean, night and day on how the client treats you from that point forward.
Josh HallYeah, there's certain things I love automating, and a personal, a really in person, a really important personal touch point is not something I would automate. Now that said, let's say I sign up with Honey Wave Creative on Friday at 459, right before you guys close. When am I gonna hear from you? And what would happen? Like if I purchase at five o'clock on a Friday, is there an automation that says, like, hey, um, Bailey's gonna get with you within these hours, expect a first a welcome type of email?
Bailey CollinsI I think if I'm remembering right, I think in our onboarding message, it says we'll get them onboarded between 24 to 48 hours, or if it's the weekend, expect it on that Monday. So I'm pretty sure we have that in the email. But sometimes too, though, if I see somebody signs up at the end of the day, I might just send them an email or send them a message on Instagram and personally, because they get that automated message, but personally reach out and say, hey, I'm so excited to work with you, whatever it is to get them excited and to feel like they just made the best decision ever for their business. I'll try and do so that we have that personal touch point.
Josh HallCool, cool, cool, cool. So that automated message is not the like, welcome to, you know, welcome to the onboarding sequence. Here's your trello board. Like it just basically says we're gonna, you know, you'll hear from Bailey within 24 hours, Monday through Friday kind of deal.
Bailey CollinsCorrect. Yeah. It's that immediate touch point to make them not have the buyer's remorse. Because I, if you've ever done a big purchase, I'm sure you have. I've had it before I make the purchase and you don't hear anything, and you're like, oh my gosh, what did I do? You know? So it gives them that that good feeling right up front, and then letting them know exactly when they can expect to hear from you next is big.
Josh HallHeck yeah. Do you consider, we're sorry, we're like really getting into the weeds on this, but do you consider, let's say, let's say I buy Friday, you know, Friday at five o'clock, you DM me on Instagram and say, hey Josh, just saw you signed up, so excited to get started with you. Will you follow up with a separate official welcome video? Or do you consider that a welcome?
Bailey CollinsNo, I we always do the welcome video because in that welcome video, we're talking them through the project hub, the trello board.
Speaker 2Okay.
Bailey CollinsAnd that way we can tell them because if you send somebody, which again, I've I've tried it. I feel like that's all the things I've tried, I've failed, I've figured out what works best. But if we found that if you send just the Trello board, even if you have an explainer video in there telling them what to do, it's a new platform, it's a new login that they don't know how to use, it's a new, it's a lot of new, especially for somebody who's not in a tech space, which some people are not, when they come to you for a website. And so the the more you can guide them on that journey, the
Trello Hub And No Reschedule Rule
Bailey Collinsbet, the better, best. And so I make sure they get a video actually talking them through the project hub. And I found that that really helps too on making sure they actually do the prep work. Because if not, they might just get intimidated and not want to touch it with a 10-foot pole. Whereas if you talk them through it, they say, Oh, okay, that's not bad. That's that seems nice, that's organized, and they appreciate it.
Josh HallI just can't stress enough how important this first impression is after they pay from you, because there's a first impression of before they buy from you, but then there's a first impression of the after payment. And I just really want to reiterate this and highlight this because it is the easiest thing to do, also, isn't it? Like it's so easy. Yeah, use Loom, send a video. Or if it's not a good time, or if it's at night or whatever, you just want to pop on, yeah, just send an audio, a quick DM on Instagram or LinkedIn or whatever they're active. It goes such a long way. I still do it in Web Designer Pro, by the way. Um, like if somebody joins on a Friday night and I'm not gonna get back to them until Monday or Tuesday, I'll just pop in and just send a quick voice voice note and just say, you know, hey Jim, so great to see you in pro. Uh just let you know I'll follow up with you on Monday, but I just want to say welcome in, make yourself at home. And I can't wait to hear more about your business. 30 seconds. It goes an extra long way. And it's important to remember, I think web designers need to remember when it comes to the process, you have to put yourself in your client's shoes. And let me know what you think about this. It's like somebody is gonna invest, in your case, $4,000 for a website. And that's an investment. And right afterwards, I think the last thing you want to do is like have an automated robotic feel that, especially in the age of AI where this is probably happening left and right. And then it's like, thank you for your $4,000. Here's a shit ton of work you need to do. You know, like you want to have a nice little, you want to have a happy bridge. You want to have a happy Bailey bridge right in the middle that is like, hey, we're gonna have so much fun. I can't wait to get your process. You know, before we get into the work, just wanted that, yeah, you gotta lighten the mood, right? You need a happy bridge.
Bailey CollinsYeah, well, and always just to reiterate, too, because I mean, like you said, you got to put yourself in the business owner's shoes. They're busy, they may never have done a website before. They're probably forking over uh it probably feels no matter how big or how small it is, it probably feels like a big investment for them. Doesn't matter if you're charging 500, 4,000, 20,000, whatever it may be, it's probably a big investment for them. And so coming at it from that mindset of they are trusting me with this hard-earned money that they have worked with, I want to give them the best experience possible. And that experience starts from the very beginning. It starts on the video where you're not just coming in, hi, thank you for giving me your money and wanting to work with me, but coming in with excitement, saying, Oh my gosh, I'm so excited to work with you. And then I always say to you in the video, if you ever feel stuck, lost, lonely, confused, please don't hesitate to let me know. I'm here to help. I love to help. I want to do everything I can to make you succeed. And just like putting that at the very beginning puts them so at ease and gets them feeling, oh my gosh, okay, I'm in good hands. I can trust her. The trust is a big part, especially when you get to revisions at the end of the project, but I can trust her. She knows what she's doing, trust him, knows what he's doing. And I don't have to worry. I'll just follow her guide, do what she tells me to do, and I'm gonna see some results.
Josh HallSo, right after that, we cross the happy bridge, the work is starting. Yeah, you get the Trello board set up, that is completely guided. We could dive into that, but I have a quick question to wrap up this like initial project for the first project start phase. Um, the payment plan option or the one time. This is something that can hang up a lot of the processes for websites, which is if somebody pays in full and then they have all the time in the world, they could drag that on indefinitely. Um, but you have a payment plan option too, right? As of now?
Bailey CollinsI do, yeah. And I really like it because the payment plan option is not based off of any sort of project completion or process, I should say. It's not mile marked by, okay, we made it halfway through, you pay the second half of the deposit. No, it's time-based. So they sign on, no matter when they sign on, they pay that initial 25%, and then the next month they owe the next 25%. The next month they owe the next 25%, and then they owe the next 25%. And I like to say, like, if I ever have somebody asking about a payment plan on the prep call, I tell them, look, you can launch your site before you even pay in full. And you can start seeing a return on that investment before you even pay in full. And a lot of them do. And which I know scares some website designers too, but I haven't had a problem with it. Uh, whereas I do have some that'll potentially wait a little longer than the four months, which is also fine, you know. But either way, whether they drag it out or whether they have the website in the next two days, we're getting paid.
Josh HallThat is a killer little it's not even a sales tip because there are well, you know, it could be a sales tip. I don't know if you have that verbiage on the website on the landing page, but that's a great little tip. Like, yeah, you could literally start making money off this website before you've even paid for it.
Bailey CollinsYeah. Well, I have one too, one of our clients, he was averaging, I think it was like three to five thousand months. And then literally right after the website started making $30,000 a month launch in. And so I tell people, I'm like, you know, you you just if you have something that's already working and you just need a good presentation for it, you're gonna start seeing that return on investment. I'm gonna make it happen. We got the strategy baked in. And so it's just a cool thing to offer for clients, and it makes it easier for them to say, yes, when you when you reduce that barrier up front, it makes it easier to say, okay, yeah, yeah, I can do that. I can do the monthly payments.
Josh HallUm, why four months and not maybe like a three month, like a 90-day, like a 30, you know, 33, 33, 33.
Bailey CollinsYou know, again, I think I tried, I know I tried a two-month. I tried doing just uh half and half. And I it might have just been an internal thing, but I felt like sales dropped a little whenever I did the two-month versus the four. I don't know if I tried three or if it's two, it's one of those, but I found the four to work really well. It's enough to where I have the cash flow coming in in a timely manner. And then I also, the client spreads it out enough to where that initial payment, the thousand dollars in my case, is a good number where they feel like they can front.
Josh HallWe'll dive into the the the weeds of like the next part of the process next, but I'm curious, have you had anybody who has got started like six months later? Like how what like what have your rates to do you have I guess the question is, do you have any sort of like clause in the contract that's like you you know you need to send your stuff by a year of your start date or or something like that?
Bailey CollinsYou know, I'm not gonna say yes or no to that because I'd have to go back and check. I've updated my contract so many times, but I will say that I don't I don't typically have people waiting crazy long periods of time. Some of them may wait, you know, six months, but even if they are a longer project, I actually just had one that was probably about an eight-month wait since whenever they signed on, but I'm keeping contact with them. So I know, I mean, they were waiting on a photo shoot for a long time. And I messaged them, hey, like, don't forget, inside of your cello board, we
DIY Copy Guide And Photo Collection
Bailey Collinshave some a guide on types of pictures to capture that might be really helpful. And they're like, oh yeah, that's so amazing. Thank you so much. And then they do that. And then so I'm still keeping contact. And I know I said, you know, middle game is spare from them. If I do see that somebody's taking a while to get started on it, I will typically reach out and follow up just to make sure, you know, you have everything you need. But a lot of times it's not anything that the designer is doing, it's just they're busy and they have other stuff that's come up. And so I haven't found people to drag it on crazy amounts of time. It's usually to have an answer and they'll get back to you on what's happening, you know, and it's okay to keep in the process.
Josh HallI figured if it wasn't super tough of mine, it's probably not that big of an issue. So that makes sense. So the they're they're getting the big question, of course, is content collection. So, and this is the the big revelation again that I had last time chatting with you about this was that you know it's really up to them. You guide them, but you're they may be paid in full by the time all the content's there. And then the design day itself, content collection isn't even a part of the design day, right? Like your process, your design day process doesn't include content collection, that is systematized and guided beforehand, leading up to, is that right?
Bailey CollinsIt is, and what I used to do, and I know a lot of designers do, is I would tell the client whenever I onboarded them, hey, send me over the words that you want on your site. And either they wouldn't do it, and I just figured, okay, I'll just whatever, I'll start designing with placeholder copy, or they would come back to me and say, I don't know what to write because I don't see, like I can't see the website, which is valid, fair, you know, especially if they haven't done this before, they may not know what to put on the website. And so the workaround that I found to work really well is we provide our clients, we call it a DIY content writing guide. And basically it's have you I haven't I told you about our content writing guide?
Josh HallI mean, I've heard it, I didn't heard it, I had I don't remember hearing it labeled like that. Um you did say you had some sort of guide, but I do like that why because because that also frames it, I feel like it's like it's do it yourself. They're not gonna be relying on you to work with content.
Bailey CollinsWell, and a key thing too to tell them, which again, onboarding videos, everything, I tell them whenever I give them this guide and I pull it up. Look, this might feel like a lot whenever you first see it. Because it is, it's a again, I don't want to say the wrong number. I think it's 20-ish pages guide. I'm like, this might feel like a lot when you first look at it, but let me just say, and I'm sorry to the website designers that this might be going against here, but I say a lot of website designers are not gonna help you with this, and you have to figure this out on your own, or you have to hire a copywriter for four to five thousand dollars. Okay, I want to help you out as much as we can. So I have this guide for you. It outlines the main pages that you need. It has the key sections that guide the buyer through the journey of maybe never hearding or never having heard of you before to somebody who is ready to pull out their wallets and walk with you. It gives you prompts of what to write, it gives you AI prompts. So if you want to use Claude or chat, whatever it is, to help write this copy, that is gonna help you do it quickly and very well. Again, to where the strategy is infused throughout. And I'm even from the very start of you coming up with the words, we have that strategy baked in to be leading towards conversions from the very start. And it works very well, and our clients appreciate it a ton giving them that guide.
Josh HallThat's so cool. And that guide is based off of the scope of your projects, right? The like six pages-ish.
Bailey CollinsYeah. So we have inside of the guide, our one day website package includes up to six pages. And in the guide, it has home about services and contact in there. And then it has a spot at the bottom for extras, as I like to call it. Because you will have some people who are gonna have a portfolio or a self-whatever it may be. We have that extra spot at the bottom, and I tell them, hey, anything that you know you want to put on there, but you don't know where to put it, boom, right in there, we can talk about it on prep call. And that helps eliminate a lot of questions too.
Josh HallThat's really cool. Where is that guide? Is that uh is it in your Trello? Is it like a Google Doc?
Bailey CollinsIt is a Google Doc, and we link it in Trello for them.
Josh HallOkay, and that is that's not customized. Do you customize it to them if in any way, or is it just a standard Honey Wave DIY guide, content guide?
Bailey CollinsIt's a pretty standard guide that works for a majority of people that we work with. I will say if maybe I have a client who reaches out, they want to call before because their business might be a little bit different. They're not sure if it's the design day model. And maybe they have a couple pages that might be different than what I have in the guide. Sometimes I'll go in and adjust it a little bit for them. That way they still feel guided and still feel supported in that content writing journey. But most of the time it's standard and it works for pretty much everybody that we work with. And even if we do have to make changes, it's usually not too much. I might just have to add a spot for a second page or something. I also have so we have a service-based guide cop or template, we have an e-commerce template, and then we have a sales page, like long-form sales page template. So I typically have the range to fit what our clients would be needing.
Josh HallAnd are the when it comes to content collection for the process, are those guides something that you would copy and then it's theirs to actually like literally write the text, use those prompts, put media files in? Or because I want to ask about images and how you're collecting how you're doing all that.
Bailey CollinsSo for the content guide, that we have the templated Google Doc. We copy it, put our client's name on it, and then link that version of it in Trello for them where they can edit directly in the guide. It has little yellow boxes going down for them to edit it. For any designers listening, thinking, oh, that sounds amazing. We do have them for sale. If you just reach out, let me know. We have them available.
Josh HallWe got a commercial. I remember that.
Bailey CollinsIf if you want it, message me or Josh and we'll get you a code, a Josh code, because Josh has all the codes if we don't have one already.
Josh HallI know, I got some ideas about all this. I'll I'll mention it off air. Do people say air anymore? Do people ever say on air?
Bailey CollinsIt feels fancy. I like it. It.
Josh HallYeah, a little too fancy for me. I'm a simple Ohio guy. Off record. Off record, we'll talk about it.
Bailey CollinsOff record. But okay, so that's the content guide for the word portion of it. And then for the pictures, what I do for pictures is there's a card in the Trello board. So again, keeping it simple. Everything in one place so that the client is organized. We're not digging through emails. We're not digging through text, Instagram message, none of that. Everything that is important is in that board, including the pictures. And so we have a card on there, and it has inside a service-based photo guide, PDF, I forget what we call it. But it's basically just a simple little like two-page thing with types of pictures to that we recommend having for the website. We also have an e-commerce one again with types of pictures that we recommend having for the website. And then we have four, three or four of our favorite stock photo websites for somebody who is needing stock photos that way. Because again, looking back whenever I'm going through my process and thinking of the pain points, I got to the picture part and said, oh my gosh, one, clients are sending, I don't want to say terrible pictures, but pictures that are really difficult to work with on a website. You can see not personally, but they didn't know any better, you know? They didn't know that I needed some wide images to fit the background of the website, not all just tall images. Um, but that was a pain point. And then also I would always get the question of what kind of pictures do you need? How many pictures do you need? Where could I find stock images? Should I use stock images? Like all those types of questions. And so easy peasy. I know you're gonna need guidance there. I'm gonna just put it in that card for you. I have the websites linked. Go if you want. I have the recommendations on what I would recommend you put in there, and then you can add it in for me via a Google Drive folder or a Dropbox, and we are gold. We're ready to go.
Josh HallThat's what I was gonna ask. Where are you actually collecting, you know, large or small pictures or God forbid video files? Um so you you do you have a Google Drive folder or Dropbox set up on your end that you share with them, or do you just have them do that?
Bailey CollinsSo I usually have them create it. That way the storage is falling on their account because oh my gosh, I can't even imagine having all that store. I already pay for too much storage inside of Google Drive, but oh my gosh. But so they usually make it on their end. I will say you have the client here and there that is very tech challenged and they may not know how to. If that's the case, I'll sometimes make the folder for them on mine, but typically it's on their end.
Josh HallGotcha. Okay. Yeah, I just remember one of my clients was like, How do I put how do I get my pictures from my phone to my computer? And I was like, oh my god, content collection is about to be a nightmare.
Bailey CollinsOr when they ask, what is a Google Doc? And I'm like, oh no, okay. Um just a little challenging, but I mean, you always have those kinds of clients. Sometimes they just need a little extra guidance, and that's okay. Again, we do this every day. They don't.
Josh HallDo you have a limit on how many, like if somebody sends you 300 photos, which we've all, as web designers, I'm sure everyone has had that moment where they literally send you hundreds of photos, or they give you a Google Doc or a like a drive that they already have in place, like, here's my drive, take what you want. Like, oh great, now I need to sort through 500 photos to see what works.
Bailey CollinsYeah, which is especially challenging when I mean, with me doing it in a day, I'm gonna dig through all the folders. I'm like, oh gosh. Um, but what I typically do is if I see that they have a lot of pictures like that, I'll usually ask them one, can you delete any pictures that you for sure know that you don't want on this website? Because I want to make sure we're saving all the revision time for the things you actually want to do revisions on and not taking out pictures that you know aren't gonna work from the beginning. So I ask them to delete, and then I'll usually on the prep call go through and potentially organize to some sort or star of what their favorite ones are. And that way I can kind of filter them out before we start the design, and I'm making sure that I use those. But I'll admit, I kind of do like having a lot of pictures to choose from, as long as I like when they're all in one folder, so I could just scroll and like glance with the little thumbnails. But I like having options because sometimes it's that one picture, you're like, oh, I'm so glad you put this in here. So not too many options, but I do like having options.
Josh HallYeah, I wonder if there's an AI alternative now, like if you could use like Claude, like the browser thing and just have it like go through and then uh, you know, as long as you trust it, automatically pick certain things.
Bailey CollinsI will say, speaking of AI with pictures, I have had a lot of success. No, I don't know, success. It's worked with clients may not have had the best pictures, and I plugged them into Chat GPT, told her what I wanted, how I needed the them the subject position maybe off to the side so I could put words in left, whatever it is. It's been doing a very good job with the pictures. I'll just throw that out there.
Josh HallDoesn't it change their face though?
Bailey CollinsNo, it it hasn't been. I'm telling you, which really it does a very good job. Sometimes it does change our face, but lately I feel like they made an update within the last couple months. And it's too for branding mock-ups. It used to change logos if I tried doing it. It does fantastic mock-ups for branding, and it's so easy and it's like so perfect for exactly whatever brand vision you're trying to capture. It does great for putting the logos on there and doing website pictures.
Josh HallIs that something you do just as a part of the project versus like an add-on? Like we can create images for you with AI?
Bailey CollinsI probably could do it as an add-on, but I just I'll do it during the day. And I also sometimes it's been my new favorite. If they give me a picture and maybe I want to do a hero video that's all cinematic, like yesterday we did a website for a business that's the property management firm out of 30A, Florida area. And they had an aerial shot of the beach. And I saw it and I said, Oh man, this would be so cool if it was drone footage. Took the picture, went into Adobe Firefly, and it can make a video from the picture, and it did such a good job. I saw it, I was like, oh my gosh, it looks like a literal drone. And so that's been one of my favorites too is making videos, just little short 10-second clips from the pictures that they provide.
Josh HallBut that could be risky business if it's an add-on, I feel like. Because then you could get feedback and revisions on media you're creating before you even get to the website.
Bailey CollinsYou know, I'm glad you said that. I hadn't thought about that. But that's very true because if they're paying for it, that they want it to be exactly how they want it to be.
Josh HallRight? Yeah, they'd be.
Bailey CollinsOh, I had it now, it's like, oh, good extra, you know?
Josh HallYeah, I like that that's probably the safe way to go.
Bailey CollinsYeah.
Josh HallYeah. But man, for anyone who is down with that, like if you have an AI content creation service that could work with copy, messaging, their images, created images. I mean, that that's worthwhile outside of this process, probably.
Bailey CollinsBut yeah, well, and I think it's a value it's providing to clients who, I mean, a lot of clients may not have the budget to hire you and to go have a full photo shoot. If you can get them just a couple of good ones from a couple pictures that may they may have given you, it's a nice value add, you know. I always say too, like, okay, you have a brand photo shoot in the schedule because you you'll want to update these. I mean, they are you can tell AI, and I don't want to weaken your brand authority and trust that you have with people. You can tell they're AI, but for now, they do a great job. So you can get the website up, start getting some sales coming in, and get that photo shoot scheduled.
Josh HallSo somebody out there right now is listening or watching this, and they're like, How the hell have you guys talked for almost 50 minutes and you haven't even got to the design day? But here's you tell me, is what we've talked about actually the most important stuff? Because now we the the client is pre-qualified, they're a good fit more than likely. You're already getting paid. It is like they're onboarded. The they're they've already done the DIY content guide, they've been guided through you, they've already sent media, they've already sent assets. The deb the design day has suddenly become a hundred X easier to actually do. Is there anything else we've missed before you actually do the design day in this process?
Bailey CollinsI will just note here one of the really two parts. One, for all that prep work that we talked about, I know we went through and mentioned a lot of stuff, but that is pretty much all the stuff. There's not, it's not a big, long, huge homework project that we're sending clients. Pretty much everything that I mentioned, there might be a few other things we put in there, but that's a lot. And in simplifying that onboarding as much as possible for clients is a really big factor in them actually doing it versus them getting overwhelmed, putting it at the bottom of their to-do list and never
Visual Direction Before Design Starts
Bailey Collinstouching it for months. So I'll mention that. And then the other thing I'll mention here is that before we do a design day, especially because of the design day where we build the website from eight to two, eight to three, and then we send it over and we have only revisions at the end of the day. So the client's kind of surprised at how it turns out looking. I require now, I used to not, but I require some sort of visual inspiration or Pinterest for it or websites they like, some sort of visual inspiration before we start designing. And I used to just let them say, oh, I want it colorful, or oh, I want it minimal. Not anymore, because I would get, oh, I want it colorful. And then I look at websites they actually like, and it's not my version of colorful at all, or it might be minimal. It's not my version of minimal at all, but I'm seeing in my head. Whereas if you get them to actually show you visually, you are a lot more aligned with the vision that's in their head and being able to recreate it with the ideas that are floating around in your head. And that is huge, huge, huge, highly recommend.
Josh HallIs that in the content guide then where they select or send in examples? Okay, it's in the trail. Okay.
Bailey CollinsAnd in that too, even that, I every time we ask for something for our clients, I try to give them the resource to make it easy. So they're not sitting there, because you think about it, and you probably heard this one, or whoever's listening probably heard this one before. Is you tell a client, okay, give me websites you like, and they say, I don't know where to look. I don't have any websites I like. So to combat that, we have a Google Doc that has website categories split up, colorful, whimsy, masculine, feminine, corporate. And inside of it, they have links to websites that fit that vibe and we give it to them. So maybe they don't know where to start, but they can go to that list and they can find something from the list that they like and that resonates. And then on the prep call, we talk through it with them. Okay, what do you like about this? And that's a good question to ask too on the prep call because sometimes they'll link a website and they only like one little feature. They may just like how they have mark key text on it somewhere on the site. And so talking through it with them on the website and asking them the question of what do you like, what do you don't like, is huge. And again, just getting aligned on the vision of what they're wanting to see with that website.
Josh HallAnd with all that ground covered, the design day begins. And you can start the design. So you do the prep call in between there, just to get everything ready to go. Again, we covered this quite a bit in 387, but uh, can you just give us like the the bullet points of a design day? Maybe we can drill into anything, any specifics that you want to.
Bailey CollinsYes.
The Design Day From 8 To 5
Bailey CollinsOkay. First, send a Starbucks gift card at eight o'clock sharp saying, Hey, so excited to get started. Can't wait. If I need anything, I'll let you know. If not, go enjoy your day. Pretty much it. That way they know I'm not gonna sit here. We're not going back and forth all day long. They can go do what they need to do. I'm gonna start designing.
Josh HallHow many how much of a gift card? 10 bucks?
Bailey Collins10 bucks, yeah.
Josh HallOkay.
Bailey CollinsSo just to tell them, okay, go like, I hope you have a caffeinated start to your morning, get you a sweet treat. We're gonna make it a great day. You know, again, it's the experience, it's all about the experience that you're creating, start to finish in this overarching process that we're building here. And so we start the day off with Starbucks, send them on their way, they can do whatever they want. We have we use Voxer for communication, which is huge, quick communication. So we're not having to wait on emails or whatever else it may be. And then we start designing. I say we, I used to do these design days for myself for a little over a year, and then I have an assistant now who helps. His name's Kyle, he's great, been with us, I think, three years now. And so we start designing the website. We typically try to have all of the pages built by around two-ish give or take. And then we usually have around an hour-ish give or take for responsiveness and adding in button links. Whenever the clock hits 245, I pretty much shut down, I wrap up what I'm doing, and I record with Loom a website reveal video, is what I call it. And I basically just walk the client through all the pages. Again, the excitement and the voice, everything, the enthusiasm comes through in those videos, and you're showing the client their new website for the very first time. We send it over to them as they're watching. We're not wasting time waiting on them to get anything. We're going back, finishing responsiveness, finishing the button links with that by the time that they're actually seeing the website, it's done pretty much. And then from three to five, so basically usually they get the video at three. It's a 15-ish minute video. They watch the video, and then three to five, we're working on revisions. And for the revisions, we this might sound crazy, it works really well, but we just have a Google Doc, and it's the same Google Doc, the same content guide that they put all their words in at the very top. I just type out literally the word revisions and then list out the pages, home about contact services, and I tell them any changes, go in the Google Doc, type them out. We can see it live action as we finish it. We highlighted in orange so they know it's done, they can go back and check it if they want and make sure we done miss anything, make sure we don't miss anything. And then at the end of the day, they're ready to launch five o'clock, got a new website, and uh that's they're usually really happy at the end of it. We've had some tears, we were good tears, and it's a really fun time.
Josh HallWhen are you, other than Voxer? Um do is there a call in between there at all? Is there like a wrap-up call that you do? Or are you actually not on a Zoom call at all with clients?
Bailey CollinsNo, and the the only call I will do with clients unless they have a sales call, is the prep call. And outside of that, it's I send, I'm all about asynchronous communication whenever we can. So for example, I have the videos in there, the onboarding video, the website reveal video. So they're getting that me factor that's coming in, but it's they're watching it while I'm working and I'm doing more for them while they're doing what they need to do. So it works really well. And then at the end of the day, we just have I have an offboarding message that I send, uh just thanking them and telling them I had such a good time and asking for a Google review, which is how I've gotten a lot of Google reviews over the years. And uh they have two weeks of follow-up support just in case something comes up, but it's that's enough for success and to spread their wings and fly with their new site.
Josh HallOkay, let's get to the post launch here next. Uh, I we're are you on are you okay on time, by the way, Bailey?
Bailey CollinsI'm good. I'm good. I could be here all day.
Josh HallOkay, oh, all right. I have a three-hour podcast here. Um let's set a record, baby. Let's set a record today. Um, I have a question that I'm sure everyone wants to know. I'm dying to ask this, but I just want to highlight the importance of experience as a process. Like, this is so gold, Bailey. Like everything from Starbucks gift guard to the back and forth communication that you do that's async, the feeling of like dedication because it's like you're their client for the day. It really is. Like, you know, unless you have breaks where you're doing other stuff, they probably feel like I'm their only client today. This is incredible. And the fact that you've got a team behind you now able to really get stuff out faster and faster. I just I I love, love, love. And the reveal, like, make things an experience. You've done such a good job at that.
Bailey CollinsThank you. Yeah, I I really work hard for that. Like I said earlier, you know, these clients are investing a lot of money, a lot of time, especially like $4,000 per day. That sounds it is a lot, you know, and I don't take that for granted. But I want to make sure that if they're investing in me, that I'm investing in them. And at the end of all the design days, I'm always tired. I'm like, oh, okay, made it to the finish line, ran the marathon today, you know. But it's worth it because they feel so cared for at the end of it. And you know, I feel like I'm back at myself all day. It's like, I know I gave it my 110%, gave you everything I needed, and we both get to succeed now. We both get to smile, enjoy, launch your site, and get to see the wins come from it.
Josh HallWell, a 4K tired is worth it, I think. How many times have we, you know, exhausted ourselves for like 400? Uh yeah.
Bailey CollinsI told I told my friend one time, she was like, You you do all that in a day, aren't you tired? And I'm like, I mean, yeah, it is, you know, it's a mental workload that I'm carrying, but also I mean they're paying me $4,000 for the day. It's worth it. She's like, Yeah, it's worth it, you know.
Josh HallYeah, I mean, I'm no math expert, but that tracks at like $500 an hour, doesn't it? Is that right?
Bailey CollinsYeah, I've never done the math. I will say there's usually I like to factor in two hours before for the prep, two hours after. We don't always use all that time, but I like to factor that into the hourly time.
Josh HallWe'll call it 450. We'll call it 450 an hour. That's not bad.
Bailey CollinsPretty good number.
Josh HallNot bad for an hourly rate in 2026. The question that everybody who is, you know, in it with us right now is probably wanting to know what do you say to the client that is doing the Google Doc revisions but says, can I just can we just hop on a quick call?
Bailey CollinsIt's so funny that you say that because I I don't typically have this, but I I actually did have this literally, maybe I shouldn't put a timeline recently on it. And and uh I literally, word for word, told them I don't, I don't do calls, I can serve you best if you put this in the content guide because I told them too, I was like, I can get so many more edits done for you if you put it in there, because myself and Kyle, we're working as a team back here, we're doing stuff in the back end that you don't even like. It's not even you know at the forefront of what you're thinking about right now, but we're getting a lot done right now, and I can serve you best if you put it in the dock, promise. And they're like, okay, I'll give it a shot. And they went in, they put in the document, they're like, oh wow, this is moving really quick. Like, I told you, just trust me on it. I've done this a lot. Like, we'll get you what you want, but I need you to follow the process that I have because it works, and that's that's how I can deliver the best results. I know you want the best results, so just trust me on it.
Josh HallThat's beautiful. Will you accept like loom videos if they you know, if they can't articulate their thoughts via the Google Doc, if they send if they are tech savvy and sent a video, would you be okay with that?
Bailey CollinsI have a couple times in the past, and I don't know about you, but if I get a Loom video talking me through all the things, it my radar, my internal body, whatever it is, automatically just like like stressing out to the max. I cannot stand it. Oh my gosh, it's I can't stand it because a lot of times what I see with Loom videos is kind of like what you're saying, they can't articulate what they want. And so I'm sitting there watching a 20-minute video, and at the end of it, I'm thinking, I don't know, like I again, I can't serve you because I can't do anything with that information. You you told me a lot of thoughts and feelings and things, but it's so much I can't even address it all because it's like we're gonna miss stuff, and it's also not articulated in a way that I can action it. And so if somebody sends it, if somebody sends it, I if I know they're sending it, if I can stop them before I say, please don't. If they send it without me knowing, I will watch it. But if I can put a stop to it before, and I do really like on the website reveal video, I tell them exactly what I want them to do and exactly how I want the process, again, process to work. And so I don't have it often, but uh I do not like Loom videos. And the Google Doc helps a ton with having clients actually formulate their thoughts in a way that they can be actioned.
Josh HallWell, also if they send you a 20-minute Loom video and they're like, hey Bailey, um, wow, it's looking so great. And they're like, Max, Max, stop barking. No, I'm on a call. You're just wasting time. Like I can absolutely see that just taking a lot of time. However, my one like you know, my coaching advice in that case for anyone who experiences this is just take a Loom video transcript, feed it through Claude or Chat GPT, just have it like list out the action items, and then you paste that in the Google Doc. You don't even have to watch the video. You can literally just take the chat CPT.
Bailey CollinsYeah, I haven't thought of that.
Josh HallThat's oh, genius. I'm not saying I would do that with pro members. I'm not saying that. Actually, I literally have never I truthfully have never done that with pro members, but there are some times where I get pretty rambly videos. I will like 2x it and if it's like a 15-minute video, I'm like, okay, you know, I'm on a little bit of a time crunch. I'm gonna I'm gonna check this out in seven minutes, and then I would take the transcript and then I'll just feed it like what were the questions? What were and then I'll and then I'll just give you a nice little like okay.
Bailey CollinsYeah. Well, and I'll say, do, I mean, with we do the sorry, we do the design days, so clients know we're in a time crunch, you know. So a lot of times they they just jump into the Google Doc. But yeah, I with the Loom videos, for some reason, I feel like I take the criticism or revision so much more personal. I'm like, oh, you're cutting to my heart. I don't want to hear this right now. Oh, that's it. Because they're just in the Google Doc, it's just like, okay, like easy peasy, no thoughts about it. Whereas if they're telling me I don't like how this looks, I'm like, oh, dagger, why? You know?
Josh HallBecause you can hear it in their voice, right? It's like, oh, not what we're expecting, or or I like this, but if it's something you're really proud of and they're like, yeah, I don't really, for whatever reason, you know, it looks great. I'm sure some people like it, but yeah, that makes sense.
Bailey CollinsYou know what's so funny? You you just told me whenever you said uh like it's a part that you really like, and the client didn't want it. I have found with the website reveal videos every single time that I have a favorite part of the website and I call that favorite part out to the client. I'm like, oh, this is so cool.
Boundaries For Revisions And Support
Bailey CollinsLook at it. It's my favorite part of the site. They want to change it every single time. And so I stopped even calling it out. I just I go through and I just treat it like any other part of the site, and they actually leave it. It's like it's not calling attention to it. But every time I'm like, this is my favorite part, they're like, this is my least favorite part. Let's go ahead and scrap that. I'm like, all right, let's not even talk about it anymore.
Josh HallInteresting. Maybe there's something the like yeah, the behavioral psychology of calling something out, and then they're like, well, it's not that cool. It's cool to you, but yeah.
Speaker 2It's like okay.
Josh HallInteresting. Okay. So that covers the day, the wrap-up process. Um you mentioned you have what's the what's the uh the availability for like tweaks and updates after it's live?
Bailey CollinsSo we have a two-week support window. And In that support window, again, part of protecting the time and the boundaries around the project, whenever we're ending a project, I send them their offboarding message letting them know exactly what the support period includes, what it doesn't, and how they can get support outside of that. So from the very they again, they saw this on the sales page, they heard it on the prep call, they saw it in the cello board. So we're like reiterating every part of it. But at the end of a project, I tell them you get two weeks of follow-up support. If anything is not working quite right, functionality-wise, a button's going to the wrong spot, the page looks weird on mobile, something's malfunctioning, or you have a question about a form, whatever it may be, let me know. Happy to help. This two-week support period is not for design changes. Design changes, we we took care of those already. This is for functionality support only. I have training videos if you want to know how to update your site going forward, uh, that's available. Or if you need help in the future, we have hourly support available. And just come back, let us know, and we can go in and get it situated for you. But I try to tell them from the very beginning, again, before they even sign on, and then at multiple points throughout the process, that it's two weeks, it's for functionality, and design changes are limited to your design time. We're not having it leak out because as soon as you let one little door open for a leak, that leak is hard, hard, hard to close. And they'll be coming back months after wanting more because you don't have that firm boundary on it.
Josh HallI was just gonna ask if somebody is like, actually, can we add a couple more pages real quick?
Bailey CollinsYeah, and then that's whenever you tell them, I would love to. It's gonna be at the hourly rate. I'd love to help or just, you know, pay for it.
Josh HallBut the support window is what is supporting what's already built, functionality. Exactly.
Bailey CollinsI like saying functionality is a word, and I also like, could you tell a client functionality, they may not know what that means. And no fault to their own. They're not website designers. We are, and so I'll tell them, okay, give them examples, a button link not working, something looking weird on the phone, a form submission not going through. And that way they have in their mind, okay, that's what functionality is. So changing the color here, adding pages, that doesn't count as functionality. And that way a lot of times they don't even ask for that stuff. And if they do, they come back and they ask for it, but they preface, of course, I'll pay for it. And they anytime they put that little note in, you're like, okay, thank you. Like, I don't have to have the awkward conversation of telling you this is gonna cost extra money. They'll say, Okay, I I know this is extra, I'll pay for it. Can you do this?
Josh HallOkay. And the final big piece that you put them into with this offboarding process is your incredibly robust sequence. That is, how long is your sequence now? Is it like two years?
Bailey CollinsTwo years, yeah.
Josh HallI honestly every day for two years, but like over a two-year period sequence.
Bailey CollinsThat's usually the main thing I hear whenever I tell people it's a two-year sequence. They're thinking I'm emailing them every single day, and I'm not. It's going the first, so the two weeks you're in that follow-up support window. And by the way, this sequence is automatically triggered based off of when their booking was in Calendly, which is really nice. So I don't have to do anything. But the day after, they get an email saying, Oh my gosh, congrats, your site's up. I hope you woke up in the morning feeling as excited about it as we were yesterday, whatever the email may be. And then throughout the first two weeks, it has more touch points. I think it's four or five total in the two weeks. But again, letting them know, okay, you have functionality support. If something's not working, let me know you have one week left. And then letting them know you have three days left. If you have any questions, make sure you point it out. And then on the last day saying, okay, this is your last day. If you have any questions, let me know. After that, I can support you. It's gonna be at this rate. And then after the two weeks is over, it spreads out a ton. So I think we have a six month, a one-year, year and a half, two year. And so it's it's spread out quite far, but in that time it's saying, happy one year adversary, you know, with your website. Do you need any updates? Because a lot of times people need updates. And then the same thing, a year and a half, two years, a lot of times they're gonna need updates. So it's just staying at the top of their minds, reminding them that you can help out with that. You can also have an email thrown in there that says, Hey, do you have one friend that you think could use a new website? If so, connect us, you know, send us email their way, tell them you think it'd be a good fit. And that's just a great way to stay top of mind, get business from past clients, and then also to get more business from referrals that could potentially be coming.
Josh HallThe gold, the literal gold that you have dug up in the offboarding sequence that you have is remarkable, Bailey. That is such a good point because you do have a weekly newsletter, which all clients get added to, right?
Bailey CollinsCorrect.
Josh HallBut this is like a personalized based off of their project completion date with like very targeted, specific, yes, generalized automated messages, but also like everyone could use a 90-day check-in or a three or a six-month check-in, especially a year anniversary. I love the year anniversary one.
Bailey CollinsAnd I'll usually give them a little discount on the first hour. So I'll say you get a discount on one hour, and usually they need more than one hour. So maybe I give them 50% off of the first hour, and then they play, they play, oh my gosh, pay for five hours or whatever it may be. But it's a really great touch point. And then we also do just one other thing for past clients that we get really great feedback with, and that if we get hourly work from as well, is we send out happy birthday cards. And that's one of the questions that's in the project hub whenever they sign on is when's your birthday? It's a Google Forum. And every month, the beginning of the month, we go through and we have birthday cards printed out, write a handwritten note on it, and then we mail it out to clients. And that way they're getting on the on there, it has a QR code that takes them to the happy birthday page, and it's literally me singing happy birthday to them, and then it has some resources down beneath it with fun things they can do, whether it's camera templates or a video showing them how to do a cool new thing like adding chat to their site. Excuse me, whatever it may be, but it's just a fun way, again, to stay top of mind, stay in touch, and to help your client folks care for it even after the project is way, way over.
Josh HallSo cool. Because then it's upsell time and it's project revision time for clients who have had a site up for a few years, maybe.
Bailey CollinsIt is. And I really think that that's part of the reason why we have so many repeat clients and referral clients. Like I was thinking back on it the other day. I was thinking, I'm pretty sure, I mean, 25 to 30 percent of our clients we've worked with multiple times. It hasn't just been one site. A lot of those sites are years in between, but we stay in touch with people, and a lot of times they come back because a lot of business owners are serial entrepreneurs and will start multiple businesses in their lifetime. And so it's great to just keep that connection going. And it's not a one-time project that you're making money on up front, it's the lifetime value of the client that you're really boosting.
Josh HallAnd we covered this extensively in the last episode 387, but just quick highlight recap Elementor is your builder of choice. And you are not hosting any of your clients. You
Two Year Follow Up For Referrals
Josh Hallgive recommendations, right?
Bailey CollinsYes, I typically will recommend hosting to our clients, and I give them my affiliate link for them to sign up. So I get, I think it's $60 for every sign-up that we get. But I do not manage, I don't want to say.
Josh HallOh, okay. So I'm joking. We can we can work out something good right with SiteGround because that's who I recommend.
Bailey CollinsUh yeah, I like SiteGround. I usually do host gater, and every time I say host gater, the website designers always win. But I'm telling you, I have not had issues with host gater. It's very affordable hosting for our clients. And it's I always tell them can't complain if it works. Can't complain, they have good support. You can actually call, talk to a person. I love it. And I always tell clients because a lot of the times they're coming to me, well, what's the monthly cost after? And it's so it's such a win and benefit to be able to tell them I'm not charging anything, you have to pay for a domain, usually $12 a year-ish, and then hosting. And with host gator, it's $130-ish up front, and that's for three years. So it's usually less than like $4 a month for the hosting. And anytime I say that, they're like, Oh my gosh, that's a great deal. Okay, I'm like, I'll sign up. Great, you get it connected, yep, good.
Josh HallWell, I feel like you know, uh, you being a Louisiana person yourself, you know, something with gator in it just has to feel like home.
Bailey CollinsRight.
Josh HallThat's probably how they got to it.
Bailey CollinsThey always say them, they're like the gator thing, the gator thing. And I'm like, Yep, host gator, got it.
unknownI'll log in.
Josh HallIt's perfect. Oh my gosh. I mean, I can't wait. I'm gonna be coming in inside your community here of students for your brand A blueprint course uh to share my recommendation on building recurring revenue with hosting and maintenance plans.
Speaker 2I just I can't wait for that one.
Josh HallI can't believe, I just can't believe you haven't done it. However, however, if it ain't broke, don't fix it. I understand there's probably, I mean, like it would be a whole different ballgame, especially because of your honestly. Now that I think of it, with the amount of upsells you're doing automatically, it would make sense that you have so many touch points. These clients are not just disappearing, you're like you're staying in touch with them in a lot of different touch points between your newsletter, your social media, and that automated sequence. Um have you never had a site got hacked? Who's updating the plugins? What's going on with security?
Bailey CollinsSo that's one of the training videos. I tell them I have a training video showing them how to do it. I tell them, okay, it takes less than five minutes a month. Go in, set your reminder, go in and do it. I have had, I think, two clients who've gotten hacked, and I say, You weren't updating your plugins, were you? And they say, No. And I'm like, all right, I can help, but just be at the hourly rate. And I go in and usually takes a couple hours to go in and get it all sorted, but we've gotten them back online.
Josh HallI feel like it's my personal duty to officially get you onto the maintenance support plan train here by the year.
Bailey CollinsWe've been saying that for years.
Josh HallThe win-win for your clients, too, and then onus and perks with upsells and add-on hours, retainer packages later. So TBD.
Bailey CollinsI have mad respect for it. I'm open to it, and I know it works really well for a lot of people. So I think y'all are doing a great job with all the hosting and maintenance that y'all are doing.
Josh HallYeah, I mean, only if you like recurring revenue. So all right, we'll we'll table that for now. But Bailey, this has been freaking awesome. Per usual, my gosh. You're it just I want to ask you like a a final uh a motivational minute, a final closing message to somebody who wants to improve their process. But I just want to personally say it is just so impressive what you've built. And I know a lot of this may feel overwhelming because there's so many aspects, but you have iterated this, I mean, week by week, month by month for years now, and you have built like an incredible process. It's freaking awesome. Um, and we've just really scratched the surface here. Now, we got something special to share, but I am curious. Somebody who has a messy process, what would be like a quick win? What of everything we covered, what would be a quick win that you would do first? If you could go back to Bailey three years ago, what would Bailey do? What would little 2023 Bailey do as a quick win?
Bailey CollinsLet's see, I would definitely say to focus on the prep side, because as we were talking about earlier, the prep is everything. And I would say to simplify your prep because a lot of designers are doing too much, and that's part of why the clients are taking forever to get back to you, is because they're overwhelmed. And if you just simplify, cut out the stuff you don't, that's that's the easy win. Cut out the questions that you don't actually need because you probably have some that you never thought about taking out.
Josh HallOkay, that's good. All right. Well, I'm sure people would love to learn from you, love to learn about this process, how they can make their own, how they can implement it. We got something exciting at joshhall.co slash challenge. If you're catching this when this episode launches, would you like to unveil your challenge that's about to kick off here?
Bailey CollinsI would love to. If any of this resonated with you and you are thinking, holy cow, I need to get my process in check because hearing some of this stuff makes me realize that I might not have it. And I will say too, if you have a bunch of these problems that are coming up with clients taking forever on
Hosting Choices And Plugin Updates
Bailey Collinsrevisions or having a lot of revisions to begin with, clients taking forever to get you content or not getting you content, all this stuff, the core root of the problem comes down to the process and how you're guiding your clients through the journey. And if you would like to make that process more professional, more streamlined to feel better for your clients and feel better for you, we have a five-day live challenge where we are gonna be going through and building out your client process together from start to finish to make sure that we have all those key pieces in that really help just make everything flow so much better. It's called the Process Like a Pro Challenge. Like I said, live five-day challenge. It's gonna be running from August 10th through the 14th. We're in 2026 because I know you got the evergreen going. So August 10th through 14th on or 2026. And Josh has a special discount code if you go to his link. And then also if you go to any other link, it's Josh47, but it's $97 for a general mission seat. You can get it for $47 if you go through Josh's link and use this code at checkout.
Josh HallOh my gosh, I can't wait. Honestly, so for $47, you could walk away with your own process that is gonna literally generate you how many tens of thousands, maybe millions of dollars if you get to Bailey's level.
Bailey CollinsMillions of dollars. And even just getting you your b your life back about getting to actually enjoy the design part of the process again and not having to spend all the time and energy on all the stuff that's not fun.
Josh HallI think it's such a perfect time too. I mean, obviously, I'm super excited about this challenge, and I think it is a ridiculous deal. Like it probably should be $4,700, but we'll stick with $47 for everyone's gonna be happy about that. But truthfully, like I think it's a really good time for everyone to sit back and look at the process. Like, look at your process again. Or if you don't have a process, boom, here you go. You'll walk away five days with a killer process. And I I have a lot of processes in Web Designer Pro, but they're a little bit scattered in between my different courses. There's not like a unified, um, like full start-to-finish process. And of course, this is built off of the design day model. So I just can't recommend this enough. That's why I'm like a you know proud disciple of this, just because your business model has helped out so many Web Designer Pro members who either want to have a more like productized offer as their full business model with this process, or it's like a design day service, and then they have a full, yeah, like separate custom style approach or separate services. So it's it's still malleable. Like you can make the process and you can evolve it. You've said it in the last episode where it's like if you don't want to do a day, you could do this, you could stretch it out to a week if that's what serves if you can't do an eight to five with kiddos and the schedule, then just stretch it out over a week. Like you can really make this your own.
Bailey CollinsIt adapts to you. And whenever you have a good process, you have more confidence, and whenever you have confidence, you start behaving differently. And that's whenever the moves start happening with your business. So it's it's gonna be good. I'm really excited about it.
Josh HallWe'll have that uh link below, of course, in the show notes for this episode. Josh Hall.co slash challenge. If you're catching this the week it comes out, it'll be 47 bucks for what's it called again? The Process Pro Challenge.
Bailey CollinsProcess like a pro challenge, and it's gonna be live and it's gonna be great. You don't want to miss it.
Josh HallProcess like a pro. Gosh, I'm pumped. Well, I'll see everyone there. I can't wait for it. Bailey, thank you. Round two,
The Quick Win And Live Challenge
Josh Halljust as awesome as I thought. I feel like it was a little bit like a job interview where I'm like, you know, like getting all the the details and the weeds of your process, but uh you came through without uh there was nothing that was left unturned here. There I didn't stump you at all. There was no part in your process that I could stump you on.
Bailey CollinsHey, I'm I'm always down for going into the nitty-gritty on anything business. I love talking business, so I really enjoyed this conversation with you.
Josh HallHeck yeah. All right, Bailey. Well, so pumped for you. Congrats on all the success and this incredible process that you have put in place. Uh, I hope you enjoy it. And I'm so excited that you're finally giving this back to the world of designers. So thank you.
Bailey CollinsOf course, you're welcome. Thanks for having me on, Josh.
Josh HallI told you, I tried. There was just there's no kinks that I could find in that process armor. So good on Bailey for refining this incredible process that she's now sharing with you and web designers all over the world. Josh Hall.co slash challenge. If you're catching this episode on the week that it comes out, to join her process like a pro challenge August 10th through 14th. Use that link Josh Hall.co slash challenge to get 50% off. It'll drop your price down to 47 bucks. Steal of a deal. Ridiculous value. You're gonna save so much time, make so much more money, enjoy your process of building websites, joshhall.co slash challenge. So I hope you enjoy that. And the show notes for this episode are gonna be at joshhall.co slash 435. So head over there after this. Cheers, friends.
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
Profitable Web Designer with Shannon Mattern
Shannon Mattern
Creator Science with Jay Clouse
Jay Clouse
Web Design MBA
Steve Schramm
The Angry Designer Graphic Design, Freelancing, Branding & Creative Business Podcast
A Graphic Design Podcast that cuts through the industry bull to help frustrated Designers charge what they're worth and build rewarding creative careers
The Agency Hour
Agency Mavericks