SimpleBiz360™ Podcast
The SimpleBiz360™ Podcast focuses on inspiring continuous improvement. Our content features "One Minute One Question" shorts, interviews, and monologues designed to ignite contemplation, and action.
SimpleBiz360™ Podcast
Are you careful to make claims instead of assertions? OMOQ #172
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In today’s world, so many buyers have one eyebrow up when they meet with vendors. A classic, and easily detectable mistake is when vendors rely on assertions instead of claims. What’s the difference? A claim is a statement that can be backed up with evidence, and an assertion is a baseless statement with little, to no evidence as back up. Where do you and your customer facing teams fall? Maybe it’s time to make sure that you’re using claims instead of assertions?
