SalesProChat

Sales and Branding: Social Media Failures and Online Reputation Management with Andrew Jenkins

August 15, 2019 Canadian Professional Sales Association
SalesProChat
Sales and Branding: Social Media Failures and Online Reputation Management with Andrew Jenkins
Chapters
SalesProChat
Sales and Branding: Social Media Failures and Online Reputation Management with Andrew Jenkins
Aug 15, 2019
Canadian Professional Sales Association

Companies are increasingly finding themselves being judged and scrutinized online and offline. Customers are taking their praise and dissatisfaction to social media channels and the organisations they are talking about, and the salespeople which represent them, are not always aware or proactive in their responses.

How can organizations and sales pros navigate this challenging environment? What are best practices for dealing with social media failures and reputation management issues? While you may not control the message, what can you do to influence the conversation and its participants?

In this CPSA podcast, Sales and Marketing expert Andrew Jenkins offers his take. 

Show Notes

Companies are increasingly finding themselves being judged and scrutinized online and offline. Customers are taking their praise and dissatisfaction to social media channels and the organisations they are talking about, and the salespeople which represent them, are not always aware or proactive in their responses.

How can organizations and sales pros navigate this challenging environment? What are best practices for dealing with social media failures and reputation management issues? While you may not control the message, what can you do to influence the conversation and its participants?

In this CPSA podcast, Sales and Marketing expert Andrew Jenkins offers his take.