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The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams.
The podcast that tackles the question:
How can cybersecurity vendors grow sales faster?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to grow cybersecurity companies faster than the competition.
Listen in, and you will get proven strategies to
- do great marketing
- launch programs to get more leads
- build and execute world class sales processes
- help your sales team be more effective, and
- create your killer go-to-market growth engine.
If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams.
Latest Episodes
How to Win Lighthouse Deals in a New Market - Felix Knoll COO/CRO Cranium
Hacking Your First $2M ARR: Sales Tactics from Kevin Bayly, VP Sales at Material Security
Why Early-Stage Sales Is All About Precision, Not Volume – Abigail Maines GTM Advisor YL Ventures
Ditch the Adversarial Negotiating: How Transparency Wins in Cyber Sales – Todd Caponi, Author of Four Levers Negotiating
How to Build a $30M ARR Business with Just Three Founders and ZERO employees – Amos Bar-Joseph, Co-Founder, Swann
Fan Mail
Andrew, hope you are well. On October 4, 2022, you spoke with Eric Appel, CRO at Island, about why stealth is sexy and how Island has built the sales team. Eric still gets calls about his appearance. Eric would LOVE to come on again! Island is now the leader in the category they started and Eric can talk about how the sales team has been from 'grit to scale.' Eric has a GREAT story to tell.
Dallas, Texas
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