The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams
The podcast that tackles the question:
How can cybersecurity companies grow sales faster?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to grow cybersecurity companies faster than the competition.
Listen in, and you will get proven strategies to
- build and execute world class sales processes
- help your sales team be more effective,
- do great marketing
- launch programs to get more leads, and
- create your killer go-to-market growth engine.
If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams
Unlocking Business Value In Cybersecurity From a 25+ Year Cyber Sales Veteran
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Are you struggling to turn small niche security products into strategic, high-value revenue streams? Curious how to elevate your sales approach from feature dumping to genuine value conversations? Ever wonder why comp plans always seem so complicated—or how real sales leaders attract and keep A-players? This episode has got you covered.
In this conversation we discuss:
👉 How uncovering real business value can turn “unsexy” products into multi-million dollar revenue drivers
👉 Why “curiosity” and effective questioning often separates sellers from true sales leaders
👉 Navigating comp plan chaos, hiring pitfalls, and the future human/AI sales landscape in cybersecurity
About our guest
This week’s guest is Rob Amezcua, SVP of Worldwide Sales at Forescout. Rob’s leadership journey includes building and scaling cybersecurity sales teams, finding value in unexpected places, and sharing battle-tested wisdom from over two decades in the industry.
Summary
Rob Amezcua joins us for a candid, insight-packed discussion on building revenue engines in cybersecurity, from rethinking your product’s value to hiring and motivating great teams. Whether you’re struggling with transactional selling, comp plan confusion, or finding and keeping elite talent, Rob’s stories and strategies are a must-listen for modern leaders. Tune in and transform your sales approach today!
Links
Fast ramp to revenue for your new sales hires
A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount.
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