Book Marketing Tips and Author Success Podcast
Ready to supercharge your author journey? Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how you can actually use.
Whether you’re self-published, traditionally published, or somewhere in between, this podcast delivers real-world advice to help you sell more books, build your platform, and thrive in the ever-evolving publishing landscape. From clever promo hacks to critical industry insights, each episode is designed to move the needle on your success.
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Book Marketing Tips and Author Success Podcast
The Amazon Sledgehammer: How One Author Lost Everything Over Metadata
What would you do if your entire author career disappeared overnight? That's exactly what happened to one unfortunate writer who shared their devastating experience on Reddit—all 30 of their books, representing four years of work and a significant portion of their income, vanished without warning when Amazon banned their account.
The shocking part? This catastrophic ban stemmed from a single book being flagged for "misleading metadata" because it referenced a popular influencer in the subtitle. Despite the author's attempts to appeal, Amazon rejected their plea and withheld pending royalty payments, effectively erasing both their catalog and money already earned.
We believe this case represents Amazon's increasingly aggressive approach to combating AI-generated content flooding their marketplace. Like a sledgehammer rather than a scalpel, their enforcement mechanisms are catching legitimate authors in the crossfire. Throughout this episode, we dissect the specific triggers that put authors at risk, including lookalike covers, celebrity name-dropping in subtitles, unverifiable claims, and implied endorsements.
Whether you're a seasoned author or just starting your publishing journey, this episode provides critical information that could save your author career from an unexpected catastrophe. Have you experienced similar issues with Amazon or other platforms? Share your story with us and leave a review wherever you listen to podcasts!
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Hello and welcome back to the Book Marketing Tips and Author Success Podcast. This is Penny Sansevierie and Amy Cornell and this show our shows are always inspired by something either an author that I talk to or somebody that Amy spoke to. This show in particular, is inspired by Reddit. So we love Reddit. We're always on Reddit. So one of the things that I love about Reddit is it's such an interesting place to get to know what authors are really struggling with. I mean, you and I kind of know that, obviously because we talk to authors all the time, but Reddit is sort of a next level of seeing what people are struggling with just kind of on a daily or weekly basis. I mean, would you agree?
Speaker 2:Oh yeah, because I mean you have to consider, even though we work with authors that kind of cover the full spectrum in terms of how long they've been in the industry, the types of topics or genres, all the kinds of things we still work with authors that are at a place where they are exploring, collaborating with a team, you know Right. So Reddit is a great place for us to go and get viewpoints from a perspective of somebody that isn't at that point yet or that's already committed to doing everything on their own. Yeah, you know, so kind of approach, some things from different angles, and it's yeah, it's definitely very insightful.
Speaker 1:Yeah, it really is very insightful. And this one in particular that I found a couple of days ago was an author who had been working on their books for four years and lost everything overnight. And lost everything overnight, no warning, no second chances. Um, and it really struck a nerve with me because, as an author myself, like this would be my worst nightmare.
Speaker 1:What I think is happening and you know, a lot of people chimed in on this during both, some people just in support, because they were all equally horrified, but then other people chimed in like, oh well, I know somebody that this has happened to, and blah, blah, and we're going to break down the story. But I think what's happening is I think that Amazon is just becoming a little overzealous in their protecting their site from content generated by AI. And I think that you know and unfortunately Amazon does not do anything with precision I mean like they'll take a. You know, they'll take a sledgehammer to. You know what I'm saying? Like they're just.
Speaker 1:And then you know, because it was the same thing with the review polling thing, where a lot of authors like legitimately had all these reviews, and then Amazon was like nope, and then overnight, all the reviews are gone. They never. It's never, you know. Maybe on the rest of their site like I can't speak for every single page on their website, but in the author's corner it's always a sledgehammer, so the author had. It's just unbelievable. This author had 30 nonfiction books on Amazon for four years. The the account was banned for a single book flagged for misleading metadata. Misleading metadata it wasn't even like your cover's awful dude or you know what I mean?
Speaker 2:Yeah, like a flagrant violation. It was just like oh, you're skirting the line, so we're going to stop this.
Speaker 1:Right, exactly, the book did reference a popular influencer in the subtitle okay, which I thought I thought that was interesting.
Speaker 2:I really I can't honestly, penny, and I feel like I've seen a lot. I can't honestly say I've seen that before. So that stood out.
Speaker 1:Yeah, yeah, that really stood out to me and I and I as I read through the post. The author said well, but you know the the influencer was credited and was not necessarily part of the book. So the influencer hadn't, hadn't written the book like co-authored the book, but was like the inspiration or mentioned throughout the book or whatever. The author tried to appeal. Amazon rejected the appeal and closed the account. Not only that, lost all his royalties.
Speaker 2:Yeah, that's right, didn't they say they were like there were the past two royalty checks were just not going to come through?
Speaker 1:Yes, and this author had said in this post that he was making a relatively decent living off of his books on Amazon Right.
Speaker 2:So, yeah, he said it was a significant, a reasonable, yeah, like a notable portion of his income.
Speaker 1:So he was doing pretty well, you know he was doing pretty well and and one of the things. So if you're listening to this and you're, you've stopped whatever you're doing and you're just as horrified as we were. We are going to break down why this happens. This isn't just like not everybody is going to be on this. You know, not everybody is going to get this email from Amazon. It just is a matter of I think that that you know the tiny little bit of misleading information was something, as I said, that the Amazon sledgehammer, just you know, ended up ruining this guy's career essentially. So part of the issue is, you know, one of the things that one of the comments in this registering said that you know this is really hard, especially when Amazon is your only stream, income stream for self-published authors. I mean, let's face it, amazon is the number one place to sell books, to place your book. Like people say, you know, I want to be on Kobo, I want to be in all the things, and that's fine, that's great, but Amazon still sells the lion's share of books. There was no warning, so it wasn't like hey, hey, take that off your subtitle. And this wasn't even about pirated content or fake reviews. It was just the presentation. But, as I said, I think that Amazon is cracking down on.
Speaker 1:So what's happening with this AI stuff and we covered it, I think, a couple of shows ago is that people are actually taking existing books so let's say anything that's on the best-selling list right now, and they are. They're uploading them to ChatGPT I don't know, or whatever AI system that they use, and they're asking Chat to essentially rewrite it and in some cases, like so, republishing the book without the author's permission is pirating, like. So that's a different kind of a thing and that's something that authors have battled as long as we've been in business. But this is where they literally upload the book and ask chat to rewrite it, and chat does that and probably does a very poor job of it, because I'm sorry, but we love much as we love chat GPT. You can't just throw something like that and expect it to be perfect. Even on the shorter stuff that we do, there's a lot of editing, but anyway, these books are getting thrown up on Amazon and they're essentially cheating the system.
Speaker 1:So a couple of weeks ago, there were a couple of books that were actually on USA Today and the New York Times bestseller list, mistaken for the original books and hitting the bestseller list and selling books. I mean, it's a problem, right, it's such a problem. So, yeah, so Amazon is flagging. So there's a few things that Amazon is flagging. So the first is you know the misleading metadata and it can show up and, amy, I want you to speak about that Cover and title, right? So do you want to take this one? Because I know we both have strong feelings about covers, but you mentioned something in the green room that I thought was really made me laugh, but it was also really so, so spot on.
Speaker 2:Yes, okay, so a cover that is too similar in design to a popular book. You know, basically we've talked about this plenty of times Amazon wants to sell stuff, they want to sell lots, they want to make a ton of money, so they want to make it easy for the customer, the shopper, to make buying decisions and to click, buy and check out. And so confusion, unless Amazon causes it themselves, is not allowed. So having a similar cover to especially a popular book, I think, will definitely put you in their sights a lot quicker. But when we were talking about before the show, there are, I mean, and for me it's obviously easy to spot. They just make me cringe. But I bet a lot of y'all listening have seen them too.
Speaker 2:There are some cover designs out there that are straight up like template covers and so many authors, unfortunately, have used them and they don't even bother to change the font style or you know what I mean. And so they're quite literally just duplicates of the same exact concept over and over and again, but insert, you know your title instead of you know so it's. But I'm so glad that I mean out of all of this, I feel for this author, I feel for anybody that's getting banned. I can't say I'm particularly upset about the fact that they're cracking down on authors having to show up with a proper cover. That is a unique concept that we've reached the point where it's like, okay, we've been saying it's not okay for so long, penny, and sometimes it feels a little justified when it's like Amazon caught up and they said it's not okay now too.
Speaker 1:Right, exactly, and it took Amazon. I mean literally, it took. It took AI overtaking the, the overtaking the book inventory for Amazon to finally do this. But the other thing is, though, too, is that and this is not and, as you said, this is not a new thing I talked to an author a couple of years ago who was like I said oh, your cover, look. I don't know if I mentioned this to you even I'm sure I did but I was like oh, your cover looks so familiar. And it looked familiar because it was exact replica, similar genre to Stephen King, and it was an example of one of his books. And I'm like, oh, dude, you really need to just pull back on like, but my book is just like Stephen King. I'm like, yeah, great, that's awesome, but you cannot literally have, you cannot copy his cover.
Speaker 1:And so that's where Amazon like and I understand you know you get desperate like I just want to sell books, I want to be blah, blah, like I get it, but now Amazon's. And part of the reason why the cover is so important is because the majority of these misleading AI-generated books are not taking the time to really do the research right, and we talked about that before. So subtitle abuse. So, as the case in this author, this poor guy who had all of his books pulled, is still. I'm going to keep following that string because I really, I mean, I hope that Amazon reverses it, but I just don't know. Again, sledgehammer, I just don't know that they ever will. So y'all, I love subtitles, can we just be clear Like I love me some subtitles, but you cannot name drop public figure, names, figure, names. Like I remember one time and this is very this is sort of like very different the majority of public figures will call you out if Amazon doesn't right? We had an author misuse Oprah's name, right, because his book was mentioned in a very tiny little corner of one of her magazines, and so he was name-dropping Oprah, oprah, like all over the place, and that was right. And he got a letter from Harpo and all this other stuff.
Speaker 1:Now, now, like this was 20 years ago, so fast forward to you know 2025, and we're all battling. You know, fake books Amazon is your new Oprah. They will not send you a letter, they will just say bye, bye, and you're done so. Um, they will not send you a letter, they will just say bye-bye, and you're done so. And also potentially manipulative and this is where we did a show a couple of weeks ago. I know we're going to get more into that about how sometimes manipulative apparently I can't talk today sometimes subtitles can be right and I think that nonfiction and self-help obviously for genre fiction, your subtitles are not generally going to be manipulative, unless you say soon to be a Hallmark movie, and it's not. Or it's a bestseller and it's not. You know what I mean. And then implied misrepresentation. Do you want to take that one?
Speaker 2:Yes. So this is interesting too, because I've when okay, sorry Now, I'm like when they have 8 million things going on in your brain at the same time and they all need to come out somewhat coherently, right, yeah, right Okay. Because I wanted to say I've personally experienced this as the A-plus content process was evolving. You know, after Amazon released that for self-published authors, they were really kind of tweaking the rules for a while and what they were allowing, what they weren't. It was really interesting. Their terms of use for A-plus content definitely shifted as they tried to figure out what they would allow and, probably honestly, internally, how they were able to vet it. But so implied results, outcomes, endorsements that aren't verified these are things that are very much filtered through with A-plus content. So this is interesting that now Amazon apparently is cracking down and finding ways to pull this out of other aspects of your retail page. So endorse, buy as seen on, get rich, like guarantees for sales or making money. I mean, we've talked about this on a recent show recently because Amazon has been cracking down on bestseller claims and sales claims. I sold this many copies. Amazon is really not. They're not allowing that anymore and that's interesting.
Speaker 2:Again, from knowing that this has been something that they've been filtering out for the A-plus content and now that they're clearly filtering it out for a lot of other aspects of the retail page, I find it very interesting that they're expanding this. It doesn't surprise me, but it does make sense. And it's worth saying misleading, as we're talking about this, as I'm sure the original poster that Penny saw on Reddit, it doesn't mean bad intentions, so misleading really doesn't mean that you're an awful person that's trying to trick everybody and game the system, but it's more along the lines of could an average shopper browsing and keep that in mind too? I think that's important, Penny. These people are browsing, they're scanning, and that's something that Amazon keeps in mind as well. So if it's something that could reasonably be misunderstood based on how a typical shopping experience goes, they're going to say this isn't happening. You know they're going to call you on.
Speaker 1:Right, exactly, and Amazon must have some kind of a backend system. So, like on my books, my Amazon author formula books, they say you know, we'll teach you how to you know, you will be able to hear the things. So so it's not that you can't say that you, you can't talk about what the benefits of the book are going to give the reader, because I'm very sure that Amazon has some really spiffy AI system that will literally scan through the book and know whether or not that actually is true. And I'm always very careful about not misrepresenting the book. There's nothing on my retail pages that talks about book sales or like oh, you're just going to sell so many books.
Speaker 1:It's going to be awesome, because I don't want to be getting those First off. I would never do that. But secondly, I didn't sell a hundred thousand books, like your book said I would you know. And that's where we don't have time for that kind of email. We don't have time for that kind of email. Yeah, it's really, it's, it's it's. It's a very interesting thing, and can I just say could we just take this whole misrepresentation to every page on Amazon, no matter what, and let's just start with supplements? Sorry, oh, my gosh, now I'm going to be totally on my soapbox. Soapbox will burn fat in four hours or something. I mean Amazon, y'all like you're always cracking down on authors, could be the same thing on all of your pages. Amen.
Speaker 2:Yeah, down on authors could be the same thing on all of your pages, because, yeah, I feel like books get the worst of it for sure.
Speaker 1:Always, yeah, yeah, they always get the worst of it. I, if Amazon wants a list, I will send them a list of things that I think they need to really like here. Try these supplements first and you tell me if they're allowed to use that verbiage on their page. Right, right, thank you.
Speaker 1:So I think that I think you know so how to protect yourself does the first? You know, most important part of this is go through and audit your metadata, and not just you know. We always refer to metadata as what's on the back end of Amazon when you upload your book or wherever you've uploaded your book to. But I think, really doing a critical self-assessment of your book descriptions, your subtitle, make sure that it's not, don't, it's not worth pushing the envelope. And again, if your book delivers on that, then it should be in your description for sure. But, um, you know, get rich like whatever. You know what I mean.
Speaker 2:Um, yes, Over-promising. Don't say that you've got a Netflix deal in the works just because you got one of those spam emails Like that doesn't count either.
Speaker 1:Oh my gosh, can I just tell you how many. I still get so many Netflix deals. The Amazon Author Formula workbook came out. I got so many deals from Netflix you can't even I should. Should, seriously, I should be doing this podcast from my home in the South of France, um, so I think that you know, make sure that you're not. You know, never compare your book to other authors, especially in the book description, like if you liked blah blah, you'll like this. No, no, no, no Right.
Speaker 2:Right, and I will say, penny too. I think that you know, as we, as we came to know with when we went to update your bio on Amazon, doing something new on Amazon, I feel like you are the ones that are the new stuff definitely is more under the microscope than the older stuff. Yeah, so I would say, if you're listening and you have yet to release a book or you have a book coming out soon or anything like that, definitely take these extra careful. I mean, yes, do all this auditing, even if your book is already out, like double check what you can possibly control or fix or might be wrong. But if you have a book coming out out, like double check what you can possibly control or fix or might be wrong. But if you have a book coming out soon, definitely pay attention to these, cause I feel like Amazon puts new, anything new or any changes, much like it's under the microscope, even more so than things that are already established on the site.
Speaker 1:Right, exactly, exactly. And then, um, so, cover design. Amy, you want to take that? I know I keep throwing the cover design to you.
Speaker 2:Don't just jump on Canva and grab a template and run with it as is, by inserting your title, don't copy layout or typography. We talk about doing market research a lot and we're huge fans of doing market research and on who is successful in your category and what they're doing right. But there is a line, you know, and like Penny's example of the author that was like no, my book's very much like Stephen King. This is very you know. It's like that's crossing a line. You know you're not going. That is not the right way to go about marketing and branding your book to the right audience.
Speaker 2:So we're big fans of hiring a designer that has original concepts that don't use lookalikes. We're big fans of hiring a designer that has original concepts that don't use lookalikes. Canva can be tempting. So can pre-made covers, but in some of those pre-made covers that I've seen, penny actually can be solid, but not all sites offer the guarantee that they're one-time use. So I think that's really important. So if you're going to a site that has covers available for purchase that they'll customize for you, make sure there is a guarantee that these are a one-time use situation. You know.
Speaker 1:That's a really, really good point, but the other thing that I think is worth mentioning is that we don't want lookalike templates. We want we also we want unique books, but I do think that you know a lot of and traditional publishers do this too is they will follow the trending book wave in terms of what their cover looks like. So we're not necessarily saying that you should not look like your competitors, because that now feeds into the reader psychology. You know what I mean, like how readers select books and things.
Speaker 1:So you should look like you belong on the shelf without being a copycat, and I know, we just made making a cover 10 times harder, but it's worth your time if you can, you know if you can, if you can get to, if you can find that real, that sweet spot. So clickbait phrases, ultimate guide, guaranteed results approved by and usually the approved by is followed by a celebrity name. So that can also be risky, the thing that I think I mean. At some point in my mind, I think Amazon is going to get enough complaints that they're going to have to kind of pull back on this sledgehammer way of removing books and they're going to ask you for proof, so like when authors who have bestseller claims on their books or I've sold a million copies, or whatever.
Speaker 1:They will ask those authors. Typically, that has been my experience up to this point anyway they will ask those authors for proof. Now maybe they're just yanking them off the site, I don't know.
Speaker 2:Yeah, that's dangerous. They do that for awards too. I will say that's another big one in the A plus content that if you want to talk about an award, it would have it has to have been awarded within the last calendar year. Yes, they're not messing around Like you don't get to claim an award that you got five years ago for a different book and be like I'm an award-winning author. It's like you might be, but Amazon says there's no place for that in your A-plus content for this latest title.
Speaker 1:Right, exactly. So I think the other thing is is that you want to make sure that you have proof, right. So, whatever the claims are, if your book has been endorsed, if the forward is written by I don't know who, like Stephen King, whatever, you better make sure that you have proof. Do you want to take the next one, amy, to get too close to?
Speaker 2:your own work to be like totally objective about this.
Speaker 2:So if in doubt, after you've done your audit and you're still like, I don't know, I'm not sure, or after you pull away the things that you think might put you over the edge and you're like, well, now my book sounds boring, give us a call, talk to a marketer or an editor even, and have them help you review your metadata to make sure that it's really it hypes up your book, but in really genuine, unique, interesting ways that don't rely on some of the phrasing and things like that that we've covered.
Speaker 2:That can get you in trouble and that's really hard to do sometimes when it's your own work, you know you really do know it too well in order to talk about it. It's kind of like when you have to talk about yourself. For most people that's really uncomfortable and it's very similar to do for your book. Not that you're uncomfortable talking about your book, but you see it in a different light and through a different lens. So it's worth chatting with somebody that might be able to give you a different perspective and say you know what I feel is really great about your book and things you should highlight are X, y and Z, and those may be things that you completely never would have come up with on your own, and it's going to make your book stand out and keep you out of trouble.
Speaker 1:Right, exactly. And the other thing, though, too, is I think you know it's worth and this is not just about promoting us and the fact that you know you could hire us for a consultation or whatever but you really want to get. So a lot of times, authors will rely too heavily on AI, and I know, in particular, chat loves to inflate everything, and Amy and I have had this discussion before. Like you can always tell, there are two ways that you can always tell that something is been put through chat GPT. The one is all the frigging emojis that chat uses, like it's just the weirdest thing in the world, and then the fact that chat always inflates and makes things sound sometimes 10 times bigger, better than maybe they actually are.
Speaker 2:Like it feels right. It's trying to serve everyone. Kool-aid.
Speaker 1:Yeah, like you've really. You know there's a lot. That's why I said you know you generally I mean chat's super helpful, brainstorming, all the things but it's sometimes it's really I mean, in the majority of cases it's really hard to use something from there verbatim, and I think that some authors are, and that's where they're also, you know, getting into trouble. So here's. So, obviously, if this happens, it's terrible. You're going to get in touch with Amazon and I'll talk about that in a minute but maintain copies of all your book files and metadata. I cannot tell you how many times that Amy and I have onboarded an author who's going to be working with us and we need a copy of their book file and they can't find it, or they don't have it, or it wasn't actually given to them. So if you work with a publisher any publisher, I don't care who they are, they should, you should, your book file should be part of what they give you. Okay, that's absolutely. Save all your metadata, make sure that you have it. And you know I'm going to tell you something.
Speaker 1:This even happens to me too, like when somebody cause we're doing, um, obviously in-house, but we're doing a blog tour for the workbook right now and um, the influencer who's on the team, who's doing this tour. She's like oh, I need a copy of your book file and you know, by the time you publish a book, you have 18 different versions of that. I'm sorry, but everybody, you just have so many different versions of that file Amy probably doesn't, because she's much better at deleting stuff than I am, and you know you're scrambling. You're like oh, where is it? That's fine, as long as you have a copy of your book file, for sure. So somebody on the Reddit stream was like oh, you should just go wide, and wide will save you. And by going wide means, you know, making sure that your book is off of Amazon, and that's fine. But Amazon is the biggest seller, you know, of books. I mean, they sell like 98% of eBooks. So that's not a solution, unfortunately. That's not a solution, unfortunately, and I think that you know having a flexible plan, making sure that you're doing all the right things.
Speaker 1:But this is another reason why authors need to build. You have a website, have an email list, make sure that you know if something happens. You're not gonna be able to contact all of your readers, but make sure that you're not just sitting there without anything wondering what you're going to do now after you spent all this amount of time, right? No? And the other thing that I will say, too, is that, even though you know yes, this author was told that the Amazon bans are final and all this other stuff I just always think that the squeaky you know, squeaky wheel, so make sure that you have.
Speaker 1:That's why you want to have all your metadata Like cause. You want to go back to Amazon and say where did I go wrong? And now, obviously, if you've cheated the system which you're probably not listening to this podcast anyway our listeners do not cheat the Amazon system. But if somebody is cheating the Amazon system, you know Amazon's going to shoot you down and be like no, we're done here. But if you legitimately have a question or you legitimately did get that celebrity endorsement that you mentioned in your book description, I would present it to Amazon. It's not going to be easy, but I would present. This is what I encourage this author to do, who posted on Reddit I'm like, don't, cause he has so many books, like 30 books, I mean, good Lord, right, so go after Amazon.
Speaker 2:Right, um, I agree, we tell our clients that all the time and I can tell you nine times out of 10, they end up getting something resolved. But it for sure takes getting the right person, and so it's like Groundhog Day, you know, or you act like a toddler and you just keep asking until you get the answer you want.
Speaker 1:Yeah, yeah, no, that's a great, that's a great analogy. Yeah, be the toddler. That goes back to like why, why, why, and you know. The thing about it is, though, and and I've had issues, like I had to contact amazon with my recent book launch over the, the file that was uploaded, and sometimes amazon's system has been glitchy, like sometimes the system is just glitchy and you have to contact amazon, and it's really really weird, and just be prepared to be patient and keep kicking this up higher and higher in the Amazon system.
Speaker 1:And eventually, because we've had two major situations with authors, both involving books that were either severely miscategorized the author that we've worked with a few times and she had this beautiful, sweet, lovely children's book that was put in erotic romance right Got that fixed, took a while. And then the other one was an author who actually had a book pulled for different reasons and took a while, but that got fixed. So sometimes it can take a while. I don't know if necessarily, unless you're legitimately cheating the system, if these are final, final right. So I think Amazon will tell you that just to shut people up.
Speaker 1:I think Amazon does a lot of things that should shut people up. I'm just going to put that out there. Yeah, absolutely, you know. So, anyway, don't let this. So we don't want the show to scare you, it just doesn't matter, it just is. You know, it's just good to be a little self-aware when it comes to what you're putting up on your Amazon retail page, because Amazon is paying attention and not always in a good way. Like I said, the Amazon sledgehammer hits far and wide. So thank you so much for tuning in. It is such a pleasure. We love this podcast. I can't tell you I think we have. We have such a good time, um putting together show ideas and stuff and we we love your feedback. So send us an email. Um, the email details are in the show notes and Amy, so smart, she found a really cool, easy way to leave a review on itunes and she has also posted that in the show notes.
Speaker 2:So we put some helpful tips in there for you, because we know how frustrating that is and we get the emails. You know I really wanted to leave a review but I couldn't figure it out. It's like no shame at all, but I thought you know what? Why don't we find some simple instructions? It'll hopefully help something else and have tried and maybe gave up.
Speaker 1:So yeah, yeah, so it's a really so, anyway, we love reviews wherever you listen to podcasts, and we will see you next time. Bye-bye.
