Book Marketing Tips and Author Success Podcast
Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas, easy-to-implement book marketing strategies, and critical publishing industry knowledge and insight! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books, grow your platform, and make strategic business decisions as an author. Subscribe today and take that next step toward a more successful, long-term book marketing plan!
Episodes
274 episodes
Too Good to Be True? The Author Bookstore Scam That's Breaking Hearts
In this eye-opening episode, we pull back the curtain on a heartbreaking scam targeting authors—promising dream book deals that quickly turn into financial nightmares. We explore how scammers craft elaborate schemes that seem too good to be tru...
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Season 5
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Episode 19
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23:00
Dust It Off: The Author's Guide to Book Resurrection
Your older books aren't outdated—they're untapped potential. In this episode, we explore how a strategic refresh can breathe new life into your backlist and help you recapture reader interest. From updating covers and content to rethinking your...
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Season 5
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Episode 18
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38:08
Building Your Author Brand for Media Recognition
The elusive goal of media coverage keeps many authors awake at night, dreaming of that big break on national television or in major publications. But what if everything you thought about securing media attention was based on misconceptions?&nbs...
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Season 5
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Episode 17
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44:26
The Power of Book Bundling: How to Turn Your Backlist Into a Marketing Goldmine
Book bundling represents an untapped opportunity for authors seeking to revitalize their backlist, attract new readers, and generate fresh marketing momentum. This strategic approach – combining multiple books into a single e-book package – off...
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Season 5
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Episode 16
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34:17
The Grey Box Syndrome: Why Authors Who Skip the Basics Get Ignored
When authors dream of book marketing success, they often fixate on bestseller campaigns, major media appearances, and viral social media moments. But what if these splashy strategies are actually built on something far less glamorous yet infini...
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Season 5
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Episode 15
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38:54
Naming Your Book: Avoiding Title Mistakes That Kill Sales
Have you ever judged a book by its title? Most readers do. In this eye-opening episode, Penny and Amy tackle the surprisingly overlooked aspect of book marketing that could be silently sabotaging your sales: your book title.Drawing from...
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Season 5
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Episode 14
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28:59
Amazon News: How to Navigate Amazon's Inconsistent Ad Guidelines
Ever feel like you're banging your head against a wall trying to get your Amazon ads approved? You're not alone. When a mystery thriller author's cover featuring a bloody knife was rejected because it looked "too menacing" and appeared to be "p...
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Season 5
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Episode 13
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9:23
The Strategic Author's Guide to Amazon's Kindle Unlimited Program
Demystifying Kindle Unlimited might be one of the most requested topics from our podcast audience—and for good reason. The confusion between Amazon's KDP platform and the Kindle Unlimited subscription service continues to trip up both new and e...
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Season 5
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Episode 12
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26:15
Starting Your Own Publishing Company: Myth vs. Reality
Should you start your own publishing company? Word seems to be getting around in author circles that this may be the key to unlocking greater credibility, bookstore access, or even “jumping the line” beyond the self-published category.
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Season 5
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Episode 11
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17:42
Savvy Book Pricing Strategies That Sell
Pricing your book isn’t just a numbers game—it’s a strategy that can make or break your success on Amazon. In this episode, we’re busting the biggest pricing myths, like whether your eBook really needs to be $0.99 or free to gain tract...
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Season 5
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Episode 10
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23:17
Amazon News: Author Central Changes and Search Result Trends
Amazon Author Central just made a quiet but significant change—no more URLs in author bios. What does this mean for your author platform, and how can you make sure your website still gets traffic? We break down why keeping your bio fresh matter...
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Season 5
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Episode 9
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17:44
The Sneaky Ways Authors Sabotage Their Own Success
Success as an author isn’t just about writing a great book—it’s about making smart marketing and business decisions. But what if you’re unknowingly getting in your own way? In this eye-opening episode, we’re unpacking the sneaky ways authors sa...
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Season 5
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Episode 8
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53:14
Don't Give Up on Your Book: When to Push and How to Pivot
Every author hits a point where they wonder: Should I just give up? If your book isn’t selling, your marketing efforts feel like a dead end, and hope seems lost—don’t throw in the towel just yet. In this episode, we’re digging into the...
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Season 5
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Episode 7
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31:46
Book Marketing Costs: Solid Investment or Waste of Money?
An investment in book marketing and publicity is an investment in all the hard work you've poured into your book. But why is book marketing so expensive? And are those cheaper, one-off services really worth it? In this episode, we're breaking d...
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Season 5
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Episode 6
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31:13
How to Get Your Author Website to Rank on Google
We spend a lot of time talking about Amazon (and that matters) but when was the last time you searched for your name or book on Google? Did your website show up? Or is your author website getting lost in the vast expanse of the internet? While ...
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Season 5
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Episode 5
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38:56
Why Your Book Isn’t Showing Up in Amazon Searches and How to Fix It
Ever gotten on Amazon to search for your book and—BAM—nothing? If your title isn’t appearing for search terms you think should be working, you’re not alone. In this eye-opening episode, we’re lifting the curtain on Amazon’s elusive algorithm to...
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Season 5
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Episode 4
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37:25
How to Resurrect a Book That's Dead in the Water
Is your book lost in a sea of titles on Amazon? If you feel like your title is dead in the water, you’re not alone. In this episode we’re digging into the horror of feeling rudderless on Amazon—why it happens and, most importantly, how to fix i...
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Season 5
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Episode 3
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31:04
Cracking the Library Code: Get on Shelves and in Front of Readers
Dreaming of seeing your book featured in libraries—and even appearing there in person to meet eager readers? This episode is for you! We’re unlocking the secrets to getting your title onto library shelves, plus sharing insider tips on securing ...
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Season 5
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Episode 2
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18:29
Mastering the Mic: Tips for Becoming an Irresistible Podcast Guest
Everyone wants to guest on podcasts these days—but landing the spot is just the beginning. In this episode, we’re going beyond pitching and diving into the art of being a truly unforgettable podcast guest. Discover how to prep effectively, calm...
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Season 5
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Episode 1
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14:15
Substack Success: Should Authors Add This Platform to Their Toolkit?
In a crowded digital landscape, authors are always on the hunt for new ways to reach readers. Substack has risen as a newsletter platform that promises creative freedom and direct audience connection—but is it right for you? In this episode, we...
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Season 4
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Episode 52
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23:28
Your New Year Checklist: A Roadmap to Success
It’s almost time to flip the calendar and embrace a brand-new year—and with it comes the perfect opportunity to refresh, reset, and reinvigorate your author brand. In this episode, we’re sharing a step-by-step checklist to help you usher in the...
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Season 4
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Episode 51
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39:45
Unlocking Amazon Success: Optimization to Boost Your Visibility
Ready to supercharge your book’s visibility on Amazon? In this episode, we’re revealing some of the best-kept secrets for optimizing your Amazon retail page to drive traffic and boost sales—just in time for the holiday shopping season! From ins...
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Season 4
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Episode 50
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25:05
Secrets to Writing Books Readers Can’t Resist
What’s the secret to writing a book readers can’t wait to pick up? In this episode, we’re uncovering the overlooked strategies that make a book not only fit its market but also compel readers to buy. From crafting the perfect book idea to align...
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Season 4
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Episode 49
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25:33
Exciting Announcement: Our New Mentorship Program Is Here!
We’ve got something truly special for you in this episode and we're launching it on Small Business Saturday! We've just launched a program created by and for *you*, our amazing listeners! After four years of incredible questions, f...
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Season 4
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7:52
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
We’re closing out the year with a bang in this special episode where Amy and Penny answer some of the best book marketing questions we’ve received all year! From “How many books do I need to write to be successful?” to predictions for next year...
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Season 4
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Episode 48
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56:39