#360: EVERYTHING IN LIFE - IS SALES..

The psychology behind why we value certain things more than others often defies conventional wisdom. Through a fascinating personal experiment, I discovered how raising the price of a TV I was selling dramatically increased buyer interest overnight. After listing a nearly-new television at $400—less than half its sale price—I received zero inquiries for days. On a whim, I increased the price, and suddenly received twelve offers. This counterintuitive result perfectly illustrates how humans equate higher prices with higher value, even when we intellectually know an item's actual worth.

This principle extends far beyond consumer transactions. As the saying goes, "everything in life is sales." Whether you're trying to impress someone romantically, convince colleagues in a business meeting, or promote your ideas, you're essentially selling something—your personality, your perspective, your expertise. The mindset we adopt in these situations dramatically affects our success rate. When we frame our goal as "selling" rather than merely "convincing," we naturally become more passionate, charismatic, and determined.

Language powerfully shapes our thoughts and actions. The words we choose create different psychological frameworks that manifest in our behavior and outcomes. Like wrestlers who approach matches as "fights" to boost their aggression and performance, the terminology we use can transform our effectiveness in any situation. This phenomenon explains why things that appear exclusive or difficult to obtain become instantly more desirable. Our minds interpret higher prices or greater barriers as indicators of superior value—which explains why raising prices can sometimes attract more buyers than lowering them. Have you noticed this pattern in your own experiences? I'd love to hear how price psychology has affected your decisions or business strategies!

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Chapters

• 0:00 Everything in Life is Sales
• 0:54 The TV Sale Experiment
• 2:13 Words Change Our Mindset
• 5:16 Key Takeaway and Closing

Transcript

Speaker 1: 0:00

Someone very smart once said everything in life is sales, and it's true. When you're trying to talk to a girl, if you want her to like you, you've got to use that technique the ability to convince somebody to give you an opportunity, right? If you're at a business meeting and you're trying to convey your point, you're trying to sell them your idea. It's not just semantics that I'm expressing myself right now. You know, saying convince as opposed to sell. All right, you really are. There's no different technique wise, between when you're trying to sell something, which is what I'm about to talk about in a minute, or convincing somebody, because you're really trying to have them buy what you're selling, buy, believe what you're trying to tell them, which is actually why the phrase comes and people say I'm not buying what you're selling, even if it's an idea.

Speaker 1: 0:54

So recently, um, I had a television and I have a warranty with it and there was a problem with it and it's brand new. I bought it like six months ago, Right. And um, I have a warranty and I got a brand new one, right, there was just like something weird that was going on with it. But again, I got a brand new one, so it's all good now. And uh, what happened was I put it out on Craigslist for like 400 bucks and brand new, I think it would be like 1500. And right now on sale it'd be like a thousand, but I'm selling it for 400. And I put in parentheses that exact description and then I said less than half of sale price right now. And um, I didn't get any. Within the course of a few days I didn't get anybody who was interested. So I raised the price. I raised the price and overnight I got like 12 offers right. And that just shows you psychologically that when you raise the value of something, even if they know what the real value is, people want something that is harder to afford, just like that pretty girl or to have somebody be convinced in that sales meeting about this risky idea. You know, people always talk about high risk, high reward. It's not the best formula, but a lot of times that happens, just like if you own a business. If you own a business, the more business partners, you have less profit, but it's also less secure, because if the business is isn't doing well financially, you start losing a lot more money, but you can also make a lot more money too, Right? So, uh, I'm probably gonna have these two people contact each other and they can figure it out and, um, I might even raise the price again. But just goes to show you that sometimes when you raise the value of something, even if it's in lesser value, you can get the value that you want of it, right? People want things that they can't get or that's harder to obtain, and I had no offers because everybody could afford $400.

Speaker 1: 3:01

Crazy, yeah, I'm a big believer in that whole moniker, that whole phrase of what this guy said once, which is everything in life sales, and it doesn't matter which guy, he's actually a very famous guy and he's an author and stuff like that. But he really is right, Everything in life is sales. Right, I know there is a fine line and I kind of I don't want to repeat it, but I know I kind of am about, uh, convincing and stuff. But when I think convincing, in my opinion, I kind of I kind of think it's like I kind of think it's like I don't believe it. I'm trying to convince somebody about something I don't believe. But if I'm thinking I'm going to sell them something, I'm thinking it's like a different mode of operation, Like if you tell yourself I'm going to sell this to somebody. I have to sell it to them, this idea. You're going to be maybe a little bit more passionate about it, a little bit more aggressive, a little bit more charismatic, but if you think I'm going to convince him and that's the interesting thing about words, you know, you know you change a word, you could change your point of view, you could change how you think about things, right?

Speaker 1: 4:24

So, for example, in wrestling, if you look at wrestling as a match, okay, well then you might think very clean-minded and methodical and stuff like that. But if you're looking at it as a wrestling fight, just as an example, I've heard wrestlers tell me they go into a wrestling match like it's a fight. Their mentality is different, so they're a lot more aggressive and even though it's not a fight, they know that they're going to be fighting with technique in that match. So, again, sometimes the word that you give yourself can psychologically change the physical output of the task that you're doing. You know what I mean. I can get other other examples which are not, um, a little bit more X rated, Right, but um, anyway, yeah.

Speaker 1: 5:16

So I just think it's interesting, it's fascinating, um, to just think about how, not just the physical man estate manifestation of a word can change your physical actions, right, but also how, when you raise the price on something or, in general right, when you try to add value to it, more people want it compared to wanting something that's more affordable. It's crazy Raise the price and you'll get more offers. Insane but true. Anyway, guys, this is just a little rant of mine based off of something that recently happened. I hope you all have a beautiful day and just thank you so much for your time, as always, Mentioning wrestling, slash judo, slash jujitsu, which most people don't really know what it is, slash everything else. I'm about to enter into the place that I train at and y'all have a beautiful day and just thank you for your time. I'm Benja. Well done, Check me out. Peace.