Contractor Radio
The goal of Contractor Radio is to give you the contractor a source for the strategies you need to grow you business. Here at ContractorCoachPRO.com we have coached over 300 home services contractors to over 2 Billion dollars in revenue using the Contractor Strategy Blueprint. Your hosts are Jim Johnson the Head Coach at Contractor Coach PRO with over 20 years of experience in contracting and our stellar coaching team. Whether it is Leadership & Culture, Organization, Finance, Accountability, Technology, Process, Marketing, Sales, Production, Training or Recruiting, Hiring and On-boarding we cover it all. Some of our podcasts will be instructional from our coaching team, while other episodes will be interviews with some of the most influential vendors and contractors in the space. If you are tired of having your business run you, it's time to start developing your strategy to run your business. Learn how to grow and scale your business to achieve that financial freedom you were hoping for when you started it!
Contractor Radio
The "Who" in Marketing with Chuck and Tommy
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On this week's episode of Contractor Radio we are revisiting a webinar that originally aired on Facebook October 20th of last year. It features Tommy Richardson and Chuck Thokey as they walk through the marketing and sales process in search of the "who" in Marketing and how knowing it can increase sales and sale close rates in your business.
They start the webinar off with some quick definitions of marketing and sales and an explanation of how marketing and sales work hand in hand to generate leads and turn those leads to sales.
Tommy goes into detail on how to define your target client and make sure your marketing dollars are used for content that reaches the best audience for your business. Chuck helps bridge the gap between marketing and sales by demonstrating how marketing strategies can be used during the sales process to close.
If you looking to learn some solid strategies to unify your sales and marketing processes you don't want to miss this episode.
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