On this week's episode of Contractor Radio we are revisiting a webinar that originally aired on Facebook October 20th of last year. It features Tommy Richardson and Chuck Thokey as they walk through the marketing and sales process in search of the "who" in Marketing and how knowing it can increase sales and sale close rates in your business.
They start the webinar off with some quick definitions of marketing and sales and an explanation of how marketing and sales work hand in hand to generate leads and turn those leads to sales.
Tommy goes into detail on how to define your target client and make sure your marketing dollars are used for content that reaches the best audience for your business. Chuck helps bridge the gap between marketing and sales by demonstrating how marketing strategies can be used during the sales process to close.
If you looking to learn some solid strategies to unify your sales and marketing processes you don't want to miss this episode.
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