Contractor Radio
The goal of Contractor Radio is to give you the contractor a source for the strategies you need to grow you business. Here at ContractorCoachPRO.com we have coached over 300 home services contractors to over 2 Billion dollars in revenue using the Contractor Strategy Blueprint. Your hosts are Jim Johnson the Head Coach at Contractor Coach PRO with over 20 years of experience in contracting and our stellar coaching team. Whether it is Leadership & Culture, Organization, Finance, Accountability, Technology, Process, Marketing, Sales, Production, Training or Recruiting, Hiring and On-boarding we cover it all. Some of our podcasts will be instructional from our coaching team, while other episodes will be interviews with some of the most influential vendors and contractors in the space. If you are tired of having your business run you, it's time to start developing your strategy to run your business. Learn how to grow and scale your business to achieve that financial freedom you were hoping for when you started it!
Contractor Radio
The Competitive Advantage with Jaynie Smith
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In this episode of Contractor Radio Jim talks with author, consultant and public speaker Jaynie Smith on how home service contractors can gain the competitive advantage by leveraging metrics and data to create a unique value proposition that will differentiate themselves from the competition, avoid cliche marketing and branding, and ultimately help better serve the client.
Jim and Jaynie break down the3 steps you can start using today to quite competing on price , demonstrate value to the customer, and start developing your competitive advantage.
If you want to learn more about Jaynie you can visit her website smartadvantage.com or contact her via email at jayniesmith@smartadvantage.com.
You can also check out her books:
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Relevant Selling: Research Proves Customers Value More Than Just Price
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