In this episode of Contractor Radio Jim talks with author, consultant and public speaker Jaynie Smith on how home service contractors can gain the competitive advantage by leveraging metrics and data to create a unique value proposition that will differentiate themselves from the competition, avoid cliche marketing and branding, and ultimately help better serve the client.
Jim and Jaynie break down the3 steps you can start using today to quite competing on price , demonstrate value to the customer, and start developing your competitive advantage.
If you want to learn more about Jaynie you can visit her website smartadvantage.com or contact her via email at jayniesmith@smartadvantage.com.
You can also check out her books:
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Relevant Selling: Research Proves Customers Value More Than Just Price
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