The Ultimate Playbook on Using Text Messages in Your Next Nonprofit Fundraising Campaign With Sandi Fox

#033 - Today I am speaking with Sandi Fox.  Sandi is a digital strategist guru.  One of her superpowers is helping organizations incorporate text messaging as a communication channel in their fundraising efforts.  We are more likely to read texts vs emails because this is where we communicate with friends and family.  As a result, organizations are increasingly turning to text as a key communication channel.  In addition to fundraising, Sandi has some terrific advice on how organizations can use text messaging effectively as an organizing and general communication tool.

Sandi says….

….“and over 90% have a mobile phone. So it's about meeting people where they are and they're on their mobile phones, right?  So, it's become one of the best direct response tools in our tool set for digital because that means we really actually reach people - they are more likely to respond to our ask.”

Check out Sandi at -
https://www.smartasafox.org/

The key takeaways from my discussion with Cody are:  

#1 90% of people who receive a text message will read it within 90 seconds of receiving it;

#2 Can be used by organizations of any size;

#3 Best practice is 2-3 messages per month; AND

#4 There is a cost - It’s not free like social media so if you add it, be sure you don’t forget about it.

Check out Groupfinity.com for the show notes and links for this episode.