Adora Drake’s 5 Step SCALE Framework to Move Social Media Followers to Donors.

#053 - Adora Drake is a professional digital marketing coach and consultant with a knack for creating marketing strategies. She helps leaders establish relationships with their audience by teaching them the tools for attracting the right fit people, becoming a thought leader, and bridging the gap between initial contact to the final transaction.

Adora emphasizes relationship building.  She adds that when it comes to relationships, it is better to go a mile deep than a mile wide.  It is better to build deep meaningful relationships with a few people rather than shallow relationships with many.

“So you're building a relationship. No matter where you are, whatever platform you are, make sure you're building relationships.”

Adora teaches how we can use her SCALE Framework to convert social media followers to donors:

S - Social Media
C - Content
A - Audience
L - Lead
E- Execution

The key takeaways from my discussion with Minna are:  

#1 Master 1 or 2 social media platforms rather than spreading yourself too thin across too many;

#2 Find the platforms where your audience hangs out;

#3 Consistency key; and

#4 Nurture your new members with a welcome series.

Be sure to stick around until the end to hear about the welcome series Adora uses in her own business.