Allegra Mangione’s 5 Step Roadmap To Getting Your Nonprofit Marketing Right Artwork

The Groupfinity Podcast

The Groupfinity Podcast is for leaders of small volunteer non-profit organizations - Presidents, VPs, Treasurers, and Secretaries of parent groups of K-12 schools, chapters of larger organizations, professional associations, hobby clubs, youth sports clubs, church ministries or faith-based groups, veteran groups, and college & university alumni clubs. If the words club, group, association, chapter, or ministry appear in your organization’s name, this podcast is for you. This podcast is a resource for leaders to learn how to engage and inspire their membership, giving them the tools they need to execute their mission, support their members, and benefit the communities they serve.

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Allegra Mangione’s 5 Step Roadmap To Getting Your Nonprofit Marketing Right

April 20, 2023 • Anthony Wilson / Allegra Magione • Episode 56

#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits.

1 Identify Your Audience
2 Set Marketing Goals
3 Marketing Channels
4 What messages do you share with your audience?
5 Evaluate

I love Allegra’s advice on why it's important to niche down on your audience…

“Charities and nonprofit organizations think, I wanna reach everybody - we have to reach everybody with our mission. The issue with that is if you're trying to reach everybody, you likely won't be able to reach anybody.”

Be sure to stick around until the end to hear what in Allegra helped a client grow their Instagram following by 50% in a year.