#77 - 7 KPIs Your SaaS Company Should be Tracking Artwork

The Marketing Slice by Hurree

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The Marketing Slice by Hurree

#77 - 7 KPIs Your SaaS Company Should be Tracking

March 03, 2022 • Hurree

In this podcast, we explore the 7 KPIs your SaaS business should be tracking to ensure success.

COVID-19 changed the way in which people work and altered the landscape of how the world does business as a whole. Back in March 2020 when companies were suddenly forced to work remotely, SaaS companies were in an excellent position to benefit from the changes brought on by the global pandemic. Even before COVID-19, the SaaS industry was growing and is still showing no signs of slowing down.

While this is great news for SaaS companies, this also poses its own risks: the more the industry grows, the more competition there is, especially with the emergence of new technologies and innovations. It is more important than ever for businesses to manage and measure their performance. Spotting areas where further resources and attention is needed will help SaaS companies get ahead of their competition and likewise, measuring performance to see what strategies are working well is crucial. That's where KPIs come in.

The 7 KPIs every SaaS company should be tracking include:

1. Customer churn rate
2. Revenue churn
3. Monthly recurring revenue
4. Customer acquisition cost
5. Customer lifetime value
6. Net promoter score
7. Lead velocity rate

Listen to this episode of The Marketing Slice to dive a little deeper into each of these KPIs and how they can help your business.

If you would prefer to read about the KPIs instead, you can check out our blog post here.