The Marketing Slice by Hurree
This is Marketing Slice, the podcast that gives you marketing insights, hints and tips that you can action immediately. Over the course of this podcast, the team here at Hurree will be taking you through a deep dive of the marketing that will deliver results right now. These podcasts are complemented by a whole host of other guides, videos, blogs and infographics that can be found at www.hurree.co.
Episodes
100 episodes
#100 - Top Marketing Trends 2024: Future Insights and Predictions
Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?While we can't be sure, in...
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11:17
#99 - Getting the Most Out of ChatGPT: A Comprehensive Guide
ChatGPT is heralded by some as a marketing miracle. While we might not go that far (yet), it can be an invaluable tool in a comprehensive marketing strategy when used properly. But what exactly does that mean?In this episode, we will di...
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10:34
#98 - Inbound Marketing: What is it & Why You Need to Invest
In the ever-evolving landscape of marketing, creating a niche is the key to success. Join us in this episode as we delve deep into the world of inbound marketing, a game-changing approach that can set you apart from the competition. From its or...
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16:05
#97 - How Marketers Are Using GA4 to Track Their Audience & the User Journey
Tracking the user journey is essential for marketers to gain insights into how users interact with their websites or apps. Google Analytics 4 (GA4) is designed to be m...
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9:41
#96 - AI Ethics: What You Need to Know
While AI is becoming a part of our daily lives, it's crucial to consider the ethical challenges it presents. In this episode, we delve into the ethical implications of AI and specifically, the rise of generative AI. We explor...
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14:29
#95 - How Companies Are Already Using AI (And How You Can Too)
AI is transforming how businesses operate - from automation and decision-making to customer service and resource allocation. In this podcast, we'll explore real-life examples of companies harnessing the power of AI in diverse busin...
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15:12
#94 - Game-Changing Marketing Campaigns That Shaped History
What does a marketer actually do? With so many different types of marketing and job roles out there, it's not always an easy question to answer. But what if I told you that marketers can change the world? That's right - there are marketing camp...
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13:49
#93 - The Top Marketing Trends of 2023
Any good marketing strategy takes into account not just your own objectives and goals, but what is happening within the marketing industry as well. Marketing trends, especially recently, have come through fast, with some lasting th...
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12:18
#92 - 8 Tips from Real Companies to Make Your Meetings More Productive
Meetings are an everyday part of working, but in recent years, they seem to have taken over our daily schedules. Whether you’re a CEO, COO, or just someone looking to make a difference in how your company operates, many of us are seeking out wa...
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8:30
#91 - 8 of the Biggest Excel Mistakes of All Time
Since it launched in 1985, Microsoft Excel has been a powerhouse in the world of data analysis and business processes across the globe. You would expect the software to be a polished, reliable and foolproof tool, leaving no room for error, howe...
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9:08
#90 - Key Metrics To Measure Brand Awareness
Brand awareness. It's an important marketing OKR - 77% of B2B marketers say brand awareness is crucial for growth - but historically, it has been tricky to measure and even trickier to justify ROI. Why?Brand awareness is not a metric th...
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7:40
#89 - 9 Brands That Will Inspire Your TikTok Strategy
TikTok has become a social media juggernaut. It is far and away the fastest growing social media platform, growing by 87% in 2020 alone, and is expected to reach 1.8 billion users by the end of 2022.However, as a relatively recent...
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11:56
#88 - This Psychology Principle Will Make Your Dashboards More Powerful
The gestalt principles look at human perception and are based on the human tendency to intuit patterns when processing information, including visual information. One of the core tenets of the principle, which translated from German mean...
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8:57
#87 - How to Choose the Right KPIs for your Dashboard
Dashboards provide a clear, visual representation of your data by highlighting overall progress towards key goals. In this episode, we will dive deeper into some of the benefits of dashboards and discover how to determine which KPIs and metrics...
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9:46
#86 - Employee Engagement Strategies that Actually Work
Did you know an engaged workforce can increase profits by up to 21%?It's not all about the profit though. Over recent years, employee engagement has become a key factor for many job seekers and employees, which means it has become incre...
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10:18
#85 - Email Metrics to Include on Your Dashboard
In this episode, we explore the benefits of an email dashboard and the best metrics to include to fully assess email marketing performance. Email marketing dashboards are a great way to display, measure and track the most valuable ...
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10:12
#84 - How to Use a Dashboard for Project Management
In this episode, we show you how you can more effectively manage your projects using data dashboards.Project management can be quite complex, taking a lot of time and resources, especially when trying to track goals and progress across ...
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7:43
#83 - The 11 Social Media KPIs You Should Really Be Tracking
In this episode, we explain the KPIs you should be tracking to get the most out of your social media marketing strategy,Social media is now recognised as an entire business function, rather than just a marketing tool, so naturally manag...
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11:02
#82 - Stop Measuring These Vanity Metrics in your Marketing Campaigns
In this episode, we explain the definition of a vanity metric and give you top tips on how to identify them, along with examples of common ones to avoid. Many of the analytics tools available to marketers will have dashboards with ...
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12:10
#81 - 8 Common KPI Mistakes Businesses Make (And How to Avoid Them)
In this episode, we will go over the biggest KPI mistakes we’ve seen and how you can avoid them.KPIs are crucial to your overall business success. They help keep you on track, make decisions, and achieve your overall business goals. So,...
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10:54
#80 - KPIs for Customer Success Teams
In this podcast, we explore the best KPIs that customer success teams should be tracking to maximise their success. The overall success of your company is inherently linked to the success of your customer. Customer success recognis...
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13:07
#79 - KPIs That Marketing Agencies Should Track
In this podcast, we explore the nature of working in a marketing agency and why setting, tracking and measuring KPIs is so vital. With over 90% of agencies relying on word of mouth referrals to drive new business, it's critical that the...
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13:04
#78 - What is a Key Performance Indicator?
In this podcast, we explain the definition of a key performance indicator (KPI) and why it is important in business. When working towards a goal, it can often be difficult to see what progress has been made and how far away the overall ...
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13:27