#78 - What is a Key Performance Indicator? Artwork

The Marketing Slice by Hurree

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The Marketing Slice by Hurree

#78 - What is a Key Performance Indicator?

March 21, 2022 • Hurree

In this podcast, we explain the definition of a key performance indicator (KPI) and why it is important in business.

When working towards a goal, it can often be difficult to see what progress has been made and how far away the overall target is. That’s where KPIs come into the picture. A KPI is a quantifiable measurement used to assess the progress and performance of a given target within a company.

At its highest level, an organisation can have KPIs that assess the entire company performance, or on a lower level, there can be more specific KPIs that examine the effectiveness and success of specific teams, departments or individuals.

Within this podcast, we cover the benefits of setting KPIs and why they are important. These include:
1. Keeping staff engaged and on track
2. Monitoring progress and overall company healthy
3. Allowing you to make decisions
4. Detecting patterns over time

Listen to this episode of The Marketing Slice to dive a little deeper into each of these benefits, the 11 different types of KPI and how they can help your business.

If you would prefer to read about the definition of a KPI instead, you can check out our blog post here.