#79 - KPIs That Marketing Agencies Should Track

In this podcast, we explore the nature of working in a marketing agency and why setting, tracking and measuring KPIs is so vital.

With over 90% of agencies relying on word of mouth referrals to drive new business, it's critical that they impress their existing customers.  One way to do that is by being able to quickly show the performance of campaigns, highlight the value of your services and show that the client is getting a good return on their investment. Using an automated marketing analytics dashboard will help massively in doing this.

Marketing dashboards can provide a unified experience for clients to view and understand campaign performance, without which hours may be wasted  manually collecting and combining data to retrieve the same insight.

Before starting any type of marketing campaign however, you need to know how you’re going to define success. What is important to one client may not be to another, so it’s crucial you have a clear understanding of the goals of each of your clients.

Within this podcast, we cover some KPIs that marketing agencies should be tracking.  These include:
1. Website traffic to lead ratio
2. Customer lifetime value 
3. Marketing qualified leads (MQL)
4. MQL to SQL conversion ratio 
5. Customer churn 
6. Social media conversion rates 
7. Return on investment 

Listen to this episode of The Marketing Slice to dive a little deeper into each of these KPIs.

If you would prefer to read about the best KPIs for marketing agencies,  you can check out our blog post here.