#81 - 8 Common KPI Mistakes Businesses Make (And How to Avoid Them) Artwork

The Marketing Slice by Hurree

This is Marketing Slice, the podcast that gives you marketing insights, hints and tips that you can action immediately. Over the course of this podcast, the team here at Hurree will be taking you through a deep dive of the marketing that will deliver results right now. These podcasts are complemented by a whole host of other guides, videos, blogs and infographics that can be found at www.hurree.co.

All Episodes

The Marketing Slice by Hurree

#81 - 8 Common KPI Mistakes Businesses Make (And How to Avoid Them)

April 11, 2022 • Hurree

In this episode, we will go over the biggest KPI mistakes we’ve seen and how you can avoid them.

KPIs are crucial to your overall business success. They help keep you on track, make decisions, and achieve your overall business goals. So, it can be really disheartening when you take the time to create and track your KPIs but aren’t seeing the results. Even worse is when you aren’t sure what’s going wrong.

It's easy to get bogged down in vanity metrics or leave your KPIs unattended. To make the most of your KPIs, it's important to ensure you're following KPI best practice, including:

Not making KPIs that are specific or measurable
Measuring too much
No ownership of KPIs
Working in a silo
Tracking KPIs manually
Comparing yourselves to others
Not reviewing your KPIs regularly
Not acting on KPI results

Listen to this episode of The Marketing Slice to find out how you can avoid these mistakes and make your KPI programme a smashing success.

If you would prefer to read about these KPI mistakes, you can check out our blog post here.