The Marketing Slice by Hurree
This is Marketing Slice, the podcast that gives you marketing insights, hints and tips that you can action immediately. Over the course of this podcast, the team here at Hurree will be taking you through a deep dive of the marketing that will deliver results right now. These podcasts are complemented by a whole host of other guides, videos, blogs and infographics that can be found at www.hurree.co.
The Marketing Slice by Hurree
#90 - Key Metrics To Measure Brand Awareness
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Hurree
Brand awareness. It's an important marketing OKR - 77% of B2B marketers say brand awareness is crucial for growth - but historically, it has been tricky to measure and even trickier to justify ROI. Why?
Brand awareness is not a metric that exists in a simple format. To measure and report on it, you need to look at a number of different metrics and KPIs for context. But what exactly are those metrics? That's the question we try to answer in our latest podcast.
Listen to the episode to find out:
- What is brand awareness
- What metrics you should be measuring
- The tools you need to track them
- And more!
If you'd like to read along, you can check out our blog here.
And don't forget, you can access ebooks, downloads, templates and more on our website.