#13 - The Pros and Cons of Demographic Segmentation Artwork

The Marketing Slice by Hurree

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The Marketing Slice by Hurree

#13 - The Pros and Cons of Demographic Segmentation

April 02, 2020 • Hurree - The Segmentation Company • Season 1 • Episode 13

0:00 | 9:59

One of the most important things for brands is understanding and catering to the needs and wants of current and prospective target markets. And one simple way to achieve this is through market segmentation.

Demographic segmentation is one of the most basic forms of market segmentation, focusing on facts about people such as age, income, marital status, etc.

In this podcast, you will learn the advantages and disadvantages of demographic segmentation, and the impact it has on your marketing strategy.

Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

Enjoy!