#72 - The 7Ps of The Marketing Mix: Streamline Your Strategy Artwork

The Marketing Slice by Hurree

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The Marketing Slice by Hurree

#72 - The 7Ps of The Marketing Mix: Streamline Your Strategy

September 03, 2021 • Hurree • Season 1 • Episode 72

In this episode of The Marketing Slice, we explore the 7Ps of the marketing mix: a staple when it comes to developing a solid marketing strategy.

If you would prefer to read about the marketing mix, you can do so right here.

What are the 7Ps of the marketing mix?

The concept was developed in the 1960s, and originally included 4 Ps:

Product
Price
Place
Promotion

It was then later expanded upon in the 1980s to include 3 additional elements:

Physical evidence
People
Process

This formed the extended marketing mix that we know today as the 7 Ps of the marketing mix.

With the right set of guidelines, marketers are able to strategise and develop campaigns that work towards gaining and retaining highly valuable customers. The 7Ps of the marketing mix can act as a well-structured checklist for marketers who aim to create an effective strategy that achieves their goals and evolves the business to the fullest extent.

Now that you know what the 7Ps of the marketing mix are and their origins, listen to this episode to dive a little deeper into each aspect.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!