B2B Community Builder Show (formerly Chief Executive Connector)
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.
BUT where do you find the playbook that makes that happen?
That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.
Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
B2B Community Builder Show (formerly Chief Executive Connector)
142 | How Social Engineering Built Yahoo's Analytics w/ Dennis Yu
Marketing and tech leaders get to work on some of the most impactful (and FUN) projects, but their biggest challenges aren't the technology or the project, itself- it's the coordination between people.
THAT is why Dennis Yu swears by his approach to social engineering- the approach that he used to build out Yahoo!'s analytics platform and become a world-renown keynote speaker. He is also the foudner and CEO of Blitzmetrics.
In this episode, Dennis shares:
- The 1 thing to practice so you can be a social engineer
- The marketing issue EVERYONE has
- The 9 videos to make to start buiding a community
- and MUCH more
This interview was receorded on the balcony of the Cosmopolitan Hotel's penthouse suite in Vegas while Dennis and I were hosting a VIP event.
Don't miss your chance to get into Dennis's genius brain!
Don't forget to connect with Dennis!
On LinkedIn: Dennis Yu
Follow him on Twitter: @DennisYu
Work with him: https://dennis-yu.com/
Connect with ME!
Also, I'd love it if you connected with me on LinkedIn or Instagram.
Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Dennis" in subject.
This that's a genius email address? Me too, but I didn't come up with it. It was the idea of my good friend, and super talented web designer, Nathan Ruff.
If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.
OH! and subscribe to Category Pirates. It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.