Sales, Marketing, and Customer Success have their seat at the Go To Market table, but where does Community fit?
It's at best a fourth leg, and often an afterthought.
This is a keynote I delivered to the PEAK Community, where I teach our proprietary methodology we call The Relationship Flywheel.
It is a methodology that puts Community at the center of your Go To Market strategy, by tying your sales, marketing, and customer success efforts seamlessly together into a content engine that drives the community 24/7.
In part 1 we discuss:
- what the Relationship Flywheel methodology is
- how to execute on this strategy with your team
- a case study of a $150M company that took their inbound sales from no community to 2,500+ members, set quarterly sales records, and reduced their CAC by 1/5th in a year using this method
In part 2, the community pokes holes at my strategy during a super valuable Q&A piece that ties it together nicely, including a great back and forth with master community builder, marketer, WSJ best-selling author, and CEO of Terminus, Sangram Vajre (who co-founded this community.)
Check out PEAK community if you want to connect with top 1% marketers:
Their site PEAK Community
Connect with ME!
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