Sales, Marketing, and Customer Success have their seat at the Go To Market table, but where does Community fit?
It's at best a fourth leg, and often an afterthought.
This is the Q&A from keynote I delivered to the PEAK Community, where I teach our proprietary methodology we call The Relationship Flywheel.
It is a methodology that puts Community at the center of your Go To Market strategy, by tying your sales, marketing, and customer success efforts seamlessly together into a content engine that drives the community 24/7.
In part 2 we discuss:
- how to create community engagement
- the secret sauce that form the best communities according to master community builder, marketer, WSJ best-selling author, and CEO of Terminus, Sangram Vajre (who co-founded this community)
- the key to sustainable audience growth for your content
In part 1, I present the methodology and talk through a case study where we built a $40M+ online client acquisition channel that grew an active 3,000 person community in one year.
Check out PEAK community if you want to connect with top 1% marketers:
Their site PEAK Community
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This that's a genius email address? Me too, but I didn't come up with it. It was the idea of my good friend, and super talented web designer, Nathan Ruff.
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