Breakthroughs Come After Frustration (2195)

Every hour spent shapes the story of your success. In today’s Freestyle Friday episode, Kevin and Alan turn a frustrating three-hour battle with car Wi-Fi into a powerful lesson on the true value of time. Through real stories, sharp insights, and practical math, they reveal why every hour you spend, or waste, can change your trajectory. If you’ve ever questioned whether your effort is worth it, this episode will help you rethink productivity, opportunity cost, and what it really means to invest in yourself. Start listening and see why your time is your greatest asset.

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Show notes:
(2:05) Car Wi-Fi struggles with Verizon
(6:02) The real lesson: Persistence pays off
(6:24) Calculating the value of time
(12:15) Why value shifts with skills
(16:00) Buying back your time wisely
(23:02) Pricing, value, and success princ

🎙️ Hosted by Kevin Palmieri and Alan Lazaros

Next Level University is a top-ranked daily podcast for dream chasers and self-improvement lovers. With over 2,100 episodes, we help you level up in life, love, health, and wealth one day at a time. Subscribe for real, honest, no-fluff growth every single day.

Chapters

• 2:05 Car Wi-Fi struggles with Verizon
• 6:02 The real lesson: Persistence pays off
• 6:24 Calculating the value of time
• 12:15 Why value shifts with skills
• 16:00 Buying back your time wisely
• 23:02 Pricing, value, and success principles
• 26:12 Outro

Transcript

Kevin Palmieri

(0:00) I spent three hours of time that I will never get back, and I learned a lesson I will never forget. (0:06) We used to do something called Freestyle Friday. (0:09) Today, it's Freestyle Friday.(0:12) Welcome to Next Level University. (0:15) I'm your host, Kevin Palmieri. (0:17) And I'm your co-host, Alan Lazarus.(0:20) At NLU, we believe in a heart-driven, but no-BS approach to holistic self-improvement for dreamchasers.

Alan Lazaros

(0:26) Our goal with every episode is to help you level up your life, love, health, and wealth.

Kevin Palmieri

(0:33) We bring you a new episode every single day on topics like confidence, self-belief, self-worth, self-awareness, relationships, boundaries, consistency, habits, and defining your own unique version of success.

Alan Lazaros

(0:49) Self-improvement, in your pocket, every day, from anywhere, completely free.

Kevin Palmieri

(0:55) Welcome to Next Level University. (1:01) Next Level Nation today for episode number 2,195. (1:04) Alan and I are going to talk about our lessons, wins from the week.(1:08) Again, this is going to be a Freestyle Friday. (1:10) We're not going to title it that, because one, it looks like garbage. (1:13) And I just, yeah, I want it to be more, what are the lessons we can take away that we can share with you?(1:19) So my car has Wi-Fi, has built-in Wi-Fi. (1:23) It evidently is the most challenging thing ever of all time to find a way to get it to work.

Alan Lazaros

(1:27) Is it good?

Kevin Palmieri

(1:30) I speed-tested it today on my phone and it was 60 megabits per second download, which is good. (1:37) Yeah.

Alan Lazaros

(1:38) What's the upload?

Kevin Palmieri

(1:39) I don't know, because the freaking one I used didn't show me.

Alan Lazaros

(1:42) Also, I need to know the stats on your computer.

Kevin Palmieri

(1:47) I will give you the stats.

Alan Lazaros

(1:49) I'll tell you, it's 20 bucks a month. (1:51) No, no, no, I meant, I don't want the speed test on your phone.

Kevin Palmieri

(1:55) I know, I didn't have my laptop at the gym this morning. (1:58) I just set it up this morning. (2:00) So over the course of this week, I called AT&T.(2:05) And also, shout out to Scott from AT&T, who might be listening to this podcast. (2:09) Nice. (2:10) We had a great conversation, great, great.(2:11) Scott, what's happening? (2:12) Scott, what's happening? (2:13) Welcome to the squad.(2:14) Yeah, welcome. (2:15) So I called AT&T and said, hey, I'm trying to work with Verizon here. (2:19) They, I can't seem to do this.(2:22) I would like to just have a line with you for my car. (2:26) They said, ah, love to, love to, we'd love your money. (2:29) And can't do it, can't do it.(2:31) It's got to be connected to Verizon. (2:32) I was like, but I'm, I want, I would like one line with you. (2:37) It's got to be connected to your cell phone.(2:39) Verizon just jacked my price up again. (2:41) Of course they did. (2:42) Yeah, man.(2:42) They know you're not going to go anywhere else. (2:44) You're going to go over to T-Mobile and switch everything over. (2:46) I think we're going to switch to a business thing at some point.(2:50) Which will somehow be more expensive. (2:52) I can only imagine. (2:53) No, no, no, no, no, no.(2:54) We'll find out. (2:55) You, me, Emilia, the whole thing. (2:56) I think you have to have a personal line to get car wifi.(3:00) We'll discuss. (3:01) So I call, I go on Verizon. (3:06) I'm like, I have two, I think I have an hour and a half before my next call.(3:08) I'm going to do the chat bot on Verizon while I work. (3:10) It's going to, it's going to be no problem. (3:13) An hour and a half.(3:15) I literally had the chat bot open while I was doing a podcast pre-call. (3:19) Because I was like, this is, I've already invested so much time. (3:22) I can't get out now.(3:23) We get all the way to the end. (3:25) They said, do you, have you tried these steps, these steps, these steps? (3:28) Four people.(3:29) Yes, I've told the previous three people, I've already tried all these steps. (3:32) And then it gets to the point where I was like, I know more about this than you do.

Alan Lazaros

(3:34) For sure.

Kevin Palmieri

(3:35) A hundred percent. (3:35) I know more about this. (3:36) I've done more research.

Alan Lazaros

(3:38) And. (3:38) One time, just real quick. (3:39) I'm so sorry.(3:39) I know you're interrupting it. (3:40) Yeah, yeah. (3:41) At one point we were doing wifi for our house and trying to make it work.(3:47) And at one point I got so, I was polite. (3:50) But the lady at Comcast, I don't remember. (3:56) But at one point I said, ma'am, I mean this with all the love and respect I can possibly give you.(4:04) I'm a computer engineer. (4:06) Did she say, did you unplug it?

Kevin Palmieri

(4:07) Did you unplug the router?

Alan Lazaros

(4:08) Yeah, I did. (4:10) I said, I know I built my first computer when I was 12. (4:13) Like that's when, you know, you're having a frustrated experience.(4:16) When you're basically trying to justify why you, I've tried that. (4:21) I've tried that. (4:22) I'm 10 steps ahead of you.

Kevin Palmieri

(4:24) Can you get to where the fuck I am? (4:25) Anyways, all good. (4:26) It was rough.(4:27) It was rough. (4:27) And we got to the end and they essentially said, well, that's all we can do. (4:31) And I was like, no, no, no, no, no.(4:34) Now the reason this is, it's not a huge thing. (4:37) There's not a lot of people that care. (4:39) They don't really, there's not a lot of people that want wifi in their car.(4:41) They don't care that much. (4:42) Yeah. (4:43) I think that's something that will increase, but that's why.(4:45) It's not, it's buried in the, it's buried in the, it's buried in the Verizon website. (4:51) It's buried. (4:51) You can't find it.(4:52) So I was like, all right, cool. (4:53) I'm going to call Verizon. (4:55) I called Verizon.(4:59) The first time nothing happened. (5:02) So then I was like, I have to go charge my car anyway today. (5:04) I'm going to go charge my car and I'm going to, I'm going to call Verizon again.(5:07) It took me an hour. (5:08) I was like, it's going to take an hour to charge my car from 1% to a hundred. (5:12) Plenty of time.(5:13) Nice. (5:13) No, not plenty of time. (5:14) I'm on the phone with them for an hour.(5:16) And eventually it got to the point where they were giving me a bunch of stuff. (5:20) And I said, I think the issue is we have had a Verizon account with you for over 25 years. (5:25) And I think we're grandfathered into a certain price and it will not allow us to add this on.(5:31) And they're like, no, it shouldn't have anything to do with that. (5:33) Okay. (5:33) Whatever.(5:35) We'll get to the point where they can't figure it out. (5:37) And they say, we have to escalate this to tier one customer service. (5:40) We'll call you back.(5:43) So I text my mom because my mom's the manager of the plan. (5:47) And I was like, I don't know what the fuck's going on. (5:48) I don't know what's, I don't know what's going on.(5:49) She said, I'm going to change the plan. (5:51) Like whatever, don't worry about it. (5:52) I'm going to change the plan and then test it.(5:54) My mom is, that's my mom in a nutshell. (5:55) Let's go. (5:56) So this morning I woke up to that message.(5:57) I tested, uh, I, she changed the plan. (5:59) I tested it. (6:00) Now I have car wifi.(6:02) Nice. (6:02) The lesson in this, you know how many times I wanted to say, fuck this, not worth it. (6:08) Every time, every time.(6:10) And I wanted to convince myself, Kevin, it's not that big of a deal. (6:12) I mean, if I don't have a, I don't have a charger at my house yet. (6:16) So it is every time I go, that's an hour.

Alan Lazaros

(6:19) This is a success principle that I want to really hone here. (6:22) Let's do it. (6:24) So one hour of Kevin's time based on our income goal.

Kevin Palmieri

(6:28) 200 million. (6:29) If you want me on stage, 200 million million.

Alan Lazaros

(6:33) All right. (6:33) So I'm going to take what we're projected for this year. (6:36) I'm going to divide it by 52.(6:39) That's how much we need to make per week. (6:40) And I'm going to divide that by two. (6:42) And I'm going to divide that by how many hours do you work a week?

Kevin Palmieri

(6:46) I don't know. (6:46) We did the numbers like what? (6:48) Front-facing total.(6:49) I don't.

Alan Lazaros

(6:49) Yeah. (6:50) Give me, give me, and don't, don't include fitness. (6:52) I'm talking business related activities.(6:54) Call it, call it 50. (6:55) Yeah. (6:55) I would say it's probably, it's probably closer to 60.(6:58) So if you, so Kevin's time value is we'll round it to a hundred dollars an hour. (7:07) And that's every hour on the hour. (7:10) So every hour on the hour in order for us to hit our goal.(7:15) And I divided our business revenue by two. (7:18) Cause I'm, I'm obviously valuable as well. (7:22) I'm obviously also of value slightly more.(7:25) Maybe we'll see. (7:26) I'm kidding. (7:27) All right.(7:28) Kev, you take an hour to charge and you're sitting there on your fucking phone on social media versus on your book actually being productive.

Kevin Palmieri

(7:35) False false. (7:35) Let me, let me interject. (7:36) I always use my, my wifi hotspot.(7:39) It's just garbage. (7:39) And I've tried everything. (7:41) I've parked, I've gone to two different places.(7:43) They're both at malls. (7:44) I parked in the, the one closest to the thing. (7:46) I sign in, sign into the Simon wifi.(7:49) It's dog shit. (7:50) Now I get Simon emails I had to unsubscribe from. (7:52) I respect it.

Alan Lazaros

(7:53) I appreciate it.

Kevin Palmieri

(7:54) Yeah.

Alan Lazaros

(7:54) I've had a Tesla for two years, man. (7:56) Excuse me. (7:57) Coming up on three years and it releases up.(7:59) So we're excited. (8:02) But I know the deal. (8:05) Sometimes it depends on how many people come.(8:07) Sometimes it's a half an hour. (8:08) Sometimes it's an hour. (8:09) Sometimes an hour and a half.(8:10) It's all good. (8:11) I am pro electric car. (8:12) 10 out of 10.(8:13) Unbelievable. (8:14) Love it. (8:15) I know you are too now.(8:16) Yes, I'm a big fan. (8:17) But here's the deal. (8:18) I know Emilio and I, we went on a little mini trip to the lake last weekend, the weekend before, not last weekend, the weekend before we went to a Tesla charger behind a Panera that was the slowest I've ever been to.(8:33) And there was zero fucking service and I could not work. (8:38) It was trying to. (8:40) And again, first world problems.(8:41) I understand that. (8:43) I can get 10 times more done if I have good Wi-Fi. (8:47) When Emilio and I move, because we're moving next year, we're probably going to have tenants here.(8:52) I said Wi-Fi. (8:54) It has to have incredible Wi-Fi. (8:57) Now, fortunately, because of Starlink, all the satellites, there is excellent Wi-Fi available in places where it never was before.(9:06) And that's only going to increase exponentially over time. (9:09) There's home, you can get it on your car. (9:11) There's a whole bunch of stuff you can do.(9:12) We don't have Starlink yet. (9:13) That's going to be a next year thing. (9:15) I'm with you, man.(9:16) The ability to be productive running an online company, there's 8 billion people on planet Earth. (9:22) There's 5.65 billion on the internet. (9:25) If you have an online company or want to start an online company, or you want to be successful on the internet, which is the future, you need to find a way to be productive while traveling.(9:36) Kevin is a business owner. (9:37) This is an online virtual company. (9:39) You have to find a way.(9:40) And that three-hour investment costs you $300, technically, your time value. (9:48) But it's going to pay dividends forever. (9:51) Okay, so I want to show everyone the numbers.(9:53) Let's say he spent $300 today on the phone with Verizon, because he could have made $100 per hour. (10:00) And now he's going to say, let's say you get an hour of productivity in 52 times a year. (10:04) So once a week, 52 times a year.(10:07) So he basically, 52 times 100 is $5,200. (10:13) If Kevin could go to the bank, put in $300 and get $5,200 back, that's the trade he just made. (10:22) Now, this is why it's so exciting to have a company that's growing and successful and being of value, because your time becomes so valuable.(10:31) And in the beginning, it wouldn't have worked that way. (10:34) You would have burnt the three hours, and then you would have made no money. (10:37) It wouldn't have even been that.

Kevin Palmieri

(10:38) The conversation would have been, it's not worth it yet.

Alan Lazaros

(10:41) Exactly.

Kevin Palmieri

(10:42) It's go charge at nine o'clock at night before you go to bed, and you're in sleep mode already, like whatever. (10:49) Or do jumping jacks outside, whatever. (10:52) Do something else.(10:53) Read a book. (10:53) Read a fucking book. (10:54) Bring a book and read a book.(10:56) It would have been something different. (10:58) Can you explain that?

Alan Lazaros

(11:00) Because I think that people say, well, you're worth more than that. (11:04) No, no, you're not. (11:05) Not unless you're in demand.(11:08) Can I explain that? (11:10) Yeah. (11:10) What did you used to think about this kind of stuff?(11:12) Because intrinsically, everyone is of value. (11:16) Spiritually, we're all of value. (11:20) In the economy, we all are of different value.(11:25) And an iPhone is worth more than a T-Mobile, whatever. (11:29) I don't know. (11:30) You understand my point.(11:31) So some of us are iPhones and some of us aren't. (11:33) And it grows over time. (11:35) So I'm 36, so I'm more valuable than I was at 16.(11:38) So at 16, I made minimum wage, car, kid and a busboy. (11:41) And that's all I was worth. (11:42) I'm OK with that.(11:43) I have a very good relationship with that. (11:46) And now I'm worth way more. (11:48) It's important for people to know this, but I have no idea how to explain it in a way that isn't super triggering and or doesn't.

Kevin Palmieri

(11:54) Well, I think you have to separate using separate yourself from the thing. (11:57) So again, it doesn't mean intrinsically I'm any more valuable. (12:03) I think I probably am because I've worked on that.(12:07) That's a thing I have a good for.

Alan Lazaros

(12:10) Yeah, if what did you used to do weatherization? (12:15) I did. (12:15) Yes.(12:15) OK, if I have. (12:19) An HVAC issue in my home. (12:23) In the context of fixing that problem, Kevin is more valuable than me.(12:28) Nice answer. (12:29) OK, at this company, I am more valuable than Kevin because I can solve problems in this company that he cannot. (12:37) That's all it was that a good that's.

Kevin Palmieri

(12:40) That's a good way to explain it. (12:41) Well, I think that's comparing. (12:43) I think it's hard when you compare two people because we're talking about one person and one.(12:48) Thing. (12:49) Right, if. (12:52) My clients are going to pay me a certain amount of money because I can solve their problems at a better at a different level than somebody else, that's all right.(12:59) So eventually it gets to the point where. (13:02) I have to find a way to buy back the time. (13:06) It's cheaper to buy back the time than it is to lose the time, because with the time I'm buying back, I can make more money.

Alan Lazaros

(13:12) Yes, and therefore. (13:14) And you master your craft more, which makes you worth more in the long run. (13:17) It's not just.(13:18) And by the way, the 5200 is every year.

Kevin Palmieri

(13:22) Yeah, well, that's opera. (13:23) I mean, we can do an episode on opportunity cause. (13:25) I know we've talked about it.(13:26) We haven't there was a time where my car was parked on the road one time and it snowed and my car. (13:32) It was very high probability that my car was going to get towed. (13:36) And I think this was my first.(13:39) BMW. (13:40) So I was nervous and I had a podcast breakthrough session that day. (13:44) And I remember talking to Taryn, I said, are you going to have time to move in?(13:46) She said, no, I'm not going to be here. (13:48) And I said, I have a coaching call. (13:50) Podcast breakthrough session like right now.(13:52) I said, whatever, fuck it. (13:54) If they tell it, they tell it. (13:55) I have an opportunity that I could get a client that could come into the business.(14:00) I did. (14:00) I looked at this the other day. (14:02) That client worked with us for two years.(14:05) And they spent. (14:07) I think it was like $5900 invested, invested. (14:14) Yeah, it and my car didn't get towed, which is great, but it probably would have cost 200 bucks if my car got towed.(14:19) Now, it sounds really dumb if my car gets towed and then I don't get the client and then sit down the couch eating Cheetos. (14:26) Yes, yes. (14:27) But that anytime we are talking about something like this, it's with the understanding.(14:34) The reason taking a private jet for most people is dumb as shit is because they're just hanging out on the ride. (14:41) If you're able to work and add value and in. (14:46) In response to your added value, you get paid.(14:49) It makes sense because you're actually making more money than you would by not doing the thing in the first place. (14:54) And that is, yeah, it is relatively complicated to explain.

Alan Lazaros

(15:00) And it's the climbing of the ladder. (15:03) So you invest money to make money. (15:06) So I invest in certain food.(15:11) So I use the Whole Foods as a good example. (15:14) They have pre-made meals. (15:16) We buy one big platter and we have meals for three days.(15:19) Amelia and I meals for three days for 60 bucks. (15:22) Awesome. (15:22) So that's 30 bucks each three days.(15:24) So 10 bucks a day each. (15:26) That's all right. (15:26) Cool.(15:27) But I'm I'm working from the moment I wake up till eight o'clock at night. (15:32) Right. (15:33) And if I'm cooking and I don't like to cook.(15:35) So if you like to cook, enjoy that. (15:37) That's all that's cup filling for me. (15:39) Fuck that.(15:40) Not interested. (15:40) I can make way more money. (15:44) In that time.(15:46) So it's actually costing me money to not buy it. (15:50) And that's you got to be careful with that because there's something called overextending. (15:54) So you can overdo that because some people should be cooking.(15:58) But it depends on how much you make. (16:00) And this is why this is why having money makes money. (16:02) Because I have a client who is a multimillionaire and he makes more per hour than he should be ordering out every day.(16:10) He should have a private. (16:11) He should have a private cook and he should pay the private cook 250 bucks a week, which is a thousand bucks a month. (16:16) And he should only work now.(16:19) That's presupposing he wants to maximize. (16:21) If you don't want to maximize and you really like cooking and you want to be with your family, that's a different story. (16:26) But and this is why it's so hard.(16:28) Optimization, maximization, all these things. (16:31) It's very hard for me sometimes with my clients that don't. (16:37) My job is to maximize their potential.(16:41) And sometimes they also want to not work as much. (16:45) And it's like conflicting.

Kevin Palmieri

(16:47) It's yeah, but you could make another million dollars over the next three years. (16:52) They want to maximize their comfortable potential. (16:55) And again, if you're Alan's client, I'm not talking shit.(16:57) I same I'm not. (16:58) I don't want to maximize my potential at the same level. (17:00) Alan does.(17:01) I just don't.

Alan Lazaros

(17:03) It's always a cost value analysis of OK, if I said that you I did this earlier. (17:06) I said, OK, you have a $900,000 net worth right now. (17:11) And over the next decade, we did what's called the 10 year roadmap.(17:14) Over the next decade, you're going to achieve all these things. (17:17) What do you want your net worth to be within the next decade? (17:19) And she said, well, I just want financial freedom.(17:23) I said, listen, financial freedom is too vague. (17:26) We need a specific measurable goal. (17:29) OK, what's your monthly expenses?(17:30) She said, we'll call it five K a month. (17:32) I said, OK, so your monthly your financial freedom. (17:35) And I showed her mathematically.(17:37) She's already financially free. (17:38) Sixty grand a year. (17:40) You're already financially free.(17:41) You and your husband have a multimillion dollar net worth. (17:43) You're already financially free. (17:45) You could never work again and be fine.(17:47) She's like, oh. (17:48) So anyways, I said, we're not aiming high enough. (17:51) We have to aim higher.(17:52) And she's like, OK. (17:53) So I got her on board with that. (17:54) I said, let me show you the numbers over the next decade.(17:56) If you grow by 10 percent and I took her. (17:59) So she split her and her husband and it was just not OK. (18:01) All good because she wants to do her own thing.(18:04) So that's fine. (18:05) And they still have a combined net worth, but doesn't matter. (18:07) Nine hundred K, I showed her.(18:10) If you grow it by 10 percent year over year for the next decade, you're going to have two point three, three, four million dollars. (18:15) You personally, without your husband. (18:17) And if you take six percent of that year over year, what's what's the number?(18:21) Two, three, three. (18:24) So watch. (18:26) I just want people to know the numbers.

Kevin Palmieri

(18:28) Can I guess real quick? (18:29) Yeah, sure. (18:29) It's going to be one hundred and twenty seven thousand.

Alan Lazaros

(18:33) Close one. (18:34) One thirty nine for six percent and six percent is conservative. (18:38) And so we can make six percent for sure.(18:40) So you have one hundred and forty thousand dollars per year. (18:45) Starting in twenty thirty five.

Kevin Palmieri

(18:47) So you're good.

Alan Lazaros

(18:48) That's yeah.

Kevin Palmieri

(18:49) What's the point of that? (18:51) Not in a dick way, just I just want to make sure we bring it back because I lost where that came from.

Alan Lazaros

(18:55) Well, you opened up with the BMW in the three hours. (18:59) It's time value. (19:01) It's no one's time is worth the same amount of money.(19:04) Everyone's time is valuable and no one's time is worth the same amount of money. (19:09) And no one's time is worth the same amount of money as it used to be or it's going to be. (19:15) It's a fucking like, dude, when I was 16 years old, my time wasn't worth anything.(19:20) Well, because you didn't have the same skills. (19:22) Exactly. (19:23) And I hope that if nothing else lands, I hope that I hope that that's what lands.(19:27) Allen version three point six is far more valuable in the marketplace than Allen version two point six than Allen version one point six. (19:35) So when I say I could go get a job right now making three hundred grand a year, a lot of people think that's arrogant. (19:42) No, I literally have gotten a job offer recently for that money, and I could make them way more than three million dollars, three hundred thousand.(19:50) So if I get paid three hundred thousand and I make the company thirty million, would you say that's worth their money? (19:56) I just don't know if people are. (19:58) And again, I'm not trying to sound pretentious, but if you're not thinking in that way, the reason why you get paid what you get paid is because you make the company more.(20:06) It's called profit margin. (20:08) So if you get paid ten dollars an hour, you better be making the company at least 30. (20:12) Otherwise, they're going to go out of business and you're getting fired.

Kevin Palmieri

(20:15) I mean, if the company goes off, the company goes out of business, everybody's going to get laid off. (20:19) So exactly. (20:19) Yeah.(20:20) Math, can you. (20:22) Oh, man. (20:23) What old Kevin have thought about that whole conversation?(20:25) The best example of this is there's a book called Business Made Simple by Donald Miller, and he talks about how this this made it land for me. (20:33) He said, when let's say somebody at McDonald's, hypothetically, it's the first job and all they know how to do currently is make the burgers and make the fries. (20:43) And that's it.(20:43) That's that's their current skill set. (20:46) They make a certain amount of money when they develop the skills to take on more of a leadership role. (20:51) Then they can be a shift leader.(20:53) Now they can do all of that and they know how to open. (20:56) They know how to close. (20:58) They know how to sign for the deliveries, whatever.(21:01) That is X amount valuable to the company. (21:04) Therefore, they get paid more. (21:05) Eventually, they know how to do everything and then they get paid a number, hopefully appropriate for that.(21:13) That I think that's the best way to think of it. (21:16) When we start something at the beginning, it's called entry level because it has entry level skills. (21:20) Now, again, this isn't a conversation of what minimum wage should be.(21:23) I don't fucking know enough about the economy to know that all I'm saying is, as you get more valuable, the reason I get paid more by clients now than I used to is I'm more valuable to them. (21:34) I just know more than I used to.

Alan Lazaros

(21:37) And they should be making more long term on you. (21:41) That's why I said investing. (21:42) They are investing in our production services and your coaching.(21:46) And I told this person earlier, I said, I'm making you so much more money than you're investing. (21:52) I'm making you 100 times more money than what you're putting into me. (21:56) If I could guarantee you make 10 times more money and all you have to do is pay me a certain amount and I make you 10 times more in the next decade, why wouldn't you do it?(22:06) 10 times more money is a win, win, win, win, win, win, win, win scenario. (22:09) Now, the question is, how do I guarantee that if someone's not willing to work? (22:13) And that's why I no longer coach anyone with low work ethic.

Kevin Palmieri

(22:16) Last thing I'll add, I was going to say, oh, this is why you can't just make up a number. (22:22) So if I started a plumbing company, it's like, I'm going to charge $3,000 an hour. (22:27) Number one, I'm not worth that.(22:30) And I don't know who's going to call you. (22:31) Somebody might because they might be like, he must know his shit. (22:34) No, but I don't know my shit.(22:35) Actually, that's why my price is so high. (22:37) But this is why it's when somebody if you go and ask somebody, how much should I charge? (22:42) Let's say you just start a carpentry business in your area.(22:44) You go ask somebody, how much should I charge? (22:46) What are they going to say? (22:47) They say, Google your competitors and see what they charge.(22:49) That's what they're going to say. (22:49) Why? (22:50) Because if you're the asshole that charges five times what everybody else charges, people are either going to assume you're the best in the world, which you might be, or they're going to assume that you have no idea what you're doing, which also might be true.(23:02) What you charge does not dictate your value. (23:05) Your value dictates what you charge that, that turn those two things around that.

Alan Lazaros

(23:12) One last story.

Kevin Palmieri

(23:13) Quickly, we got a team call right now. (23:16) If you're listening to this episode on Friday, we have a team call on Thursday. (23:20) This is why we're late.(23:21) This segment right here, right here.

Alan Lazaros

(23:22) This is a team. (23:23) If you're listening, which I know you are, we're sorry. (23:27) Emily and I redid the conscious couples podcast studio, and it was a project.(23:33) And we hired a, we were going to hire a handyman to do it because we were going to crunch the numbers, her time value, my time value. (23:39) Let's figure it out. (23:42) We got a couple of quotes and they were nearly a thousand dollars.(23:46) And I talked to Amelia and I said, no, we're going to do it our fucking selves. (23:51) It took all of Sunday, all of Sunday home Depot. (23:55) No lows.(23:57) It was a whole thing. (23:58) It was worth it. (23:59) It was awesome.(24:00) It was right on the line. (24:02) If it was 400 bucks, I would have said absolutely hire the person, but you're not gonna be able to use your office for the whole day. (24:08) Like there's a count.(24:08) Everything is calculated. (24:09) If nothing else comes from this, just make sure you're calculating everything, not just now, but in the future. (24:15) And we'll do an episode at some point where Kev and I will talk about like pretty much everything we do and don't do in business is calculated.(24:22) And I actually think that's why we're successful.

Kevin Palmieri

(24:25) Well, we'll do it about life. (24:26) I don't want this to go into a, this isn't a fucking business podcast. (24:29) You have that.(24:30) You miss business content. (24:31) Record a freaking episode. (24:33) Don't bring it over here.(24:35) But the principle applies to everyone's success. (24:37) I know, but I, this is not a business podcast and I want to make sure we are talking success principles, not business success. (24:44) That success principle.(24:45) I understand. (24:46) Applies to everyone. (24:47) I understand.(24:48) So it's your job to make sure that that. (24:51) That's my, my goal. (24:52) Yeah.(24:53) My goal. (24:53) But I know you'll go off the rail. (24:54) We're talking about 6% year over year.(24:57) Hey, you wanted to do a freestyle Friday. (25:00) I know. (25:00) I forgot what that entailed.(25:01) I gotta, I'm gonna have to keep a tighter, a tighter leash on the show as we go. (25:05) All right. (25:06) If you are looking for help in anything we talked about today, and if you believe that investing a certain amount of money, I'll let Alan talk about that.(25:14) We'll bring you way more of that or invert investing an hour of your time will create more success or investing an hour of time into relationship talks will help your relationship. (25:25) Reach out to Alan for all of that stuff. (25:26) And again, we're very big on that, right?(25:28) We've invested in coaches and in mentors and that type of stuff. (25:31) So that's part one. (25:32) If you're looking for something totally free, we have many things, monthly meetups, free book club, Next Level Nation.(25:40) There's a, there's a million things. (25:41) So join one of those things.

Alan Lazaros

(25:42) If you're looking to get around next level people like yourself, if you've never visited the website, nextleveluniverse.com, go there, check out everything we do. (25:51) We do live events every year. (25:52) We have a monthly meetup as Kevin mentioned every month.(25:55) We've got something called the Dreamliner that helps you stay on point. (25:58) Everything we do and don't do at Next Level University is designed to help you succeed and get to the next level. (26:04) So check out the website.(26:06) Everything's on there. (26:07) And if you have any questions, reach out.

Kevin Palmieri

(26:08) That was a hell of a pause because I was ready. (26:10) Did you hear me take my massive inhale before I close out the show? (26:14) Did you?

Alan Lazaros

(26:15) Yes.

Kevin Palmieri

(26:15) Okay. (26:16) As always, we love you. (26:17) We appreciate you.(26:18) Grateful for each and every one of you. (26:19) And if you are as committed to getting to the next level as you say you are, make sure you tune in tomorrow because we will be here every single day to help you keep reaching.

Alan Lazaros

(26:28) Keep reaching for your full potential, Next Level Nation. (26:32) And in case you want another business tip, we're here.

Kevin Palmieri

(26:37) Thanks for joining us for another episode of Next Level University. (26:41) We love connecting with the Next Level family.

Alan Lazaros

(26:44) We mean it when we say family. (26:46) If you ever need anything, please reach out to us directly. (26:49) Everything you need to get a hold of us is in the show notes.(26:53) Thank you again and we will talk to you tomorrow.