A HUGE Reason People Don’t Get Their Goals (2330)

In today’s episode of Next Level University, hosts Kevin Palmieri and Alan Lazaros break down why ambitious people stay stuck even while working hard. They reveal how conflicting goals, comfort, and lifestyle choices quietly erode focus, discipline, and long-term progress.

This conversation challenges the belief that you can chase everything at once and still win. You will learn why misaligned priorities drain momentum and how simplifying your focus leads to stronger results in health, wealth, relationships, and personal development. If you want clarity, consistency, and real performance, this episode will sharpen how you pursue what matters most.

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Show notes:
(2:27) How competing priorities block results
(6:28) The myth of achieving opposite goals at once
(9:31) The paradox of freedom and sacrifice
(12:21) Why three priorities outperform many
(15:30) Sacrifice, social pressure, and lifestyle inflation
(17:22) Vices, peers, and self-sabotage patterns
(20:07) Comfort, regression, and identity shifts
(22:03) Status, perception, and long-term thinking
(24:51) Outro

🎙️ Hosted by Kevin Palmieri and Alan Lazaros

Next Level University is a top-ranked daily podcast for dream chasers and self-improvement lovers. With over 2,100 episodes, we help you level up in life, love, health, and wealth one day at a time. Subscribe for real, honest, no-fluff growth every single day.

Transcript

Kevin Palmieri

(0:00) One of the hardest goals in the world is to save money if one of the other goals is to have a really, really, really, really fun, pleasurable life. (0:14) If you chase two things, you might catch neither of them. (0:18) Goals in conflict is one of the main reasons people are not more successful.(0:21) Welcome to Next Level University. (0:24) I'm your host, Kevin Palmieri. (0:26) And I'm your co-host, Alan Lazarus.(0:29) At NLU, we believe in a heart-driven but no BS approach to holistic self-improvement for dream chasers. (0:36) Our goal with every episode is to help you level up your life, love, health, and wealth. (0:42) We bring you a new episode every single day on topics like confidence, self-belief, self-worth, self-awareness, relationships, boundaries, consistency, habits, and defining your own unique version of success.(0:58) Self-improvement, in your pocket, every day, from anywhere, completely free. (1:05) Welcome to Next Level University. (1:10) Next Level Nation today for episode number 2,330, a huge reason people don't get their goals.(1:17) We have done many, many, many, many episodes along the same lines of this, but there are many reasons why people don't get their goals. (1:24) And today's is goals in conflict. (1:26) So one of the reasons I think, in general, delaying gratification is so hard is because you kind of have to give up enjoyment now for potential, hopefully guaranteed, but it's never guaranteed, potential enjoyment eventually.(1:48) And if you've ever met someone who's always, they always feel stuck in whatever it is they do. (1:56) My guess is this is probably one of the reasons why. (1:59) Well, we just talked about the 10 pound in 10 week challenge.(2:03) If the goal is weight loss, the enjoyment around food is most likely not going to be there as much. (2:11) If the goal is to gain 10 pounds in 10 weeks, you're most likely not, like one of your goals is not going to be able to be, be comfortable all the time at meeting. (2:24) Like you're going to have to eat more than you need to gain weight.(2:27) And that's going to be uncomfortable. (2:29) If at any point those goals become conflicted, you're not going to get the main goal. (2:33) And that is what we're talking about today.(2:37) I didn't think about this maybe consciously, but I do think now that I'm reflecting on it in this episode, this is one of the main things I do in coaching probably without thinking about it subconsciously or unconsciously, because I always say one is too few, five is too many. (2:56) Every one of my clients sets three goals each quarter. (2:59) There's a book called the 12 week year that talks about if you could accomplish four times as much as everyone else, if you just broke everything down into quarters and then to the last episode, condense the timeline, you achieve more, you feel worse.(3:13) You do, you, you will always feel worse, but you will accomplish way more. (3:17) We talked about that two episodes ago where I said, I would rather lose at a bigger game and you'd rather win at a easier game. (3:25) Yeah.(3:26) Uh, I had a client reach out and say he was more like you. (3:28) So, so far no one has reached out and said that they are more on my end. (3:32) Reach out, reach out to Alan, let him know or reach out to Alan and let him know he's wrong.(3:36) Do you, listener, next leveler, do you prefer winning at an easier game or losing at a bigger, harder game? (3:49) The answer is always, it depends on what gets you to show back up to the game. (3:53) Well, that's which, which are you more motivated by?(3:55) I like the word ignited. (3:57) Kevin and I bombed a speech once and I was in the car talking to him about everything we could do differently. (4:04) And he was like, dude, I am, I need a minute.(4:07) First of all, first of all, we didn't bomb the speech. (4:11) You bombed the speech and I stood up there and watched you. (4:15) You were with me.(4:17) You came down with me. (4:18) You went down with the ship. (4:19) I had never, it was my, so we, this was, we did a speech.(4:25) 25 impact points of effective communication, baby. (4:27) Yes. (4:27) But it was my responsibility to put together the outline for the presentation for the speech we gave to the kids.(4:35) I didn't even see the speech before we did it. (4:39) I was a little off on, I came in like we were doing Navy SEAL shit. (4:46) Yeah.(4:46) You were a little off on everything. (4:47) I would say mostly everything. (4:50) I didn't realize, man.(4:51) I thought they wanted the real deal. (4:54) Well, so this is a, this is a really good example. (4:56) Alan's goal was to add massive, massive, massive amounts of value to this, to this group of people.(5:03) Their goal I think was just to like hang out and get time off of school and eat whatever catering was there. (5:11) And again, whatever, that's, I'm sure you see two try-hards come in, two young, young kids. (5:18) You're probably like, what the fuck do you guys even know?(5:21) Understandable. (5:21) More than they thought. (5:22) Well, yeah, I would say so.(5:24) World-class speakers. (5:25) Well, I, you know, it's, it's hard to bomb a speech about communication by lack of communication. (5:33) It's hard.(5:34) It wasn't that hard. (5:35) It was pretty easy for me. (5:37) The walk afterwards.(5:39) But my point is, is I was ready to learn right after. (5:42) I was ready to call it quits. (5:43) That's what I'm saying.(5:44) We had a good run. (5:46) Yeah. (5:46) Yeah.(5:46) That's the end. (5:47) Are you ignited by failure or shut down by it? (5:50) I would say most people are on your end.(5:52) Probably. (5:53) I would say so. (5:54) When's the last time, yeah.(5:55) When's the last time you had a goal? (5:58) When's the last time you had goals in conflict? (6:00) I can't imagine it was recently.(6:02) I try really hard not to. (6:03) Yeah. (6:05) But okay.(6:06) So let's, let's break this down. (6:09) How do you make sure you don't have goals in conflict? (6:11) Because I'm always doing this in my head.(6:16) What's a good example? (6:17) I need to, I need to find an example. (6:18) Emilia and I are business partners, intimate partners, peak performance partners, gym partners.(6:23) We are, I'm always orchestrating. (6:28) So people always say this. (6:29) I'm just going to allow me to be a dick for a second.(6:33) I can't fucking stand it when people are like, I want to build muscle and burn fat simultaneously. (6:40) And I, it's not that I'm trying to be mean. (6:42) You just can't do that without steroids.(6:45) That's not a thing. (6:46) No, there's been studies. (6:47) You can, you can, but it's wildly ineffective and wildly inefficient.(6:51) Well, and it's the chances of you doing that.

Alan Lazaros

(6:53) It's very specific. (6:55) Yeah.

Kevin Palmieri

(6:55) It's very, it's very specific. (6:56) There's certain, there's certain people that can do it better than others, depending on the amount of lifting and all that. (7:01) Yeah.(7:01) It's very, but, but I think two rabbits catch neither. (7:05) It's very much, I know, but I think that those are, those are some of the most common goals in conflict are the ones that are achieved by very few people. (7:14) Yeah.(7:15) Because it's like, there's always an example of that's the exception. (7:21) I know, but there's always the, yeah, but people fucking love exceptions. (7:25) I know.(7:26) Exceptional. (7:27) Yeah. (7:27) Yeah.(7:27) Exceptional. (7:28) That's gotta be one of the biggest issues on planet earth is that the exceptions to the rule are the ones teaching, which is why I bombed that speech, dude. (7:39) Honestly, I would have loved it.(7:41) I would have been like, Holy shit. (7:43) This is the best thing I've ever learned.

Alan Lazaros

(7:44) I could have told you.

Kevin Palmieri

(7:44) I could have told you that was, but that's my point. (7:46) I, I'm the weirdo. (7:48) I'm the weirdo.(7:49) So the 25 impact points of effective communication, they don't care. (7:52) I do. (7:53) And I track myself on it every week, but I'm, I have bigger goals than them and more necessity and more mastery driven and brutal, whatever.(8:04) That was one of like, if you're a speaker out there and you've ever had nightmares of bombing a speech, this is that nightmare. (8:10) I'm this, I, this was terrible. (8:13) Yeah.(8:14) It was tough for me. (8:15) You just power, you just powered through like nothing was happening. (8:19) I was standing there like, Oh my God, I am counting down the seconds until we can get out of this building.(8:25) Yeah. (8:25) That was a tough day. (8:26) It was a tough day.(8:27) And I remember on the ride home, we were just laughing hysterically at ourselves of like, of course, of course this would happen, but goals in conflict, you got to know you have to, I think you have, you have to have enough awareness of what the goal is going to take in order to figure out whether or not the other stuff you're doing is in conflict. (8:46) Well, people say, I want financial freedom. (8:49) This is the problem that requires you to give up freedom.(8:53) Yeah. (8:54) You want to be in shape. (8:56) You want to be in great shape.(8:56) You want to look good on the beach that requires you to not go to the beach. (9:00) You need to go to the gym. (9:02) I'm not kidding.(9:03) You're really hardcore about that. (9:05) No, it's facts, dude. (9:06) No, you can still go to the gym.(9:08) Yeah. (9:08) You can run on the beach. (9:09) No, you don't have to.(9:10) Well, you take an off day. (9:12) Fuck that. (9:13) No, that's all right.(9:15) I got to push back on that. (9:16) But the truth is, I think that that's the mentality. (9:18) That's the problem though.(9:19) Yes. (9:19) Yes. (9:20) If you're, if your goal is to be financially free, so you have more free time, you're in trouble out of the gate because it requires you to give up free time in order to build momentum to actually eventually have free time.(9:31) It's, it's, it's a paradox. (9:33) Remember the year I was just talking about paradox every day? (9:35) Good.(9:36) I don't think that year has stopped. (9:38) I think we're still in it. (9:39) I don't talk about paradox every day.(9:40) No, it was like by word for six months at least. (9:43) It's, you almost have to understand that you're going to have to like, number one, it's going to be extremely delayed. (9:51) And it's almost like you have to leave the arena that you want results in and then show back up with those results eventually.(9:58) So if you think, all right, this is the summer I'm going to look really good on the beach. (10:04) Like this is the summer I'm going to look the best I've ever looked at the beach. (10:07) And you're going to the beach four times a week.(10:09) And you're going to the gym once a week that it ain't going to be the summer. (10:12) I hate to tell you. (10:13) That's one way to put what I was saying.(10:15) Yeah. (10:15) But yours is like, don't ever go to, you want to look good at the beach. (10:19) Don't ever go.(10:19) That's the answer. (10:21) It is. (10:22) No, you go to the gym.(10:24) Okay. (10:24) Here, here's the real answer. (10:25) Yeah.(10:26) You want to look good on the beach. (10:28) Go to the gym 80% of the time and the beach 20% of the time. (10:31) Love that.(10:31) Nice. (10:32) But it's, it's usually the opposite. (10:34) If you want to look good on the beach, it's usually because you're at the beach 80% of the time and you're in the gym only 20% of the time.(10:39) The people who have the results you want are sacrificing the things you aren't almost always. (10:47) They get to do it. (10:48) They get to do the things they like less usually.(10:53) Yeah. (10:53) But they get to do them with freedom and with results. (10:59) I'll, I'll, okay.(11:00) When, when I was fitness modeling, I did 43 photo shoots and I had some very enviable photos at the time. (11:06) Some of them I really loved. (11:08) Some of them I didn't, but some of them were like dream come true photos for me, brother.(11:13) I remember thinking like the photographers in particular would be like, Holy shit, what should I do? (11:20) Should I, how do I get in shape? (11:23) And when I would tell them, they'd be like, ah, and it's like, if you knew I had a mentor once, I've told you this before, Kev, he said, I feel really good going to the bank.(11:37) You feel really good going to the beach. (11:38) Let's switch. (11:40) And I was like, yes, absolutely.(11:41) Let's do that. (11:42) And we did. (11:43) Um, kind of, but anyways, um, when I say kind of, I think he's, he lost 30 pounds, so that's good.(11:49) He did a great job. (11:51) Uh, but anyways, so I remember trying to explain to him, like, if you knew you see me in here, but you don't see everything I'm doing out of here to make in here. (12:02) Great.(12:03) Like, if you watch me in here, it looks impressive, but what you don't know is the amount of sleep I'm hydrating and peeing all the time. (12:12) Like the behind the scenes is what makes the game day good. (12:16) And so goals and conflict, you can't pick six games to play simultaneously.(12:21) You have to pick three. (12:22) I didn't, I don't know why I wish I could explain this mathematically. (12:25) When I say one is too few in five is too many.(12:28) One is too few only because I don't want to be one dimensional. (12:32) One is too few because I'm going to get, I'm going to be single. (12:36) If I'm only have one, like, I don't want to be one dimensional.(12:41) I could be, I would be certainly much better at that one thing, mathematically speaking, but health, wealth, and love. (12:48) I don't want to be wealthy, but not healthy. (12:50) I don't want to be healthy and wealthy, but not in love.(12:52) I don't, I told Amelia, I don't want to be at the top of this mountain, not in love ever. (12:56) Like none of this would mean anything to me if it wasn't for us doing this together. (13:02) And I said, my mission will always be number one, but you will always be the top priority for people.(13:07) From the moment I met Amelia to now, she has been a higher priority than Kevin Palmieri. (13:12) It is what it is. (13:13) And you expect nothing different, but you can't have 15 goals.(13:20) I'm, I used to, as someone who had 15 goals, I'm telling you right now, it's dumb. (13:26) I can tell you, I did. (13:27) You should see my vision boards.(13:29) I've seen them 15 goals at once. (13:32) You can, I had a coach once, his name was Alex. (13:34) He said, Alan, you can achieve everything you want, but not all at once.(13:40) Like pick one, go all in on it and then let the other ones fall underneath that. (13:44) That was a very good insight. (13:47) He said, go all in on the podcast with Kev, even though you think he's a dingus.(13:50) I'm joking. (13:51) That's it. (13:52) He was right.(13:52) Look at his face. (13:53) I, I wish you, I literally am joking. (13:56) I didn't say that.(13:58) Um, but go all in with the podcast with Kev and you can have all the others. (14:00) And that was true. (14:01) That was really powerful.(14:02) It was very paradoxical, but it was very powerful. (14:04) Cause at first I was like, screw you. (14:05) I'm doing them all.(14:07) And he said, yeah, but you have to go all in on one of them. (14:09) And then that's what led me to stuff. (14:11) So she was a listener at one point at the end of the day, goals in conflict are probably happening because you want to, you start the new year and you're, I want to get healthy and I want to be a good mom or a good dad.(14:22) And I, and I want to be great at work and I want to be in shape and I want to be good on the beach and in the gym and at the bank and, and, and, and, and get three, give me three. (14:32) Every client has three priorities, only three. (14:34) And they track based on those three every single day.(14:38) And they do green, yellow, red under the top three priorities. (14:40) I never allow more than three. (14:42) And the reason why is because you're probably not even going to hit all three of those.(14:45) How many times you've been with me for nine years? (14:47) How many times each quarter have you hit all three of your top priority goals? (14:52) Very rarely.(14:54) What percentage? (14:55) I don't know. (14:56) Less than 25 for sure.(14:57) And you're killing it. (14:59) You're beyond where you ever thought you'd get. (15:01) Yeah, I would say so for sure.(15:02) Yeah. (15:03) But that, that's the principle is we narrowed it down to three and you still only hit them 25% of the time. (15:11) Now granted some of that's because we aimed way too high.(15:13) Well, and some is because I'm hitting like one of them every percent. (15:20) Yeah. (15:21) Right.(15:22) This is, this is a really good way to think about it. (15:24) Again, at least for me, every time you set a goal, imagine somebody else is setting that goal. (15:30) And what, what, how would you tell them to like tread lightly?(15:34) If somebody came to you and said, Hey, I'm this year, I'm going to save the most money I've ever, I've ever saved in my entire life. (15:40) Would you tell them, get ready to ball out? (15:42) Because this year is going to be fun as shit.(15:44) You're going to be ordering DoorDash all the time. (15:46) It's going to be great. (15:47) Or would you tell them like, Hey, I know Coldplay is coming to town.(15:50) It ain't, this ain't the year you can't spend $500 on concert tickets. (15:54) If you're trying to have the best year you've ever had in terms of making and saving money. (15:58) But it all, it all comes down to the awareness of your, again, I don't know.(16:05) I don't think sacrifice is a bad word. (16:06) I think a lot of people do. (16:07) I don't think it is.(16:08) I think that is par for the course. (16:09) And you would tell that person, most likely you're going to have to sacrifice some, some things this year in order for next year to be better. (16:16) Challenge.(16:17) You and me come up with five each things people are usually unwilling to give up. (16:23) And we'll go back and forth that way. (16:25) We don't take each other's or maybe we will take each other's.(16:27) So you go and then I go and then you go, what are the things you noticed nine years, you and me podcasting together, people all over the world, Olympic athletes, famous people, non-famous, you name it. (16:37) All different ethnicities, all different cultures, all different backgrounds, listeners, mentors, guests, you name it. (16:43) What are the things people are not willing to give up?(16:45) Because this is a list that I'm going to create this and I'm going to use it in my coaching. (16:50) I would, I would say credit, uh, credibility with friends. (16:54) If everybody's doing something, they, they want it slash have to do it.(16:58) Instead of saying like, look, I'm locked in. (17:00) Go, go see the concert without me. (17:02) I'm locked in.(17:02) Yeah. (17:02) I'm dialed. (17:03) Okay.(17:04) Credibility with friends. (17:05) That sounds kind of vague. (17:07) Uh, belonging with friends.(17:10) Okay. (17:10) FOMO doing things. (17:12) Other people.(17:12) Yeah. (17:13) Sacrifice other things your friends are doing. (17:15) FOMO.(17:15) Okay. (17:16) People are not willing to give up the fear of missing out on activities. (17:18) I would say.(17:19) Got it. (17:19) That's, that's one. (17:20) Mine would be lifestyle.(17:22) People love lifestyle. (17:24) I, you can't achieve huge goals and have a good lifestyle. (17:28) That's like not a thing.(17:29) And it is later on, way later on, like 30 years in, you can have whatever fucking lifestyle you want, but there are no 20 year olds who don't inherit wealth, who have like massively awesome lifestyles who, who like built it themselves. (17:43) And if they, if they are, they are famous because of the internet. (17:48) That's yes.(17:49) Or they're lying through their teeth. (17:51) Well, that's probably the bigger percent. (17:52) Everyone is more successful on the internet than they are in real life.(17:56) Almost no one I've ever met is like, Oh wow, you're more successful than I thought. (18:00) There's a few, but very few. (18:02) Let's get the vices because you say I'm already sacrificing.(18:06) I don't want to have to sacrifice this to vices. (18:09) So cigarettes. (18:10) I, I knew someone for the longest time who could not save money to save their lives.(18:16) They still spent $300 a month on weed. (18:18) What the fuck are we doing here? (18:20) What are we doing here?(18:22) I was spending a fair amount of money on marijuana as well, but I had the money. (18:26) So I wasn't, that wasn't my, it wasn't the goal. (18:29) I didn't have the goals for sure.(18:30) Yeah. (18:30) My goal was to get high. (18:31) I did it all the time.(18:32) It was really good. (18:33) I was really good at accomplishing my goals. (18:35) But I remember thinking you were, you were world-class at accomplishing that one.(18:41) For sure. (18:42) I remember thinking, I appreciate the fact that you are a kind individual. (18:45) You should never buy my food for me ever.(18:50) You should never be the one that picks up the tab. (18:52) You're the one who is struggling financially trying to pay your bills. (18:56) Don't try to be the hero here.(18:57) What are we doing? (18:58) Nice. (18:59) That's what are we doing?(19:00) That's not a vice though. (19:01) Well, the vice was a better example. (19:03) No, the vice was weed.(19:04) The vice was actually weed. (19:05) Okay. (19:06) That is a, that is a fact.(19:07) That is an actual story. (19:08) All right. (19:09) What else?(19:09) People not ready to give up. (19:11) Cause I know we're getting out of here soon. (19:12) Uh, lifestyle.(19:16) Yeah. (19:17) The biggest one is peers. (19:19) Like friends, you can't win unless you sail away.(19:24) That is so common friends that are in, uh, you know, you know, the crabs in the bucket metaphor. (19:30) Yeah. (19:31) That is true.(19:33) Okay. (19:34) You have to give away some branches. (19:36) Let's do three each, three, not five.(19:38) Five's too many. (19:38) Five's too many. (19:39) We'll be out all fucking day.(19:41) Let's do 25 each. (19:42) 25 each impact points of effective education.

Alan Lazaros

(19:46) Yeah.

Kevin Palmieri

(19:46) You know, uh, third one goals in conflict. (19:51) It's too blanket statement, but it's, it's discomfort and you're not willing to give up comfort. (19:59) You're not willing to give go narrower.(20:07) The feeling of going backwards. (20:10) So if you're so used to like door dashing food, now you have to go get it. (20:18) Now.(20:19) I know this sounds unbelievably privileged, but I'm telling you there's, there's, I'm telling you there's, that's a mistake. (20:27) That's an issue. (20:27) I don't think we walked a barefoot in the snow this morning.(20:30) It was, I went, I went out into my sandals the other day in the snow. (20:33) Same idea. (20:34) It was terrible.(20:36) Way worse than I also, it, I was packing my car with stuff today. (20:40) It's like negative 15 degrees with the windshield. (20:43) My nose just froze off my face almost.(20:46) It was terrible. (20:47) But the, the feeling of going backwards. (20:50) Yeah.(20:50) When you, dude, we got rid of, when we were focused on saving money and, and we got rid of YouTube TV, Alan would ping me about a $5 bill and be like, you need this? (21:02) I guess. (21:03) No, I guess not.(21:04) No, no. (21:06) And get rid of Disney plus or whatever it was that, you know, how hard that was. (21:10) That was so hard for me.(21:11) Was it? (21:11) Yeah. (21:12) Yeah.(21:13) It's a good one. (21:14) It's a good one. (21:14) And like, I remember saying, Hey, if I need to get rid of my car and get a cheaper car, I'll get rid of my car.(21:19) Oh my God. (21:20) I didn't want to do that. (21:20) But if I had to, that's what it takes.(21:23) Get to the next level. (21:23) That's what it takes sometimes. (21:25) I agree.(21:25) I agree. (21:26) I have a client who's willing to sell her car. (21:27) I was like, you don't have to sell it.(21:29) Now that I know you're willing to, you're going to crush it. (21:31) She's going to crush it. (21:32) She makes six, she's, she's awesome.(21:34) It's like, well, then why does she have to sell her car? (21:35) She doesn't have to, but the fact that she's willing to mean she's going to win. (21:40) That's an indicator of winning.(21:42) My last one, what are people not willing to give up? (21:50) You know, this is an easy one. (21:51) Quality time with family.(21:53) Well, that's, that's one too. (21:54) Quality time with family. (21:56) Yeah.(21:57) They're not willing to give up quality time with family. (22:01) You have to big one perception. (22:03) Yeah.(22:04) It's the biggest, probably. (22:05) I think that's status status. (22:06) You have to give up status in the short term to get it long-term.(22:10) You have to, Hey Alan, did you see, do you see Kev moved to a, it looks like a small, like one bedroom apartment. (22:16) You see, it's like, Oh, what the fuck? (22:18) Yeah.(22:19) Yeah. (22:19) Yeah. (22:20) I didn't realize how bad that was.(22:22) Like me, me going backwards from almost 200 grand a year to 13. (22:28) I didn't realize how much of a credit hit that was. (22:30) I was naive to that because to me, I saw that as most people don't think you're doing that on purpose.(22:36) Ah, that's on purpose. (22:37) Have you ever seen somebody fall down the mountain and been like, that's exactly what they want to do right now. (22:41) You saw me turn down a mil.(22:43) I still, to this day, I'm less sad, aren't you? (22:49) True or false? (22:49) You're glad.(22:50) I don't know. (22:50) Cause I don't know what would have happened. (22:52) Who knows?(22:52) Maybe I would have got a half a mil. (22:54) I would have rode off to the sunset. (22:55) I could have, I could have, I could have invented so many of the thoughts that I've invented in my head already.(23:00) Could have brought it to market. (23:01) Could have been on shark tank. (23:03) Could be completely different.(23:04) It would definitely have been completely different in bad ways. (23:07) Probably. (23:07) Okay.(23:09) Last call out for the next level of fitness, fitness accountability group. (23:12) If you're listening to this, I do believe it is Sunday, February 1st. (23:17) Is that correct?(23:18) So the 10 pound in 10 week challenge literally starts today. (23:21) We're all going to put in our weights, our starting weights and our goal weights. (23:25) So get in there today.(23:27) Midnight Eastern time. (23:29) You take it easy. (23:30) No, no, no.(23:30) Midnight Eastern standard time is the end. (23:34) You're going to be checking first thing in the morning. (23:36) Okay.(23:37) I'll check pretty much all day and then first thing the next morning. (23:42) Yeah. (23:43) So as long as you message me, DM me on Instagram and or in the fitness group, if you're already in there, your weigh in and your goal weight.(23:51) That's it. (23:52) Done. (23:52) That's it.(23:53) Done. (23:54) Cool. (23:54) And anything else you want to talk about coaching book club?(23:57) You haven't mentioned book club. (23:57) Talk about book club. (23:58) Okay.(23:59) So small changes, tiny habits, BJ Fogg. (24:04) BJ Fogg. (24:05) It's a great book about behavior design.(24:07) I have trouble with him because I don't think he's that next level, but there's some really valuable stuff in there when it comes to designing your environment and designing your prompts for having good habits. (24:18) We're going to talk next episode about constructive choices versus destructive choices. (24:23) At the end of the day, your life is going to turn out one way or another based on your choices that you make and how those compound.(24:29) So book club is every Saturday, 1230 PM Eastern standard time. (24:32) If nothing else, it's awesome to get around other next level people and talk about these things. (24:36) It's going to rub off on you.(24:37) I promise. (24:38) Well, and you're seeing a pattern next level fitness accountability group. (24:41) You're around other people doing similar things.(24:44) Book club, same idea, right? (24:45) That is public accountability. (24:47) Having a community.(24:49) That is what we're all about at NLU. (24:50) All right, cool. (24:51) As always, we love you.(24:52) We appreciate you. (24:53) Grateful for each and every one of you. (24:54) And if you are as committed as you say you are to getting to the next level, make sure you tune in tomorrow because we will be here every single day to help you get there.(25:01) Keep leveling up to reach your full potential. (25:04) Next level nation. (25:05) Thanks for joining us for another episode of Next Level University.(25:09) We love connecting with next level family. (25:12) We mean it when we say family. (25:14) If you ever need anything, please reach out to us directly.(25:17) Everything you need to get a hold of us is in the show notes. (25:21) Thank you again. (25:22) And we will talk to you tomorrow.